PWA storefront is the front end for designing the user interface of progressive web eCommerce stores. PWA merchants use PWA storefronts to design the touch points to interact with the shoppers and run their marketing campaigns. A good PWA storefront creates a personalized PWA eCommerce experience and builds a great first impression. Magento PWA studio, Vue Storefront, Shogun, etc., are some of the PWA storefronts to bring the UI of progressive web apps into reality.