Piyush Lathiya, Author at Aureate Labs

Optimize marketing and revenue by taking the Headless Shopify route

By: Piyush Lathiya, Aug 29th, 2020 # PWA # eCommerce # VueStorefront # Headless Commerce

With the ever-changing & fast-paced world of e-commerce platforms, nothing is permanent in the developer’s life, not even your presentation layer. And we all know how well our front end & backend developers collaborate |-). Divide & Conquer has always been a successful gimmick over the years. Well, why not use the same strategy to …

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Headless Shopify - Beginning of new era for eCommerce

By: Piyush Lathiya, May 22nd, 2020 # PWA # eCommerce

E-commerce is on the fast lane and evolving as one of the fastest-developing industries today. An e-commerce website has two essential parts to it: the front end and the back end. While the front end is what all users get to see, the back end is more focused on dealing with the business end of …

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Online Stores Vs Retail Stores! Prime Comparison

By: Piyush Lathiya, Mar 4th, 2020 # SEO & Marketing # eCommerce

Benefits of online stores were being touted so much that people started predicting the death of retail stores. However, brick-and-mortar stores are so resilient that they exist to this day. Actually, according to the US department of Commerce Statistics, retail sales increased by 3.8% in 2019 to $3,763 trillion from $3,626 trillion. However, eCommerce sales …

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Magento PWA— Everything You Need To know

By: Piyush Lathiya, Jan 28th, 2020 # Magento # Magento 2 # PWA

I am sick of listening to the constant banter that “Progressive Web Apps (PWA) are the future of mobile shopping,” when they clearly aren’t. Let’s reformulate it into better words and sing in the chorus— “they are the present of mobile shopping.” Yes. Progressive Web Apps or simply web applications are the presents of mobile …

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iOS Getting Into The PWA Space Faster Than Ever

By: Piyush Lathiya, Jan 1st, 2020 # PWA

What if I say that Apple hates the term “Progressive Web Application,” and likes to call it “Web Apps or web apps from the home screen.” So, are they jealous of PWAs because it’s Google’s creation? Well, here’s one of the astonishing facts regarding the PWA/web app right from Apple’s vault. Apple was the first …

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Benefits of PWA- Be the master of your App with PWA

By: Piyush Lathiya, Dec 30th, 2019 # PWA

Yes, the mouthpieces of progressive web apps (PWAs) have littered the repetitive benefits all over the internet. And we are letting these urban legends dictate our minds where we aren’t able to see beyond the constricted tunnel. By the end of this post, you will come to know all the critical Benefits of PWA. From …

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7 Ways To Make Product Description A Conversion Tool

By: Piyush Lathiya, Oct 15th, 2019 # SEO & Marketing # eCommerce

A product description is the marketing segment that endorses your product and explains to customers why these items deserve to be in their wish-kitty. It describes the essential information and quintessential reasons for driving purchase decision-making. As 86% of the buyers consider content an essential crutch for simplifying the buying decision, succinct and to-the-point copy …

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7 Ways To Impress Visitors Through Your Homepage

By: Piyush Lathiya, Sep 18th, 2019 # Design # SEO & Marketing # eCommerce

The window to impress visitors on your page is way too small. You have to give them at least one reason to stay on your page. It’s only a matter of seconds when they will hit the search bar to look for your competitor or tap the back button and get out of the daunting …

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Announcement: First Vue Storefront Core Partner in APAC

By: Piyush Lathiya, Jul 30th, 2019 # Featured # PWA

We are delighted to announce that we are now VueStorefront Core Partners. This is a great honour and privilege as we are the only official VueStorefront Partners from the APAC region. What does VueStorefront Core Partnership mean? As a trusted and official partner, we can play a vital role in the growth of Vue Storefront …

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PWA new upcoming feature - Credential management API

By: Piyush Lathiya, Jul 23rd, 2019 # PWA

I have always loved Quora for the “upvote” feature as it generates as good curiosity as the content and by the same standards, I hate it for it still insists me to sign in at gunpoint with the message “sign in to see the upvotes.” It has reflected this message for two good years now, …

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