Marketing Calendar 2025 for eCommerce Stores [Country-wise]

Every eCommerce business operates in unique markets—each with its own set of holidays, cultural celebrations, and shopping peaks. That’s why we’ve gone one step further this year and created a country-wise marketing calendar designed to help you capture every opportunity in the regions you serve.

This blog is more than just a list of dates — it’s a perfect guide for crafting hyper-targeted campaigns, complete with key shopping holidays, sale durations, and culturally relevant events for 20+ countries across the globe. Whether you’re targeting single regions or running campaigns worldwide, this calendar will help you plan with everything you need.

Here’s what makes this calendar special:

• Country-Specific Insights: We’ve curated holidays and events that truly drive sales in each market—from Black Friday in the U.S. to Diwali in India.
• Top Performing Campaigns: You’ll find suggestions for the best times to run sales and offer discounts based on what works in each market.
• Global Perspective: For businesses selling in multiple regions, we’ve included major global retail events to help you plan effectively.

Let’s see the list of countries we’re covering for 2025:

1. Argentina
2. Australia
3. Bangladesh
4. Brazil
5. Canada
6. Colombia
7. Egypt
8. France
9. Germany
10. India
11. Indonesia
12. Italy
13. Japan
14. Mexico
15. New Zealand
16. Nigeria
17. Pakistan
18. Philippines
19. Spain
20. South Africa
21. South Korea
22. Türkiye
23. United Kingdom
24. United States

Let’s explore the top retail days and holidays that will define 2025 for eCommerce businesses around the world.

Argentina — Marketing Calendar 2025 

Argentina is a country with a strong retail culture, and understanding its unique shopping seasons can help you maximize your store sales.

With a population that values both tradition and modernity, online shopping is becoming more popular, especially in urban centers like Buenos Aires. As more consumers embrace digital platforms, Argentina offers a growing opportunity for businesses that understand the local shopping habits.

Shopping in Argentina is often linked to cultural celebrations, and many people enjoy purchasing gifts or treats during these occasions. Additionally, with the rise of seasonal promotions, customers are increasingly on the lookout for discounts and deals during certain times of the year.

Here are some key dates and retail events to plan for in 2025:

• New Year: January 1-3, 2025
• Three Kings Day: January 6, 2025
• Valentine’s Day: February 5-14, 2025
• Carnival Days: February 28 – March 4, 2025
• Back to School: March 1-15, 2025
• Good Friday: April 18, 2025
• Labor Day: May 1, 2025
• Hot Sale: May 15-31, 2025
• Father’s Day: June 15-22, 2025
• Independence Day: July 9, 2025
• Friendship Day: July 20-27, 2025
• Children’s Day: August 15-24, 2025
• Mother’s Day: October 12-19, 2025
• Halloween: October 25-31, 2025
• Black Friday: November 20-28, 2025
• Cyber Monday: December 1-3, 2025
• Christmas: December 20-25, 2025
• New Year’s Eve: December 27-31, 2025

Please note that these are suggested dates, and you may need to adjust them based on your specific business needs and market trends in Argentina for the year 2025.

Australia — Marketing Calendar 2025

Australians enjoy shopping during both public holidays and special retail events. National holidays are an ideal time to catch the attention of your target audience, as these are moments when many people take time off work and look for ways to treat themselves or buy gifts. Plus, the rise of online shopping events like Click Frenzy has made it even easier to reach customers looking for great deals.

In Australia, state-specific holidays, such as King’s Birthday or Labour Day, are also important to keep in mind, as they can vary by region and create unique opportunities for localized campaigns. 

Here are some key dates and retail events to plan for in 2025:

• New Year’s Day: January 1-3, 2025 
• Australia Day: January 26, 2025
• Lunar New Year: January 29, 2025
• Valentine’s Day: February 5-14, 2025
• Labor Day: Dates vary by state:
  • Western Australia: March 3, 2025
  • Victoria and Tasmania: March 10, 2025
  • Queensland and Northern Territory: May 5, 2025
  • Australian Capital Territory, New South Wales, and South Australia: October 6, 2025 
• Click Frenzy Travel: March 26-30, 2025
• Good Friday: April 18, 2025 
• Easter Monday: April 21, 2025
• Mother’s Day: May 5-11, 2025
• Click Frenzy Mayhem: May 13-16, 2025
• End of Fiscal Year: June 30, 2025 
• Western Australia Day: June 2, 2025 
• Eid al-Adha: July 6-9, 2025; exact dates may vary based on lunar observations.
• Father’s Day: September 7, 2025
• Click Frenzy Main Event: November 12-15, 2025
• Black Friday: November 20-28, 2025
• Cyber Monday: December 1-3, 2025
• Christmas: December 20-25, 2025
• Boxing Day: December 26-31, 2025

Bangladesh — Marketing Calendar 2025

Bangladesh is an exciting and rapidly growing market for eCommerce, especially during key cultural and religious events. With a large population that values tradition, eCommerce businesses can tap into a significant consumer base by understanding when and how to engage them. 

