The eCommerce Marketing Calendar for 2025

So, ready to prepare your marketing calendar for the new year: 2025?

To help you kick-start your marketing campaigns, we have something that you need right now — A comprehensive marketing calendar for your eCommerce business! 

This guide is packed with key dates, sale campaign durations, and the best performing product categories across various e-commerce niches and micro-niches. Ultimately, this will work as a framework for your eCommerce marketing campaign in 2025.

Before you get started, I’d like to say that this calendar is a collection of all the must-know days and sales opportunities for eCommerce businesses. Some may be important for you, some may be not — you can pick the ones that really matter for your business, niche, and target regions. 

To make it even easier for you, we’ve created a downloadable version of the calendar that you can reference throughout the year. This handy resource is packed with key dates, sale campaign durations, and even discount code suggestions.

Just click the link below, grab your free calendar, and start planning your campaigns today!

January 2025 Marketing Calendar 

The start of the year is all about fresh beginnings, resolutions, and gearing up for a productive year ahead. With everyone buzzing about fitness goals, self-care, and organization, January has abundance of opportunities to connect with your audience.

Here are the days to consider:

1. New Year Sale

Campaign Dates: January 1–3, 2025

As the holiday season winds down, consumers start to focus on fresh starts and resolutions, which means there’s a spike in demand for fitness, organization, and wellness products. This is your opportunity to target shoppers eager to kick off the new year with healthier habits or improved productivity.

This week-long sale targets shoppers who are motivated by fresh starts and are ready to invest in tools for a better year ahead. 

Best Products to Sell:

• Fitness: Smartwatches, yoga mats, home gym equipment, and gym wear
• Fashion: Custom hoodies, sweaters, and other winter essentials
• Beauty: Skincare products, essential oils, hair care sets
• Health & Wellness: Vitamins, journals, planners, and habit trackers
• Decor: Design posters, pillows, cozy blankets and rugs
• Outdoor & Adventure Gear: Hiking backpacks, water bottles, fitness trackers, camping gear
• Food & Drink: Healthy snack boxes, protein powders, keto-friendly treats, hydration packs

2. Back-to-Work Sale

Campaign Dates: January 8–15, 2025

As the holiday season fades and people return to their routines, there’s a natural shift back to work and productivity. Whether customers are heading back to the office or setting up a home workspace, they’ll be looking for products to help them settle back into their professional lives. This is your chance to provide items that enhance comfort, organization, and productivity for the new year.

The Back-to-Work Sale targets those looking to upgrade their workspace or make their return to work smoother and more efficient. 

Best Products to Sell:

• Office Supplies: Office Bags, planners, desk organizers, whiteboards, and stationery
• Electronics: Headphones, webcams, portable monitors, laptops, and accessories
• Work From Home Essentials: Adjustable desks, laptop stands, ergonomic chairs, etc.

3. Lunar New Year Sale

Campaign Dates: January 25–29, 2025

The Lunar New Year is a major celebration in many cultures. During this time, shoppers look for festive items to prepare for family gatherings, decorate their homes, and share thoughtful gifts. This is a golden opportunity for businesses to offer products that align with the holiday’s traditions and vibrant energy.

Best Products to Sell:

• Food & Beverage: chocolate coins, White Rabbit candies, sweetened coconut strips, and gift baskets
• Fashion: Limited-edition clothing, high-end accessories, jewelry, and capsule collections released for Lunar New Year
• Home Decor: Red lanterns, prosperity charms, wall hangings, etc.
• Toys & Gifts: Zodiac toys, decorative figurines, plush toys, and themed decorations.

4. Winter Clearance Sale

Campaign Dates: January 26–31, 2025

As the winter season winds down, shoppers are on the lookout for bargains on cold-weather essentials and seasonal items. 

This is the perfect time to clear out your winter inventory while offering your customers fantastic deals. A well-timed Winter Clearance Sale helps you free up space for spring products and gives budget-conscious buyers an incentive to stock up.

Best Products to Sell:

• Fashion: Winter jackets, boots, scarves, gloves, and cozy sweaters.
• Home Decor: Seasonal decor, blankets, heaters, and other warm, winter-themed home essentials.
• Outdoor Gear: Snow shovels, sleds, ice scrapers, and other winter tools and equipment.
• Fitness: Winter sports gear such as snowboards, skis, and protective clothing.
• Beauty & Skincare: Hydrating creams, lip balms, and products designed to combat dry winter skin.
• Pet Care: Heated pet beds, winter coats for pets, and paw-protective booties.

February 2025 Marketing Calendar 

February is all about celebrating love, both for others and ourselves. It’s the perfect time for businesses to connect with customers looking for meaningful gifts and self-care solutions. This month promotes the themes of affection, comfort, and self-care in your products and campaigns. 

5. Super Bowl Sale 

Campaign Dates: February 1–9, 2025

The Super Bowl is one of the biggest events of the year, and it’s not just about the game—it’s about the celebration. People are ready to stock up on everything they need to enjoy the event, from snacks and drinks to team gear and party supplies. 

