Hyva Themes — Don’t Invest Until You’re Aware Enough!

If you’ve been searching for a Magento frontend that’s actually built for performance, chances are you’ve heard of Hyvä Theme. The buzz around it is loud, and for good reason. Faster page speeds, cleaner code, and a developer-friendly approach make it one of the most promising themes for Magento stores today.

But—just because everyone is talking about it doesn’t mean it’s the perfect fit for every business.

Before you rush to invest in Hyvä, let’s break down everything you need to know—its strengths, its limitations, and whether it truly lives up to the hype. Moreover, you can implement Hyvä in several ways, and it can impact the ROI, time, and cost associated with the transition.

In this guide, we’ll uncover everything you need to know about the Hyvä theme. By the end, you’ll be equipped with the knowledge to make an informed decision and avoid costly mistakes.

So, let’s reveal all the answers!

What is Hyva theme?

Hyvä is a frontend theme for Magento 2, designed to be fast, lightweight, and far easier to work with compared to the default Luma theme. It’s built to focus on speed and user experience, eliminating the heavy, outdated code and overly complex structure that can slow down your Magento website.

As of the latest data available, the Hyvä theme for Magento 2 has demonstrated significant growth and adoption within the e-commerce community.

Here are the most recent statistics (as of JAN 2025):

• Live Websites – 4,997
• Hyva-compatible extensions – 1000+
• Google Pagespeed score – 100/100
• Operating countries – 70+

And it’s not just about speed—Hyvä provides a more streamlined development process for Magento developers, too. If you’ve ever struggled with customizing the default Magento theme, Hyvä offers a cleaner structure and better flexibility which ultimately reduces development time and makes ongoing maintenance far easier.

But why was there a need for this revolution? Let’s discuss that in the next section.

Why Magento Needed a Better Theme?

As a merchant, you’ve probably noticed that speed and simplicity aren’t just nice-to-haves—they’re essential.

Magento’s default themes, like Luma, usually come with bloated code and excessive JavaScript, which slow down the website. This can make it difficult to achieve optimal performance even with regular optimizations, especially for businesses with limited resources.

Studies have shown that a one-second delay in page load time can result in a 7% reduction in conversions. Slow-loading websites not only increase bounce rates but also negatively impact SEO rankings, making it harder for customers to find your store.

In fact, 53% of mobile users abandon sites that take longer than three seconds to load. On top of that, Magento’s default themes are difficult to customize and maintain due to their complexity, leading to higher development time and costs.

So, here are the all possible reasons why Magento needed a better theme:

• Magento’s default themes, like Luma, come with extra code that slows down your site.
• The heavy use of JavaScript can cause pages to take longer to load, impacting performance.
• Slow-loading websites increase bounce rates and lower conversion rates.
• Poor performance negatively impacts SEO rankings and visibility.
• Heavy themes complicate customization and maintenance, increasing development time.
• Even with regular tweaks, default themes can be tough to optimize
• Mobile users don’t have the patience for slow sites, which means you could lose valuable traffic and sales.
• The complexity of Magento’s default themes makes it harder for developers to implement changes quickly and efficiently.
• Inefficient, bulky themes drive up development costs, which can be a significant burden for businesses.
• Default themes don’t meet modern expectations for speed and simplicity, making your site feel outdated.
• Outdated design and coding patterns can create a frustrating user experience, reducing customer satisfaction.
• Legacy themes often miss out on using the latest web technologies, which can hold your site back in terms of performance and functionality.

These challenges all point to one thing: Magento needed a theme that prioritizes performance, flexibility, and modern web standards.

That’s where themes like Hyvä come in—with simplicity and speed to solve these challenges and help you run a more efficient, faster Magento store.

Let’s see how the Hyva theme differs from other Magento frontend options.

Hyvä Theme vs. Other Magento Frontends

When it comes to choosing a frontend for your Magento store, you’ve got a few options. But how does the Hyvä theme stack up against other popular choices like the default Luma theme, Progressive Web Apps (PWAs), and headless frontends?

Let’s break it down in simple terms.

Hyvä vs. Magento default theme (Luma)

Let’s quickly understand the difference with the comparison table below:

Factors	Hyvä 👑	Luma
Site Speed	Faster ✨	Slower
Customization	Highly customizable design ✨	Limited customization options
Performance	Optimized for performance ✨	Requires optimization
SEO	Better SEO due to better speed ✨	Slower speed hurts SEO
Pre-build Templates	Different InstaBuild templates are available ✨	Offers a basic theme template
Mobile Experience	Mobile-first design, Fully responsive ✨	Not fully responsive
Extension Support	1000+ extensions	Extensive ✨
Development complexity	Simplified development with compatibility modules ✨	Complex and time-consuming
Maintenance	Lower maintenance costs ✨	Requires more ongoing maintenance
License Cost	Paid license (€1,000 one-time)	Free ✨
ROI	Higher long-term ROI ✨	Lower long-term ROI
Best for	Stores with high-volume traffic	Small businesses and those new to Magento

When the Luma theme was introduced, merchants thought that it’s the best theme ever. But the hard truth is—the default Luma theme isn’t the fastest. It’s packed with unnecessary code and a lot of JavaScript that can slow things down. For any business that is serious about online performance, this is a big issue.

While Hyvä is designed with performance in mind, stripping away the unnecessary bloat and focusing on speed. You don’t have to spend hours tweaking it to get decent performance. With Hyvä, you’re already getting a fast, optimized theme out of the box.

It’s a simple swap for Luma if you want to see real performance improvements with minimal fuss.

For a more detailed comparison between Hyvä and Luma, check out our dedicated Hyvä vs. Luma guide.

