Website
lancerskincare.comFounded in
1985
Industry
Beauty & Skincare
Location
United States
Platform
About Lancer Skincare
Lancer Skincare is a prestige beauty brand located on Rodeo Drive in the heart of Beverly Hills, California. The company develops and markets high-performance skincare solutions based on The Lancer Method, a revolutionary anti-aging protocol developed by renowned dermatologist Harold A. Lancer MD.
Challenges
- The former version of the client’s website struggled to deliver the performance because of slow site speed.
- The design layout of the current website looked very dull.
- The sales conversion rate & Customer engagement was poor as the layout and design of the website was outdated and boring.
- The user experience while checkout was also not pleasing.
- Very high page loading time which increases customer dropout ratio.
Solution
Aureate Labs handled a smooth update, customized Magento extensions, and enhanced the overall performance of the website. We integrated the online store with a WordPress blog both to offer expert skincare guidance and to promote the products.
Customer EngagementWe’ve migrated & integrated Magento1 reward points to the Yotpo loyalty & referrals program. We also integrated Yotpo review for easy reviews & feedback from customers thus enhancing customer engagement.
User ExperienceWe developed a skin quiz as a virtual skincare assistant to recommend best suited lancer method products to customers based on their daily routine and skin types. Klevu search is integrated for a better catalog searching experience. We also built a custom extension to send the orders to the warehouse to get delivered faster to the customer.
Increased Sales ConversionsWe migrated & integrated Klaviyo and Mandrill integration for personalised marketing, abandoned basket emails and transactional emails delivery. To connect more shoppers with the products, we;ve also integrated the criteo onetag.
Enhanced EcommerceEnhanced analytics functionality built into the website using Google Tag Manager to give greater insight for CRO.
Checkout UX redesignclient highlighted a desire to improve the performance & user experience while checkout. A tailor made checkout UX design was incorporated to meet specific business needs of the client.
Services
- Migrating Store database
- Migrating custom built functionalities
- Migrating store themes
- Developing custom extensions
Platform / Tools / Applications
Result that we delivered to the client
The Customer appreciated Aureate Labs’s ability to fulfill the requirements and a tailored approach to the project. Even though all changes were done with the long-term gains in mind, we managed to improve website performance just after the launch of the latest version of the website.
Comparing the first several months of the new website’s performance with the same period in the year before, we have seen a lot of improvements. Check out some of the numbers below.
