Hyvä Commerce Features Breakdown: Everything You Need to Know

“Magento is so powerful, but why is it so outdated?”—a thought that always pops up when you open the Magento backend.

I believe you have long struggled with this platform, which, time to time, shows its limitations, including slow performance, a complex admin panel, outdated content management tools, and many more. But here, we’re going to talk about the fact that—now you don’t have to face them anymore.

Because we have “Hyvä Commerce”!

Hyvä Commerce reimagines how merchants interact with Magento, by offering:

• A modernized admin experience that makes store management effortless.
• A high-performance content management system (Hyvä CMS) that replaces the unpleasant Page Builder.
• Advanced media optimization tools to keep your storefront fast and efficient.
• A customizable admin dashboard with actionable insights at a glance.

That isn’t all. Scroll down to know more 👇

Here, we’ve discussed all Hyvä Commerce’s features, how they address Magento’s shortcomings, and why upgrading might be the best investment for your store.

If you’ve ever felt like Magento is holding you back, this is the guide you need. 

Let’s get started.

What are the Key Features of Hyvä Commerce?

If you’ve heard of Hyvä, you likely associate it with Hyvä Theme, the frontend solution that supercharged Magento store performance. 

But Hyvä Commerce is more than just a performance booster—it’s a complete suite of enhancements designed to fix Magento’s biggest merchant-facing pain points.

Here are the key features of Hyvä Commerce:

1. Hyvä CMS
2. Admin dashboard
3. Media optimization
4. Image editor
5. Enhanced admin interface
6. Category merchandising tools
7. Customer segmentation
8. Enhanced layered navigation and menu builder
9. Email template framework
10. Social & simplified login

Let’s understand them 

1. Hyvä CMS

Let’s talk about Magento’s default Page Builder—and why so many merchants (and developers) dislike it.

While it was introduced as a way to make content creation easier, in reality, it’s often clunky, unintuitive, and limiting. If you’ve ever spent hours trying to align content blocks or wished for more control over your pages, you know exactly what we’re talking about.

Hyvä CMS is a reimagined content management system designed to be faster, more flexible, and genuinely easy to use—giving Magento merchants the tools they actually need to create and manage content efficiently.

Here’s what Hyvä CMS has to offer you:

Live Preview

With Hyvä CMS, every edit you make is instantly visible in a real-time preview, so you know exactly how your page will look before hitting publish. No more saving, refreshing, or jumping between tabs—just a seamless editing experience that keeps you focused.

Version Control

Ever made a change you didn’t like? Or accidentally deleted an important section?

Mistakes happen! 

Sometimes you need to roll back to a previous version of a page, but without proper tracking, that can be a nightmare. Hyvä CMS includes built-in version control, so you can:

• Save and restore past versions.
• Compare edits to see what’s changed.
• Share the version with co-workers.
• Experiment freely, knowing you can always go back if needed.

So, no more manually copying and pasting content just to “save a backup”.

Reusable Components

Creating content from scratch every time? 

Repetitive content creation is a major time drain.

With Hyvä CMS, you can create prebuilt UI elements—such as banners, product highlights, or promo sections—and reuse them across multiple pages. This keeps your design consistent while dramatically speeding up content creation.

Flexible Content Blocks

No coding? No problem.

Hyvä CMS introduces a truly flexible drag-and-drop system that lets you arrange content however you want—without touching a single line of code. 

Whether you’re creating a landing page, a blog post, or a promotional banner, you have the freedom to design your pages exactly how you envision them.

Scheduled Publishing

Now comes the stress-free part of content publishing. 

You can plan ahead with scheduled publishing by setting content updates to go live automatically. Whether it’s a holiday sale banner, a new product launch, or a seasonal campaign, your pages will update exactly when you need them to—without manual intervention.

This way, Hyvä CMS will take all your worries and challenges regarding Magento’s default Page Builder. 

Watch the demo – Hyvä CMS!

2. Admin Dashboard

Yet, many merchants struggle with an admin panel that buries critical business insights under layers of menus and reports. 

Want to monitor sales trends?
Check store performance?
Track shopping behavior? 

That often means digging through multiple sections, exporting data, and piecing together information manually.