Hyvä vs. PWA

Here is the comparison table to understand the difference between Hyvä and PWA:

Factors	Hyvä 👑	PWA
Site Speed	Faster ✨	Very fast ✨
Customization	Highly customizable design ✨	Highly customizable ✨
Performance	Optimized for performance ✨	Great performance ✨
SEO	Better SEO due to better speed ✨	Improved engagement with app-like features ✨
Pre-build Templates	Different InstaBuild templates are available ✨	Requires custom development
Mobile Experience	Mobile-first design, Fully responsive	Provides app-like performance
Extension Support	1000+ extensions	Extensive ✨
Development complexity	Simplified development with compatibility modules ✨	Complex and time-consuming
Maintenance	Lower maintenance costs ✨	Requires more ongoing maintenance
License Cost	Paid license (€1,000 one-time)	Free ✨
ROI	Higher long-term ROI ✨	High upfront cost for setup, long-term return depends on implementation
Best for	Stores with high-volume traffic	Businesses aiming for app-like experiences with custom features

This table provides a detailed comparison between Hyvä and PWA, showing strengths and weaknesses to help merchants choose the best solution based on their needs.

Now, Progressive Web Apps (PWAs) are pretty impressive when it comes to delivering fast, app-like experiences on the web. But the thing with PWAs is, they can get pretty technical and require a solid amount of development work to implement properly. They sound great in theory, but for a lot of merchants, they can be overkill.

Hyvä gives you many of the same performance benefits as a PWA—speed and great user experience—without all the technical complexity. It’s like, you get the benefits of a PWA, but you don’t need a whole new tech stack and a team of developers to make it happen.

Check out our Hyvä vs. PWA blog, which includes a detailed comparison to help you understand the advantages and limitations of both options.

Hyvä Theme vs. Headless Frontends

Here is the comparison table to understand the difference between Hyvä and headless commerce solutions:

Factors	Hyvä 👑	Headless Frontends
Site Speed	Faster ✨	Varies based on tech stack
Customization	Highly customizable design ✨	Highly customizable ✨
Performance	Optimized for performance ✨	Great performance ✨
SEO	Better SEO due to better speed ✨	Can be optimized but requires more setup
Pre-build Templates	Different InstaBuild templates are available ✨	Requires custom development
Mobile Experience	Mobile-first design, Fully responsive	Requires custom mobile design
Extension Support	1000+ extensions	Limited
Development complexity	Simplified development with compatibility modules ✨	Complex and time-consuming
Maintenance	Lower maintenance costs ✨	High due to custom development
License Cost	Paid license (€1,000 one-time)	High ongoing costs
ROI	Higher long-term ROI ✨	High upfront cost, variable ROI
Best for	Stores with high-volume traffic	Businesses requiring complete customization

Headless frontends are powerful—they offer a ton of flexibility and let you build a completely custom solution for your store. However, they also come with a lot of work and expense. Setting up and maintaining a headless solution can get pricey, especially when you factor in development time.

Here’s where Hyvä stands out. It brings the speed and flexibility you want from a headless frontend, but without all the complexity. You don’t need to fully decouple your backend from your frontend, which makes it easier to manage. Plus, you save on development costs.

For a full breakdown of Hyvä’s benefits compared to headless solutions, check out our Hyvä vs. Headless Commerce blog.

In a nutshell, while Luma, PWAs, and headless solutions have their own perks, Hyvä offers a perfect balance of speed, simplicity, and flexibility. It’s a great choice if you want to take your Magento store to the next level without the headaches of overly complicated setups.

When to Choose Hyvä Themes Over Other Solutions?

Whether it’s sticking with the default Luma theme, considering a PWA, or jumping into headless commerce, each approach comes with its own set of benefits and challenges. So, when should you choose Hyvä?

Here are a few situations where you’ll want to consider Hyvä over the others:

1—When speed is non-negotiable

If your store’s slow, visitors are bouncing faster than you can say “checkout.” Traditional Magento themes like Luma often come with so much extra, unnecessary code that it slows your site down.

On top of that, solutions like PWAs or headless setups require a lot of technical know-how and a hefty investment of time and money. Hyvä, on the other hand, focuses on speed right out of the gate. It’s streamlined, fast, and doesn’t come with the bloat you find in other options.

2—When you want to deliver a seamless user experience

Your customers want a smooth, fast, and responsive experience—especially on mobile. If they have to wait too long for a page to load, you’ll lose them. Hyvä’s mobile-first approach and full responsiveness mean your customers get an optimal experience, no matter the device they’re on.

Compared to the default Magento theme (Luma), which isn’t always fully responsive, or the complicated setup of a headless solution, Hyvä gives you the best of both worlds: ease of use with fantastic performance.

3—When you’re dealing with high traffic

If your Magento store is starting to see more traffic, or if you’re expecting a big sales event, you’ll want a solution that won’t buckle under pressure.

Hyvä is built to handle high traffic without the lag you might experience with Luma or other more complicated setups. If you’re running a high-volume store, Hyvä keeps things running smoothly, without you needing to worry about site slowdowns.

4—When you need a custom storefront quickly

Not all of us have the time (or budget) for a complete overhaul of our Magento store. Headless and PWA solutions are powerful but they require serious resources and time to set up.

But with the Hyva theme, instead of rebuilding everything from scratch, you can use Luma Theme Fallback, which lets you mix Hyvä with existing Luma templates. This means you don’t have to rework every single element at once—you can roll out improvements in phases while keeping your store functional.

Then there’s InstaBuild, a set of pre-designed Hyvä templates that are ready to go. If you don’t need heavy customizations, these templates can save you weeks of development time.

5—When you want long-term ROI without the hefty price

Sure, headless setups sound fancy, but they come with a hefty price tag and the need for constant maintenance. Hyvä, on the other hand, requires a one-time license fee (a fraction of what you’d spend on a headless solution) and brings great value over time.

It’s not just cheaper up front, but also more cost-effective in the long run, saving you money on ongoing maintenance and development costs.

6—When you want to spend more time on your business, not your theme

Some solutions require constant maintenance and technical expertise in performance optimization. Hyvä helps you work smarter, not harder.

With Hyvä, you don’t have to constantly worry about performance optimizations, debugging bloated code, or fixing slow-loading pages. It’s built for efficiency, meaning fewer headaches for developers and less downtime for your store.

