Hyvä Theme for Magento B2B stores — Challenges & Solutions

Mar 6th, 2025 17 min to read

We’ve seen many B2B Magento store owners struggle with the speed and performance of their websites. They are often concerned about its impact on conversions and their market reputation.

They surely consider implementing the Hyvä theme; one of the most prominent ways to improve Magento store load speed and performance. However, implementing the Hyvä theme for B2B business is a little different compared to its implementation for B2C business. You might as well be struggling to understand the same and this article is written just for it.

Here you’ll get answers to all your doubts, including:

  1. Why Choose Hyvä for Magento B2B
  2. How does Hyvä Theme Development Differ for B2B & B2C Magento Stores
  3. Challenges & Solutions
  4. How to Implement Hyva Theme for B2B Magento Store (process)
  5. Cost & ROI of Using Hyvä for B2B Stores
  6. Additional questions you might have

… and more on how Hyvä is growing itself to fit B2B business needs.

Also, it doesn’t matter if you run your B2B store on Magento Open Source or Adobe Commerce (formerly, Magento Commerce), this guide is your way to solve all your doubts.

Make sure you read through as it will help you get rid of all your lingering doubts.

Let’s get in.

What Makes Hyvä Theme Right For Your Magento B2B Store?

A report by Gartner says that 83% of B2B buyers prefer online shopping for its convenience.

Now this raises a question – Is your Magento B2B store performing well enough to make it actually convenient for them?

If you’re running a Magento B2B store, you know that user experience is necessary.

Especially in the B2B niche, where buyers are making important purchasing decisions (often in bulk), they need a platform that responds instantly. A slow, laggy store might as well leave a bad impression on your business.

The Hyvä theme is built to provide a better user experience while maintaining the principles of simplicity, flexibility, and fun.

There are multiple things that make the Hyvä theme perfect for your Magento B2B store and I’ve listed them here.

[1] – Its impeccable load times & performance capabilities.

[2] – Its capability of providing quick and efficient purchasing processes to B2B buyers.

[3] – Its optimized architecture helps achieve a better position in search rankings.

[4] – Its flexibility for customization. (just something your B2B store needs)

[5] – Its clean and modern codebase that simplifies development.

[6] – The reduced need for expensive optimization tools and development fixes.

[7] – Its adaptive nature for the growing needs of Magento store owners and industry trends.

… and more make it a smart investment for your B2B business.

Now you know that the Hyvä theme can be perfect to rely on for your B2B magneto store needs, let’s check how your approach to implementing Hyvä might differ.

How Does Hyvä Theme Development Differ For B2B & B2C Magento Stores?

Hyvä theme is designed with B2C stores in mind, focusing on speed, simplicity, and an improved shopping experience.

And it’s widely known that B2B and B2C businesses have different structures, priorities, and customer expectations to match. While B2C stores focus on speed, aesthetics, and seamless shopping experiences, B2B stores demand complex workflows and functionalities like bulk ordering, custom pricing, and account-based purchasing, which Hyvä doesn’t natively address.

As B2B stores operate differently from B2C, integrating Hyvä into a B2B environment (whether on Magento Open Source or Adobe Commerce) comes with its own set of challenges.

The Challenges & Solutions of Implementing Hyvä Theme for B2B Magento Stores

Here we understand the challenges to implementing the Hyvä theme for B2B stores on Magento Open Source & Adobe Commerce.

B2B Magento Open Source + Hyvä Theme — Challenges & Solution

Starting with challenges and solutions of implementing Hyva theme on Open Source Magento B2B store.

🔺 The Challenges

Challenges of implementing Hyva theme on Open Source Magento B2B store

If you’re a B2B store on Magento Open Source you know that B2B features are not available natively and you’re required to rely on third-party extensions to implement functionalities such as bulk ordering, custom pricing, and quote requests.

Now, when you choose to implement the Hyvä theme, these B2B extensions from third-party providers may cause compatibility issues. This is because they’re built to work with traditional Magento, and Hyvä uses an entirely different codebase.

So, the main challenge here is ‘extension compatibility’.

🔹 The Solution

Solution to Implement Hyva theme on Open Source Magento B2B store

“Compatibility” is the main challenge you face when implementing the Hyvä theme for B2B stores on Magento Open Source.

Just as I said earlier, this isn’t a major issue. There are two potential solutions to tackle this.