One of the most important times to target customers in Bangladesh is during Eid al-Fitr, the festival that marks the end of Ramadan. This is not only a deeply religious occasion but also one of the biggest shopping periods of the year.

During Eid, families come together to celebrate, and it’s common for people to purchase new clothes, gifts, and specialty foods. As the celebration approaches, there’s a surge in online shopping, with many consumers seeking discounts and special offers to mark the occasion.

Here are some key dates and retail events to plan for in 2025:

• New Year: January 1-5, 2025
• Valentine’s Day: February 5-14, 2025
• Ramadan: February 28 – March 30, 2025
• Eid-ul-Fitr: March 25-31, 2025
• Mother’s Day: May 5-11, 2025

Brazil — Marketing Calendar 2025

Brazil is one of the largest and most diverse markets in South America, with a growing eCommerce scene that offers many opportunities for businesses targeting both urban and rural customers.

Some of the most important shopping events in Brazil revolve around family celebrations and national holidays. Christmas is a major retail period, with Brazilians shopping for gifts, decorations, and festive foods. Similarly, Dia dos Namorados (Valentine’s Day) in June is widely celebrated, and it’s a peak time for sales in categories like jewelry, apparel, and experiences.

Other significant holidays like Mother’s Day, Father’s Day, and Children’s Day also drive major shopping activity. These are the times when Brazilian consumers are most likely to make thoughtful purchases for their loved ones. Black Friday has also gained strong traction in Brazil, with retailers offering massive discounts, making it one of the biggest online shopping days of the year.

Here are some key dates and retail events to plan for in 2025:

• New Year: January 1-3, 2025
• Back to School: January 15 – February 8, 2025
• Carnival Days: February 24 – March 4, 2025
• International Women’s Day: March 1–8, 2025
• Consumer’s Week: March 9–15, 2025
• Good Friday + Easter: April 11–21, 2025
• Free Shipping Day: April 28, 2025
• Mother’s Day: May 1– 11, 2025
• Valentine’s Day: June 1–12, 2025
• Father’s Day: August 1–10, 2025
• Children’s Day: October 1–12, 2025
• Black Friday: November 20-28, 2025
• Cyber Monday: December 1-3, 2025
• Christmas: December 20-25, 2025

Canada — Marketing Calendar 2025 

As a country with both French and English-speaking regions, it’s important to recognize the varying cultural nuances when planning campaigns for Canadian customers.

Some of the most significant national holidays in Canada include Canada Day, which celebrates the country’s history and is often marked by festivities, sales, and fireworks. Canadian Thanksgiving is another major retail moment when Canadians start their preparations for the upcoming winter season and holiday shopping. 

Christmas is, of course, one of the largest shopping periods, with consumers actively looking for gifts, decorations, and special treats.

In addition to these, Cyber Week (the week following Thanksgiving) in November is a highlight for online shoppers, with Canadians flocking to digital stores for massive discounts. Other important holidays like Valentine’s Day, Mother’s Day, Father’s Day, and Halloween also bring notable shopping activity, with businesses seeing spikes in gift-related purchases.

Here are some key dates and retail events to plan for in 2025:

• New Year’s Day: January 1-3, 2025 
• Lunar New Year: January 29, 2025
• Valentine’s Day: February 5-14, 2025
• St. Patrick’s Day: March 17, 2025
• Good Friday: April 18, 2025 
• Easter Monday: April 21, 2025
• Mother’s Day: May 5-11, 2025
• Pride Toronto: June 1–30, 2025
• Father’s Day: June 1–15, 2025
• Back to School: August 1– 25, 2025
• Halloween: October 15–31, 2025
• Black Friday: November 20-28, 2025
• Cyber Monday: December 1-3, 2025
• Christmas: December 20-25, 2025
• Boxing Day: December 26-31, 2025

Colombia — Marketing Calendar 2025

Colombia is a country filled with rich traditions and vibrant celebrations.

Understanding Colombia’s most celebrated holidays and peak shopping times will help you effectively time your promotions for maximum impact.

Among the most significant public holidays are New Year’s Day, Easter, and Christmas, which are widely observed across the country. These holidays bring Colombians together to celebrate, making them prime opportunities for online shopping, particularly for gifts and festive items.

But it’s not just the major holidays that matter—Colombians also celebrate Mother’s Day and Love and Friendship Day (similar to Valentine’s Day), both of which see a spike in gift-buying and special offers. 