This means you can shift your focus to what really matters—marketing, customer experience, and scaling your business—instead of pouring hours into theme maintenance.

Now that we’ve covered why Hyvä simplifies theme management, let’s talk about whether it’s the right fit for your business model.

Is Hyvä Suitable for B2B & B2C Magento Stores?

Whether you’re running a high-volume B2C store or managing complex B2B transactions, performance and flexibility matter. But does Hyvä check all the boxes?

Absolutely. The Hyvä theme is suitable for both B2C and B2B. But, but, but….. how you implement it depends on which version of Magento you’re using—Magento Open Source or Adobe Commerce (formerly Magento Commerce).

Let’s shed more light on it.

Here’s a table that represents the breakdown of Hyvä’s compatibility with B2C and B2B Magento stores:

Store type		Magento Version	Hyva Compatibility	Solution
1	B2C	Open Source	✅ Fully Compatible	Hyva theme
2	B2C	Adobe Commerce	⚠️ Partially Compatible	Hyvä Theme + Hyvä Enterprise or third-party alternatives
3	B2B	Open Source + B2B Extension (Hyva compatible)	✅ Fully Compatible	Hyva theme
4	B2B	Adobe Commerce	⚠️ Compatible with Hyvä Enterprise	Hyva theme + Hyva Enterprise

CASE 1: B2C with Magento Open Source

For standard B2C stores using Magento Open Source, the Hyvä theme is a perfect match. It replaces Magento’s slow Luma theme with a lightweight, super-fast frontend that improves site performance, simplifies development, and enhances the shopping experience. You get all the benefits without major restrictions.

And, if your B2C store needs additional features, you can extend its functionality using Hyvä-compatible Magento extensions. Hyvä has a growing list of third-party extensions that are fully compatible.

Some older Magento extensions aren’t compatible with Hyvä because they rely on Luma’s frontend technology (Knockout.js, RequireJS). However, many developers are now updating their modules to be Hyvä-compatible—or you can find alternative solutions that work natively with Hyvä.

CASE 2: B2C with Adobe Commerce

If your Magento store runs on Adobe Commerce, the Hyvä theme can still be a great choice—but there are a few extra factors to consider.

Unlike Magento Open Source, Adobe Commerce comes with premium built-in features like Live Search and AI-driven Product Recommendations (powered by Adobe Sensei). These features aren’t compatible with the standard Hyvä theme.

But does that mean you can’t use Hyvä at all? Not at all!

If you need them, you have two choices:

1. Upgrade to Hyvä Enterprise:

Hyvä Enterprise – a premium version of the standard Hyvä theme that extends compatibility with Adobe Commerce’s exclusive features. If your store relies heavily on Adobe’s built-in features, Hyvä Enterprise is your best option.

2. Use Third-Party Hyvä-Compatible Extensions:

If you don’t want to invest in Hyvä Enterprise, another option is to replace Adobe’s built-in features with third-party Hyvä-compatible extensions.

Here are the examples of alternative extensions:

• Live Search: Instead of Adobe’s AI-powered Live Search, you can use Algolia or ElasticSearch, which are both faster and fully compatible with Hyvä.
• Product Recommendations: Many third-party upsell & cross-sell extensions (like Nosto, Clerk.io, or Relewise) offer powerful AI-driven recommendations and work seamlessly with Hyvä.

Either way, Hyvä can still work with Adobe Commerce—you just need the right approach.

CASE 3: B2B with Magento Open Source

Magento Open Source doesn’t come with built-in B2B features, but that doesn’t mean you can’t create a fully functional B2B store. With Hyvä Theme, you get a blazing-fast frontend, and you can layer in B2B capabilities using third-party extensions.

That means if you want features like company accounts, custom pricing, or quote requests, you’ll need to install third-party extensions. Luckily, there are plenty of Hyvä-compatible B2B extensions from providers like Amasty, Webkul, and Aheadworks that can help bridge the gap.

CASE 4: B2B with Adobe Commerce

If you’re running B2B store with Adobe Commerce, you can opt for Hyvä Enterprise, which is designed to work seamlessly with Magento’s built-in B2B features.

Since Adobe Commerce comes with a full suite of B2B tools—like bulk ordering, company accounts, and advanced price negotiations—Hyvä Enterprise is built to work seamlessly with them. You get all the benefits of Hyvä’s performance boost without sacrificing the B2B features Adobe Commerce already offers.

To troubleshoot your doubts about Hyvä Enterprise, we have a dedicated answer panel that you can go through >>> Hyvä Enterprise tutorial.

So far, we’ve explored the benefits of the Hyvä theme for Magento merchants, but now you’re probably asking yourself, ‘Why has Hyvä become such a favorite among Magento developers?

Why are so many Magento agencies now recommending it? Let’s find out why.

How Hyvä Benefits Magento Developers & Agencies?

Magento development has never been an easy mission for developers.

But with the Hyva theme, instead of fighting against Magento’s traditional theme structure, developers and agencies can now work with a theme that prioritizes efficiency, speed, and maintainability.

Here are the several benefits of Hyvä for Magento developers:

1. Accelerated Development Process

Every developer knows that Magento projects can drag on forever, especially when dealing with Luma’s complex frontend. Hyvä’s streamlined architecture reduces development time by 20% to 50% compared to traditional Magento themes.

That means fewer headaches, quicker turnarounds, and happier clients. Agencies can take on more projects, and freelancers can move on to the next gig faster—without drowning in never-ending bug fixes.

2. Simplified Codebase

Ask any Magento developer, and they’ll tell you—Magento’s default themes can be a nightmare to customize. The excessive JavaScript, outdated Knockout.js, and heavy dependency chains slow down progress.

Hyva sticks to modern, straightforward development practices. By eliminating unnecessary complexity, Hyvä provides a clean and maintainable codebase. Instead of debugging JavaScript conflicts or wrestling with excessive DOM elements, you can focus on building features that actually matter—custom layouts, better UI/UX, and smoother user flows.

