Five Top Ecommerce SEO Companies You Can Hire in 2024

Apr 3rd, 2024 18 min to read

Finding the right service provider is a real struggle, I know. And especially when you’ve thousands of options to choose from.

Scrolling through endless lists of agencies, visiting their websites, shortlisting a few, and comparing the quotations, phew…. It’s a lengthy and tiring process! 

Don’t worry, we have made your job easy. This curated list features the top ecommerce SEO companies you can trust to elevate your website’s ranking and drive sales. All of them are reliable and have a proven track record of success in boosting online stores.

So, let’s get started!

Here are the top Ecommerce SEO Companies you can hire now:

5. Aureate Labs

Aureate Labs understands the competitive world of eCommerce and believes ranking high in search results is the golden ticket to driving sales. Their eCommerce SEO services are crafted not just to improve your website’s visibility but also to transform it into a conversion powerhouse.

Their SEO team consists of eCommerce experts who understand the complexities of product page optimization, category navigation, and the unique challenges faced by different industries.

They are great advocates of Headless commerce and are on a mission to vacate the myths around Headless SEO. 

Scope of Work

Aureate Labs doesn’t believe in a one-size-fits-all approach. Their eCommerce SEO services encompass a holistic range of solutions, including:

  • Ecommerce Keyword Research
  • Competitor Keyword Analysis
  • On-Page SEO Optimization
  • Technical SEO Optimization
  • Content Creation and Optimization
  • Link Building
  • Category Optimization
  • Product Page Optimization
  • User Experience (UX) Optimization
  • Local SEO Services (If Applicable)
  • Off-Page SEO Activities
  • Enhance Mobile Search Performance
  • Social Media Integration
  • Regular Ecommerce SEO Audits
  • GA and GSC Monitoring and Reporting

Aureate Labs prioritizes long-term success and sustainable growth. They adhere strictly to white-hat SEO practices that comply with search engine guidelines. You can be confident that your website’s ranking is built on a strong foundation, avoiding any penalties or blacklisting risks.

What I loved the most about Aureate Labs

Aureate Labs has specified their expertise in various eCommerce platforms. This shows their deep understanding of technical aspects and specialized SEO service offerings.

Aureate Labs - best ecommerce SEO company

So, when you choose Aureate Labs – the best ecommerce SEO company, you’re not just acquiring an SEO service; you’re gaining a team of dedicated professionals who are invested in your online success.

4. OuterBox

OuterBox isn’t just another SEO company. They’re a full-service search marketing agency with a laser focus on empowering eCommerce businesses.

OuterBox has a team of SEO specialists, content wizards, web developers, and creative designers. This all-star crew works together seamlessly to not only optimize your website’s structure and technical aspects but also craft compelling content that resonates with your target audience.

Scope of Work

OuterBox’s eCommerce SEO service would likely involve a multi-pronged approach to increase your online store’s visibility and attract more organic traffic. Here’s a breakdown of some key elements:

  • Custom eCommerce SEO Strategy
  • Technical Website Analysis
  • eCommerce Keyword Research
  • eCommerce Website Speed Optimization
  • Complete eCommerce SEO Audit
  • eCommerce Content Strategy
  • Internal Link Building
  • Category Optimization
  • Product Page Optimization
  • Conversion Optimization (CRO)
  • External Link Building
  • SEO Reporting & eCommerce Focused Stats

Overall, OuterBox empowers your online store to achieve greater organic search visibility and attract potential customers.

What I loved the most about OuterBox

They are upfront about the pricing and services included in their SEO packages. This shows transparency and commitment towards their customers.

OuterBox

So, if you’re looking to take your eCommerce business to the next level and drive sales through the roof, consider partnering with one of the best e-commerce SEO agencies: OuterBox.

3. Infidigit

OuterBox is an award-winning SEO agency that offers ecommerce SEO services to help businesses grow their sales online. 