Additionally, Black Friday and Cyber Days have become increasingly popular in Colombia. These retail events offer massive discounts, and shoppers take full advantage of the online sales, especially for electronics, fashion, and home goods. Of course, Christmas remains the largest retail moment, with consumers eager to buy gifts and prepare for the holiday season.

Here are the key dates to mark on your 2025 calendar:

• New Year’s Day: January 1-3, 2025 
• Valentine’s Day: February 5-14, 2025
• Carnival Days: February 15–17, 2025
• International Women’s Day: March 1–8, 2025
• Good Friday: April 18, 2025 
• Mother’s Day: May 5-11, 2025
• Father’s Day: June 1–15, 2025
• Love and Friendship’s Day: September 15–20, 2025
• Columbus Day: October 6–13, 2025
• HotSale: October 17-21, 2025
• Halloween: October 25-31, 2025
• Black Friday: November 20-28, 2025
• Cyber Monday: December 1-3, 2025
• Christmas: December 20-25, 2025
• New Year’s Eve: December 27-31, 2025

Egypt — Marketing Calendar 2025

Egypt is a dynamic and culturally rich market with unique shopping behaviors tied to its significant religious and national holidays. For eCommerce businesses, understanding the rhythm of these celebrations and retail moments is key to reaching Egyptian consumers at the right time.

One of the most important holidays in Egypt is Eid al-Fitr, which marks the end of Ramadan. This period is a major shopping occasion, with families purchasing gifts, clothing, and food to celebrate together. 

Online retail events like Black Friday and localized versions such as White Friday have gained traction in Egypt, making November a peak month for sales. These events are perfect for promoting everything from electronics to fashion, catering to the growing demand for online shopping.

Here are some key dates to focus on in 2025:

• Coptic Christmas: January 1-7, 2025
• Valentine’s Day: February 5-14, 2025
• Mother’s Day: March 1–21, 2025
• Eid al-Fitr: April 20–23, 2025
• Coptic Good Friday / Coptic Easter Sunday: April 10–12, 2025
• Black Friday: November 20-28, 2025
• Cyber Monday: December 1-3, 2025

France — Marketing Calendar 2025 

France, a key player in the European market, offers a blend of traditional and modern retail opportunities.

One of the most iconic national holidays in France is Bastille Day, a celebration of the French Revolution and national pride. While this holiday is more about cultural festivities, many businesses use the occasion to offer sales and promotions. Another peak retail period is during Les Soldes, the biannual government-regulated sales periods, held in winter and summer. These are critical opportunities for businesses to clear inventory and attract bargain hunters.

Major global shopping events like Black Friday and Cyber Monday have also gained momentum in France, with consumers looking for deals on tech, fashion, and lifestyle products. Seasonal holidays like Christmas are hugely significant, with shoppers investing in gifts, decorations, and festive meals.

Here are some key dates and retail events to plan for in 2025:

• New Year: January 1-3, 2025 
• Les Soldes – Winter Sales: January 8 – February 4, 2025
• Valentine’s Day: February 5-14, 2025
• Paris Fashion Week: February 26 – March 5, 2025
• International Women’s Day: March 1–8, 2025
• Good Friday: April 18, 2025 
• Easter Monday: April 21, 2025
• Mother’s Day: May 5-11, 2025
• Father’s Day: June 1–15, 2025
• Bastille Day: July 10–14, 2025
• Summer Sales: June 24 – July 14, 2025
• Back to School: August 15 – September 1, 2025
• Black Friday: November 20-28, 2025
• Christmas: December 20-25, 2025

Germany — Marketing Calendar 2025  

Germany, as one of Europe’s largest eCommerce markets, presents immense opportunities for businesses. Germans value tradition and practicality, which is reflected in their shopping habits and the significance they place on national and seasonal holidays.

A significant cultural highlight is Oktoberfest, celebrated in Munich and recognized worldwide. Although it’s primarily a cultural festival, it offers opportunities for themed promotions, especially in the food, beverage, and clothing sectors. 

Global shopping events such as Black Friday and Cyber Monday have firmly established themselves in Germany, drawing significant attention from deal-hunting consumers, especially for electronics, fashion, and home goods. Additionally, Christmas is a major retail season, with Germans traditionally shopping for gifts, decorations, and festive treats throughout December.

Germany also has a strong tradition of Easter celebrations, making it a prime time for campaigns centered around family gatherings and spring-related products.

