eCommerce Copywriting Services

What Our eCommerce Copywriting Services Include

Website Copy Audit

Website Copy Audit

Product Descriptions Writing

Product Descriptions Writing

Category Page Copy

Category Page Copy

Landing Page Copywriting

Landing Page Copywriting

Ad Copywriting

Ad Copywriting

Email Marketing Copy

Email Marketing Copy

Blog & Guide Writing

Blog & Guide Writing

Content Strategy & Consulting

Content Strategy & Consulting

Signs Your Brand Needs Copywriting Services

  1. Your website traffic is steady, but visitors rarely take action or convert into paying customers.
  2. Your product pages sound generic and fail to highlight what makes your brand different.
  3. Your emails and landing pages don’t reflect a consistent brand voice or personality.
  4. You’re running ads, but the copy isn’t delivering clicks or ROI that justify the spend.
  5. Your bounce rate is high because your website copy doesn’t engage or guide users effectively.
  6. You struggle to communicate your product benefits clearly and persuasively.
  7. Your competitors’ messaging sounds sharper, and you’re losing potential leads to unclear communication.
  8. You’re launching a new website or rebranding but don’t have a conversion-focused content plan.

If any of these challenges sound familiar, it’s time to invest in expert website copywriting that delivers more impactful and measurable growth.

Book a Free Strategy Call

How eCommerce Copywriting Influences the Customer Journey

Discovery → Desire → Decision → Repeat Purchase

Discovery

Attracting and educating first-time visitors

  • Homepage Copy
  • Category Pages
  • About Page
  • SEO Copy
  • Social Proof
  • Blog or video content
  • Press Releases

Desire

Building interest and emotional connection

  • Product Descriptions
  • Collection Page Copy
  • Comparison Copy
  • Landing Pages
  • Email Flows

Decision

Encouraging action and conversions

  • Product Microcopy
  • Social Proof Copy
  • Cart Page Copy
  • Checkout Page Copy
  • FAQ content
  • Ad Copy (Google & Meta)

Repeat Purchase

Retention and loyalty building

  • Thank-you page copy
  • Email Flows
  • Loyalty Copy
  • Retargeting Ad Copy
  • Product Guide
  • How-to Resources

Industries We Serve

Retail

Retail

Fashion & apparel

Fashion & apparel

Technology & gadgets

Technology & gadgets

Home & lifestyle

Home & lifestyle

Beauty & cosmetics

Beauty & cosmetics

Health & wellness

Health & wellness

Sports & fitness

Sports & fitness

Automotive

Automotive

Food & beverage

Food & beverage

Baby products & Toy

Baby products & Toy

Why Choose Aureate as Your Content Agency

Get Started in 5 Steps

talk to experts
  • 1

    Book a strategy call.

  • 2

    We audit your existing copy.

  • 3

    Receive a custom plan.

  • 4

    Approve deliverables & strategy.

  • 5

    We create and optimize your content.

Copywriting + Omnichannel Growth Strategy

Amazon

Amazon Ads / PPC

Amazon SEO

Amazon Storefront Design

Amazon Product Listing

Amazon A+ Content

Data, Measurement + Personalization

Conversion & Experience Design

eCommerce UI/UX Designing

What is website copywriting?

What does a website copywriter do?

A website copywriter understands how to communicate your brand story, structure information clearly, and optimize every word for SEO and conversions. Here’s what a professional website copywriter actually does for your store:

  • Crafts persuasive product descriptions, landing pages, and blog posts
  • Ensures SEO optimization for better visibility and ranking
  • Aligns content with your brand voice and conversion strategy
  • Uses buyer psychology, objections, and social proof
  • Aligns copy with your overall marketing strategy, ads, and email flows
  • Optimizes CTAs, microcopy, and onsite messages

What are the benefits of copywriting?

talk to experts
  • Boosts Conversions and Sales

  • Strengthens Brand Voice

  • Improves SEO and Organic Visibility

  • Builds Credibility and Trust

  • Enhances User Experience

Frequently Asked Questions

Connect with Our Content Experts

Let’s grow your eCommerce business through the power of words.
Schedule your free consultation today and discover how strategic copywriting services can transform your online store.

You're in good hands

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