About Kalkifashion
Kalki Fashion is a leading luxury fashion retail brand that offers a wide range of apparel and accessories for women. With a global reach and extensive operations, Kalki Fashion has been catering to the fashion needs of its customers for over a decade.
Challenges
Kalki Fashion, a leader in online luxury fashion, faced multifaceted challenges in enhancing their digital storefronts. The brand operated two online stores with an extensive inventory of over 250,000 products and a growing customer base exceeding 520,000.
The primary hurdles included:
Need for Enhanced Website Performance and Aesthetics: The existing website lacked in performance and visual appeal, which is crucial for a luxury fashion brand. This resulted in slower load times and a less engaging user experience.
Inefficient Search and Product Discovery: With an extensive inventory, the ability for customers to quickly and effectively find products was limited, affecting the ease of shopping and potentially impacting sales.
Lack of Advanced Customer Behavior Analytics: The absence of advanced tools to analyze customer behavior and preferences was a major drawback. This limited the brand’s ability to understand and anticipate customer needs, impacting marketing and sales strategies.
Suboptimal Digital Marketing Integration: The brand’s digital marketing tools, such as FB Pixel and Clevertap, were not fully leveraged. This led to less effective marketing campaigns and a lower return on investment in digital advertising.
Inconsistent Experience for Returning Visitors: Due to underdeveloped caching capabilities, repeat customers experienced inconsistencies and delays in page loading, impacting brand loyalty and user satisfaction.
The challenge was to not only address these technical issues but to do so in a way that would enhance the luxurious feel of the brand and strategically improve business outcomes.
Solution
Our team did a comprehensive analysis of Kalki Fashion’s website and identified key areas for improvement. With a keen focus on optimizing spend for maximum ROI, each solution was strategically chosen to align with both the brand’s luxury stature and operational efficiency. Recognizing our expertise in both Hyva store development and Magento maintenance, Kalki Fashion partnered with us for a seamless and optimized online experience.
Hyvä Theme for Enhanced Website Aesthetics and Performance: After thorough deliberation, we selected the Hyvä theme over other options like headless commerce. This decision was driven by Hyvä’s balance of high performance, cost-effectiveness, and ease of integration with Magento, providing a sleek, responsive, and visually appealing online presence with minimal disruption.
Enhanced Search and Discovery with Unbxd and Tagalys: We chose to integrate Unbxd and Tagalys based on their advanced, intuitive search capabilities. These platforms were integrated to ensure an efficient and seamless product discovery experience to enhance customer satisfaction and conversion rates without incurring excessive costs.
Incorporating Advanced Analytics for Deeper Customer Insights: To fill the gap in customer behavior analysis, we integrated Google Analytics and Google Tag Manager. This provided valuable insights into customer preferences and behavior, enabling data-driven strategies that enhance marketing and sales.
Integrating FB Pixel and Clevertap for Marketing Efficiency: We integrated FB Pixel and Clevertap to refine digital marketing efforts. These tools help target marketing efforts more effectively, thus enhancing customer engagement and ROI.
Nitrogen Cache for Consistent Return Visitor Experience : Nitrogen Caching solution was chosen for its efficiency in enhancing site caching capabilities, ensuring quick load times and a smooth user experience, crucial for retaining customer loyalty and satisfaction.
These solutions were carefully selected to address the specific needs of Kalki Fashion, ensuring improvements in both customer experience and operational efficiency.
Result that we delivered to the client
The comprehensive digital upgrades at Kalki Fashion were strategically implemented with an emphasis on maximizing return on investment. These initiatives not only increased online conversion rates and customer engagement but did so in a cost-conscious manner. The website’s improved performance and user experience significantly reduced bounce rates and elevated customer satisfaction. The integration of advanced analytics and marketing tools, selected for both effectiveness and efficiency, was pivotal in enhancing customer acquisition and retention. Overall, this judicious approach in upgrading Kalki Fashion’s online presence resulted in a marked increase in traffic and sales, showcasing the success of the transformation while maintaining a keen eye on budgetary considerations.
Testimonial
Working with Aureate Labs has been a transformative experience for my website. Their expertise has significantly boosted the site's speed, making the entire browsing experience much smoother for my customers. It's evident that the team at Aureate Labs has a deep understanding of my business needs, which has resulted a seamless partnership The enhanced user experience is a testament to their hard work and dedication.
Pratik WaghdhareTech Lead, Kalki Fashion