Here are the key dates to mark on your 2025 calendar:

• New Year: January 1-3, 2025 
• Winter Sales: December 26, 2024 – January 15, 2025
• Valentine’s Day: February 5-14, 2025
• Fasching (Carnival): February 15–25, 2025
• International Women’s Day: March 1–8, 2025
• Good Friday: April 18, 2025 
• Easter Monday: April 21, 2025
• Mother’s Day: May 5-11, 2025
• Father’s Day: June 1–15, 2025
• Children’s Day: May 31, 2025
• Summer Sales: July 1–31, 2025
• German World Children’s day: September 20, 2025 
• Oktoberfest: September 20 – October 6, 2025
• Black Friday: November 20-28, 2025
• Cyber Monday: December 1-3, 2025
• Christmas: December 20-25, 2025

India — Marketing Calendar 2025 

India’s diverse cultural land makes it one of the most exciting eCommerce markets in the world. 

With a mix of national and regional holidays, Indian consumers enjoy a calendar full of festivities and shopping opportunities. To succeed in this dynamic market, it’s essential to align your campaigns with the most widely celebrated events and tailor them to the regional preferences of your target audience.

Diwali, the festival of lights, is undoubtedly the most celebrated, with shoppers investing heavily in gifts, decorations, electronics, and apparel. Similarly, Holi, the festival of colors, sees a surge in purchases of festive items, sweets, and clothing.

India’s rich regional diversity also means that some holidays, like Pongal, Onam, and Durga Puja, hold immense significance in specific states. These occasions create localized shopping booms, which makes it necessary for businesses to understand their target regions.

Here are some key dates and retail events to plan for in 2025:

• New Year: January 1-3, 2025
• Republic Day: January 26, 2025
• Valentine’s Day: February 5-14, 2025
• International Women’s Day: March 1–8, 2025
• Holi: March 8–14, 2025
• Mother’s Day: May 5-11, 2025
• Father’s Day: June 1–15, 2025
• Raksha Bandhan: July 30 – August 9, 2025
• Independence Day: August 15, 2025
• Diwali: October 12 – October 20, 2025
• Black Friday: November 20-28, 2025
• Christmas: December 20-25, 2025

Indonesia — Marketing Calendar 2025 

Indonesia’s eCommerce market is one of the fastest-growing in Southeast Asia. With a tech-savvy population and a high smartphone penetration rate, online shopping has become an integral part of daily life. The retail space here is extremely competitive, with platforms like Lazada and Shopee leading the charge with frequent sales and promotional events.

What sets Indonesia apart is the sheer frequency of retail opportunities. It’s rare for a month to pass without a major sale or event. Whether it’s a single-day flash sale, double-digit shopping events like 11.11 and 12.12, or national festivals, Indonesian consumers are constantly on the lookout for deals.

Religious and cultural holidays also play a major role in shaping shopping trends. Eid al-Fitr, marking the end of Ramadan, is the biggest festive shopping period, with consumers purchasing clothing, gifts, and home essentials. Other notable occasions include Independence Day and Christmas, both of which present key opportunities for targeted marketing campaigns.

Here are some key dates and retail events to plan for in 2025:

• New Year: January 1-3, 2025
• Imlek (Lunar New Year): January 20–25, 2025
• Lazada B-day Sale: March 24–27, 2025
• Easter: April 10–13, 2025
• Tokopedia Anniversary: August 16–19, 2025
• 9.9 Super Shopping Day: September 1–9, 2025
• Shopee 10.10: October 10, 2025
• Single’s Day (11.11): November 11, 2025
• Father’s Day: November 1-12, 2025
• Black Friday: November 20-28, 2025
• Harbolnas 12.12: December 12, 2025
• Mother’s Day: December 12-22, 2025
• Christmas: December 20-25, 2025

Italy — Marketing Calendar 2025 

Italy, with its rich cultural heritage and strong sense of tradition, presents a unique eCommerce market.

Italian consumers place a high value on craftsmanship, style, and authenticity, which influences their purchasing decisions throughout the year.

Religious and national holidays dominate the retail calendar in Italy. Christmas is the most celebrated event, with significant spending on gifts, decorations, and festive foods. Easter, another key occasion, often brings a surge in purchases of chocolates, gifts, and spring-related items. 

In addition to these, Ferragosto, a traditional summer holiday, sees Italians indulging in travel and leisure activities, making it a good time to promote related products.

Italy’s regional diversity also influences shopping trends, with local festivals and traditions adding unique opportunities for targeted marketing. Let’s say, events like Carnevale inspire purchases of costumes, party supplies, and decorations.

