eCommerce Marketing Executive

Job Description

Aureate Labs is shaping the new age of B2C & D2C eCommerce by designing and building breakthrough experiences, helping brands empower their customers to shop better. As we continue to expand, we are looking for an E-commerce Marketing Executive specializing in email marketing, marketing copywriting, and data-driven strategies to enhance customer engagement, retention, and revenue growth.

What We Want You to Do

• Plan, create, and execute email marketing campaigns focused on customer acquisition, engagement, and retention.
• Write compelling marketing copy for emails, website landing pages, product descriptions, and ad creatives.
• Develop and manage email automation sequences for welcome flows, abandoned carts, post-purchase follow-ups, and re-engagement campaigns.
• Analyze marketing performance metrics (open rates, CTR, conversions, unsubscribe rates) and optimize campaigns based on insights.
• Conduct A/B testing on subject lines, content, CTAs, and design to improve performance.
• Leverage customer data and segmentation to create personalized marketing campaigns.
• Collaborate with designers and content creators to ensure visually appealing and high-converting email templates.
• Optimize marketing strategies using insights from Google Analytics, Shopify Analytics, and CRM tools.
• Monitor customer behavior and purchasing patterns to refine targeting and messaging strategies.
• Stay updated with the latest trends in email marketing, data-driven marketing, and copywriting best practices.
• Manage multiple projects simultaneously while ensuring high-quality execution.

Skills You Should Have

• Proven experience in email marketing and copywriting for e-commerce brands.
• Proficiency with email marketing tools like Klaviyo, Mailchimp, HubSpot, or ActiveCampaign.
• Strong understanding of email segmentation, automation, and personalization techniques.
• Ability to write clear, persuasive, and conversion-focused marketing copy.
• Hands-on experience with A/B testing, performance tracking, and data analysis.
• Knowledge of Google Analytics, UTM tracking, and CRM systems for data-driven marketing.
• Familiarity with Shopify, Magento, WooCommerce, or other e-commerce platforms.
• Strong attention to detail and ability to analyze marketing data for optimization.
• Basic knowledge of HTML/CSS for email template customization is a plus.
• Experience in the US eCommerce market is preferred.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Certifications in Email Marketing, Digital Marketing, or Data Analytics will be a plus.

Experience

• 2 to 5 years of experience in email marketing, copywriting, and data-driven marketing.
• Experience in e-commerce marketing, customer retention strategies, and campaign performance analysis is highly preferred.
• Experience in handling marketing campaigns for the US market is a plus.