3. Enhanced Performance

Clients don’t always understand “code quality,” but they definitely notice when their site is slow. With Hyvä, page load times drop dramatically because it eliminates unnecessary scripts. Faster sites mean better SEO, improved conversions, and fewer complaints from frustrated users.

For agencies, this is a huge selling point when pitching clients. And to be honest—clients who see real performance improvements are more likely to stick around and recommend your services.

4. Modern Development Tools

Developers love working with tools that are efficient, future-proof, and don’t require constant workarounds. Hyvä delivers exactly that by replacing Magento’s outdated frontend stack with modern technologies like:

✅ Alpine.js – A minimal JavaScript framework that keeps the frontend lightweight

✅ Tailwind CSS – A utility-first CSS framework that makes styling fast and efficient

For developers, this means less time dealing with bugs and more time focusing on actual improvements. Thus, this modern approach enhances productivity and ensures a high-quality user interface.

5. Active Community Support

One of the biggest challenges with Magento development is finding support when you get stuck. Hyvä has built a strong, active community of developers and agencies sharing solutions, extensions, and best practices.

Hyvä has a thriving community of 3,600+ developers and 600+ agencies who actively share solutions, modules, and best practices. That means better documentation, faster troubleshooting, and less time wasted on dead-end fixes.

At the end of the day, developers want efficiency, clients want results, and agencies want profitability. Hyvä delivers on all three.

And that’s why Hyva has gained lots of traction in less time among developers and merchants!

Next, we’ll discuss one key question every store owner asks—how much does it cost?

Hyvä Pricing — How Much Investment is Required?

While we’d love to give you an exact price tag, the reality is that every project is unique. But don’t worry! With decent experience in Magento development, we can give you a solid estimate to help you plan your investment wisely.

Here’s a breakdown of what you can expect to spend based on different Hyvä implementation approaches:

No.	Factors	Hyva Theme Development	InstaBuild—Hyvä Theme Accelerator
1	Hyva License(one-time cost)	$1,080 (€1,000)*	$1,080 (€1,000)*
2	Theme template cost	–	$499
3	UI/UX Designing (optional)	24 – 40 hrs	–
4	Theme Development & Customization	~ 400 hrs	50 – 100 hrs
5	Hyva Checkout (optional)	$1,080 (€1,000)	$1,080 (€1,000)
6	Hyva Checkout Implementation (optional)	~ 20 hrs	~ 20 hrs
7	Custom Development (extensions)	50 – 200 hrs	50 – 100 hrs
	TOTAL(assuming $25/hour cost)	$14,510 – $18,660	$5,659 – $8,159

*You may qualify for PPP discount.

Of course, these are just estimates. The actual cost will depend on your specific needs, design complexity, and custom development requirements.

Let’s understand where your investment goes and what each component brings to the table.

1. Hyva License Cost

This one’s straightforward!

The single Hyva license costs €1,000, i.e. $1,080. This is a one-time payment—meaning there are no recurring fees or hidden charges. Unlike SaaS-based themes or solutions that require ongoing subscriptions, this fee gives you lifetime access to the Hyvä codebase.

What’s included in the Hyvä license?

• Full access to the Hyvä theme codebase – You can customize it as much as needed.
• Hyva UI – A library of Hyvä UI components.
• Comprehensive documentation – Step-by-step guides to help developers integrate and extend Hyvä efficiently.
• Hyvä Slack Community – A highly active support group of developers, merchants, and the Hyvä team, where you can troubleshoot issues and get expert advice.
• Unlimited store views & domains – As long as they belong to the same business entity, you can use the Hyvä theme across multiple domains and store views without extra charges.

No recurring fees, no hidden costs—just a solid foundation for your store. Compared to the long-term cost of optimizing a slow, bloated theme like Luma, it’s a smart investment that pays off in both speed and user experience.

2. UI/UX Designing

A well-designed website isn’t just about aesthetics—it plays a crucial role in how customers interact with your store and make purchasing decisions. If your store looks outdated or is difficult to navigate, potential customers will leave before making a purchase.

For businesses aiming to provide an exceptional user experience (UX), investing in UI/UX design is a smart move.

On average, custom UI/UX design costs between $600 and $1,000 ($25 x 24 to 40 hrs). However, the actual cost will depend on the complexity of your design requirements and the chosen designer’s expertise.

UI/UX design not in your budget?? That’s alright.

You can still have a conversion-focused design… how?? By using our InstaBuild for Hyvä – Ready-made Hyva templates for just $550! You can find more details below.

3. InstaBuild—Hyvä Theme Accelerator

Yes, you heard that right. With a fixed price of $550, you get a functional Hyva theme ready to be populated with your content.

These ready-made templates offer a quick and affordable way to get started with Hyva. They provide a professional design and layout, perfect for:

• Entrepreneurs who need a store up and running fast
• Budget-conscious brands that want performance without the high costs
• Design perfectionists looking for polished, optimized layouts
• Tech-savvy visionaries who want a modern, responsive theme
• Conversion-driven businesses that want results without the headache

Or anyone who says “Enough is enough” to a sluggish website!

You can choose from various industry-specific themes that suit your eCommerce business niche and then pay a minimum for customization to fit your specific branding and functionalities (around $1,250 to  $2,500)—still much cheaper than a custom-built theme from scratch.

4. Hyva Theme Development from Scratch

If your store needs a completely unique look and highly customized functionality, building a custom Hyvä theme from scratch is the way to go. But keep in mind, custom work comes with a higher price tag.

And, you also need a highly specialized Hyva theme development team who can get you the expected store design.

The Hyva developers will help you build the core layout and design elements of your store using Hyva’s components and tools. Expect to pay around $10,000 for this Hyva theme development service, depending on the complexity of your design and desired features.

5. Hyva Checkout and Implementation Cost

Magento’s default checkout can be slow and frustrating for customers. That’s why many merchants opt for Hyvä Checkout, a separate module designed for speed and seamless transactions.

