banner Successful PWA Examples of Media Industry

Like all other sectors, the media industry has been impacted by digital transformation too. From newspapers to news channels to over the top content (OTT), the entire industry is undergoing a rehaul. The digital changes are being led by changing consumer expectations and the need for instant access to content on any device, anywhere. The …

Interesting facts on largest search engine of eCommerce Industry Amazon

In 2018, Amazon.com Inc. became the second company to join the 1 trillion dollar market capitalization club when Amazon’s share price crossed the  $2050.27 threshold. Considering Amazon’s journey from the Initial Public Offering in 1997 at $18, the growth is incredible. A $1000 worth Amazon purchased during its IPO would be worth over a million. …

7 Ways To Make Product Description A Conversion Tool

A product description is the marketing segment that endorses your product and explains to customers why these items deserve to be in their wish-kitty. It describes the essential information and quintessential reasons for driving purchase decision-making. As 86% of the buyers consider content an essential crutch for simplifying the buying decision, succinct and to-the-point copy …

banner Forever 21- what brought this America's fastest-growing fashion retailer to the verge of Chapter 11

Who hasn’t heard of Forever 21 Inc.? It is one of the iconic brands of fast fashion, often the central store at shopping malls across the world. Forever 21 was founded in 1984 and was well known for its fast-fashion, affordable apparel like $5 tops and $20 dresses. But recently Forever 21 shocked fashions and …

banner 6 Pricing Strategy To Boost eCommerce Conversion

Setting-up the price for your product is like slacklining adventure. Your right-half of the body demonstrates a high-profit margin and market share you need to cover for staying in the hunt, and the left half of the body indicates the stream of sales with paltry survival ratio. The former one is the high-margin low-sale game, …

banner Amazing facts on Adobe (Magento)- the Leader of Digital Commerce

Adobe has successfully acquired Magento to offer the latest cloud-technology stack via Adobe cloud commerce. Adobe is very clear with its idea— it wants to serve a full-spectrum of modules to its customer, which range between easy analytics to trendy marketing, over-simplified customer acquisition features to sealing the final transaction. It’s steadily churning out as …