Hyvä Commerce fixes this with a modernized admin dashboard—one that’s actually built for merchants. With widget-based dashboards, instant insights, and real-time system monitoring, you’ll have everything you need to run your store efficiently.

Widget-based Design

Every business is unique, and so are its priorities. That’s why Hyvä’s admin dashboard is completely widget-based—allowing each admin user to customize their dashboard to fit their specific needs.

— Want a quick sales overview?
— A live feed of orders?
— A chart tracking your best-selling products? 

Just add the widgets that matter to you and remove the ones that don’t.

Multi-store Support

Running multiple Magento stores? 

Instead of switching between dashboards, Hyvä Commerce lets you track performance across all your stores from a single view. 

Whether you manage different brands, regional storefronts, or B2B and B2C channels, you get a consolidated report without the hassle of manual comparisons.

CrUX Report

Google’s Core Web Vitals directly impact your rankings and user experience, but keeping track of them in Magento is usually a challenge. 

Hyvä Commerce integrates the CrUX Report (Chrome User Experience Report) right into your dashboard, like: 

1. Largest Contentful Paint (LCP), 
2. First Input Delay (FID), and 
3. Cumulative Layout Shift (CLS)

—so you can see exactly how real users experience your site. 

If something’s slowing your store down, you’ll know about it before it starts affecting sales.

Cart Conversion Rate Analysis

Why do shoppers add items to their cart but never check out?

Cart abandonment is one of the biggest revenue leaks in eCommerce. Hyvä Commerce helps you track Cart Conversion Rate Analysis, providing insights into:

• How many visitors add products to their cart?
• Where are they dropping off in the checkout process?
• What’s stopping them from completing their purchase?

When you’re armed with this data, you can pinpoint friction points, optimize your checkout flow, and improve conversion rates—without relying on third-party analytics tools.

Quick Actions

Stop wasting time clicking through menus. The Quick Actions feature adds one-click shortcuts to essential admin functions, allowing you to:

• Access product management in seconds
• Quickly jump to order processing
• Navigate straight to CMS edits
• Manage store settings with fewer clicks

It’s all about speeding up daily workflows, so your Magento team can spend less time on the admin side and finish their work quickly.

Site Health Checklist

If you forget to check cache status, reindex data, or monitor system health, it can lead to slowdowns and unexpected issues. That’s why Magento requires ongoing maintenance.

But, Hyvä Commerce includes a built-in Health Checklist which will give you a real-time overview of critical system components, including:

• Cache status—is it slowing down your site?
• Indexing performance—are your product updates showing correctly?
• System health—any issues affecting performance?

This proactive monitoring helps you catch and fix potential problems before they impact your customers, keeping your store running smoothly at all times.

3. Media Optimization

If your Magento store is slow, chances are your images are part of the problem.

Large, unoptimized images are one of the biggest performance killers for eCommerce sites. 

They increase load times, frustrate customers, and ultimately hurt your conversions. Magento’s default media handling doesn’t do much to help, leaving merchants to rely on third-party extensions or manual compression techniques—neither of which is ideal.

Hyvä Commerce changes that.

With built-in media optimization, Hyvä Commerce ensures that your store runs fast without compromising image quality. That means you get a visually stunning website that loads quickly, performs smoothly, and keeps customers engaged.

Here’s how it works:

Automated Image Resizing

Instead of forcing you to manually resize every image, Hyvä Commerce automatically adjusts image dimensions based on the display requirements. This prevents oversized files from slowing down your store while ensuring your visuals always look crisp.

WebP and AVIF Support

JPEG and PNG images have served us well, but they’re not the most efficient formats. 

Hyvä Commerce supports WebP and AVIF—modern image formats that offer superior compression without sacrificing visual quality. This means your store loads faster while still showcasing high-resolution images.

Developer API for Optimized Image URLs

For developers looking to fine-tune performance, Hyvä Commerce provides an API for optimized image URL generation. This means dynamic resizing, format conversion, and lazy loading can be controlled programmatically

This ensures that every image request is served in the most efficient way possible, reducing load times and improving overall site performance.

