Website
shop.grandstores.aeFounded in
1981
Industry
Consumer Goods
Location
United Arab Emirates
Platform
About Grand Stores
Grand Stores is a well-established retail brand in the United Arab Emirates that offers a wide range of products including electronics, household items, and fashion accessories. Their online store provides customers with a convenient and user-friendly shopping experience, complete with secure payment options and efficient delivery services. With their commitment to quality products and excellent customer service, Grand Stores continues to be a trusted name in the UAE retail industry.
Challenges
Grand Stores was facing several challenges that were impacting its business operations and overall customer experience. Two of the pressing challenges faced by them were,
#Poor Design and User Experience: The design and user experience of the Grand Stores website was not optimized for the modern customers. The website had a cluttered layout, lacked a clear hierarchy of category or products, making it difficult for users to navigate and find what they are looking for.The color scheme was also unappealing and did not complement the products being sold. The design was not mobile-friendly, and the checkout process was cumbersome, leading to cart abandonment. All of these collectively led to a frustrating user experience and ultimately, loss of sales.
#Slow Page Speed: Another significant challenge faced by Grand Stores was slow page speed. This resulted lower conversion rates and a higher bounce rate, as users were getting frustrated and left the site before completing a purchase.This ultimately led to a loss of revenue and hurted the company’s bottom line. Slow page speed also negatively impacted thier search engine rankings, reduced visibility and ultimately affecting sales.
Solution
Grand Stores needed a website redesign that could provide a better user experience and help increase conversions. To solve above challenge, the Grand Stores decided to work with us.
To address the challenge of Poor design and User Experience,we took a conversion-focused approach to the redesign, ensuring that every aspect of the website was optimized to maximize sales. We analyzed the existing website and identified the pain points in the user experience. We then created a user-centric design that focused on the needs and preferences of the visiting users.
The new design not only solved navigation, branding & checkout process but also incorporated several conversion-focused elements, such as clear calls-to-action, product recommendations, and social proof, which helped drive more sales and revenue for Grand Stores. The result was a website that not only looked great but also provided a seamless and enjoyable user experience, resulting in a significant increase in sales and customer satisfaction.
To address the challenge of slow page speed, we recommended integrating Hyva themes.
We integrated the Hyva theme into the Grand Stores website, making it faster and more responsive. We optimized the images and reduced the number of HTTP requests, resulting in a significant improvement in page speed. Additionally, we implemented various caching techniques, compressing files, and minimizing the use of JavaScript and CSS, further reducing page load times.
Result that we delivered to the client
As a result of the redesigning the website with conversion focused design with Hyva theme integration, the Grand Stores website experienced a 104% improvement in page speed.
Overall, the integration of the Hyva theme was a crucial step in addressing the challenge of slow page speed and improving the customer experience on the Grand Stores website.