#1 – Choose Hyvä-Compatible Extensions

Not all B2B extensions are compatible with Hyvä Theme, but many and most of them are. Luckily, there are plenty of Hyvä-compatible B2B extensions from providers like Amasty, Webkul, and Aheadworks that can help bridge the gap.

For more: Best Hyvä Compatibility Extensions Providers

What to Do?

  1. Make a list of extensions that you currently use or need.
  2. Check if your existing extensions are Hyvä-compatible.
  3. Look for Hyvä-optimized, Hyvä-ready, Hyvä-compatible B2B extensions.

#2 – Custom Development for Unique Requirements

Even with Hyvä-compatible extensions, your B2B businesses may have a few highly specialized needs that off-the-shelf Hyvä-compatible extensions may not fully cover.

In such cases, custom development of extensions turns out to be the right solution for you.

What are the options?

  1. Magento developers can modify third-party extensions to ensure compatibility with Hyvä.
  2. Or they can develop custom Hyvä-friendly B2B modules for needed functionality from scratch.

Both of these solutions bring in their conveniences, helping you successfully implement the Hyvä theme on your B2B store.

B2B Adobe Commerce + Hyvä Theme — Challenges & Solution

Here we talk about the Hyva theme implementation process challenges and solutions on the Adobe Commerce B2B store.

🔺 The Challenges

Challenges to Implement Hyva theme on Adobe Commerce B2B store

If you’re a B2B store running on Adobe Commerce you get the perks of a built-in suite of B2B functionality such as company accounts, shared catalogs, negotiable quotes, purchase order approvals, and more.

These features are designed to work with Magento’s default Luma theme where the tech relies on JavaScript frameworks (such as RequireJS and KnockoutJS). Now, when you implement Hyvä Theme, which follows an entirely different tech stack, it may lead to compatibility issues.

As a result, the native B2B functionality from the Adobe Commerce features suite might not function seamlessly.

🔹 The Solution

Solution to Implement Hyva theme on Adobe Commerce B2B store

We saw that for a B2B store running on Adobe Commerce, the challenge with implementing the Hyvä Theme is due to Adobe’s native B2B features and functionality. However, these native B2B features are built to work with Magento’s default Luma frontend, which relies on Knockout.js and RequireJS—both of which Hyvä Theme does not support.

So, how do you make Hyvä Theme work with Adobe Commerce for this scenario? You have two big options:

#1 – Upgrade to Hyvä Enterprise

Hyvä’s incompatibility with Adobe Commerce’s native B2B features was a concern for Hyvä itself.

And so, they’ve launched a solution for it named Hyvä Enterprise.

Hyvä Enterprise is an add-on that provides compatibility for all key storefront features of Adobe Commerce and Adobe Commerce Cloud, including the B2B suite and Adobe Sensei (Live Search and Product Recommendations) add-ons.

This add-on comes with a price tag of €2,500 with a precondition to have a Hyvä theme license. It’s a great solution for implementing both Hyvä Theme and Hyvä Checkout.

When It’s Suggested to Invest in Hyvä Enterprise?

You’re suggested to invest in Hyvä enterprise when your B2B Magento store relies heavily on Adobe Commerce’s native features. Apart from this, implementing Hyvä Enterprise has multiple other benefits.

Hyvä Enterprise is the perfect solution because:

  • It is optimized for Adobe Commerce’s native B2B features
  • It maintains Hyvä’s performance benefits
  • It reduces the need for heavy custom development

#2 – Replace Native Features with Hyvä-Compatible B2B Extensions

If your store only uses a few B2B features from Adobe Commerce and upgrading to Hyvä Enterprise doesn’t seem an option, you can replace them with Hyvä-compatible extensions.

Look for extensions that replicate Adobe’s B2B functionalities but work seamlessly with Hyvä Theme. Multiple providers are offering Hyvä-compatible extensions to make it easy for you.

You can also develop custom B2B extensions if the existing ones don’t match all your requirements.

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This explains the challenges & solutions of implementing the Hyvä theme for B2B Magento Stores.

It’s clear that implementing Hyvä for your Magento B2B store is all about choosing the right approach.

When operating your B2B store through Magento Open Source, make sure to ensure extension compatibility or opt for custom development. Meanwhile, if you’re an Adobe Commerce merchant you can either invest in Hyvä Enterprise for full compatibility or replace native features with Hyvä-compatible extensions.

Now that we’ve covered the challenges and solutions, let’s walk through the actual implementation process to help you move smoothly to Hyvä.

How to Implement Hyvä Theme for a Magento B2B Store?