This eCommerce SEO agency specializes in helping e-commerce websites rank higher on Google search results pages (SERPs). They have a lot of experience working with major brands and can help you get your website to the top of search results. 

Their services can help you increase your website’s organic revenue.

Scope of Work

Here are some of the specific services that Infidigit offers:

  • Conducting Thorough SEO Audits
  • Technical SEO Services
  • On-Page SEO Implementation
  • Schema Implementation
  • Making Content Engaging
  • Conversion Rate Optimization
  • Link Building Services
  • Off-Page SEO Implementation
  • Detailed Reporting
  • Keyword Research & Optimization
  • Navigation Optimization
  • Performance tracking

OuterBox’s eCommerce SEO service is a comprehensive solution that can help you improve your website’s ranking and visibility in search results.

What I loved the most about Infidigit

They showcase the value they’ve generated for their existing customers. This shows they are result-oriented and can be helpful to your business too. 

Infidigit

So, if you’re ready to unlock the true potential of your eCommerce venture, consider partnering with Infidigit. 

2. WebFX

WebFX’s eCommerce SEO service is designed to be a comprehensive solution that takes your online store to the next level.

WebFX doesn’t offer a one-size-fits-all solution.  They work with you to understand your company’s objectives, industry trends, and existing marketing efforts to create a personalized plan that integrates seamlessly with your overall marketing strategy.

They leverage their in-house marketing software, MarketingCloudFX, to analyze your website’s data and identify areas for improvement.

Scope of Work

WebFX offers a comprehensive eCommerce SEO service that includes a number of important factors to improve your online store’s search ranking and visibility. 

Here’s a closer look at what their service entails:

  • Keyword Identification
  • Keyword implementation
  • Product page optimization
  • Navigation optimization
  • Content creation

Apart from this, WebFX keeps an eye on your social media presence to understand how customers are interacting with your brand online and identify further SEO opportunities.

What I loved the most about WebFX

They’ve shown a simple comparison of how WebFX’s eCommerce SEO service is better than other options. 

WebFX

Similar to OuterBox, the WebFX team has given refined packages on their service page. Also, when you scroll down, you can find a detailed list of deliverables for all the packages. 

So, with WebFX’s eCommerce SEO service, you get a comprehensive package that takes care of everything you need to improve your online store’s search engine visibility and drive more sales.

1. Thrive Internet Marketing Agency

Thrive Internet Marketing Agency is a well-established and award-winning digital marketing agency.

They’ve been recognized as a top-10-rated SEO agency and a Google Premier Partner, showcasing their expertise in search engine optimization. They emphasize a data-driven approach and a passion for helping businesses grow through the power of the Internet. 

Scope of Work

Thrive’s eCommerce SEO service encompasses a comprehensive range of services, including:

  • Keyword Research & Optimization
  • Local SEO
  • Technical SEO
  • eCommerce PPC
  • Content Writing
  • eCommerce Web Design
  • Email Marketing Automation
  • Walmart Marketplace Integration
  • Amazon Marketing Services
  • Conversion Rate Optimization

This indicates their familiarity with the intricacies of online marketplaces and their SEO requirements.

What I loved the most about Thrive

Thrive has mentioned that they provide “monthly video summaries” to give you a clear overview of your progress. This shows that they treat every project special and give proper attention to each of them.

Thrive Internet Marketing Agency

So, by choosing this best e-commerce SEO company, you gain a team of dedicated professionals invested in your business success and committed to building a long-term partnership.

That’s it, our list ends here! 

As I already mentioned, these 5 are the best e-commerce SEO companies and you can blindly pick anyone that could create a positive impression.

Even if you’re unable to decide, that’s fine! We are not ending up here. 

In the next section, you will get to know some factors that you can consider when choosing your eCommerce SEO service providers.

How to Choose the Best Ecommerce SEO Agency?

We have a clear picture of the service we want, but sometimes we are unable to describe it. Or we get lost in lots of offerings.

So, here we’ll go through 10 factors that will help you identify your actual needs and find the right eCommerce SEO partner for your business.