Here are some key dates and retail events to plan for in 2025:

• New Year: January 1–3, 2025
• Winter Sales: January 15 – February 15, 2025
• Carnival: February 20–25, 2025
• Father’s Day: March 10-19, 2025
• Mother’s Day: May 1-11, 2025
• Summer Sales: July 1–15, 2025
• Back to School: August 15 – September 15, 2025
• Black Friday: November 20-28, 2025
• Christmas: December 20-25, 2025

Japan — Marketing Calendar 2025 

Japan’s eCommerce market is one of the most advanced and dynamic in the world, driven by tech-savvy consumers and a culture that values quality and innovation. Seasonal events play a significant role in shaping consumer behavior, but what truly sets Japan apart is its bonus pay periods, which create unique retail opportunities.

Winter bonuses, typically distributed in December, are a key driver of increased spending during the holiday season and early January sales. This influx of disposable income aligns perfectly with major retail events like Christmas, New Year’s Sales, and Fukubukuro (lucky bags), where consumers eagerly hunt for deals and exclusive items.

Seasonal events like Valentine’s Day, White Day, and the Cherry Blossom season are also significant, inspiring purchases ranging from chocolates and gifts to outdoor gear and travel packages. Additionally, Golden Week in late April to early May sees a surge in travel-related shopping and leisure spending.

Here are some key dates and retail events to plan for in 2025:

• New Year: January 1–3, 2025
• Valentine’s Day: February 5-14, 2025
• Commencement: March 1 – April 15, 2025
• White day: March 14, 2025
• Cherry Blossom: March 20 – April 10, 2025
• Golden Week: April 29 – May 5, 2025
• Mother’s Day: May 5-11, 2025
• Father’s Day: June 1–15, 2025
• Rain Season Sale: June 1–15, 2025
• Summer Bonus: July 15–31, 2025
• Silver Week: September 15–23, 2025
• Black Friday: November 20-28, 2025
• Winter Bonus: December 15–31, 2025
• Christmas: December 20-25, 2025
• New Year’s Eve: December 27-31, 2025

Mexico — Marketing Calendar 2025 

Shoppers in Mexico are highly engaged during key retail moments, with holidays and sales events driving substantial online activity.

Among the most important is El Buen Fin, Mexico’s equivalent of Black Friday, which offers consumers massive discounts across a wide range of products, from electronics to fashion and home goods. Held in November, this event has become one of the largest retail moments of the year.

However, Christmas remains one of the biggest retail moments, with consumers eagerly shopping for gifts, apparel, and home goods in preparation for the festive season. Easter is also a significant time for travel and family gatherings, with many consumers purchasing related goods such as clothing, gifts, and travel items.

Here are some key dates and retail events to plan for in 2025:

• New Year: January 1–3, 2025
• Día de los Reyes (Three Kings’ Day): January 6, 2025
• Valentine’s Day: February 5-14, 2025
• Children’s Day: April 20-30, 2025
• Good Friday: April 18, 2025
• Mother’s Day: May 5-11, 2025
• Teacher’s Day: May 15, 2025
• Hot Sale: May 26 – June 1, 2025
• Father’s Day: June 1–15, 2025
• Summer Sale: July 1–12, 2025
• Back to School: July 21–31, 2025
• Halloween: October 25-31, 2025
• El Buen Fin: November 14–17, 2025
• Christmas: December 20-25, 2025

New Zealand — Marketing Calendar 2025 

New Zealand is known for its vibrant eCommerce market, where both local and international retailers.

The country’s shopping behavior is influenced by a mix of public holidays, cultural celebrations, and retail events that offer excellent opportunities for businesses to boost sales.

Christmas and Boxing Day are two of the biggest retail moments in New Zealand, with consumers eagerly purchasing gifts and taking advantage of post-Christmas sales. The Waitangi Day marks the country’s founding and is a key moment for promotions centered around national pride and heritage.

Anzac Day is another important day, with commemorative events inspiring purchases related to remembrance, such as poppies and veteran-themed items.

The Matariki festival, celebrating the Māori New Year, is becoming increasingly popular and presents an opportunity for businesses to connect with the country’s indigenous culture through relevant product offerings.

Here are some key dates and retail events to plan for in 2025:

• New Year’s Day: January 1-3, 2025 
• Lunar New Year: January 29, 2025
• Waitangi Day: February 6, 2025
• Back To School: January 8 – March 13, 2025
• Valentine’s Day: February 5-14, 2025
• Good Friday: April 18, 2025
• Easter Monday: April 21, 2025
• Anzac Day: April 25, 2025
• Mother’s Day: May 5-11, 2025
• Father’s Day: June 1–15, 2025
• Black Friday: November 20-28, 2025
• Cyber Monday: December 1-3, 2025
• Christmas: December 20-25, 2025
• Boxing Day: December 26-31, 2025

Nigeria — Marketing Calendar 2025 

Nigeria is a country with a rich cultural and religious diversity, and its eCommerce market is booming as more consumers embrace online shopping.

