Top 10 Shopify CRO Agencies in 2025 

Conversion is the primary objective of every Shopify store. After all, getting traffic is just the first step, but turning that traffic into paying customers is what truly matters.

If you’re spending money on ads but only seeing clicks, not sales, then it’s time to look into something most new store owners overlook: Conversion Rate Optimization (CRO).

More and more Shopify store owners are starting to realize how important CRO really is. It works quietly in the background but can make a big difference in how your store performs.

Before we dive deep, let’s start with the basics.

What is CRO?

Conversion Rate Optimization (CRO) is the process of improving your website to increase the percentage of visitors who take a desired action, be it signing up for a newsletter, downloading an ebook, or, most importantly, making a purchase. 

But here’s the real question that’s probably buzzing in your head: Why invest in CRO? 

Why invest in CRO? 

Because it is one of the most powerful ways to grow your business without increasing Ad spending. A well-optimized CRO website site can boost sales by 20%, 30%, or even double your revenue. That means you can spend more money on marketing and traffic acquisition to grow even faster and beat your competition. 

However, to consistently monitor your conversion rate, you are going to need a UI/UX designer, a developer who can code designs into the front end of the website, and also a person who understands CRO, and that’s where a Shopify CRO agency comes in. These specialized agencies bring together designers, developers, and conversion experts to optimize your store, helping you maximize every visitor’s potential.

Which are the top Shopify CRO Agencies?

To help you make an informed decision, we have listed we have listed out the best Shopify CRO agencies that can transform your store’s performance.

1. Aureate Labs

2. Klient Boost

3. Charles Agency

4. Invesp

5. Purple Fire

6. Awa Digital

7. Speero

8. Swanky

9. Juno 

10. Site Tuners

1. Aureate Labs

Aureate Labs is a top choice for a Shopify CRO agency, known for its data-driven strategies, research-backed, and iterative optimization approach. Their process ensures you don’t rely on guesswork but instead make informed decisions that directly impact your store’s conversions, revenue, and customer experience.

Their conversion rate optimization services include website audit, designing or redesigning personalized UI/UX design pages, and optimizing them for higher conversions.

Aureate Labs approaches CRO in the following ways:

• Identifying business pain points and setting clear KPIs to achieve your goals.
• Conducting data analysis to enhance the customer journey and boost sales
• Implementing A/B testing, including test design, deployment, and performance analysis
• Making informed decisions based on the impact of design changes
• Offering long-term strategies to increase Customer Lifetime Value (LTV)

The process ensures that you don’t just rely on guesswork but make informed decisions that directly impact your Shopify store’s conversions, revenue, and customer experience. 

Their CRO toolkit includes tools like Google Analytics, Hotjar, Optimizely, Figma, and more to gather insights and validate design choices.

With 13 years of experience, Aureate Labs has successfully delivered over 350 projects with a 95% success rate across industries such as retail, eCommerce, and B2B.

Aureate Labs is a top cro agency that has helped numerous online stores that were struggling with low sales despite having high website traffic.

As a result, some clients have seen:

• 9% reduction in product returns
• 15% decrease in customer drop-offs
• 14% fewer abandoned carts

They achieved these conversion gains by consistently optimizing product pages and focusing on checkout optimization, along with implementing A/B testing.

If you’re seeking this level of transformation, Aureate Labs is the partner you need!

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2. Klient Boost

Klient Boost is a Shopify conversion optimization company that specializes in scaling revenue through data-driven experimentation and optimizing the entire funnel.

They provide bespoke conversion solutions, including audit, consultancy, analytics setup, and performance tracking, with ongoing CRO management being their most in-demand service.

Beyond CRO, their other services include PPC, SEO, and email marketing. They have built a unique “success stories” library, describing challenges, strategies, and results—categorized by website style, buyer type, industry, and niche.

Since 2015, Klient Boost has worked with over 250 active clients, including Airbnb, Stanford University, Hotjar, and Upwork, with expertise in SAAS, lead generation, and eCommerce.

If you are specifically looking for PPC and CRO services, then Klient Boost can be a good choice.