Implementing the Hyvä theme successfully on your B2B Magento store requires a structured approach to ensure compatibility, performance, and a seamless user experience.

I’ve outlined a few steps that you can follow and get started with the implementation of the Hyvä theme.

Step 1: Understand Hyvä Theme Before You Make Final Decision

Before implementing Hyvä for your Magento B2B store, you should take time and evaluate if it’s actually a fit.

Make sure you gather your answers on areas such as:

  • Benefits of Hyvä
  • Its impact on performance and frontend flexibility
  • Cost of license and additional expenses (such as Hyvä Enterprise & Hyvä-compatible Extensions)

… and more such factors that impact your goal, just to avoid unexpected challenges later.

Step 2: Choose the Right Implementation Approach (Based on Your Magento Version)

Next, you figure out your approach to Hyvä based on the Magento version you use.

Here I’ve outlined the process for both, Magento Open Source & Adobe Commerce.

🔹 If You’re on Magento Open Source Using Third-party B2B Extensions:

  1. Check if your current B2B extensions are Hyvä-compatible.
  2. If they aren’t compatible, look for Hyvä-ready alternatives from extension providers.
  3. If no compatible extensions meet your needs, you can work with a Magento developer to either modify your existing extensions or build a custom Hyvä-compatible extension from scratch.

🔹 If You’re on Adobe Commerce Using Its Native B2B Features:

  1. If your store relies heavily on Adobe’s native B2B suite, upgrading to Hyvä Enterprise is the best choice.
  2. If you only use some B2B features and don’t want to invest in Hyvä Enterprise, start replacing them with Hyvä-compatible B2B extensions.

🔹 If You’re on Adobe Commerce Using Third-party B2B Extensions:

Yes, many B2B merchants on Adobe Commerce still rely on third-party B2B extensions instead of using its built-in functionality. If you’re one of them, you can consider finding or custom-developing Hyvä-friendly extensions.

Once you figure out how you’ll handle these compatibility issues, you ensure a smoother transition without disrupting your store’s online presence. Also, make sure of the cost and time taken for each available solution.

Step 3: Consider a Redesign to Save Costs & Effort

As you’re considering the Hyvä theme, you must know that Hyvä is a blank theme.

Meaning, it doesn’t come with a pre-built design.

And, if you’re switching to Hvya, it’s an excellent opportunity for you to consider redesigning your store for a better UI and improved user experience. A new design at this stage helps save on both costs and efforts.

See, when you choose to implement the Hyvä theme for now and redesign later, you spend on design customizations twice.

Combining both processes reduces overall development time and expenses.

Also, it will help you introduce modern usability standards with improved speed and performance for the Hyvä theme.

Here, you can either get ahead with entire theme customization from scratch or choose ready-made templates for Hyvä theme development. Choosing ready-made templates by InstaBuild might cost less compared to custom designs.

Learn more: InstaBuild for Hyvä Themes: Best Alternative To Custom Hyvä Development

Step 4: Work with an Agency for Smooth Implementation

Hyvä theme implementation, especially for B2B Magento stores, requires expertise. So, consider it as very important.

Working with an experienced agency can help you make the right decisions and approaches, and overall maintain a seamless transition.

Also, make sure you get ahead with an agency that can handle design customization, performance optimization, and integrations all along to serve your needs the right way.

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That wraps up the process of implementing Hyvä for a Magento B2B store.

With the right approach, you can ensure a smooth transition and make the most of Hyvä’s performance benefits for your business.

Let’s solve one another doubts you might have at this point.

#Additional – Can I Implement Hyvä Checkout for B2B Magento Store?

Yes, you can implement Hyvä Checkout on your B2B Magento store, and it’s highly recommended to consider its implementation along with the Hyvä theme.

Many B2B merchants choosing to get ahead with Hyvä themes also consider Hyvä Checkout – mainly because they want to improve speed and performance across the entire shopping journey, not just until the cart stage.

Let me give you a better idea.

  • Hyvä Theme optimizes only the storefront experience.
  • Meaning the performance boost applies from browsing to adding products to the cart, a theme’s work ends here.
  • And, once a user reaches checkout, the default Luma-based checkout takes over (known for its sluggish performance).
  • This performance drop at checkout can affect user experience, leading to potential cart abandonment.

Since the checkout process involves sharing sensitive data and making payments, customers expect a fast, seamless, and trustworthy experience. Also, as you’re a B2B business, you often sell in bulk and the transactions include significant amounts, needing you to make your customer feel protected and safe about the purchase.