This is a perfect time for businesses to offer products that cater to Super Bowl fans and help them make the most of their game day experience.

Best Products to Sell:

• Apparel: Team jerseys, caps, T-shirts, and fan gear
• Electronics: Smart TVs, sound systems, Bluetooth speakers, and projectors
• Home Decor: Game-day decorations, banners, throw pillows, and team-themed items.
• Food & Beverage: Snack baskets, chips, dips,beverage bundles, and party kits 
• Outdoor Gear: Grills, coolers, and outdoor furniture
• Party Supplies: Disposable cups, plates, napkins, backyard party setups, and decorations featuring team logos

6. Valentine’s Day Sale

Campaign Dates: February 9–14, 2025

I guess, every business runs a campaign for this special occasion which triggers the emotion of love — one of the strong reasons for a higher conversion rate. 

During this period, people are ready to spend on meaningful presents—gifts that show affection, care, and appreciation. This is your chance to offer items that help shoppers celebrate love in all its forms. It’s a time when people look to express love, whether it’s for a romantic partner, family, friends, or even themselves.

Best Products to Sell:

• Jewelry: Personalized gifts, necklaces, bracelets, or rings with heart designs.
• Beauty & Skincare: Pampering gift sets, perfumes, and luxury bath products.
• Apparel: Personalized couple hoodies, tees, romantic-themed clothing, from casual tees to cozy loungewear.
• Gifts & Accessories: Flowers, customized items like photo frames, engraved keychains, and love-themed home decor.
• Food: Special edition chocolates, candy bouquets, and heart-shaped sweet treats.

7. Presidents’ Day Sale

Campaign Dates: February 15–17, 2025

Presidents’ Day is a long weekend that many shoppers take advantage of to score great deals. This makes it a prime opportunity for businesses to offer discounts on a wide range of products. 

Many shoppers view Presidents’ Day as a chance to get high-ticket items at lower prices. So, it’s a great time to target customers looking to upgrade or refresh their homes, wardrobes, or gadgets. 

Best Products to Sell:

• Furniture & Home Goods: Sofas, mattresses, home decor, and kitchen essentials.
• Electronics: TVs, laptops, tablets, and smart home devices.
• Outdoor Gear: Grills, outdoor furniture, and patio accessories for the upcoming spring season.
• Appliances: Washing machines, refrigerators, coffee makers, and air fryers.
• Clothing & Accessories: Winter clearance items, outerwear, and shoes.

March 2025 Marketing Calendar

March is a transition month—moving from winter to spring and celebrating new beginnings. 

It’s the perfect time for businesses to align their marketing with themes like fresh starts, women’s empowerment, and sustainability. These themes resonate well with shoppers looking to make positive changes in their lives or support causes they believe in. 

Here’s a breakdown of key sales campaigns and opportunities for March 2025:

8. International Women’s Day Sale

Campaign Dates: March 1–8, 2025

International Women’s Day is a global celebration of women’s achievements and a call for gender equality. It’s also an excellent opportunity for businesses to highlight women-focused products or offer special promotions in support of women’s empowerment.

This sale is perfect for businesses in industries like fashion, beauty, wellness, and personal development. 

Best Products to Sell:

• Fashion: Women’s apparel, bags, shoes, and, accessories
• Beauty: Skincare, cosmetics, and hair care products
• Jewelry & Accessories: Watches, minimal women’s jewelry, etc.
• Gifts: Cards, personalized gifts for her

9. St. Patrick’s Day Sale

Campaign Dates: March 10–17, 2025

People are looking for reasons to treat themselves or get ready for parties, and St. Patrick’s Day gives them just that reason. This holiday is perfect for promoting products with a fun, themed twist—whether it’s green apparel, festive home decor, or quirky accessories. 

Consumers are already in the mood to celebrate, and a well-timed sale can capture their attention and drive sales. You can even create bundles around the theme—like a “St. Patrick’s Day Party Pack” or “Lucky Finds” collection—to increase your average order value.

Best Products to Sell:

• Apparel: Green clothing, novelty T-shirts, or St. Patrick’s Day-themed accessories.
• Home Decor: Shamrock decorations, tableware, and Irish-inspired items.
• Food & Beverages: Special treats, green drinks, or festive snack bundles.
• Jewelry & Gifts: Lucky charms, Celtic-inspired jewelry, and themed gifts.
• Toys & Games: Fun, themed gifts like mugs, toys, or games for the whole family.

10. Spring Cleaning Sale

Campaign Dates: March 26–31, 2025

Spring Cleaning isn’t just for your home—it’s the perfect time to clean up your inventory and boost sales with a well-timed promotion. As customers start preparing for the new season, they’re looking to refresh their spaces and routines. 

It’s a chance to move excess inventory, introduce new products, and get your store ready for the upcoming season. This campaign works best when you highlight products that people typically refresh or replace during the spring.

