Saas Marketer

Job Description

Aureate Labs is shaping a new era of B2C and D2C e-commerce by designing and building breakthrough experiences that help brands improve how their customers shop. As we continue growing as a leading e-commerce website development firm, we seek a talented SaaS Marketer to join our marketing team. This role will be crucial in planning, developing, and implementing unique marketing strategies to drive our success.

Roles and responsibilities

• Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans.
• Collaborate with Sales, and Marketing team to align marketing strategies with business objectives and growth targets.
• Create and execute demand generation campaigns to drive customer acquisition, engagement, and retention.
• Develop and oversee multi-channel marketing campaigns, leveraging digital marketing, content strategies, events, webinars, and other relevant channels to maximize impact and reach.
• Analyze e-commerce market trends, competitive dynamics, and customer insights to refine and optimize marketing strategies for sustained growth and market leadership.
• Oversee the development of compelling marketing content, collateral, and presentations.
• Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.
• Manage the marketing budget effectively, allocating resources to initiatives that deliver maximum ROI and support sustainable growth in the e-commerce sector.
• Collaborate with our external agencies, partners, and vendors to enhance marketing efforts and expand our reach.
• Monitor and report on key marketing performance metrics and KPIs.
• Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.

Qualifications

• 3+ years of experience in senior marketing roles, preferably in the e-commerce industry.
• Proven track record of driving successful marketing strategies and campaigns in an e-commerce or technology environment.
• Strong leadership skills with experience managing and mentoring marketing teams.
• In-depth understanding of e-commerce business models, target markets, and customer personas.
• Strategic thinker with the ability to translate vision into actionable marketing plans.
• Excellent project management skills to manage multiple initiatives and stakeholders.
• Data-driven mindset with the ability to analyze marketing metrics and make data-backed decisions.
• Proficiency in digital marketing, demand generation, and marketing automation platforms.
• Exceptional communication and presentation skills.
• Strong organizational skills and attention to detail.
• Up-to-date knowledge of e-commerce and technology industry trends.