About the Brand
Naseej is a Kuwait-based online store selling men’s traditional fabrics, thoubs and dishdashas, and accessories across the wider GCC. The storefront is fully bilingual, Arabic and English, with RTL (right-to-left) layout built in for Arabic, not treated as an afterthought.
Most of Naseej’s traffic comes through paid and organic social, primarily Meta, which means customers open the site inside Instagram or Facebook’s in-app browser instead of a standard mobile browser. In-app browsers render pages differently than regular browsers do, so a storefront that hasn’t been built and tested for that environment can lose customers in ways a normal QA check won’t catch.
The Challenge
There was no single breaking point. Years of incremental development on top of a heavily customized theme had left Naseej’s frontend slow, fragile, and increasingly expensive to change.
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01
Slow Load Times on Mobile and Desktop
The frontend, built on Porto and layered with years of customization, was heavy. Page load was a persistent problem across devices, not just mobile. Since most visitors arrive from paid and organic social, every extra second of load time meant losing sessions before a customer ever saw a product.
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02
Checkout Drop-Off
Checkout was where Naseej lost the most customers. Because most traffic arrives through Instagram and Facebook's in-app browser rather than a standard mobile browser, problems that showed up there were harder to reproduce and harder to fix using standard testing methods.
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03
Third-Party JavaScript Bloat
The theme loaded a large amount of JavaScript that wasn't needed, on top of what Naseej's own extensions added. It slowed the site down and turned every performance fix into a game of whack-a-mole, one issue patched while another appeared.
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04
Accumulated Conflicts from Years
This was the root cause behind the other three. Successive rounds of customization, custom code layered on top of the theme, extensions that didn't fully agree with each other, and repeated fixes to the Arabic RTL layout meant routine work like updating a menu or a banner had become slow and risky.
Solution
The Aureate team handled the project end to end, treating it as a full rebuild rather than a like-for-like port of the old theme.
Rebuilt the storefront from the ground up instead of carrying the old theme’s structure and assumptions into a new coat of paint.
Moved off the Porto theme entirely and rebuilt the frontend on Hyva, a modern, lightweight Magento frontend built on standard web technology (Tailwind CSS) instead of the heavy, layered JavaScript the old theme relied on.
Built specifically for Naseej, designed around the in-app browser conditions their traffic actually comes through, rather than assuming a standard mobile browser.
Made sure every extension already in use, payments, shipping, and others, continued to work correctly on the new theme. This was a significant, standalone piece of the project, not an afterthought.
Built into the theme itself from the start, instead of added on afterward the way RTL support had been handled previously.
Results that we delivered
Every extra second of load time affects how many visitors stick around long enough to see a product, which means a slow site quietly wastes ad spend before a campaign ever gets credit for a sale. A checkout that fails in the browser most customers actually use puts a ceiling on the return from every dollar spent driving them there. And a frontend the team can change without risk means new collections, seasonal banners, and promotions go live faster, instead of waiting on development cycles.
Fixing the technical foundation is what lets every other growth effort (paid ads, content, email) actually pay off.
Testimonial
We worked with Aureate Labs to redesign our Magento store and migrate the storefront to the Hyvä theme. Since our store is in Arabic and uses an RTL layout, the frontend work came with some added complexity, but their team handled it very well. The entire process was smooth from start to finish. Everyone we worked with, from the sales team to the developers, was responsive, knowledgeable, and committed to getting things right. Communication was always clear, and any issues that came up were addressed quickly. We're very happy with the final result and would gladly recommend Aureate Labs to anyone looking for a reliable and experienced Magento partner
NaseejAbdulaziz, Co-founder/CTO
Ready to See Similar Results?
If your storefront has been patched and extended for years and every change feels riskier than it should, the fix usually isn’t another patch; it’s addressing the accumulated theme debt directly.
Here’s what that looks like in practice:
Free Hyva Migration Audit
We review your current theme, extensions, and checkout performance, then show you where legacy issues are costing you speed, sales, or both.
30-Minute Strategy Call
We walk through the audit findings, talk through your priorities, and figure out if we’re a fit.
End-to-End Migration
Frontend rebuild, checkout optimization, and third-party compatibility handled as one connected project, not a series of disconnected patches.
