Key Result Area

• Develop and manage digital marketing campaigns in association with Business Head / CEO
• Manage SEO, SMM, Email Campaigns and Digital Advertising
• Assist in maintaining brand presence for the company, products and platforms
• Evaluate emerging trends in digital space and provide thought leadership
• Plan, execute and measure experiments in UI / Marketing Tactics
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Improving the usability, design, content and conversion of the company / clients’ website
• Manage the lead generation team of Content Writer, Graphics Designer
• Generate blog / white paper content from entire team / content writer
• Collaborate with third party agencies / vendor

Key Performance Indicator

• Leads Generated
• SEO Rankings
• Website Traffic
• Content Engagement
• Social Media Engagement

Report Expected

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI for Marketing, Traffic, Leads, Ranking)