About Lancer Skincare

Lancer Skincare is a prestige beauty brand located on Rodeo Drive in the heart of Beverly Hills, California. The company develops and markets high-performance skincare solutions based on The Lancer Method, a revolutionary anti-aging protocol developed by renowned dermatologist Harold A. Lancer MD.

Challenge

  • The former version of the client's website struggled to deliver the performance because of slow site speed.
  • The design layout of the current website looked very dull.
  • The sales conversion rate & Customer engagement was poor as the layout and design of the website was outdated and boring.
  • The user experience while checkout was also not pleasing.
  • Very high page loading time which increases customer dropout ratio.
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Services

  • Migrating Store database
  • Migrating custom built functionalities
  • Migrating store themes
  • Developing custom extensions

Platform / App

The Solution

Aureate Labs handled a smooth update, customized Magento extensions, and enhanced the overall performance of the website. We integrated the online store with a WordPress blog both to offer expert skincare guidance and to promote the products.

Customer Engagement

We’ve migrated & integrated Magento1 reward points to the Yotpo loyalty & referrals program.We also integrated Yotpo review for easy reviews & feedback from customers thus enhancing customer engagement.

User Experience

We developed a skin quiz as a virtual skincare assistant to recommend best suited lancer method products to customers based on their daily routine and skin types. Klevu search is integrated for a better catalog searching experience. We also built a custom extension to send the orders to the warehouse to get delivered faster to the customer.

Increased Sales Conversions

We migrated & integrated Klaviyo and Mandrill integration for personalised marketing, abandoned basket emails and transactional emails delivery. To connect more shoppers with the products, we;ve also integrated the criteo onetag.

Enhanced Ecommerce

Enhanced analytics functionality built into the website using Google Tag Manager to give greater insight for CRO.

Checkout UX redesign

client highlighted a desire to improve the performance & user experience while checkout. A tailor made checkout UX design was incorporated to meet specific business needs of the client.

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Results

The Customer appreciated Aureate Labs's ability to fulfill the requirements and a tailored approach to the project. Even though all changes were done with the long-term gains in mind, we managed to improve website performance just after the launch of the latest version of the website.

Comparing the first several months of the new website’s performance with the same period in the year before, we have seen a lot of improvements. Check out some of the numbers below.

46%

reduction in bounce rate

8%

increase in transactions

16%

increase in revenue

35.58%

conversion rates increased for mobile

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