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3. Charle Agency

Charle Agency is an award-winning Shopify partner agency that offers comprehensive eCommerce solutions for businesses of all sizes. Their mission is to build a strong online presence and drive conversions through expert website design, custom theme development, app integrations, and seamless migrations, all backed by dedicated support services.

They offer weekly reports, task review tools, and clear insights to help store owners stay informed about their site’s performance and upcoming improvements.

By focusing on key metrics, they drive consistent, month-over-month success, making them a trusted partner for Shopify and Shopify Plus merchants.

Recognized as a leading Shopify Partner and eCommerce web design agency in London and Manchester, they have supported 200+ Shopify businesses, including brands like Billionaire Boys Club, Gilbert Rugby, and Cambridge Satchel.

With ongoing CRO support, expert Shopify solutions, and data-driven strategies, Charle’s can help your brand stand out.

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4. Invesp

Invesp is a globally recognized conversion rate optimization agency, exclusively focused on helping businesses of all sizes maximize website performance and drive consistent conversions.

In addition to CRO, they specialize in landing page optimization, analytics, and business intelligence to enhance the user journey.

Their methodology is centered around the SHIP optimization process—a systematic approach involving Studying, Hypothesizing, Implementing, and Performing A/B tests to improve website performance and increase conversions.

They also make use of a proprietary Conversion Framework that identifies weak points across your website and implements targeted solutions to enhance performance.

With over 36,000 split testing (A/B tests) conducted and 19+ years of experience, Invesp delivers actionable, data-backed insights that drive measurable growth. They have worked with over 900 clients, including major brands like eBay, 3M, and Reliance.

From in-depth CRO audits to landing page optimization backed by analytics and business intelligence, Invesp offers everything you need for ROI improvement to elevate the user experience.

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5. PurpleFire

Founded in 2021, PurpleFire is a Denmark-based CRO agency known for its unique approach of setting new performance goals every six months. With a dedicated CRO manager assigned to each project, they offer a comprehensive, done-for-you service that includes A/B testing, CRO audits and management, landing page creation, funnel optimization, and website design.

Through in-depth audits and a bold guarantee of 3X ROI within six months, PurpleFire has helped clients generate over $250 million in revenue.

As a trusted Shopify Partner, they bring cross-industry eCommerce expertise and have worked with a wide range of brands. By making precise, data-driven adjustments to your website, PurpleFire imposes sustainable and profitable growth.

If you’re looking for a growth-focused CRO partner with a strong track record, Purple Fire is worth considering.

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6. AWA Digital

AWA Digital is a sophisticated eCommerce CRO agency that applies scientific principles to help its clients learn, grow, save money, and make smarter decisions.

They go beyond simple UI tweaks and use 32 different research techniques, including in-depth user behavior analysis, to understand how customers think and make decisions. Their methodology enables scalable growth by making experimentation a core business strategy, not just a one-time effort.

Since its inception in 2009, AWA has built a growing client list that includes Canon, Interflora, Nike, Snug, Russell & Bromley, and more.

AWA can support you with advanced experimentation, in-depth customer research, and a team of conversion experts to help you maximize sales and make informed, high-impact decisions.

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7. Conversion Science Reviews

Conversion Sciences is a results-driven conversion optimization agency that helps businesses turn more visitors into customers using behavioral science, testing, and analytics. 

This agency combines smart strategies and data to make confident decisions and deliver reliable results

With almost 20 years of experience, their Conversion Catalyst program offers ongoing CRO through research, design, testing, and project management in a monthly service with weekly updates.

Other services include data-driven site redesigns, conversion funnel audits, training, and CRO audits.

Their conversion funnel optimization is particularly impactful, helping brands identify drop-off points in the customer journey, understand user behavior, and remove barriers that prevent conversions, leading to higher sales and engagement.

With clients ranging from American Express to SurePayroll, Conversion Sciences demonstrates its expertise across diverse industries.

Whether you’re just starting or running a big business, their data-driven approach makes them a great partner for long-term online growth.

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8. Swanky

Swanky is an award-winning Shopify Plus CRO Agency that uses various strategies, designs, and development resources to drive maximum ROI.

Other than CRO, their services include website UX/UI design and development, digital marketing, store migration, and integration.