The license costs €1,000 (around $1,080), and implementation typically ranges around $500, depending on the level of customization required. If you’re serious about increasing conversions, this is a worthwhile investment.

However, if you’re looking to cut costs, you can stick with the default Luma checkout, as Hyvä includes a fallback mechanism for it.

6. Custom Development

One thing to keep in mind with Hyvä is that not all third-party Magento extensions are compatible right out of the box. If your store relies on specific features that don’t work with Hyvä, you’ll need to either remove them or invest in custom development to make them work.

Custom development costs vary widely, but you should budget between $1,250 and $5,000 or more, depending on the number of features that need adjustments. If you want a seamless store with all your must-have functionalities, this is something to factor into your budget.

Hyvä isn’t the cheapest Magento theme out there, but it’s one of the smartest investments you can make.

P.S.- Learn about How to Cut Your Hyvä Implementation Costs in Half.

Hyvä Theme Accelerator vs. Hyva Theme Development

When launching a Magento store with Hyvä, you have two main approaches:

1. Hyvä Theme Accelerator – A pre-built, optimized solution for faster deployment.
2. Hyvä Theme Development – A fully custom-built storefront tailored to your specific needs.

Both approaches lead to a high-performance store, but the right choice depends on your timeline, budget, and level of customization.

Let’s break down the differences so you can decide which path fits your business needs.

Feature	InstaBuild—Hyvä Theme Accelerator	Custom Hyva Theme Development
Cost	More affordable, typically one-time purchase	More expensive due to development time and resources
Time to market	Quicker, templates can be implemented immediately	Slower, the development process takes lots of time
Customization	Limited to colors and branding, but can be customized with the help of developers	Highly customizable, tailored to specific needs and functionalities
Expertise Required	Requires basic Hyva understanding	Requires proficiency in Hyva development and frontend technologies
Maintenance	Updates are handled by the template provider	Requires ongoing maintenance and updates by the developer
Performance	Templates are generally optimized for speed and performance	Performance can be optimized to your specific needs
Uniqueness	Standardized designs, less unique	Highly unique, reflects your brand identity
Scalability	Limited scalability, may not adapt to future growth	Highly scalable, can be adapted to accommodate growth
Support	Support from the template provider may be limited	Dedicated support from the developer or agency

Why Choose InstaBuild—Hyvä Theme Accelerator?

On one side, InstaBuild offers a ready-to-use Hyvä theme with a variety of professionally designed templates. Instead of spending months on design and development, you get a ready-to-go storefront that’s already optimized for speed, mobile-friendliness, and conversions.

Key Highlights:

✅ Cut down development time by 50% or more with a fully optimized base theme.

✅ Avoid the hefty price tag of custom development.

✅ Includes essential UI elements, and modules for a seamless eCommerce experience.

✅ Modify branding, colors, and layouts without building from scratch.

✅ Achieve lightning-fast page speeds without additional tuning.

However, like any pre-made option, customization is somewhat limited. You can adjust certain elements, but if you need something completely unique, you might feel constrained.

Why Choose Custom Hyvä Development?

For brands that need complete creative freedom and advanced functionality, custom Hyvä theme development is the way to go. This approach gives you a fully customized storefront, designed to match your brand’s unique vision and requirements.

Key Highlights:

✅ Get a theme tailored to your exact brand identity and user experience needs.

✅ Implement highly specific functionalities not available in pre-built solutions.

✅ Ideal for large enterprises and businesses with complex workflows.

✅ Stand out with a fully unique customer experience.

However, this level of customization comes with higher costs and longer development timelines. You’ll need an experienced Hyvä development team to design and build your store from the ground up.

Ultimately, your decision depends on your priorities. If speed and affordability are your top priorities, InstaBuild is the perfect shortcut.

But if you’re looking for a fully customized, one-of-a-kind shopping experience, investing in custom Hyvä development will give you the flexibility and long-term scalability you need.

Read more: Time and Cost to Implement Hyva Theme in Magento?

How to Get Started with Hyvä Theme?

As an eCommerce merchant, you know that your store’s performance and user experience directly impact your revenue. That’s why so many Magento store owners are switching to Hyvä to make their websites faster, more efficient, and easier to maintain.

But, how do you actually get Hyvä up and running on your store?

Let’s break it down into merchant-friendly steps, so you know exactly what to do. Here are the steps to implement Hyva theme in your Magento website:

1. Planning the Theme Implementation
2. Hire a Hyvä Expert or Agency
3. Purchase the Hyvä Theme License
4. Implementing the Hyva theme
5. Plan for Extension Compatibility
6. Test Your new storefront
7. Go Live!

Step 1: Planning the Theme Implementation

As a Hyva development partner, we ask that our clients a set of key questions before we actually start the process. Why? Because switching to Hyvä isn’t just about installing a new theme—it’s about making the right choices for your business growth, performance, and long-term success.

So, you need to answer these questions for a smooth transition moving forward with Hyvä:

• Are you running Magento 2.4+? (Hyvä works with newer versions.)
• Which third-party extensions are essential for your store? Some may not be Hyvä-compatible.
• What functionalities need to be carried over?
• Is your checkout experience a priority? Whether to consider Hyvä Checkout or not?
• Does your store need a full redesign, or can you work with a pre-built template?
• Do you have an in-house developer, or do you need to hire a Hyvä specialist?

These questions help you personalize the implementation process to your needs so that you get the best performance, scalability, and ROI from your Hyvä investment.

Step 2: Hire a Hyvä Expert or Agency

Now, the next big question is: Who’s going to implement it?

Hyvä is designed to be developer-friendly, but that doesn’t mean every Magento developer can handle it. Since Hyvä completely replaces Magento’s default frontend (Luma), it requires different technologies.

If you already have an in-house Magento developer, they might need some time to get familiar with Hyvä’s structure, especially its Alpine.js and Tailwind CSS foundation. But if you’re looking for a faster, hassle-free implementation, then you should consider hiring a Hyvä-certified developer or an experienced Hyva development agency.

