Amazon DSP Advertising Solutions to Grow Your Brand

Amazon DSP (Demand-Side Platform) advertising is a programmatic advertising platform that allows you to reach customers both on and off Amazon through display, video, and audio ads. Unlike standard PPC, which only targets active Amazon shoppers, DSP reaches audiences across the web, on streaming services, and other digital platforms based on shopping behavior and interests.

Yes, Amazon typically requires a minimum monthly spend of $5,000 for self-service access. However, through Aureate Labs managed service, you can access Amazon DSP with a lower minimum budget while benefiting from our expertise and consolidated buying power.

For meaningful results with Amazon DSP ads, we recommend a minimum monthly budget of $5,000, with many of our clients investing $10,000-$30,000 monthly as they scale their results. The platform requires sufficient data to optimize effectively, and smaller budgets typically don’t generate enough impressions for strategic optimization.

Most clients see initial results within 2-3 weeks as we optimize campaigns. However, the full benefit of DSP advertising typically appears within 30-45 days as we refine audience segments and creative assets based on performance data.

Absolutely! Retargeting shoppers who viewed your products but didn’t purchase is one of the most powerful applications of Amazon DSP. We create specialized retargeting campaigns that recapture these high-intent customers with compelling messaging.

Yes, our in-house creative team develops all necessary banner ads, sponsored brand video assets, and OTT creative to ensure your campaigns perform at their best. We handle everything from concept to production.

You’ll receive weekly performance reports detailing key metrics like impressions, clicks, conversions, and ROAS across all campaign types and audience segments. We also provide strategic analysis and recommendations during regular review calls.

No. While most clients stay with us for the long term due to consistent results, we operate on a month-to-month basis after an initial 90-day commitment. You can cancel anytime with 30 days’ notice.

Absolutely! DSP is particularly effective for new product launches as it allows you to reach relevant audiences based on their interest in similar products or categories, even before they’re searching for your specific keywords.

Absolutely. You maintain complete oversight and final approval authority. We work as your partner, implementing strategies with your approval while providing full transparency into campaign performance. We’ll never make major changes without your consent.

Yes! One of the most powerful capabilities of Amazon DSP is competitive conquesting—targeting shoppers who’ve viewed or purchased competing products. Our strategic conquest campaigns can help you capture market share directly from competitors by presenting your superior alternative.

While Amazon DSP advertising works best for established sellers with at least $50,000 in monthly revenue, we’ve successfully implemented DSP strategies for growing brands with strong products and clear differentiation. What matters most is having products with healthy margins and a compelling value proposition that resonates with customers.

No. Our integrated approach ensures your DSP and PPC campaigns work together synergistically. DSP focuses primarily on top-of-funnel awareness and competitive conquest, while PPC captures high-intent traffic already on Amazon. When properly managed, these channels complement each other to create a complete customer acquisition strategy.

Absolutely! While many clients focus on driving Amazon sales, our DSP strategies can also direct traffic to your own website, building your direct-to-consumer channel. We can implement split strategies that build both your Amazon presence and your independent ecommerce business simultaneously.

We use a comprehensive measurement framework that includes both immediate performance metrics (ROAS, CTR, conversion rate) and strategic growth indicators (new-to-brand customers, market share growth, competitor conquest). Our attribution approach connects off-Amazon impressions to on-Amazon sales for clear visibility into your true return on investment.

Yes! Unlike many Amazon DSP agencies that require you to provide finished creative assets, our in-house design team creates custom static, animated, and video creative specifically engineered for DSP performance. We develop multiple creative variations for testing and continuously optimize your assets based on performance data.

To develop your custom Amazon DSP advertising strategy, we’ll need access to your Amazon Advertising account, information about your key products and competitors, and details about your ideal customer profile. Our onboarding process guides you through providing all necessary information, and we handle the technical setup from there.