blog banner pwa examples of media industry

Like all other sectors, the media industry has been impacted by digital transformation too. From newspapers to news channels to over the top content (OTT), the entire industry is undergoing a rehaul. The digital changes are being led by changing consumer expectations and the need for instant access to content on any device, anywhere. The …

blog banner Amazon Facts

In 2018, Amazon.com Inc. became the second company to join the 1 trillion dollar market capitalization club when Amazon’s share price crossed the  $2050.27 threshold. Considering Amazon’s journey from the Initial Public Offering in 1997 at $18, the growth is incredible. A $1000 worth Amazon purchased during its IPO would be worth over a million. …

Blog banner Product Description A Conversion Tool

A product description is the marketing segment that endorses your product and explains to customers why these items deserve to be in their wish-kitty. It describes the essential information and quintessential reasons for driving purchase decision-making. As 86% of the buyers consider content an essential crutch for simplifying the buying decision, succinct and to-the-point copy …

blog banner pricing strategy for ecommerce

Setting-up the price for your product is like slacklining adventure. Your right-half of the body demonstrates a high-profit margin and market share you need to cover for staying in the hunt, and the left half of the body indicates the stream of sales with paltry survival ratio. The former one is the high-margin low-sale game, …

Adobe has successfully acquired Magento to offer the latest cloud-technology stack via Adobe cloud commerce. Adobe is very clear with its idea— it wants to serve a full-spectrum of modules to its customer, which range between easy analytics to trendy marketing, over-simplified customer acquisition features to sealing the final transaction. It’s steadily churning out as …

blog banner how ai can magnify the ecommerce business

2018 was an unprecedented year for eCommerce sales as the worldwide revenue from online retail amounted to 2290 billion USD. eCommerce is further forecasted to grow at an annual rate of 19.11 percent. This indicates a market volume of 4479 billion USD by 2021. There is no uncertainty about it. eCommerce is the way of …

Banner for Why video marketing is so powerful for eCommerce Business?

eCommerce video marketing is the hottest trend in online retail, and if you haven’t considered this as a part of your digital marketing mix, you really should.  This is because when it comes to shopping online, customers need as tactical an experience as possible. Customers want to see it in action.  High-quality images, great product …