Best Products to Sell:

• Home Decor: Seasonal furniture, rugs, and decorative items for spring refreshes
• Cleaning Products: Vacuum cleaner, Eco-friendly cleaning supplies, tools, and storage solutions
• Furniture: Organizers, Patio furniture, garden tools, outdoor decor, shelving units, and closet systems
• Apparel: Spring wardrobe essentials, outerwear, and light jackets
• Gardening: Seed kits, compost bins

April 2025 Marketing Calendar

April is all about welcoming new beginnings, celebrating the vibrant energy of spring, and embracing sustainable living. Customers are eager to enjoy the outdoors, refresh their spaces, and prepare for seasonal festivities. It’s the perfect time to run campaigns that highlight rejuvenation, eco-friendly choices, and joyful celebrations. 

11. April Fool’s Day Sale

Campaign Dates: April 1, 2025

This quirky holiday gives you the perfect excuse to step outside the box, surprise shoppers, and turn humor into sales. 

If you’re worried about seeming unprofessional, don’t be. When done right, humor doesn’t hurt your credibility—it enhances it. A well-executed campaign can make your brand memorable and differentiate you from competitors who might overlook this opportunity. 

This type of campaign can work across various industries, but it’s especially effective for products or brands with a fun or creative edge.

Best Products to Sell:

• Fashion: Socks, quirky accessories, playful T-shirts with humorous slogans
• Gifts: Fake spiders, whoopee cushions, prank toys
• Novelty Products: Funny mugs, trick candies, party supplies

12. Pet Day Sale

Campaign Dates: April 7–11, 2025

Pet lovers are always on the lookout for ways to pamper their furry friends, and Pet Day offers a perfect opportunity for your business. You’ll also notice an uptick in pet-related sales across the board during this time, as big brands launch limited-time collections or bundle offers that appeal directly to this market.

This is your chance to offer promotions on items that help pet owners show their love and care for their pets—whether they’re celebrating the day or just treating their pets to something special.

Best Products to Sell: Pet products

• Interactive toys, plush pets, or themed pet costumes, beds, houses, etc.
• Shampoos, conditioners, and dental care products
• Sweaters, jackets, or personalized pet bandanas
• Pet foods, or supplements
• Custom pet collars, engraved tags, or pet portraits

13. Easter Sale

Campaign Dates: April 11–20, 2025

Easter is a perfect time to re-engage past customers with exclusive discounts and also attract new ones with seasonal deals. From parents preparing Easter baskets to hosts decorating their homes for spring gatherings, customers are eager to spend on festive and seasonal products. 

When you create offers that resonate with your customer’s shopping behavior, you naturally increase conversions.

Best Products to Sell:

• Food: Chocolate bunnies, Easter egg candies, or pre-made gift baskets
• Toys and Crafts: Stuffed toys, playgrounds, DIY Easter egg painting kits, etc.
• Fashion: Floral dresses, pastel shirts, or accessories like scarves and hats
• Home Decor: Easter wreaths, table settings, and themed ornaments 
• Outdoor Essentials: Picnic baskets, garden accessories
• Kitchen: Grilling & Baking tools, cake molds, cookie cutters, frosting kits, etc.

14. Earth Day Sale

Campaign Dates: April 22, 2025

Brands that claim sustainable business or eco-friendly products never want to miss this eCommerce sales opportunity.

A strong Earth Day campaign not only boosts sales but also builds loyalty, as customers feel good about supporting businesses that are helping the planet. Successful businesses build anticipation for Earth Day by starting early, promoting sustainability on social media, and offering limited-time discounts or special offers. 

Best Products to Sell:

• Home Goods: Reusable products, eco-friendly home decor, and zero-waste items
• Gardening Tools: Eco-friendly gardening tools, seeds
• Fashion: Clothing made from organic, recycled, or sustainable materials and accessories
• Beauty: Natural, cruelty-free skincare, and eco-friendly packaging
• Tech: Solar-powered gadgets, energy-efficient devices, and environmentally friendly tech accessories

May 2025 Marketing Calendar

May starts with celebrations and gives you major opportunities to gain more sales and new customers. It is full of energy, celebration, and preparation for the summer season. From thoughtful Mother’s Day gifts to Memorial Day gatherings and travel preparations, customers are looking to shop for products that align with appreciation, relaxation, and outdoor fun.

15. Cinco de Mayo Sale

Campaign Dates: May 1–5, 2025

Cinco de Mayo is a celebration of Mexican culture, heritage, and pride, and it brings with it vibrant energy and a festive spirit. 

For your business, it’s a chance to connect with customers who are excited about the festivities, food, and decorations that make this holiday special. Shoppers are looking for ways to host memorable parties, celebrate with themed products, or simply enjoy the day with a touch of Mexican-inspired flair.

