Top 5 eCommerce Brands using Hyvä Theme (2025)

Everyone knows the performance challenges with Magento—slow load times, complex development, and Core Web Vitals struggles have long been roadblocks to success. But in 2025, one solution stands out: Hyvä. 

Many eCommerce brands across industries—from fashion to electronics and B2B retail—are making the shift to Hyvä, and the results are hard to ignore: 

• Faster page loads,
•  higher conversion rates, and 
• lower bounce rates 

These are just a few of the perks driving businesses to adopt this modern approach. Unlike the outdated Luma theme, which often struggles with performance inefficiencies, Hyvä is built for simplicity, scalability, and efficiency.

So, which brands are setting the benchmark with Hyvä in 2025? 

We’ve identified 5 leading eCommerce stores that have transformed their performance with Hyvä, along with insights into how this powerful theme has reshaped their online presence.

What are the Top eCommerce Brands Using Hyvä?

1. Samsonite 
2. American Tourister 
3. Umniah 
4. Kalki Fashion
5. Nestlé Health Science

Let’s explore them in detail.

1. Samsonite 

Samsonite is a world-famous luggage brand known for its durable, stylish, and innovative travel gear. Established in 1910, the company has remained a leader in the market. From business travelers to adventure seekers, millions trust Samsonite for their travel needs. 

With a strong online presence, the company needed a website that could match its reputation for reliability and efficiency. While its retail stores were a stronghold, the shift in consumer behavior toward online shopping and direct-to-consumer (DTC) experiences made eCommerce a top priority.

Key reasons for switching to Hyvä:

1. As a premium brand, Samsonite needed an online store that reflected its reputation for quality and innovation. 
2. Samsonite’s previous site often failed Google’s Core Web Vitals, impacting both SEO rankings and user engagement.
3. Customers expect dynamic product pages where they can see, compare, and customize their selections easily. The old theme lacked the flexibility needed for an enhanced user journey.
4. With a wide product catalog and frequent updates, the existing product import and management system was clunky. A more streamlined, automated approach was needed.

Samsonite’s Notable Features or Customizations

The new site now reflects the premium, high-performance brand identity that Samsonite is known. Samsonite’s Hyvä-powered website incorporated several features, such as:

✅ Dynamic Configurable Product System

Customers can instantly see color, size, and pattern variations with real-time pricing and visual updates.

✅ Advanced Product Import Capability

A custom-built bulk product import system ensures faster, error-free catalog updates, which are crucial for a brand with diverse product lines.

✅ Optimized UI/UX for Conversion

A sleek, visually rich interface with enhanced product imagery, zoom functionality, and quick-view options.

✅ Extensive Customization of Magento 2

Significant modifications to the Magento 2 platform provided a personalized shopping experience that aligned seamlessly with Samsonite’s branding and met its functional expectations.

With faster website speed, better SEO, and a more efficient backend, Samsonite has set a new benchmark in eCommerce for premium travel brands—proving that the right technology stack can make all the difference in online success.

2. American Tourister 

American Tourister is a globally recognized luggage brand known for its trendy, durable, and budget-friendly travel gear. Founded in 1933, it has grown into one of the most popular choices for travelers of all kinds—whether frequent flyers, casual vacationers, or adventure seekers. With a strong presence in both retail and eCommerce, American Tourister needed an online platform that could reflect its dynamic brand identity while offering a seamless shopping experience.

Why American Tourister Chose Hyvä

In the highly competitive travel industry, speed, performance, and user experience play a crucial role in driving conversions. However, American Tourister’s previous Magento setup struggled with slow loading times, poor mobile performance, and limitations in customization. Switching to Hyvä allowed them to:

• Achieve Lightning-Fast Performance – Their old theme was slowing down page speeds, leading to higher bounce rates. Hyvä’s streamlined frontend reduced unnecessary code, significantly improving load times.
• Enhance Mobile Experience – With a large portion of their customers shopping on mobile devices, Hyvä’s lightweight structure ensured a smooth, responsive, and touch-friendly interface.
• Improve SEO Rankings – Faster websites perform better in search engine results. Hyvä helped American Tourister pass Google’s Core Web Vitals, increasing organic traffic and visibility.
• Customize Product Displays – The company needed an interactive and visually engaging catalog where customers could easily explore different luggage sizes, colors, and features.
• Simplify Backend Management – With a vast product catalog and frequent updates, their previous product import system was inefficient. Hyvä allowed better data handling and automation, reducing manual work.

Notable Features and Customizations

American Tourister’s Hyvä-powered website was designed to provide a seamless, engaging, and conversion-friendly experience. Here are some of the key enhancements:

✅ Shop by Color for a Personalized Shopping Experience

American Tourister’s Hyvä-powered website includes an innovative “Shop by Color” feature, allowing customers to explore products based on their preferred color choices. Instead of sifting through multiple categories, shoppers can quickly browse luggage collections in the colors that suit their style.