The country’s diverse cultures and rich traditions influence shopping behaviors, with certain holidays and events offering significant retail opportunities.

Christmas is one of the most important holidays for Nigerian consumers, with major spending on gifts, food, clothing, and decorations. Easter is another key celebration, marked by religious gatherings and family celebrations, driving demand for food, clothing, and home goods. Eid al-Fitr and Eid al-Adha, the two major Islamic holidays, are widely observed in Nigeria, with increased spending on clothes, gifts, and special meals.

Nigeria’s Independence Day also sparks patriotic shopping, with many retailers offering special promotions around this time.

Here are some key dates and retail events to plan for in 2025:

• New Year’s Day: January 1–3, 2025 
• Valentine’s Day: February 5–14, 2025
• International Women’s Day: March 1–8, 2025
• Mother’s Day: May 5–11, 2025
• Eid el Fitri: March 30–31, 2025
• Good Friday: April 18, 2025 
• Easter Monday: April 21, 2025
• Mother’s Day: May 5-11, 2025
• Children’s Day: May 31, 2025
• Father’s Day: June 1–15, 2025
• Black Friday: November 20-28, 2025
• Cyber Monday: December 1-3, 2025
• Christmas: December 20-25, 2025
• Boxing Day: December 26-31, 2025

Pakistan — Marketing Calendar 2025 

Pakistan’s eCommerce market is seeing strong growth, with more consumers turning to online shopping for convenience, especially in urban areas. 

Eid al-Fitr and Eid al-Adha, the two major Islamic holidays, are by far the most significant retail moments in Pakistan. During these times, consumers purchase new clothing, gifts, and specialty foods. 

Ramadan (the month leading up to Eid) is a time of fasting, but it also represents a major shopping season, as retailers offer special deals and discounts in the lead-up to the holiday.

In addition, Black Friday and Cyber Monday are gaining popularity in Pakistan, especially in urban areas, as global retail events influence local shopping trends. These days are seen as opportunities for significant online sales.

Here are some key dates and retail events to plan for in 2025:

• New Year’s Day: January 1–3, 2025 
• Ramadan: February 28 – March 30, 2025
• Eid-ul-Fitr: March 25–31, 2025
• Mother’s Day: May 5–11, 2025
• Eid ul-Azha: June 1–9, 2025
• Father’s Day: June 1–15, 2025
• Black Friday: November 20-28, 2025
• Cyber Monday: December 1-3, 2025
• Christmas: December 20-25, 2025

Philippines — Marketing Calendar 2025 

The Philippines is an eCommerce market with a strong focus on cultural and religious celebrations. With a majority Roman Catholic population (79.5%), Catholic holidays play a significant role in shaping consumer behavior and shopping trends. 

Christmas, known for being one of the longest holiday seasons in the world here, is the most celebrated event, starting as early as September and lasting well into January. This festive period is a major driver for retail, with increased spending on gifts, decorations, and holiday essentials.

Other key Catholic holidays like Holy Week (Maundy Thursday and Good Friday) and All Saints’ Day are widely observed, often influencing shopping habits for food, clothing, and travel needs. Additionally, with a 6% Muslim population, major Islamic holidays such as Eid al-Fitr and Eid al-Adha are also celebrated, creating opportunities for retail in clothing, gifts, and specialty foods.

Global retail events like Black Friday and Cyber Monday have gained traction in recent years, particularly among younger and tech-savvy consumers.

Here are some key dates and retail events to plan for in 2025:

• New Year’s Day: January 1-3, 2025 
• Lunar New Year: January 29, 2025
• Valentine’s Day: February 5-14, 2025
• Mother’s Day: May 5–11, 2025
• Eid-ul-Fitr: March 25–31, 2025
• 3.3 Sale (Lazada Birthday Sale): March 3-7, 2025
• Mother’s Day: May 5-11, 2025
• Father’s Day: June 1–15, 2025
• 9.9 Super Shopping Day: September 1–9, 2025
• Shopee 10.10: October 10, 2025
• Single’s Day (11.11): November 11, 2025
• Black Friday: November 20-28, 2025
• Cyber Monday: December 1-3, 2025
• 12.12 Sale: December 12, 2025
• Christmas: December 20-25, 2025

Spain — Marketing Calendar 2025 

Spain’s rich cultural heritage and traditions make it a unique market for eCommerce businesses. With a calendar full of religious and public holidays, shopping behaviors are often influenced by these celebrations. 

Christmas is one of the most important retail periods, beginning with Christmas Eve and continuing through to Three Kings’ Day (Epiphany) on January 6. This extended festive season is marked by a surge in spending on gifts, decorations, food, and clothing.