Best Products to Sell:

• Party Supplies: Piñatas, banners, tableware, sombreros, and themed decorations.
• Food & Beverages: Tacos, guacamole kits, margarita mixes, and Mexican spices.
• Fashion & Accessories: Embroidered tops, festive dresses, jewelry, and hats.
• Home Decor: Vibrant textiles, handcrafted items, and Mexican-style pottery.

16. Mother’s Day Sale

Campaign Dates: May 5–12, 2025

Mother’s Day spending is one of the largest seasonal retail events, with customers willing to invest in quality and meaningful gifts. This makes it a golden opportunity to connect with customers who are eager to show their appreciation for the incredible women in their lives. 

People are on the hunt for thoughtful, heartfelt gifts that convey love and gratitude. You can start promoting your campaign with gifting ideas

Best Products to Sell:

• Jewelry: Necklaces, bracelets, watches, and earrings. Personalized options are a hit.
• Health & Beauty: Skincare sets, spa kits, scented candles, and massage tools.
• Home Decor: Picture frames, plants, cozy blankets, and decorative pieces.
• Food & Beverages: Chocolate boxes, wine, tea sets, and breakfast-in-bed kits.
• Fashion: Dresses, handbags, and scarves.
• DIY & Gifts: Scrapbooks, engraved keepsakes, or custom mugs.

17. Memorial Day Sale

Campaign Dates: May 26, 2025

Memorial Day marks the unofficial start of summer, which makes it one of the most anticipated shopping events of the season. By late May, consumers are preparing for summer activities—upgrading their outdoor spaces, purchasing travel gear, and refreshing their wardrobes. 

This natural shift in consumer needs matches the product categories typically promoted during Memorial Day sales. That’s why, this is a prime opportunity to clear out inventory, introduce summer-themed products, and attract new customers with irresistible discounts.

Best Products to Sell:

• Home & Garden: Patio furniture, grills, lawn care tools, and outdoor lighting.
• Fashion: Summer dresses, swimwear, sandals, and sunglasses.
• Electronics: TVs, smart home devices, Bluetooth speakers, and travel gadgets.
• Travel Essentials: Luggage, travel organizers, beach gear, and picnic sets.
• Automotive: Car accessories, cleaning kits, and outdoor gear for road trips.
• Mattresses & Bedding: This is a peak time for mattress sales—position yours with value-added perks like free delivery or extended warranties.

June 2025 Marketing Calendar

June kicks off the summer season, bringing plenty of opportunities to engage your audience and boost sales. It’s a month filled with celebrations, outdoor activities, and a fresh wave of enthusiasm for travel, home improvement, and fashion. 

For eCommerce businesses, this month is about welcoming the sunny days ahead and offering products that match the summer vibe.

18. World Environment Day Sale

Campaign Dates: June 5, 2025

World Environment Day is the perfect opportunity to align your business with sustainability and eco-friendly initiatives. The key here is making the sale feel special by offering products with clear environmental benefits—whether it’s eco-friendly packaging, recyclable materials, or sustainable sourcing.

Shoppers today are actively looking for brands that prioritize sustainability, so this sale can help you reach those environmentally aware customers. And successful brands plan for this sale by curating eco-friendly collections, offering limited-time discounts, and promoting sustainability initiatives. 

Best Products to Sell:

• Fashion: Clothing made from organic, recycled, or sustainable materials.
• Home Goods: Reusable products, eco-friendly home decor, and zero-waste items.
• Beauty: Natural, cruelty-free skincare, and eco-friendly packaging.
• Tech: Solar-powered gadgets, energy-efficient devices, and environmentally friendly tech accessories.
• Food & Beverage: Organic, fair-trade, and sustainably sourced products.
• Outdoor Gear: Solar-powered gadgets, camping supplies
• Gardening Supplies: Organic fertilizers, composting kits

19. Father’s Day Sale

Campaign Dates: June 9-15, 2025

Like Mother’s Day, Father’s Day is an equally important sales opportunity for worldwide eCommerce businesses. It’s a chance to target customers who are looking for that perfect gift to celebrate their dads. This event brings in high demand for a variety of product categories, particularly in electronics, fashion, and lifestyle goods.

You’ll notice that big brands often begin promoting Father’s Day deals weeks in advance, offering exclusive bundles or early-bird discounts. They play into the idea of helping shoppers find meaningful gifts, whether it’s through curated collections or special offers. 

As a merchant, you can do the same—create attractive bundles, offer time-limited discounts, or even suggest “gift guides” to help customers easily navigate the vast range of products.

Best Products to Sell:

• Electronics: Headphones, smartwatches, laptop or mobile accessories, etc.
• Fashion: Watches, leather accessories, perfume, and clothing
• Personalized Gifts: Engraved wallets, pens, cufflinks, or custom-made T-shirts
• Grooming: Skincare sets, premium shaving kits or razors, and massage tools

20. Pride Day Sale 

Campaign Dates: June 1–30, 2025 (Pride Month)

June is Pride Month, a time when customers actively support and celebrate diversity, equality, and the LGBTQ+ community. For businesses, this sale is more than just a revenue opportunity—it’s a chance to connect with customers on a meaningful level.