With a seven-step process and “test and learn” approach to improve commercial metrics such as conversion rate, average order value, and conversions. 

Trusted by brands like Shackleton, Loop Earplugs, Yu Move, etc.

Swanky helps their clients upgrade to best-in-class eCommerce technology and drive growth with strategic, long-term support.

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9. Juno 

Established in 2006, Juno is an award-winning Shopify Plus agency that provides end-to-end services, including UI/UX design, web development, and marketing support.

Their optimization process is rooted in business intelligence and analytics, using tools like user research, A/B testing, site speed audits, and user testing to enhance website performance and drive conversions.

Juno has worked with well-known brands such as Iconic London, Montane, Herman Miller, and Nottingham Forest, helping them improve conversion rates and return on ad spend (ROAS).

They’ve also partnered with Tryzens Global to support and scale the digital presence of international brands across various industries.

With Juno, you don’t just get talent—you get experience. If you’re looking solely for an eCommerce-focused solution provider, Juno can be the right choice.

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10. Site Tuners

Site Tuners is a global CRO agency that has been helping companies increase their website conversion rates since 2006. Their services include consultation, A/B testing, and website personalization with a comprehensive, in-depth audit.

They follow a proven 4-step framework designed to enhance customer experience and drive measurable business growth.

With over 2,100 clients worldwide, SiteTuners has partnered with industry leaders such as Canon, Nestlé, Google, Expedia, and American Express to optimize their conversions.

They work across various industries, including eCommerce, retail, real estate, manufacturing, and education—making them a versatile choice for businesses looking to improve digital performance.

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How to Identify the Right Shopify CRO Agency?

After reviewing each agency, you might still wonder how to choose the right one—and that’s completely okay. To simplify your decision-making, I’ve put together a checklist to clear up CRO misconceptions and key tips to help you identify the right fit.

• CRO optimization should be data-driven

A great CRO agency should be data-driven and transparent. Ask about their process, methodology, and testing approach. Along with that, they should provide detailed problem insights on the tests that they might run on your website.

• Verify Track Record Before You Commit

Always ask for proof and verification of their track record in your industry to ensure they have first-hand experience. For example, Aureate showcases the eCommerce projects they’ve worked on, demonstrating their expertise.

• Make sure to have a Clear Communication 

Hire an agency that can tell you upfront how they will communicate and what their response time is or how often they will be on calls. Just like Aureate, addresses this upfront by asking clients their preferred communication method and timing during onboarding.

• Review Case Studies and Testimonials Before Reaching Out

Go through at least five or ten client testimonials and case studies before you reach out to them. Testimonials will help you to understand their relationship with their clients, whereas case studies will provide valuable insights to understand their experience and success stories.

• Choose an Agency with a Long-Term Growth Mindset

Partner with agencies that think beyond quick fixes and focus on new customer journeys, product flows, and a holistic optimization approach. A strong CRO agency will analyze customer feedback, Lifetime Value (LTV), and marketing strategies to drive repeat purchases and sustained conversions.

Choosing the Right CRO Agency for Your Business

Choosing the right Shopify CRO agency can be a game-changer for your online store’s performance. Whether you’re launching a new Shopify site or trying to improve your existing conversion rate, partnering with the right CRO experts will help you turn traffic into revenue through data-driven strategies, user behavior analysis, and continuous experimentation.

The top eCommerce CRO agencies listed above are leading the way in 2025, offering everything from website audits, landing page optimization, and split testing to checkout optimization and conversion funnel optimization. Their expertise in UX/UI design, customer research, and analytics setup makes them ideal partners for any Shopify merchant looking for revenue growth.

Whether you’re searching for a CRO agency near you, a specialist Shopify CRO expert, or even a niche travel CRO agency, the goal is to find a team that goes beyond surface-level fixes.

The best website CRO agency will dig deep into your conversion-centered design, use form analytics and heat map analysis, and focus on ROI improvement instead of just vanity metrics.

Need help identifying whether your store needs a CRO analyst, CRO developer, or a full-service CRO manager? That’s what we’re here for.

If you’re ready to scale smarter and stop wasting ad spend on a site that doesn’t convert, let’s chat about how we can help you.