Now, I want you to make a list of 10 pointers and as you read each point, write down your requirements beside the numbers.

1. Ecommerce Focus

Ecommerce Focus

Ecommerce SEO requires a different approach than traditional SEO.

Think of your online store as a unique ecosystem. The chosen agency should have a proven track record of success with eCommerce websites.  

Here’s how to check:

  • Look for a portfolio that showcases past work with eCommerce clients.
  • Do they mention specific platforms like Shopify, Magento, or WooCommerce in their services? 

Understanding your platform’s specific SEO quirks is essential for optimal results. Look for an agency that speaks your platform’s language. This will ensure a smooth and effective SEO strategy.

2. Industry Knowledge

I can drive a car but haven’t touched a sports car yet. Can I win the sports car race?

Yes, but the chances are very low!

The same thing applies here. The best agencies understand the unique language and challenges of your specific industry. 

Whether you deal in fashion, healthcare, or handcrafted furniture, look for agencies with proven experience in your niche. This knowledge allows them to 

  • target the right keywords, 
  • craft compelling content that resonates with your audience, 
  • stay ahead of industry trends, and 
  • propel your online store to the top of search results.

The eCommerce SEO agencies that are new to your niche can also do this but, it may require some time for them to understand your target audience and tactics that may give a drastic result in less time.

3. Scope of Work

Scope of Work

Is the service you are looking for there in their eCommerce SEO services???

Request a detailed breakdown of their eCommerce SEO services. Check for the exact service you are looking for.

Or you can share your pain points with the service providers and ask them how can they resolve them.

Let’s say your main concern is website speed, which can significantly impact SEO ranking and user experience. Look for an agency that offers technical SEO audits and emphasizes website optimization for faster loading speed.

4. SEO Ethics: White Hat vs. Black Hat Practices

Never trust someone who promises quick results. It’s because ethical SEO is a slow process!

Black-hat SEO tactics might offer a quick, temporary boost, but they often come crashing down with search engine penalties. White-hat techniques, however, focus on long-term, sustainable growth. 

Here’s how to ensure the agency prioritizes ethical practices:

  1. Ask about their SEO approach. A reputable agency will emphasize white-hat techniques like keyword research, content creation, and link building from high-quality sources.
  2. If an agency promises instant results or mentions tactics that sound too good to be true (like buying backlinks), steer clear!

For example, the agency mentions link building as part of their strategy. You can inquire about their approach. Do they focus on acquiring backlinks from reputable websites relevant to your industry, or do they mention buying backlinks in bulk? 

Beware of red flags!!

5. Team Composition

Team Composition

Do you think SEO requires a single skillset??

The answer is No! An eCommerce SEO team should possess a diverse range of skills to tackle all aspects of your online presence. You should look for a blend of specialists:

  • SEO strategists who craft the roadmap, 
  • SEO content writers who weave compelling product descriptions, 
  • Technical SEO specialists who ensure your website runs like a dream, and 
  • Data analysts who translate website traffic into actionable insights.

Ideally, they should have experience working with eCommerce stores in your industry.

6. Reporting and Communication

Reporting and Communication

Will you receive regular reports detailing website traffic, keyword rankings, and conversion rates? How often are these reports delivered?

You deserve to know how your SEO efforts are converting into real results. A good agency will keep you informed about your website’s SEO progress. These reports should be clear, concise, and easy to understand, even for non-SEO experts. 

You can ask for a sample report to check: 

  • Whether it’s easy to understand
  • Whether it has all the needed data fields (organic traffic, keyword ranking, backlink profile, bounce rate, etc.)
  • Whether it will be useful for measuring the SEO performance of your website

Some agencies might provide generic reports that don’t reflect the specific work they’d do for your website. So, you should make sure they understand your specific goals and offer reports tailored to your needs.

Also, ask if the agency can customize reports to focus on metrics most important to you. For example, if boosting conversions is your top priority, you might want to see data on product page visits and conversion rates alongside organic traffic figures.