CLI-Based Bulk Image Optimization

If you have a large catalog of images, manually optimizing each one isn’t an option. 

That’s why Hyvä Commerce provides a CLI tool that lets you bulk optimize images in just a few commands. This is especially useful for stores migrating to Hyvä or those looking to clean up years’ worth of unoptimized media.

Not only this, Hyvä Commerce is actively working on integrations with CDNs (Content Delivery Networks) and S3 storage solutions, so your images can be served faster and more reliably, no matter where your customers are.

4. Image Editor

Traditionally, if you needed to crop, resize, or adjust an image, you had to edit it externally in Photoshop or another tool, re-upload it to Magento, and then hope everything displayed correctly. It was a slow, frustrating, and inefficient process.

Hyvä Commerce eliminates that extra work by bringing a built-in image editor directly into the Magento admin panel. Now, you can edit, enhance, and optimize your images on the fly.

No more switching between tools, no more unnecessary uploads.

Here’s what are the in-built capabilities of Hyvä Commerce’s Image Editor:

Crop, Rotate, and Adjust

Need to crop a product image for a clean, professional look? 

Or rotate an image that was uploaded sideways? 

With the Hyvä Image Editor, you can do it in seconds—no extra software required. You can also tweak brightness, contrast, and sharpness to make sure your visuals look their best.

Apply Filters and Annotations

Sometimes, a simple edit isn’t enough. 

That’s why Hyvä Commerce lets you apply filters to enhance your images or add annotations to highlight key details—perfect for showing off product features or creating eye-catching promotional graphics.

Non-Destructive Editing

Made a change you don’t like? 

Revert back to the original image anytime—no need to re-upload. 😉

With non-destructive editing, you can revert to the original image anytime—so you never have to worry about permanent mistakes. Experiment freely, knowing you can always undo changes if needed.

Seamless Integration with Magento’s Media Gallery

No extra steps, no complicated workflows. 

Hyvä Commerce’s Image Editor works directly within Magento’s media gallery, so you can select an image, make adjustments, and save changes without ever leaving your store’s backend.

It’s just one more way Hyvä Commerce is making Magento faster, smarter, and easier to use.

5. Enhanced Admin Interface

Magento’s default admin UI often feels outdated. 

Actually, the default admin theme hasn’t evolved much over the years, and for many people, it feels more like an unpleasant tool for managing their store.

That’s why Hyvä Commerce is introducing a refreshed admin theme—bringing a sleeker, more user-friendly experience to the backend of your store.

Modern Look and Feel

Inspired by the Mage-OS theme (a popular Magento admin UI project), the new Hyvä admin theme will offer a more visually appealing and intuitive interface. 

Here’s how you can expect it to look:

So, you can expect a cleaner layout, better spacing, and an overall smoother user experience—so managing products, orders, and customers doesn’t feel like a struggle.

Built for Efficiency

A cluttered backend can slow you down. 

Hyvä’s updated admin theme aims to simplify navigation, making it easier to find what you need, when you need it. Whether you’re updating products, processing orders, or analyzing sales data, you’ll be able to move through tasks faster and with fewer clicks.

Optional (But Recommended!)

Not a fan of change? No problem. 

The new admin theme will be completely optional. Means you can stick with Magento’s default admin UI if you prefer. But for those looking for a more modern and polished experience, the Hyvä admin theme will be a welcome upgrade.

6. Upcoming Features (Next 6+ Months)

If there’s one thing that sets Hyvä Commerce apart, it’s the relentless focus on improving the Magento experience. 

The current feature set is already amazing, but the next six months are set to bring even more powerful tools to help Magento merchants increase conversions, enhance customer engagement, and streamline store management.

Here’s what’s on the horizon:

Category Merchandising Tools

Product placement matters. 

If your bestsellers or high-margin items aren’t getting the visibility they deserve, you’re leaving money on the table. Hyvä Commerce is working on category merchandising tools that will let you:

• Manually arrange product listings for better visual storytelling
• Prioritize high-performing products to maximize revenue
• Set automated sorting rules based on stock levels, popularity, or custom criteria

This means greater flexibility and smarter merchandising, all without needing third-party extensions.

