IndiaCakes’ migration to the Hyvä Theme using InstaBuild was a strategic move aimed at overcoming the limitations they faced with their previous PWA. The process was efficient and collaborative:
About IndiaCakes
IndiaCakes has been a leading online cake delivery service in India for over 20 years, offering a wide range of cakes and gifts with a robust delivery network that spans over 1000 cities. Their commitment to providing same-day and midnight delivery options has made them a popular choice for customers across the country.
Challenges
Early 2024, IndiaCakes decided to enhance their website’s performance by implementing ScandiPWA, a Progressive Web App designed to improve the frontend experience. However, this transition did not go as planned. Despite its modern features, the ScandiPWA implementation led to a notable decline in organic traffic.
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SEO Impact:
The PWA’s structure did not align well with SEO best practices, leading to a drop in search engine rankings.
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Optimization Complexity:
Even after extensive optimizations, including the use of Server Side Rendering (SSR), the desired performance improvements were not achieved.
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Maintenance and Feature Development:
Managing and enhancing the PWA proved to be time-consuming and resource-intensive. Each new feature or optimization required significant developer expertise and time, making it difficult to respond quickly to market demands.
Solution:
Recognizing the limitations of their current approach, IndiaCakes technical team explored alternatives and decided to migrate to the Hyvä Theme. Hyvä is known for its lightweight, performance-focused approach, making it an ideal solution for Magento 2 stores like IndiaCakes.
However, IndiaCakes was concerned about the time and resources required for a full migration. This is where Aureate Labs’ InstaBuild came into play.
Learn more about InstaBuild
The Migration Process
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Template Selection and Customization:
A suitable InstaBuild template was selected based on IndiaCakes’ specific requirements. The template was then customized to align with the brand’s identity and to incorporate the features that were crucial for their business.
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Rapid Deployment:
Thanks to InstaBuild, the entire migration process—from initial planning to going live—was completed in just three weeks. This rapid deployment was a significant advantage, allowing IndiaCakes to quickly address their performance issues.
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Result achieved
The impact of the migration was immediate and significant. IndiaCakes experienced a sharp increase in organic traffic, reversing the previous decline caused by the PWA implementation. Key outcomes included:
- Increased Organic Traffic:
The SEO-friendly structure of the Hyvä Theme, combined with the performance enhancements provided by InstaBuild, led to a substantial increase in organic search traffic. - Enhanced User Experience:
Faster load times and a more responsive site design improved the overall user experience, leading to higher engagement and conversion rates. - Cost and Time Efficiency:
InstaBuild’s streamlined deployment process reduced the time and resources required for ongoing maintenance and feature development, making it easier for IndiaCakes to adapt to market demands.
Organic Traffic Increased by 120%
Testimonial
I'm pleased to have discovered the Hyvä Theme Accelerator from Aureate Labs. It made our migration to Hyvä Theme much faster, saving us both time and money. The Aureate team provided valuable support, helping our technical team resolve minor issues along the way. I highly recommend Aureate and their Hyvä Theme solution for anyone looking to enhance their website efficiently.
Manit NagraniFounder of IndiaCakes