Easter (Semana Santa) is another key celebration in Spain, particularly in regions with strong Catholic traditions. The holiday often includes processions and family gatherings, driving sales in food, home goods, and festive apparel. Black Friday and Cyber Monday have also gained immense popularity in Spain, marking some of the busiest shopping days of the year for both online and offline retailers.

Other notable public holidays include Spain’s National Day (October 12) and regional holidays like Sant Jordi’s Day in Catalonia, which are celebrated with specific traditions and shopping trends.

Here are some key dates and retail events to plan for in 2025:

• New Year: January 1-3, 2025 
• Winter Sales: December 26, 2024 – January 15, 2025
• Valentine’s Day: February 5-14, 2025
• Carnival: February 15–25, 2025
• Semana Blanca: February 24 – March 2, 2025
• Father’s Day: March 9–19, 2025
• Holy Week (Semana Santa): April 6–13, 2025
• Good Friday: April 18, 2025 
• Easter Monday: April 21, 2025
• Mother’s Day: May 5-11, 2025
• Seville Fair: April 28 – May 11, 2025
• San Fermin Festival: June 28 – July 14, 2025
• Summer Sales: June 24 – July 14, 2025
• Back to School: August 15 – September 1, 2025
• Black Friday: November 20-28, 2025
• Christmas: December 20-25, 2025

South Africa — Marketing Calendar 2025 

South Africa’s eCommerce market is steadily growing, fueled by increasing internet accessibility and a shift toward online shopping. The country’s shopping trends are closely tied to public holidays, cultural celebrations, and global retail events, offering multiple opportunities for eCommerce businesses.

Christmas is the most significant retail moment, with consumers purchasing gifts, festive foods, and decorations. New Year’s Day also sees a surge in spending, especially on celebratory items. Another key date is Heritage Day, often referred to as “Braai Day,” which encourages purchases related to food, outdoor activities, and South African culture.

Global shopping events like Black Friday and Cyber Monday have gained immense popularity in recent years, marking one of the biggest sales periods in the country. South African shoppers look for discounts on electronics, fashion, and home goods during these events.

Here are some key dates and retail events to plan for in 2025:

• New Year: January 1-3, 2025 
• Back to School: December 26, 2024 – January 22, 2025
• Valentine’s Day: February 5-14, 2025
• Good Friday + Easter: April 11–21, 2025
• Mother’s Day: May 5-11, 2025
• Father’s Day: June 1–15, 2025
• National Women’s Day: August 1–9, 2025
• Heritage Day: September 16–24, 2025
• Black Friday: November 20-28, 2025
• Cyber Monday: December 1-3, 2025
• Christmas: December 20-25, 2025

South Korea — Marketing Calendar 2025 

South Korea’s eCommerce market is dynamic and driven by a mix of traditional and global influences. 

The most significant holidays for retail in Korea are Seollal (Lunar New Year) and Chuseok (Harvest Festival). These traditional celebrations are deeply rooted in Korean culture and involve gift-giving, travel, and feasts, making them prime opportunities for eCommerce businesses to cater to seasonal demands.

Quarter 4 is a particularly hot shopping season, with events like Black Friday and Cyber Monday gaining traction among younger, tech-savvy consumers. Though these global events are relatively new to Korea, they are becoming increasingly popular, especially for electronics, fashion, and beauty products.

Christmas and other Western holidays are widely celebrated, especially in urban areas. While Christmas in Korea is more about socializing and gifting rather than family gatherings, it presents an excellent opportunity for marketing campaigns targeting couples and young professionals.

Here are some key dates and retail events to plan for in 2025:

• New Year: January 1-3, 2025 
• Seollal (Lunar New Year): January 29, 2025
• Valentine’s Day: February 5-14, 2025
• White day: March 14, 2025
• Black Day (Single’s Day): January 15 – February 28, 2025
• Parents Day: May 1–8, 2025
• Teacher’s Day: May 8–15, 2025 
• Black Friday: November 20-28, 2025
• Cyber Monday: December 1-3, 2025
• Christmas: December 20-25, 2025

Türkiye — Marketing Calendar 2025

Türkiye’s retail calendar is heavily influenced by its cultural and religious traditions, providing unique opportunities for eCommerce businesses to connect with local consumers. 

The most significant religious observance is Ramadan, a month of fasting and reflection. This is followed by Şeker Bayramı (Eid al-Fitr), also known as the “Sugar Feast,” a time of celebration, gift-giving, and shopping. These periods are prime times for promotions on food, gifts, clothing, and home essentials.

The summer months mark the peak wedding season, driving demand for jewelry, home decor, and bridal attire. Similarly, the back-to-school season in September sees a spike in sales of stationery, electronics, and school supplies as the academic year resumes.