✅ Real-Time Product Customization
Customers can now browse luggage collections with dynamic swatches, instantly viewing color, size, and pattern variations with real-time pricing updates.

✅ Enhanced Bulk Product Import System
A custom-built solution enables quick and error-free product uploads, ensuring an always up-to-date inventory without manual hassle.

✅ Optimized User Experience for Conversions
A fresh, modern UI with high-quality product imagery, zoom features, and interactive quick-view options makes online shopping easier and more engaging.

✅ Seamless Checkout & Payment Integration
The new site streamlines the purchase process with improved cart functionality, multiple payment options, and a frictionless checkout experience.

✅ Advanced Filtering & Search Capabilities
Customers can find the perfect luggage with intuitive filters based on size, features, weight, and travel needs, making navigation smooth and hassle-free.

3. Umniah 

Umniah, established in 2005, is a leading telecommunications provider in Jordan, offering a range of services including mobile telephony, internet, and business solutions. As a subsidiary of Bahrain-based Batelco, Umniah has rapidly gained a significant market share, serving millions of customers across the country. 

With a diverse range of services—including prepaid and postpaid mobile plans, fiber internet, and business solutions—Umniah needed an eCommerce platform that could keep pace with its fast-moving, high-demand industry.

Unlike traditional retail eCommerce, telecom providers must handle complex service subscriptions, dynamic pricing, real-time availability checks, and customer identity verifications. A standard eCommerce setup wouldn’t cut it—Umniah needed something faster, more flexible, and built for high-performance scalability.

Key reasons for the Hyvä switch:

1. The previous site had performance issues that were causing slow page speeds. This directly impacted customer engagement and reduced online sales of subscriptions and devices.
2. As a telecom brand, Umniah’s online store required dynamic pricing, service plan comparisons, and multi-step checkout flows—features that the previous theme struggled to handle efficiently.
3. With a large percentage of customers browsing on mobile devices, Umniah needed a lightweight, mobile-optimized UI to ensure a seamless, responsive experience.
4. Managing data-heavy telecom products, including postpaid and prepaid plans, bundles, and device financing options, was becoming unmanageable. A more structured and scalable solution was required.
5. The old website struggled with SEO rankings due to poor Core Web Vitals scores. Hyvä’s optimized front-end framework helped improve load speeds and organic search performance.

Umniah’s Notable Features & Customizations

Umniah’s transition to Hyvä wasn’t just about performance—it was about building a smarter, more efficient digital storefront.

✅ Custom Subscription & Plan Selection System

Customers can easily compare prepaid and postpaid mobile plans, customize their selections, and view real-time pricing updates.

✅ Seamless ID Verification & SIM Registration

Integrated KYC (Know Your Customer) verification ensures secure online SIM purchases that align with regulatory requirements.

✅ Personalized Offers & Promotions

The store dynamically adjusts offers based on user type (new vs. existing customers), driving higher engagement and conversions.

✅ Mobile-Optimized Checkout Process

Given that most users browse from smartphones, Umniah’s Hyvä-powered site ensures a fast, frictionless checkout on mobile.

✅ Integrated Support for Business & Corporate Customers

Businesses can explore custom telecom solutions with an easy-to-use interface for requesting enterprise services.

✅ Localized Experience with Arabic Language Support

Fully optimized for the Jordanian market, including right-to-left (RTL) Arabic support, currency adjustments, and localized UX design.

4. Kalki Fashion

Kalki Fashion is a well-known name in the Indian ethnic fashion industry, specializing in designer bridal wear, wedding outfits, and festive ensembles. The brand blends traditional craftsmanship with modern trends, attracting customers globally, from brides-to-be to fashion-conscious shoppers looking for exclusive ethnic attire.

When selling premium fashion online, website speed, high-quality visuals, and smooth navigation are critical to delivering an exceptional shopping experience. Kalki Fashion’s previous Magento setup was struggling with slow page loads, sluggish mobile performance, and a complex front-end structure that made customizations difficult.

Here’s why Kalki Fashion adopted Hyvä:

• Fashion shoppers expect instant page loads to browse collections smoothly. Hyvä’s lightweight framework significantly reduced page load times, improving engagement.
• With an extensive inventory exceeding 250,000 products, customers found it challenging to locate items efficiently, affecting the overall shopping experience
• Unlike the default Magento theme, which required complex development efforts, Hyvä made it easier to create custom layouts, sections, and UI elements tailored to Kalki’s brand.
• The absence of advanced tools to analyze customer behavior limited the brand’s ability to understand and anticipate customer needs, impacting marketing and sales strategies.
• Underutilization of digital marketing tools, such as Facebook Pixel and Clevertap, resulted in less effective marketing campaigns and a lower return on investment.
• Inadequate caching capabilities led to inconsistencies and delays in page loading for repeat customers, impacting brand loyalty and user satisfaction.