Big brands don’t just slap a rainbow on their products—they plan months in advance to offer exclusive Pride-themed collections, collaborate with LGBTQ+ creators, and contribute a portion of their profits to relevant causes. This approach resonates with customers, showing them the brand’s genuine commitment to the community.

Best Products to Sell:

• Apparel: T-shirts, hoodies, tank tops, and pride-themed merchandise
• Beauty & Skincare: LGBTQ+ inclusive brands, pride-themed cosmetics
• Accessories: Rainbow pins, bracelets, hats, socks, jewelry, bags, etc.
• Customizable Items: Personalized mugs, phone cases, or keychains with Pride designs
• Tech Accessories: Rainbow-themed phone cases, laptop sleeves, or smartwatch bands
• Pet Products: Rainbow collars, leashes, toys, Pride-themed bandanas, or outfits

21. Yoga Day Sale

Campaign Dates: June 20–21, 2025

Today, people are increasingly prioritizing health and self-care—making Yoga Day a perfect moment to meet their needs while boosting your sales. Millions of people across the globe participate in yoga-related activities. 

Customers are often looking for yoga mats, activewear, accessories, and self-care products to enhance their yoga practice. So, if you have these product categories, this is a perfect time to promote relevant products.

Best Products to Sell:

• Fitness Gear: Yoga mats, towels, resistance bands, blocks, cushions and bolsters, etc.
• Activewear: Yoga leggings, sports bras, stretchable tops and tank tops
• Home Decor: Indoor plants or planters, aromatherapy candles, essential oil, and diffusers
• Food & Beverage: Herbal teas for relaxation and detox

July 2025 Marketing Calendar

July marks a key moment in the year when shoppers are ready for mid-year resets and celebrations. For businesses, this is your chance to clear out older inventory, showcase summer essentials, and capture attention with limited-time offers.

Businesses can use this month to run campaigns that highlight independence, fun, and convenience. 

Let’s explore key sales opportunities for July:

22. Independence Day Sale (USA)

Campaign Dates: July 1–4, 2025

Independence Day is one of the most significant shopping events in the summer. Customers are looking for everything from outdoor BBQ equipment to patriotic decorations.

Big brands run flash sales and bundle deals to cater to families preparing for celebrations. As a merchant, you can offer discounts on seasonal essentials, free shipping, or “buy-more-save-more” deals to drive conversions.

Best Products to Sell:

• Outdoor & Patio: Grills, BBQ tools, outdoor furniture, string lights
• Fashion: Red, white, and blue apparel, accessories, hats
• Decor: Patriotic-themed banners, tableware, and party supplies

23. Summer Clearance Sale

Dates: July 26–31, 2025

Are you ready to make room for new arrivals and boost your sales? 

A Summer Clearance Sale is the perfect way to do both! 

First, it’s an opportunity to clear out old stock while giving your customers the chance to grab items at discounted prices. As summer comes to an end, people are looking for deals, and a clearance sale creates a sense of urgency, encouraging them to buy before the items are gone. 

Not only does it help you make room for new products, but it also helps you recoup some of your costs on items that may not have sold as well during the season. Plus, the sale generates excitement and attracts new customers, many of whom may return for future purchases. 

It’s a win-win situation: you increase revenue while keeping your inventory fresh and appealing to shoppers.

Best Products to Sell:

• Beauty: Sunscreens, tanning oils, skincare products, beach bags
• Fitness: Yoga mats, dumbbells, resistance bands, outdoor workout gear
• Toys & Games: Pool floats, outdoor toys, water guns, sand toys
• Sports: Bicycles, tennis rackets, sportswear, water sports equipment
• Travel: Luggage, travel accessories, beach towels, portable chargers
• Food & Beverages: BBQ grills, coolers, outdoor drinkware, picnic baskets
• Pets: Cooling pet beds, outdoor pet toys, portable pet water bottles

August 2025 Marketing Calendar

August is a busy month that engages families for the back-to-school season, and also preparing for the fall. For your business, this means catering to both shoppers preparing for school and those looking for end-of-summer deals. 

Big brands typically capitalize on back-to-school sales by offering discounts on supplies, tech gadgets, and apparel. Meanwhile, summer clearance sales draw shoppers eager for bargains on seasonal items like outdoor furniture or summer apparel. Outdoor and travel campaigns can feature camping gear, portable tech, or vacation must-haves. 

Let’s find out what more you can do in August.

24. Friendship Day Sale

Campaign Dates: August 3, 2025

Friendship Day is all about celebrating the bonds between friends, and this occasion is a prime opportunity to connect with your customers emotionally. 

Shoppers are on the lookout for thoughtful, personal, and fun items to celebrate their friendships. Even if you don’t sell traditional “gift items”, you can still run a campaign offering Friendship Day discounts or freebies to your shoppers and make their day.