7. Case Studies and Portfolios

Case Studies and Portfolios

Some agencies may have thousands of case studies. But, don’t just be impressed by overall numbers. 

Seek case studies from businesses in your industry or with similar product offerings. This demonstrates the agency’s understanding of your specific niche.

So, you should read the case studies carefully to check:

  • the specific challenges addressed and the strategies implemented.
  • a clear cause-and-effect between the agency’s work and the client’s success.

8. Pricing

SEO services can vary significantly in cost. Remember, you’re not just buying a service; you’re investing in expertise and growth.

Some agencies offer pre-defined packages with fixed deliverables, while others create custom proposals. Packages can be a good starting point for smaller budgets, but custom pricing ensures a solution tailored to your specific needs and you’re not paying for services you don’t require.

So, compare the quotes properly and match them with your budget to find out the best SEO service for your eCommerce business.

9. Industry Awards and Recognition

Agencies that consistently deliver outstanding results often find themselves basking in the awards spotlight. While not the sole indicator of success, industry recognition can be a positive sign.

However, awards and recognition from reputable organizations showcase an agency’s ability to stay ahead of the curve and deliver exceptional SEO services.

Do some research on the awarding bodies – are they well-respected within the SEO community? Look beyond just awards; mentions in industry publications or participation in conferences can also indicate expertise.

10. Company Culture

You’re not hiring an eCommerce SEO company. You’re hiring an eCommerce SEO partner. 

You’ll be working closely with them for months, maybe even years, to achieve your online dominance. So, it’s necessary to find an agency whose work style aligns with your own company culture.

Aureate Labs Company Culture

Here’s how to Check:

  • Explore their website and social media for clues about their company culture. 
    • What kind of content do they share? 
    • What’s the tone of their voice?
  • Check out team member profiles on LinkedIn to get a sense of their personalities and work styles. 
    • Do they seem like a fun, creative bunch, or a data-driven, analytical team? 
    • What are their interests and experiences?
  • During the interview process, pay attention to the agency’s communication style and overall vibe. 
    • Do they ask insightful questions about your business? 
    • Do they seem genuinely interested in partnering with you for the long term?

Remember, company culture isn’t about finding a replica. It’s about finding an agency that complements your style and fosters a collaborative environment where open communication thrives.

With all these factors in mind, you’ll be able to choose the eCommerce SEO agency that resonates with your business best.

The next section is a cheat sheet! And you’ll like it the most. 😍

Questions to ask your eCommerce SEO Agency

We know, some of you might be first-time recruiters and unaware of what needs to be asked during the selection process.

That’s why we are here with the list of questions that could be in your interview questions list.

  1. How large is your in-house SEO team? 
  2. Do you have specialists for different areas like on-page optimization and link building?
  3. Do you have a team of experienced content writers, or would I need to hire one separately?
  4. Have you worked with other eCommerce websites in my niche (e.g., sustainable clothing, handcrafted jewelry)?
  5. What’s your level of expertise in my specific niche? 
  6. Do you offer long-form blog content creation alongside product descriptions? 
  7. What type of content best aligns with my SEO goals?
  8. Does your content development service include creating visuals like blog thumbnails and infographics?
  9. Which keyword research tools do you use to ensure we’re targeting the right search terms?
  10. Can you walk me through the SEO process from initial strategy to ongoing optimization?
  11. How do you check for duplicate content?
  12. Would you create a customized SEO strategy for my specific business goals and target audience? How long does this process typically take?
  13. What kind of SEO activities would you be carrying out regularly (weekly/monthly)?

We know you must have some questions for us too. And we are ready for the rapid fire.

Let’s go!