Not all Magento developers or agencies have hands-on experience with Hyvä, so do your due diligence before hiring. Here’s what to look for:

✅ Proven Experience – Look for case studies or past Hyvä projects. Ask for demo stores they’ve built.
✅ Hyvä Official Partners – Some Magento agencies are Hyvä partners (check their official listings).
✅ Understanding of Magento 2 Architecture – Your developer should be an expert in Magento’s backend as well, not just frontend.
✅ Extension Customization Skills – Since not all third-party modules work with Hyvä, your developer should know how to modify or rebuild features.
✅ Performance Optimization Focus – A good Hyvä developer will ensure your store stays fast, lightweight, and SEO-friendly.

Here’s how to Hire a Hyvä Theme Developer!

Step 3: Purchase the Hyvä Theme License

Many Magento merchants hesitate when they see a paid theme, but Hyvä isn’t just a theme—it’s a complete frontend solution that eliminates unnecessary complexity. Unlike Luma, which requires additional speed optimizations and third-party performance extensions, Hyvä is built to be lightning-fast out of the box.

You can purchase the Hyvä license directly from the official Hyvä website. The process is simple:

1. Go to the Hyvä License page
2. Add your domain
3. Complete your registration
4. Purchase & get access to the theme

Make sure to check the PPP discount to check whether you’re eligible for the discount.

Once your payment is confirmed, you’ll receive access to the Hyvä repository, where your development team can start working with the theme.

Step 4: Plan for Extension Compatibility

One of the key things to remember when switching to Hyvä is that not all Magento extensions are Hyvä-compatible right out of the box. Since Hyvä significantly reduces Magento’s reliance on Knockout.js and other legacy dependencies, some third-party modules that were built for Luma might not work as expected.

This means you’ll need to review and adjust your existing extensions. In some cases, replacements or custom solutions may be required.

Key activities in this stage:

✅ Auditing your current extensions for Hyvä compatibility
✅ Finding Hyvä-friendly alternatives for incompatible modules
✅ Developing custom solutions for critical missing functionalities
✅ Testing and debugging extension integrations

No, doubt, Hyvä’s ecosystem is expanding rapidly, and more Magento extension developers are now offering Hyvä-optimized versions of their modules. Before investing in costly custom development, always check with your Hyvä expert to see if a ready-made solution is available.

Step 5: Implementing the Hyva theme

Once you have your Hyvä license, it’s time for the real work—getting your new storefront ready!

The process involves multiple stages, each requiring careful planning and execution. Depending on your approach, the development timeline can vary.

A custom-built Hyvä theme can take 2 to 4 months, while using InstaBuild for Hyvä theme can cut this down to just 4 to 8 weeks (source: Hyva theme development time). 

Let’s break down what’s involved in the process.

Stage 1 — UX/UI Redesigning (For Custom Builds Only)

The first step—if you’re going for a custom storefront—is to rethink your user experience (UX) and user interface (UI). How do you want your store to look and feel?

This is where your UX/UI team steps in to craft a visually stunning, conversion-focused storefront.

• Wireframing & Prototyping – Mapping out the user journey and store layout.
• Visual Design – Creating high-fidelity mockups for desktop and mobile.
• CRO focused designing – Ensuring smooth navigation, optimized CTAs, intuitive product discovery, and whatever it takes to improve the conversion.

💡 Skip this stage if you’re using InstaBuild—because it comes with pre-designed templates!

Stage 2 — Setting Up the Hyvä Theme

With or without a redesign, the next step is to install Hyvä and configure its core settings. This ensures that the theme is up and running properly before moving into deeper customizations.

Key activities in this stage:

✅ Installing the Hyvä theme on your Magento store
✅ Configuring core settings and layout structure

Your development team or agency will ensure that the theme is properly added, dependencies are set up, and everything is ready to go.

Stage 3 — Development & Customization

Now comes the real development work—the transformation of your plan into a fully functional storefront.

In this stage, your development team takes Hyvä’s flexible codebase and molds it to match your unique business needs, creating a custom Magento store that stands out from the competition. For a fully custom build, you can expect this phase to take anywhere from 8 to 16 weeks.

Plus, with Hyvä, you get access to a library of Hyvä UI components that come free with your license. These pre-built building blocks can speed up development by giving you reliable, well-tested elements to integrate into your design.

With InstaBuild – Hyvä Themes Accelerators, you can significantly cut down the development time by providing ready-to-use, fully responsive templates. Instead of building from scratch, you just tweak and optimize.

Step 6: Test your New Storefront

Before you flip the switch, do one last round of testing to ensure everything is running smoothly before you go live.

Of course, you’ll be eager to see the new performance score Hyva would bring, but it’s also important to check the entire website. Start by going through every feature of your site as if you were a customer. Click through pages, add items to the cart, and complete test purchases.

Also check for:

✅ No broken links or missing images
✅ Checkout works with different payment methods
✅ Double-check that all third-party add-ons work correctly
✅ Site speed is optimized
✅ Mobile usability is flawless
✅ All forms and integrations function properly

Once your storefront passes all these tests, you’re officially ready to launch!

Step 7: Go Live!

After weeks (or months) of planning, designing, and development, it’s finally time to launch your new Hyvä-powered Magento store!

No matter how much testing you do, launching a new site always carries some risk. Having a full backup of your Magento store before switching to Hyvä means you can quickly restore your old site if something unexpected happens.

Once you’re confident that everything is working perfectly, it’s time to deploy your new Hyvä store to the live server. Your development team will handle this step for you, ensuring the transition happens smoothly with minimal downtime.

Your work isn’t over the moment your new Hyvä store goes live. For the first few days, keep a close eye on:

• Website speed and performance
• Cart and checkout functionality
• Customer support tickets
• Important eCommerce metrics like AOV, conversion rates, bounce rates, etc.

This way you’ll be able to identify the difference between before and after Hyva theme implementation.

