Google and Meta Ads Expert

Job Description

Aureate Labs is shaping a new era of B2C and D2C e-commerce by designing and building breakthrough experiences and helping brands improve how their customers shop. As a leading e-commerce development agency, we thrive on innovation and are committed to delivering cutting-edge solutions. To support our expanding projects, we are looking for a skilled Google/Meta Ads Expert to join our growing team in Surat.

Roles and Responsibilities

• Plan, create, and manage paid advertising campaigns across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook, Instagram) platforms.
• Conduct keyword research, audience segmentation, and competitor analysis to define ad targeting strategies.
• Design conversion-driven ad funnels for eCommerce websites, focused on ROAS, CTR, and customer acquisition.
• Monitor and analyze campaign performance, optimizing for lower CAC and higher ROAS.
• Collaborate with design and content teams to develop ad creatives, copy, and landing pages tailored for performance.
• Set up A/B tests for creatives, headlines, CTAs, and audience targeting strategies.
• Maintain and optimize product feeds for Google Shopping and Meta Catalog.
• Implement tracking tools like Google Analytics, Meta Pixel, and GA4 to measure ad performance and customer journeys.
• Provide weekly and monthly performance reports, insights, and recommendations to internal stakeholders.
• Stay updated with platform algorithm changes, ad policies, and eCommerce ad trends.

Technical Skills You Should Have

• Proven hands-on experience with Google Ads (especially Google Shopping), Meta Ads Manager, and Performance Max campaigns.
• In-depth knowledge of eCommerce metrics like ROAS, LTV, AOV, CAC, CTR, etc.
• Experience with Google Merchant Center, Meta Commerce Manager, and product feed management tools.
• Familiarity with GA4, Google Tag Manager, and Meta Pixel for tracking and analytics setup.
• Strong analytical skills with proficiency in Excel, Looker Studio, or other reporting tools.
  
• Ability to craft high-performing ad copy and work with creative teams to guide visual assets.
• Understanding of customer journey mapping, funnel strategies, and retargeting techniques.
• Excellent communication and campaign reporting skills.

Qualification

• Bachelor’s Degree in Marketing, Digital Media, Business, or a related field.

Experience

• Minimum 2 years of experience in Google and Meta Ads.