FAQs Regarding Ecommerce SEO

1. Why do you need an eCommerce SEO agency?

Here’s why you need an eCommerce SEO agency:

  • Expertise: They possess specialized knowledge of SEO strategies tailored for online stores, including product page optimization, category navigation, and competitor analysis.
  • Time Efficiency: Managing SEO in-house can be a significant time commitment. An agency frees you to focus on core business activities like product development and marketing.
  • Data-Driven Approach: They leverage SEO tools and analytics to track progress, measure success, and continually refine your strategy for optimal results.
  • Content Creation: Many agencies offer content writing services, crafting compelling product descriptions, blog posts, and other content that inform your audience and boost SEO performance.
  • Link Building Strategies: Building backlinks (links from other websites to yours) is crucial for SEO. Agencies have the experience and resources to establish your website as a trusted authority in your industry.

Running a successful online store requires more than just great products. An eCommerce SEO agency specializes in optimizing your website to rank higher in search engine results pages (SERPs). 

This means more potential customers will discover your store organically, leading to increased traffic, sales, and brand awareness. While you can tackle basic SEO tasks yourself, an experienced eCommerce SEO agency offers several advantages. 

2. How long does it take to improve your search engine rankings?

It may take 2-3 months to improve your search engine rankings. However, achieving top rankings for competitive keywords can take up to a year or more.

Always remember, SEO is an ongoing process, and results can vary depending on factors like:

  • Current website ranking: Websites already ranking well will likely see faster improvements compared to those starting from scratch.
  • Competition: If you’re in a highly competitive niche, it might take longer to climb the search engine ranks.
  • SEO strategy: The scope and aggressiveness of your SEO campaign will play a role.

Generally, expect to see noticeable improvements in organic traffic and rankings within 2-3 months with a strong SEO strategy in place. 

3. What kind of ROI can I expect?

The return on investment (ROI) from SEO can be substantial.  By improving your website’s ranking and visibility, you’ll attract more qualified traffic, convert more visitors into customers, and ultimately boost your sales.

The exact ROI will depend on your industry, conversion rates, and advertising costs, but a well-executed SEO strategy can generate significant long-term profits.

4. How much does SEO Services cost?

In general, SEO Services can cost you from $2500 to $7500 per month based on different factors:

  • The size and complexity of your website
  • The competitiveness of your target keywords
  • The location of your target audience
  • The experience of the SEO provider

However, some businesses may pay more or less depending on their specific needs.

Here are some of the different pricing models that SEO providers use:

  1. Hourly rate ($50 – $100): This is typically the most expensive option, but it can be a good choice if you have a small project or if you need a lot of flexibility.
  2. Monthly retainer ($2500 – $7500): This is a fixed monthly fee that covers a set amount of SEO work. This is a good option for businesses that want to know exactly how much they will be spending on SEO each month.
  3. Project-based fee ($1000 – $5000): This is a one-time fee for a specific SEO project. This is a good option for businesses that have a specific goal in mind, such as improving their ranking for a particular keyword.

5. Are SEO services worth it?

SEO services can be worth it if they deliver a return on investment (ROI). Reputable SEO companies aim to generate results that translate to more business for you. So, the value depends on the quality of the service and the impact it has on your website’s traffic and conversions.

6. Can I do SEO myself?

Yes, you can definitely do SEO yourself. There are many resources available online and in libraries to teach you the basics of keyword research, on-page optimization, and link building. However, it requires time and effort to learn and implement SEO strategies effectively.

Here’s a quick comparison:

  • DIY SEO: Cost-effective but time-consuming, requires ongoing learning.
  • Professional SEO: Saves time and leverages expertise, but comes with a cost.

Wrapping Up!

So, here our guide comes to an end!

We unpacked the top 5 contenders, outlining their areas of strength and the services they provide. However, choosing the right SEO partner isn’t just about picking a company from a list. It’s about finding a perfect match for your unique needs and goals. 

Remember we provided a 10-point checklist to guide you through this process?? Use it wisely and I’m sure you will end by finding the best eCommerce SEO company.

If Aureate Labs is on your selection list, book a quick call now!

Sagarika Das
Content Marketer (eComm. & SaaS)
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