By now, you have a clear roadmap for implementing the Hyvä theme on your Magento store. But the success of any project depends on the reliable team working behind the scenes.

So, it’s a very important step to find the most reliable Hyva development team, which we’ll discuss in the next section.

Best Hyvä Theme Development Agency in 2025

Here we’ll list some of the most reputable Hyvä development agencies to help you choose the best partner for your Magento store transformation.

Here are the top 5 Hyvä theme development agencies to consider in 2025:

1. Aureate Labs

Aureate Labs, an official Hyva Gold Partner, has positioned itself as a top-tier agency, trusted by global Magento merchants.

As a merchant, you know that Magento is a platform that demands expertise. Aureate Labs brings just that: expertise, backed by years of experience and a team of Adobe Certified developers.

Their process doesn’t start with coding—it starts with understanding your business. They conduct a detailed evaluation of your existing Magento store, identifying potential extension conflicts, UI/UX gaps, and performance bottlenecks.

Once the roadmap is set, they handle:

• Hyvä theme setup & migration from Luma or other Magento themes.
• Custom UI/UX design leveraging Hyvä’s pre-built UI components for a fast and intuitive user experience.
• Development & customization to ensure your store aligns with your brand and functionality requirements.
• Thorough testing & QA before launch to eliminate performance or compatibility issues.
• Post-launch support (6 months) to assist with updates, security patches, and further enhancements.

Being a Hyvä Partner means they have the ability to integrate Hyvä Themes, which ensures your store is modern, fast, and beautiful. This also means they’ve solved numerous challenges while implementing the Hyva theme and optimizing the customer experience.

So, if you’re serious about making the switch, Aureate Labs is a name you can trust.

2. Amasty

As an official Hyvä extension partner since 2022, Amasty has firmly established itself as a leading Magento extension developer and service provider, particularly in Magento.

Recognizing the importance of functionality, Amasty has achieved a milestone of over 100 Hyvä-compatible extensions. They offer development services to ensure that your existing or new extensions work flawlessly with the Hyvä theme, maintaining the desired features and performance.

Here are the Amasty’s service offerings:

• Hyvä Theme Development
• Hyvä Theme Migration
• Extension Compatibility Development
• Custom Hyvä Checkout Development
• Support & Maintenance

Amasty has a reputation for delivering high-quality solutions that enhance store performance and user engagement.

3. scandiweb

scandiweb, a Hyvä Gold Partner, has established itself as a leading agency in Magento development, trusted by global brands. Their team of certified Magento and Hyvä developers specializes in creating bespoke solutions that enhance store performance and user experience.

Scandiweb’s approach begins with a thorough assessment of your existing Magento store. They offers continuous technical support, updates, and improvements to ensure your Magento store remains up-to-date and performs optimally.

Their services include:

• Hyvä Theme Implementation
• Custom UI/UX Design
• Performance Optimization
• Extension Compatibility and Custom Development
• Post-Launch Support and Maintenance

If you’re considering enhancing your Magento store’s performance and user experience, scandiweb’s comprehensive service offerings make them a reliable partner for Hyvä theme development.

4. MageComp

MageComp, a prominent Magento development agency, and an official Hyva silver partner, offers specialized Hyvä Theme Development services designed to enhance Magento 2 storefronts. Their team of certified Magento 2 developers focuses on creating high-performance, user-friendly eCommerce solutions by leveraging the Hyvä framework.

This approach ensures faster loading times, improved SEO scores, and an overall superior user experience. Their suite of Hyvä services is designed to cater to diverse business needs:

• Custom Hyvä Development
• Hyvä-Compatible Extension Development
• Performance Optimization
• Support & Maintenance

With a decade of eCommerce excellence, they have built a reputation for delivering high-performance, user-centric online stores.

5. Inchoo

As an official Hyvä Bronze Partner, Inchoo specializes in creating performance-driven eCommerce experiences. Their team of skilled developers knows how to seamlessly migrate stores to Hyvä, customize themes, and optimize site performance without disrupting day-to-day operations.

They’ve helped numerous Magento merchants modernize their stores with a faster, more efficient frontend experience.

Here’s what they bring to the table:

• Hyvä Theme Setup & Migration
• Custom UI/UX Development
• Extension Compatibility & Customization
• Speed & Performance Optimization
• Ongoing Support & Maintenance

If you’re serious about upgrading to Hyvä and want a reliable Magento agency to handle the transition, Inchoo is a solid choice.

Now it’s time to see Hyva themes in action!

Case Study: How Magento Stores Boosted Performance with Hyvä?

Making the switch to Hyvä sounds great on paper, but what does it actually look like in action? How much of a difference can it really make for a Magento store’s performance, user experience, and overall business growth?

To answer these questions, let’s look at real-world examples of Magento merchants who have successfully implemented Hyvä and the results they achieved.

Here we’ll explore case studies of Magento stores that adopted Hyvä and saw significant improvements in key performance metrics like:

• Page load speed – How much faster did their store become?
• Core Web Vitals – Did they pass Google’s performance benchmarks?
• Conversion rates – Did a faster site lead to more sales?
• User experience – How did customers respond to the changes?
• Development efficiency – Did Hyvä make their site easier to maintain?

These case studies will give you practical insights into the impact of Hyvä and help you decide whether it’s the right move for your Magento store.

Here are some of the best examples of Hyva theme Implementation:

1. Imaginfires – Bio Fireplaces

Challenge: Imaginfires, a UK-based supplier of bioethanol fireplaces, faced slow website performance, which negatively impacted sales conversions. The existing theme was burdened with unnecessary features, leading to sluggish page loads.

Solution: By integrating the Hyvä theme, unnecessary components were removed, and essential functionalities were optimized. This overhaul led to a significant improvement in site speed and user experience.

Results:

✔️ Lighthouse score increased from 23 to 91.
✔️ Core Web Vitals improved substantially.
✔️ Entire website loads within 2 seconds.

