Skin Care Products

Confidence in your own skin translates to confidence in yourself.

Visit Website  

46%

reduction in bounce rate

8%

increase in transactions

16%

increase in revenue

35.58%

conversion rates increased for mobile

Brief

Lancer Skincare is a prestige beauty brand located on Rodeo Drive in the heart of Beverly Hills, California.  The company develops and markets high-performance skincare solutions based on The Lancer Method, a revolutionary anti-aging protocol developed by renowned dermatologist Harold A. Lancer MD.

Confidence in your own skin translates to confidence in yourself.

For over 30 years, Dr. Harold Lancer has been a trusted resource to some of the world's most famous celebrities and beautiful people. He has received public praise from stars like Oprah, Victoria Beckham, Kim Kardashian, and more! Achieve star-quality skin with our anti-aging skincare regimen. Products like The Method’s Polish, Cleanse, and Nourish are formulated with key anti-aging ingredients and antioxidants that accelerate your skin cells’ renewal process.


Project

Lancer Skincare first Magento site launched in 2014 on the Community platform and it helps to setup successful eCommerce business on top of most customizable platform in domain. As a result of increased growth and revenue, the site was redesigned and re-platformed to Magento enterprise in 2016. The site was built responsively to improve the customer experience across all devices and take advantage of the buying opportunity mobile offers.

We developed extensions for the site to improve user experience and SEO, including a skin consultation, mega menu, premiere replenishment, and sales export to warehouse module. Integration with Klaviyo, marketing automation and email platform to customer re-engagement with Lancer Skincare brand. We continue to carry out ongoing development support, and design work with Lancer Skincare.


Solution

Aureate Labs handled a smooth update, customized Magento extensions and enhanced the overall performance of the website. We integrated the online store with WordPress blog both to offer expert skin care guidance and to promote the products.

Feature Highlights:

Virtual Skincare Consultations - We developed a skin quiz as a virtual skincare assistant to recommend best suited lancer method products to customers based on their daily routine and skin types.

Sales order export - We built custom extension to send the orders to the warehouse to get delivered faster to the customer.

Enhanced Ecommerce - Enhanced analytics functionality built into the website using Google Tag Manager to giving greater insight for CRO.

Klaviyo and Mandrill integration -  For personalised marketing, abandoned basket emails and transactional emails delivery.

Loyalty Points - Integration of loyalty points functionality to improve engagement with brand.

Checkout UX redesign -  As a stand alone project we looked at the checkout with the intention of increasing conversion rates after the client highlighted a desire to improve the performance of the checkout. There were specific challenges that needed a better user experience, such as allowing users to add free skincare product samples to their bag without obstructing the flow through the checkout process and existing users were missing out on a better experience by not logging in prior to checkout.


Results

The Customer appreciated Aureate Labs's ability to fulfill the requirements and a tailored approach to the project. Even though all changes were done with the long-term gains in mind, we managed to improve website performance just after the launch of the latest version of the website.

Comparing the first several months of new website’s performance with the same period in the year before, we have seen a lot of improvements.

Testimonials

Aureate Labs has been my Magento development agency since 2015. The team there is self-directed, extremely smart, and dedicated to helping me achieve my business goals. I originally hired them to transition my site from Magento Community to Enterprise, and they were ahead of schedule and actually under budget! I also appreciate that they’re available 24/7 to monitor my site and proactively report and fix any issues. If you’re looking for a long-term partnership and revenue growth for your eCommerce business, you should absolutely trust Aureate Labs to do the job.

Jonathan Cohen
Lancer Skincare, California, USA

Technology

Magento

B2C