Kalki Fashion’s Notable Features & Customizations

✅ Hyvä Theme Integration for a Modern Look

Kalki Fashion revamped its website aesthetics by adopting the Hyvä theme. This change ensured a sleek, responsive, and visually appealing interface, seamlessly blending with Magento for a smooth transition.

✅ Improved Website Performance with Hyvä

The Hyvä theme significantly boosted the performance of Kalki Fashion’s website, addressing issues like slow load times and sluggish navigation. This improvement contributed to a smoother user experience and enhanced overall site engagement.

✅ Advanced Search and Discovery Tools Integration

Kalki Fashion integrated advanced search capabilities into its website using tools like Unbxd and Tagalys. These tools made product discovery easier for customers, improving the efficiency and accuracy of search results, which helped shoppers find products faster.

✅ Enhanced User Experience with Simplified Search

With the new advanced search tools, customers could easily filter and sort products based on various attributes such as color, fabric, and occasion. This helped deliver a more personalized shopping experience and facilitated quicker purchases.

✅ Advanced Analytics for Customer Insights

To better understand customer behavior and preferences, Kalki Fashion implemented advanced analytics tools. These tools provided valuable insights into customer trends, helping Kalki Fashion optimize marketing strategies and make informed business decisions.

✅ Improved Customer Acquisition and Retention with Data

The brand was able to run more targeted marketing campaigns and deliver a more tailored shopping experience, which contributed to higher sales and customer loyalty.

✅ Enhanced Caching Capabilities for Returning Visitors

Kalki Fashion enhanced its website’s caching capabilities. This reduced page load times and ensured that returning customers had a smoother, more consistent shopping experience, helping to increase overall user satisfaction.

5. Nestlé Health Science

Nestlé Health Science is a global leader in nutritional science and health products, offering a wide range of medical nutrition, vitamins, and wellness solutions. 

As a division of Nestlé, the brand operates in a highly specialized sector, where eCommerce is not just about selling products but also about educating consumers, managing subscriptions, and ensuring compliance with health regulations.

To strengthen its direct-to-consumer (D2C) channels, Nestlé Health Science operates three key brands: Nutrición es Vida, Vital Proteins, and Solgar.

With multiple product categories, personalized health solutions, and a broad international market, Nestlé Health Science needed a powerful, fast, and flexible eCommerce platform to deliver an exceptional shopping experience.

Key Reasons for Adopting Hyvä:

1. The presence of conflicting third-party modules led to compatibility issues and instability.
2. Manual product stock updates and a non-centralized database resulted in wasted time and resources.
3. Marketing teams faced restrictions in performing basic tasks like bulk product updates.
4. The legacy Magento front-end suffered from slow page loads, affecting user engagement, conversions, and SEO rankings.
5. With the peak sales season approaching, including Black Friday, Nestlé Health Science needed a swift and reliable solution. 

Nestlé’s Notable Features/Customizations

✅ Performance Optimization

Hyvä’s lightweight framework led to a 50% improvement in web performance, resulting in faster load times and a better user experience.

✅ Improved Conversion Rates

Post-relaunch, Nutrición es Vida saw a 2.3% increase in conversion rates, while Vital Proteins experienced a 20% reduction in bounce rate. There was a 52% increase in Q4 sales compared to the previous year, with October and November alone seeing a 60% sales growth.

✅ Increased Organic Traffic

Solgar reported a 114% increase in organic traffic, indicating better search engine visibility and user engagement.

✅ Operational Efficiency

The new platform allowed teams to spend less time fixing issues and more time developing features that drive business value.

Final Thoughts!

These are just 5 of the best thousands of brands that were rebuilt with Hyvä (4965 by March 2025). The numbers don’t lie—eCommerce brands using Hyvä Theme in 2025 are outperforming their competition.

With Hyvä, brands enjoy:

✅ Lightning-fast load times that keep customers engaged
✅ Stronger SEO and Core Web Vitals for better rankings
✅ Higher conversions and lower bounce rates for increased revenue

And much more……… Similar to these brands, you can also transform your Magento store with this revolutionary solution.

But adopting Hyvä isn’t just about installing a new theme—it’s about implementing it the right way. A well-executed Hyvä store requires expert setup, proper customization, and strategic optimization to unlock its full potential.

💡 Thinking about making the switch? Let’s make sure you do it right.

Talk to our Hyvä experts today and take your Magento store to the next level!