Global retail events like Black Friday and Cyber Monday have been gaining popularity in Türkiye, especially among younger, urban shoppers. These events provide an excellent opportunity for discounts on electronics, fashion, and beauty products.

Here are some key dates and retail events to plan for in 2025:

• New Year: January 1-3, 2025 
• Valentine’s Day: February 5-14, 2025
• Ramadan: February 28 – March 29, 2025
• Mother’s Day: May 1–11, 2025
• Back to School: August 15 – September 8, 2025
• Single’s Day (11.11): November 11, 2025
• Black Friday: November 20-28, 2025
• Cyber Monday: December 1-3, 2025
• New Year’s Eve: December 27-31, 2025

United Kingdom (UK) — Marketing Calendar 2025 

The United Kingdom’s retail calendar is packed with opportunities for eCommerce businesses, thanks to a mix of traditional holidays, seasonal events, and national pastimes. 

Boxing Day is one of the UK’s biggest shopping days, marked by massive post-Christmas sales that draw shoppers both online and in-store. Similarly, the back-to-school season in late summer drives demand for school supplies, clothing, and electronics.

Football (soccer) is a national passion in the UK, and major tournaments and matches can significantly influence purchasing trends. Fans often invest in team merchandise, snacks, and electronics for home viewing during these events.

Other notable shopping occasions include Valentine’s Day, Mother’s Day, and Father’s Day, which are widely celebrated and see strong retail activity. Global events like Black Friday and Cyber Monday have also gained traction in recent years, with UK shoppers eagerly hunting for deals across all categories.

Here are some key dates and retail events to plan for in 2025:

• New Year: January 1-3, 2025 
• Valentine’s Day: February 5-14, 2025
• Mother’s Day: March 15–30, 2025
• Good Friday: April 18, 2025
• Easter Monday: April 19–21, 2025
• Father’s Day: June 1–15, 2025
• Notting Hill Carnival: August 19–25, 2025
• Back to School: August 1–15, 2025
• Fake Friday: November 14, 2025
• Black Friday: November 20-28, 2025
• Cyber Monday: December 1-3, 2025
• Christmas: December 20-25, 2025
• Boxing Day: December 26-31, 2025

United States (US) — Marketing Calendar 2025 

The United States has a packed retail calendar, with numerous opportunities for eCommerce businesses to boost sales throughout the year. 

Black Friday and Cyber Monday are two of the most anticipated retail days of the year, marking the beginning of the holiday shopping season. These events attract millions of consumers looking for the best deals on a wide range of products.

President’s Day, Memorial Day, Independence Day, and Columbus Day all feature strong sales events, with shoppers seeking discounts on everything from furniture and electronics to clothing and home goods. These holidays have become synonymous with retail promotions, especially for large-ticket items and seasonal products.

Christmas remains the largest retail season of the year, with consumers purchasing gifts, decorations, food, and more. Other popular holidays such as Valentine’s Day, Mother’s Day, and Father’s Day are also key retail moments, with strong demand for gifts, flowers, and experiences.

Here are some key dates and retail events to plan for in 2025:

• New Year: January 1-3, 2025 
• Super Bowl: February 1-9, 2025
• Valentine’s Day: February 5-14, 2025
• President’s Day: February 15-17, 2025
• St. Patrick’s Day: March 10–17, 2025
• March Madness: March 16 – April 6, 2025
• Easter: April 11-13 & April 18-20, 2025
• Coachella: April 11-20, 2025
• Cinco de Mayo: May 1-5, 2025
• Mother’s Day: May 5-12, 2025
• Memorial Day: May 26, 2025
• Father’s Day: June 9-15, 2025
• Pride Month: June 1-30, 2025
• Independence Day: July 1-4, 2025
• Back to School: August 10-31, 2025
• Labor Day: September 1, 2025
• Columbus Day: October 9-15, 2025
• Fake Friday: November 14, 2025
• Black Friday: November 20-28, 2025
• Cyber Monday: December 1-3, 2025
• Super Saturday: December 21, 2025
• Christmas: December 20-25, 2025

Final Thoughts!

With our Marketing Calendar 2025, you now have a country-wise roadmap to plan impactful campaigns that resonate with your audience and align with local shopping habits. You’re now better equipped to connect with customers, boost engagement, and drive conversions all year long.

But having the right dates is just the beginning. To truly maximize your sales potential, your campaigns need to be strategically designed to capture attention and convert visitors into loyal customers.

If you’re looking to design high-performing email campaigns, run effective sale promotions, or get expert advice on improving your store’s conversion rates, we’re here to help. 

Together, we can tackle the challenges of reaching the right audience, driving traffic, and boosting conversions—all while staying ahead of the competition.

Book a FREE consultation call!