Overall, it is an opportunity to create your own connection with them—after all, a great shopping experience can turn customers into lifelong friends of your brand.

Best Products to Sell:

• Fashion & Accessories: Matching bracelets, necklaces, or friendship-themed jewelry
• Apparel: Matching friendship bracelets, t-shirts
• Gift Sets: Personalized mugs, photo frames, or curated bundles for friends
• Toys & Games: Group games, puzzles

25. Back-to-School Sale

Campaign Dates: Aug 10–31, 2025

Back-to-school shopping is a big event for families, and they’re actively searching for deals to get everything from backpacks to notebooks, clothing, and even tech gadgets. Plus, it’s not just about students—teachers and even college students are also looking to stock up.

This sale not only brings in more traffic but also creates excitement around your store. People love a good deal, especially when it’s for something as important as back-to-school gear. So, by timing your sale right and promoting it effectively, you’ll increase sales, build customer loyalty, and give your customers a reason to come back for future purchases.

Best Products to Sell:

• School Supplies: Backpacks, notebooks, stationery, lunch boxes
• Apparel: Uniforms, casual clothing, shoes, etc.
• Electronics: Smart lock, laptops, tablets, headphones, sleeves and other accessories

September 2025 Marketing Calendar

September marks the official start of fall, and it’s a time when shoppers shift focus to the upcoming holiday season and start preparing for cooler weather. Back-to-school season is still in full swing, while early holiday shoppers begin looking for deals. 

As people adjust their wardrobes, homes, and routines for the season ahead, there’s a unique opportunity for merchants to align their products with fall themes, back-to-school needs, and early holiday prep.

26. Labor Day Sale

Campaign Dates: September 1, 2025

Labor Day is a key shopping moment for many people—it’s one of those holidays where consumers are actively looking for sales and discounts to make the most of their time off. 

It’s a holiday that brings a sense of relaxation, but also excitement as families prepare for the end of summer and start thinking about the upcoming season. For many, it’s a time to treat themselves to something special, like a great deal on products they’ve been eyeing.

It’s a great opportunity to attract new customers, build loyalty with existing ones, and increase your sales.

Best Products to Sell:

• Home & Decor: Outdoor furniture or patio sets, blankets, pillows, candles, decorative lights, or more
• Electronics: Smart home devices, portable chargers, headphones, wireless earbuds, etc.
• Outdoor & Adventure: Camping gear, hiking backpacks, and portable coolers
• Beauty & Self-Care: Skincare products, haircare tools, perfumes and body lotions

Or you can just add an additional discount to your online store as a Labor Day offer, no matter your niche.

27. Tourism Day Sale (World Tourism Day)

Campaign Dates: September 27, 2025

Tourism Day celebrates travel, exploration, and cultural exchange, which means people worldwide are thinking about their next adventure. 

If you’ve got products related to travel like luggage bags, accessories, outdoor gear, or even destination-themed items—you’ve got an instant connection to the theme of the day. You can position them as essential travel companions, offering discounts or bundles that encourage customers to grab their travel must-haves.

Best Products to Sell: Travel & Tourism

• Travel Accessories: Luggage, backpacks, travel pillows, power banks
• Travel Apparel: Comfortable travel clothing, shoes, hats
• Destination-Specific Goods: Local souvenirs, regional clothing

28. Fall Into Savings Sale

Campaign Dates: September 1–30, 2025 (Entire month sale)

First off, people love seasonal sales. Fall is that sweet spot right before the holiday madness, and customers are already in “stock-up-and-save” mode. They’re looking for deals on cozy, functional, or decorative items to match the season—whether it’s sweaters, home decor, or outdoor gear. 

This is your chance to grab their attention before the big retailers steal the show with their Black Friday festivals. Plus, it’s an amazing way to clear out old inventory and make room for the new stuff you’ll want to highlight during the holidays. 

Honestly, if you don’t do this, you’re leaving money—and customer loyalty—on the table. 

Best Products to Sell:

• Fashion: Fall clothing, boots, jackets, gloves, knit headbands, and more
• Home Decor: Fall-themed decorations, rugs, tablecloths, napkins, etc.
• Outdoor Gear: Camping, hiking gear, jackets, insulated water bottles, etc.
• Wellness Products: Fall-scented candles, essential oils, and skincare for dry weather
• Food & Drink: Pumpkin spice kits, hot cocoa sets, gourmet teas

October 2025 Marketing Calendar

October is all about the magic of fall, Halloween excitement, and the start of holiday planning. With cozy weather and festive vibes in the air, shoppers are in the mood to refresh their homes, wardrobes, and treat themselves to fun, seasonal items. 

Halloween dominates the month, but early holiday prep also starts creeping in. It’s a fantastic month to capture both impulse buyers and early planners.