Source: Imaginfires Case Study

2. Grand Stores – Distributor and Retailer Online Store

Challenge: Grand Stores, a well-established retail brand in the UAE, struggled with a cluttered website design and slow page speeds, leading to poor user experience and decreased sales.

Solution: A conversion-focused redesign was implemented using the Hyvä theme, simplifying navigation, enhancing visual appeal, and optimizing performance.

Results:

✔️ Page speed increased by 104%.
✔️ Improved user engagement and satisfaction.
✔️ Notable increase in sales and customer retention.

Source: Grand Stores Case Study

3. Umniah – Telecommunications Provider

Challenge: Umniah, a leading telecom provider in Jordan, faced challenges with their eCommerce platform, including slow page loads and a cumbersome checkout process, which deterred online customers.

Solution: The Hyvä theme was integrated to revamp the website’s performance and user interface. Compatibility modules were created to ensure seamless integration with existing functionalities.

Results:

✔️ Lighthouse score improved from 29 to 94.
✔️ Entire website loads in less than 2 seconds.
✔️ Enhanced user experience leading to increased online engagement.

Source: Umniah Case Study

4. Regton – Metal Detectors eCommerce Store

Challenge: Regton, a UK-based retailer specializing in metal detectors, struggled with a slow-loading website, leading to higher bounce rates and lost sales. Their Luma-based Magento 2 store was not optimized for performance, affecting customer experience.

Solution: By migrating to Hyvä, Regton’s website saw a complete overhaul in performance optimization. The frontend was streamlined to remove unnecessary bloat, and the checkout process was improved for a smoother experience.

Results:

✔️ Page load time reduced by over 60%
✔️ Improved SEO rankings due to better Core Web Vitals
✔️ Higher engagement and lower cart abandonment rates

Source: Regton Case Study

5. Best Online Cabinets – Headless to Hyvä Migration

Challenge: Best Online Cabinets, a leading online retailer for custom cabinetry, initially used a headless Magento solution, which resulted in slow page loads and complex maintenance. They needed a high-performance yet simpler solution to improve their eCommerce experience.

Solution: They migrated from a headless approach to a Hyvä-based storefront, significantly reducing frontend complexity and boosting site speed.

Results:

✔️ Page speed scores improved from 36 to 93
✔️ Easier maintenance and reduced development costs
✔️ Smoother user experience with faster navigation

Source: Best Online Cabinets Case Study

6. Samsonite – Consumer Goods Giant Adopts Hyvä

Challenge: Samsonite, a globally recognized travel and lifestyle brand, struggled with slow-loading product pages and an inefficient checkout experience, leading to lower conversions.

Solution: Hyvä’s lightweight framework replaced their existing Magento frontend, drastically improving performance and reducing technical debt.

Results:
✔️ Load times reduced to under 2 seconds
✔️ Significant improvement in mobile shopping experience
✔️ Higher sales and reduced bounce rates

Source: Samsonite Case Study

7. Target Mart – Wholesale Marketplace Transformation

Challenge: Target Mart, a large B2B wholesaler, faced slow category and product pages due to a bulky frontend, negatively affecting bulk order placements.

Solution: A Hyvä-powered redesign optimized product listings, improved filtering options, and made bulk ordering seamless.

Results:
✔️ Wholesale order processing improved by 40%
✔️ Site speed enhanced, ensuring a smoother UX
✔️ Increased average order value (AOV)

Source: Target Mart Case Study

8. Federal Hospitality Equipment – Hyvä for B2B eCommerce

Challenge: Federal Hospitality Equipment, a commercial kitchen equipment supplier, needed a high-performing Magento store to accommodate thousands of SKUs without slowdowns.

Solution: With Hyvä, their store was optimized for large catalog performance, ensuring instant product searches and seamless browsing.

Results:
✔️ Improved loading times across thousands of product pages
✔️ Enhanced mobile-first experience
✔️ Increased conversion rates in the B2B sector

Source: Federal Hospitality Equipment Case Study

9. Kalki Fashion – Luxury Apparel eCommerce Upgrade

Challenge: Kalki Fashion, a premium Indian fashion brand, needed a Magento store that could handle high-traffic sales events without slowing down.

Solution: Hyvä’s streamlined structure enabled faster product browsing, quick checkout, and improved responsiveness.

Results:
✔️ Page speed improved from 40 to 96
✔️ Lower cart abandonment during flash sales
✔️ Higher mobile conversions

Source: Kalki Fashion Case Study

10. IndiaCakes – Hyvä Theme Accelerator (InstaBuild)

Challenge: IndiaCakes, a leading online cake delivery service, faced major performance issues due to slow page loads and an outdated Magento frontend. With high daily traffic and time-sensitive orders, they needed a fast, reliable, and mobile-optimized solution to improve customer experience and conversion rates.

Solution: By implementing the InstaBuild – Hyvä Theme Accelerator, IndiaCakes transformed its online store with a lightweight, high-performance Magento 2 frontend. The redesign focused on faster page loads, smoother navigation, and an optimized checkout experience to handle peak-order periods seamlessly.

Results:
✔️ Page speed improved by 80%
✔️ Reduced checkout abandonment rates
✔️ Faster order placement, even during peak hours
✔️ Improved mobile responsiveness for seamless on-the-go shopping

Source: IndiaCakes Case Study

Quick Recap!

So, it was all about the Hyva theme and its perks.

Hope this guide helps you understand the concepts and decide whether it can be a good investment — as your Magento frontend solution. If the answer is yes, then Hyvä is worth serious consideration.

That being said, implementation matters just as much as the theme itself. A well-planned transition with the right Hyvä development partner can make all the difference between a smooth upgrade and a frustrating experience.

At the end of the day, Hyvä is a long-term investment in your store’s success. If done right, it can boost your site speed, improve customer experience, and drive more conversions—all of which directly impact your bottom line.

So, if you’re thinking about taking the leap, make sure you’re doing it with the right strategy and the right team by your side.

Got a Question?? Talk to our Hyva expert!