Customer Segmentation

Personalization is the future of eCommerce, and Hyvä is bringing it straight to Magento merchants.

With customer segmentation, you’ll be able to serve dynamic content tailored to different customer groups—boosting engagement and conversions.

For example, you can:
→ Show exclusive deals to repeat buyers
→ Highlight trending products for first-time visitors
→ Offer VIP discounts to high-spending customers

Enhanced Layered Navigation & Menu Builder

If customers can’t quickly find what they’re looking for, they’ll bounce. Hyvä Commerce is enhancing Magento’s default layered navigation and menu-building tools to make product discovery more seamless.

This will significantly improve UX (user experience)—which ultimately results in higher conversion rates and longer session times.

Email Template Framework

Magento’s out-of-the-box email templates are… honestly, not great. They lack customization, and making them look good often requires developer work.

Hyvä is building an email template framework that will let you easily customize transactional emails—so your order confirmations, shipping updates, and customer notifications actually match your brand.

Social & Simplified Login

The more steps required to sign up or log in, the higher the chance customers will drop off before making a purchase.

Hyvä Commerce is rolling out two major improvements to login and registration to remove friction and boost conversions:

1. Login with Apple/Google – Reduces friction for customer account login and registration, especially on mobile (where almost all users are using an Apple or Google-powered device).
2. Login with Link/Code (Email) – Instead of requiring a password, customers can receive a one-time login link or code via email, making sign-in as simple as clicking a button.

These new login options not only reduce cart abandonment but also improve account security and user experience—because nobody likes resetting forgotten passwords.

Each of these upcoming enhancements is designed to address the real pain points that Magento merchants face daily. 

Stay tuned with the Hyvä Commerce Roadmap for the actual feature update.

BONUS: Hyvä Theme + Hyvä Checkout

If you thought Hyvä Commerce was already packed with value, here’s even better news!

Hyvä Commerce now includes Hyvä Theme, Hyvä UI, and Hyvä Checkout—at no extra cost. That’s right, no extra costs, no complex licensing tiers

If you’ve already invested in Hyvä Theme (€1,000/one time) or Hyvä Checkout (€1,000/one time), Hyvä is making sure your money wasn’t just a one-time spend. So, it’s an investment you can apply toward Hyvä Commerce.

Guess what—they’re also offering a generous cashback program for existing customers who want to upgrade to Hyvä Commerce.

How Hyvä Cashback Works?

💰 If you previously purchased a Hyvä Theme or Checkout license, you can apply that cost as cashback when upgrading to Hyvä Commerce.

💰 If you prepaid for support, that value will also be credited toward your Hyvä Commerce license.

💰 If you bought Hyvä Theme years ago, you can still apply up to €1,000 cashback toward your first year of Hyvä Commerce.

Example: How Much Can You Save?

Let’s say you bought:

• Hyvä Theme two years ago
• Hyvä Checkout alongside it
• Prepaid for three years of support

Under this cashback model, you’d receive:
— €2,750 in total savings or a reduced price for the first year of Hyvä Commerce

However, it’s important to note: Your old Hyvä licenses will be traded in. 

But considering Hyvä Commerce includes everything (Theme, UI, Checkout, and future features), this isn’t a loss—it’s a massive upgrade.

Final Words about Hyvä Commerce!

For years, Magento has been a paradox—feature-rich yet outdated. 

But, with Hyvä Commerce, Magento finally feels like the powerful, modern platform it was always meant to be.

It’s not just about small improvements; it’s about transforming the entire experience—from a high-speed storefront to a smarter admin panel, an intuitive CMS, and powerful media optimization tools.

If you’ve ever felt like Magento’s limitations were slowing down your growth, this is your chance to move forward.

• Run a faster, more efficient store
• Manage content seamlessly with Hyvä CMS
• Optimize media effortlessly for peak performance
• Deliver a smoother shopping experience for your customers

And, you don’t have to figure it out alone.

As a Hyvä Gold Partner, we can help you achieve the true benefits of Hyvä Commerce (guess what, we’ve been privileged to experience how Hyvä Commerce actually works). 

So, if you’re genuinely excited to try the new admin experience, you can connect with us and make the move!