29. Columbus Day Sale

Campaign Dates: October 9–13, 2025

Columbus Day is a prime moment for a shopping event. People might not be throwing big parties or decorating their homes like they do for Halloween, but that doesn’t mean they aren’t ready to shop. 

In fact, a Columbus Day sale could be your chance to stand out when many of your competitors might be overlooking it. The three-day weekend means people have extra time on their hands, and studies show that during long weekends, online shopping spikes.

Plus, Columbus Day aligns with the end of summer sales, so you can be the one to offer “transition deals” on everything from summer clearance to new fall collections. The key here is framing your sale around “exploration”—just like Columbus ventured into new territories, you can encourage your customers to explore fresh deals, new products, or even “discover” their perfect seasonal items. 

Best Products to Sell:

• Home Goods: Fall decor, kitchen gadgets, cozy blankets
• Apparel: Jackets, scarves, and cozy sweaters, outerwear, shoes
• Electronics: Gadgets, headphones, smart home devices
• Furniture: Living room furniture, home office chairs
• Toys: Early holiday gift ideas for kids

30. Halloween Sale

Campaign Dates: October 15–31, 2025

People love themed shopping, and Halloween is one of those holidays where everyone’s in a festive mood and ready to spend. Every year, consumer spending on Halloween climbs higher. In the U.S. alone, people spend billions on costumes, decorations, candy, and themed products. 

Consumers are looking for everything from spooky home decor to themed party supplies, tech gadgets, and even skincare with festive packaging. No matter what you sell, you can find a Halloween angle.

Again, Millennials and Gen Z absolutely love seasonal events like Halloween because they’re Instagrammable and TikTok-worthy. If you lean into this with some creative marketing, like themed social media campaigns, contests, or influencer collaborations, you’ll ride the wave of engagement that comes with this holiday.

Best Products to Sell:

• Home Decor: Spooky lights, skeletons, and pumpkins
• Party Supplies: Themed plates, cups, and napkins
• Beauty & Fashion: Halloween costumes, makeup, wigs, accessories
• Food: Halloween-themed snacks, candy, and gift baskets

November 2025 Marketing Calendar

November is a pivotal month for eCommerce merchants, as it marks the beginning of the holiday shopping season. 

With major sales events like Singles’ Day, Veterans Day, and Thanksgiving, followed by the highly anticipated Black Friday and Cyber Monday, it’s important to plan your campaigns carefully. This is a time to drive traffic, boost conversions, and maximize sales. 

31. Singles’ Day Sale (11.11) 

Campaign Dates: November 11, 2025

Singles’ Day is the largest shopping day in the world—yes, it even beats Black Friday and Cyber Monday in sales volume. In 2024 alone, Alibaba reported over $160 billion in sales on 11.11. That’s an insane amount of buying power concentrated in just one day! 

Singles’ Day isn’t just big in China anymore. It’s been gaining serious traction worldwide, with retailers from all corners of the globe starting to capitalize on the trend.

The idea behind Singles’ Day is rooted in celebrating singlehood—embracing yourself and treating yourself to something special. That means people are eager to splurge on products that they’ve been eyeing or even things they didn’t know they needed. It’s like Black Friday, but with a twist: the focus is on self-love, self-care, and self-reward, and that’s a mindset you can tap into.

Now, the big thing about Singles’ Day is urgency. Shoppers know that this is a one-day event. You can create FOMO with limited-time offers or exclusive items that will only be available during the sale. 

Best Products to Sell: All Niches

• Electronics: Smartphones, smartwatches, headphones
• Beauty & Skincare: Luxury skincare sets, makeup, beauty tools
• Fashion: Trendy clothes, shoes, accessories
• Home Goods: Kitchen gadgets, home decor, cozy bedding
• Toys & Gadgets: Novelty gifts, tech toys, personal gadgets

32. Veterans Day Sale 

Campaign Dates: November 11, 2025

If Single’s Day is not on your bucket list then you can consider this sales opportunity.

Veterans Day—this is a special one, and it’s not just about honoring our veterans (although that’s a huge part of it). It’s also a prime opportunity to boost your sales while doing something meaningful for those who have served. 

People love to support veterans, and offering a sale around this holiday not only aligns your business with a cause but also creates a strong sense of community and appreciation. 

You can run promotions where a portion of sales go to veterans’ charities, or offer military discounts to active and retired service members as part of your sale—this builds loyalty and shows you’re genuinely committed to the cause.

Best Products to Sell:

• Apparel: Military-themed clothing, boots, jackets, and accessories
• Home Goods: Furniture, home decor, and kitchenware
• Outdoor Gear: Camping equipment, hiking boots, tactical gear
• Electronics: Headphones, smart home devices, gadgets

33. Black Friday Sale

Campaign Dates: November 20–28, 2025

Now comes the biggest sale of the year—the Black Friday sale!

Black Friday consistently generates billions in sales globally—$11 billion in online sales in the U.S. alone in 2024.

