eCommerce Innovations in last one decade which has transformed the overall business

When it comes to eCommerce, one word that instantly comes to mind is disruption. In the last 15 years or so, the growth of eCommerce has dramatically transformed retail shopping. The growth is nowhere near slowing down. In fact, Statista estimates online retail goods to surpass 740 billion US dollars in 2023. Categories such as …

banner Successful PWA Examples of Media Industry

Like all other sectors, the media industry has been impacted by digital transformation too. From newspapers to news channels to over the top content (OTT), the entire industry is undergoing a rehaul. The digital changes are being led by changing consumer expectations and the need for instant access to content on any device, anywhere. The …

Interesting facts on largest search engine of eCommerce Industry Amazon

In 2018, Amazon.com Inc. became the second company to join the 1 trillion dollar market capitalization club when Amazon’s share price crossed the  $2050.27 threshold. Considering Amazon’s journey from the Initial Public Offering in 1997 at $18, the growth is incredible. A $1000 worth Amazon purchased during its IPO would be worth over a million. …

7 Ways To Make Product Description A Conversion Tool

A product description is the marketing segment that endorses your product and explains to customers why these items deserve to be in their wish-kitty. It describes the essential information and quintessential reasons for driving purchase decision-making. As 86% of the buyers consider content an essential crutch for simplifying the buying decision, succinct and to-the-point copy …

banner 6 Pricing Strategy To Boost eCommerce Conversion

Setting-up the price for your product is like slacklining adventure. Your right-half of the body demonstrates a high-profit margin and market share you need to cover for staying in the hunt, and the left half of the body indicates the stream of sales with paltry survival ratio. The former one is the high-margin low-sale game, …

banner How Artificial Intelligence can magnify the eCommerce Business

2018 was an unprecedented year for eCommerce sales as the worldwide revenue from online retail amounted to 2290 billion USD. eCommerce is further forecasted to grow at an annual rate of 19.11 percent. This indicates a market volume of 4479 billion USD by 2021. There is no uncertainty about it. eCommerce is the way of …

banner Find and plug the holes in your conversion funnel

It is a familiar story in many marketing and sales teams. One of the biggest challenges that presents itself.  You have done everything by the rules. You have provided a free 30-month evaluation. You have simplified your service and fixed all the bugs. From all quarters, it seems that you were set for success. But …

banner Why video marketing is so powerful for eCommerce Business

eCommerce video marketing is the hottest trend in online retail, and if you haven’t considered this as a part of your digital marketing mix, you really should.  This is because when it comes to shopping online, customers need as tactical an experience as possible. Customers want to see it in action.  High-quality images, great product …