So, when you implement Hyvä Checkout, it ensures that performance remains consistent throughout, helping maintain customer’s confidence in purchasing from you.

Know more: Why Your Magento Store Needs Hyvä Checkout

You might also question compatibility at this point, so let’s understand that as well.

Will Hyvä Checkout on a B2B Magento Store Have Compatibility Issues?

Yes, implementing Hyvä Checkout for a B2B Magento store may cause compatibility issues.

Also, the challenges you might face will be the same as implementing the Hyvä theme. Let’s understand the challenge and potential solution. Here I’ve classied information for both Magento Open Source & Adobe Commerce merchants.

For B2B Store on Magento Open Source

ChallengeSolution
If you’re a B2B store on Magento Open Source, you might face compatibility issues for extensions applied at the checkout process.You can consider Hyvä-compatible alternatives or custom extension development.

For B2B Store on Magento Open Source

ChallengeSolution
If you’re a B2B store on Adobe Commerce, native B2B features used at checkout will bring up compatibility issues.You can either use Hyvä Enterprise, an add-on for compatibility with Adobe Commerce built-in features or you can choose custom development of B2B features.

See, in overall, it’s the perfect choice to consider Hyvä Checkout. All that you need to care for is compatibility, which you can tackle through custom development or modifications.

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Now, apart from that, you might as well have doubts about the cost of this implementation, so, let’s look at that now.

What Is the Cost of Implementing Hyvä Theme for a B2B Magento Store?

The cost of implementing the Hyvä theme for a B2B Magento store depends on multiple factors.

First, it varies based on the Magento version you use — Magento Open Source or Adobe Commerce.

Beyond that, the cost will still differ depending on your approach:

  1. Modifying existing extensions
  2. Purchasing new Hyvä-compatible extensions
  3. Building custom extensions from scratch
  4. Purchasing the Hyvä Enterprise add-on
  5. Choosing to redesign your store along with Hyvä implementation
  6. Considering Hyvä Checkout
  7. Hiring a Magento developer—whether a freelancer or an agency

So yes, the cost factor is meant to differentiate.

Below, I’ve added a cost comparison table for implementing Hyvä for B2B stores on Magento Open Source store and Adobe Commerce.

Cost ComponentEstimated CostMagento Open SourceAdobe Commerce
Hyvä Theme License€1,000 (one-time)YesYes
Hyvä Enterprise (Add-on)€2,500 (annually)(not needed)Yes
Third-party Hyvä-compatible B2B Extensions$200 – $2,000 per extensionYou can invest in either of them for B2B extension compatibilityYou can invest in either of them when you choose not to rely on Hyvä Enterprise(an option)
Extension Modification for Compatibility$25 to $150 per hour charge of developer
Custom Development of B2B Functionality$2,000 – $20,000+
UI/UX Design$3,000+Yes(when you choose to redesign)Yes(when you choose to redesign)
Hyvä InstaBuild Templates(optional for both)$550A cost-effective alternative for UI/UX designA cost-effective alternative for UI/UX design
Hyvä Checkout(optional for both)€1,000 (one-time)Yes(when you want the shopping experience to be seamless during checkout as well)Yes(when you want the shopping experience to be seamless during checkout as well)
Hiring Cost for Hyvä Expert$25 to $150 per hourYesYes

Note: this table only provides an idea on cost and the actual costs may differ based on multiple factors.

Ultimately, the total cost depends on the level of customization, the developer you hire, and your approach to feature compatibility.

Conclusion

Throughout the article we saw how Hyvä theme development for a B2B Magento store differs compared to usual approach.

Even though it requires additional challenges of compatibility, the Hyvä products, be it their theme, checkout solution, or the enterprise add-on is worthy to consider as they bring significant improvement for your business website.

Also, very necessary, make sure to get ahead with an experienced agency as the project is complex and requires expertise.

I hope the article provided you with enough information and guided you better in understanding the approach to Hyvä for your B2B business. If any doubts, you can always contact out Hyvä theme experts.

PS:

We’re Aureate Labs, a Hyvä Gold Partner. And we can help you implement Hyvä theme on your B2B store.

We’ve successfully launched 25+ Hyvä-powered stores, delivering optimized performance and exceptional user experiences. We have a team of experienced Hyvä experts that ensure every implementation stage is smooth for your business operations.

Book Your Appointment Here. 🙂

Dhruvi Master
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