Because Black Friday has become synonymous with the best deals of the year. Your customers are actively looking for discounts, and many of them are waiting to make those big purchases or stock up on essentials during this specific event.

Customers are not only buying for themselves but also starting to tick off their holiday gift lists. If you position your products as the perfect gifts—think “early bird holiday deals” or “gift-ready bundles”—you’ll capture both the self-gifters and the early planners.

Best Products to Sell: All Niches

• Electronics: Laptops, smartphones, gaming consoles, smart home devices
• Fashion: Apparel, shoes, seasonal accessories
• Home Goods: Furniture, appliances, cookware
• Beauty & Wellness: Skincare sets, cosmetics, wellness kits
• Toys & Gifts: Holiday gift bundles, kids’ toys, puzzles, and games
• Pet Products: Pet food, toys, grooming tools, bedding, pet apparel

December 2025 Marketing Calendar

December marks the grand finale of the year—a time for giving gifts, celebrations, and resolutions. Shoppers are in full swing, looking for last-minute holiday gifts, festive deals, and year-end discounts. 

For eCommerce merchants, this is the perfect month to combine holiday cheer with strategic offers that maximize sales and end the year on a high note.

34. Extended Cyber Monday Sale

Campaign Dates: December 1–3, 2025

You already know Cyber Monday is massive—The key here is framing the extended sale as a special opportunity!

Not everyone finishes their holiday shopping during Black Friday or Cyber Monday. In fact, many people intentionally wait for later sales because they either miss out or are holding out for better deals. 

By extending Cyber Monday, you’re giving these customers exactly what they’re waiting for—a second chance to score big discounts. Plus, with fewer businesses running campaigns after Cyber Monday, you’ve got a chance to stand out in a less crowded marketplace.

Best Products to Sell: All Niches

• Electronics: Smart TVs, gaming accessories, Bluetooth speakers, smart home devices.
• Fashion & Accessories: Winter wear, party outfits, watches, handbags.
• Home Essentials: Kitchen appliances, home decor, mattresses, furniture.
• Beauty & Wellness: Skincare sets, hair tools, bath bombs, aromatherapy diffusers.
• Pet Products: Pet food, toys, grooming tools, bedding, pet apparel

35. Christmas Sale

Campaign Dates: December 13–25, 2025

Christmas Sale—another big sale time for shoppers!

The average consumer plans to spend hundreds, if not thousands, on gifts, decorations, and holiday essentials. And it’s not just families buying for loved ones; it’s also people grabbing those little “treat yourself” items to make their homes feel festive or get ready for holiday parties. 

Customers are going to be concerned about getting their purchases in time for Christmas, and that’s where you can stand out. In fact, according to real retail trends, over 60% of people start their holiday shopping by mid-November. If you’re not planning your Christmas Sale in advance, you’re missing the window where buyers are actually making decisions. 

Best Products to Sell: All Niches

• Electronics: Laptops, smartphones, gaming consoles, smart home devices
• Fashion: Apparel, shoes, seasonal accessories
• Home Goods: Furniture, appliances, cookware
• Beauty & Wellness: Skincare sets, cosmetics, wellness kits
• Toys & Gifts: Holiday gift bundles, kids’ toys, puzzles, and games
• Pet Products: Pet food, toys, grooming tools, bedding, pet apparel

36. End-of-Year Clearance Sale

Campaign Dates: December 26–31, 2025

This is one of the best times to move inventory, clear out old stock, and set your business up for a strong start to the new year. 

A great End-of-Year Clearance Sale doesn’t just move products—it also helps build lasting customer loyalty. People appreciate a good deal, especially when they feel like they’re getting special treatment. You can offer exclusive discounts to repeat buyers, or throw in a freebie with larger purchases. 

One mistake businesses make during a clearance sale is assuming that people will associate deep discounts with low quality. To avoid this, make sure your marketing still positions your products as valuable and desirable. 

Showcase why these items are great—whether it’s because they’re seasonal, they’ve been top-rated by customers, or they’re perfect for upcoming occasions. 

Best Products to Sell: All Niches

• Apparel: Winter clothing, holiday accessories, last season’s fashion
• Home Goods: Furniture, kitchenware, home decor, bedding
• Electronics: Gadgets, accessories, tech gear
• Toys & Gifts: Leftover holiday gift items, seasonal decor
• Pet Products: Pet toys, winter pet apparel, grooming supplies

Final Thoughts!

As you get ready to tackle the year ahead, this comprehensive eCommerce marketing calendar will serve as a valuable roadmap to help you make the most of each key date and sales opportunity throughout 2025. 

However, even the best plans can face challenges when it comes to conversion optimization. 

That’s where we come in! If you’re feeling overwhelmed by the intricacies of email campaigns, sale promotions, or fine-tuning your eCommerce strategies for higher conversions, we’re here to help.

If you need assistance with any aspect of your campaign, don’t hesitate to reach out—together, we’ll make sure your business reaches its full potential.

Book a FREE consultation call!