21 Must-have Features for your B2B Jewelry Store

Running a B2B jewelry store comes with its own set of headaches. 

Unlike retail, wholesale isn’t just about selling a few pieces here and there. You’re dealing with bulk orders, customized requests, and clients who expect unique solutions. 

Yet, most eCommerce platforms are built for B2C businesses, which may make you feel stuck with tools that don’t quite fit your needs.

Maybe you’ve tried to make things work with a basic website, only to find it’s missing critical features like bulk order uploads or volume-based discounts. Or perhaps you’ve spent hours manually managing client requests because your system doesn’t support custom quotes. It’s frustrating—and it slows your business down.

But it doesn’t have to be this way. In this blog, we’ll walk you through the must-have features your B2B jewelry store needs to overcome these challenges and deliver a seamless experience for your clients. 

Let’s build an online store that actually works for you and your B2b business.

What are the Must-have Features for a B2B Jewelry Website?

So, what makes a B2B jewelry website stand out from the crowd? It’s all about functionality that works for your business and your clients.

Let’s take a closer look at the must-have features that can level up your B2B jewelry website and help you get better conversions.

1. Advanced Search & Filtering
2. Comprehensive Product Information
3. Volume-Based Discounts
4. Customizable Ordering
5. Request for Quote (RFQ)
6. Lowest Price on Product card
7. Jewelry Size Guide
8. Measurement Units Converter
9. Sample Request Option
10. Account Management for Businesses
11. Estimate Delivery Time
12. Bulk Order Upload
13. Flexible Payment Options
14. Shipping Cost Calculator
15. Order Scheduling
16. Loyalty Programs
17. Custom Branding Options
18. B2B-Only Access (Optional)
19. Dropshipping Option (Optional)
20. Certificates on Request
21. Product Materials & FAQs

Now we’ll explore all of these functionalities in detail.

1. Advanced Search & Filtering

When your catalog is filled with hundreds (or thousands) of jewelry pieces, having an advanced search and filtering system isn’t just helpful—it’s essential. Wholesale buyers don’t have time to scroll through endless pages to find specific items. They need a search tool that’s fast, precise, and tailored to their needs.

An advanced search and filtering system allows your clients to:

• Search by product type, material, gemstone, size, or style.
• Filter based on availability, price ranges, or bulk discounts.
• Save time by narrowing results to what matters most for their business.

A great example of advanced search and filtering in action for B2B jewelry is Stuller, a well-known supplier of jewelry components and finished pieces. They offer a predictive search system that makes it incredibly easy for businesses to quickly find specific products to fulfill their needs.

See, even for the ring boxes they have too many filtering options to offer their customers.

This way, Stuller ensures that clients can efficiently locate and order in bulk, helping them save time and make informed purchasing decisions.

2. Comprehensive Product Information

I’ve seen many B2B websites that have blank product pages with few images and a price tag. 

But, your customers need all the essential details to make informed purchasing decisions, especially when buying in bulk. 

Here’s what information you should include on your product pages:

1. Detailed Descriptions: Include the metal type, gemstone details, dimensions, and craftsmanship.
2. Specifications: Size, weight, stone cuts, and other technical specs that matter to buyers.
3. High-Quality Images: Multiple angles, close-ups, and lifestyle shots to give an accurate visual representation.
4. Minimum Order Quantity (MOQ): The required number of products or order value to place the order.
5. Customization Options: Optional. Information about engraving, custom designs, or bulk ordering variations.
6. Care & Maintenance: Details on how to care for the jewelry to ensure it stays in top condition.

An example of a B2B jewelry brand excelling in this area is Variation, which provides in-depth descriptions of materials, sizes, and even highlights the important points that matter to shoppers.

Some B2B Jewelry brands even have pricing that breaks based on order quantity. This transparency helps buyers make faster, more confident purchasing decisions, without having to contact you for additional details.

3. Volume-Based Discounts

When it comes to B2B sales, volume matters. 

Your wholesale clients often purchase in bulk, and they expect extra discounts for their larger orders. This feature allows you to automatically apply discounts based on the number of jewelry items ordered, which can encourage your clients to buy more while maximizing your sales and average order value (AOV).

Here’s a perfect example of volume-based discounts implemented by a well-known B2 Jewelry brand: Monster Steel!

Volume-based discounts create a win-win situation—buyers get the best deal for their business, and you boost your sales volume without complicating the process. Plus, it encourages long-term relationships with clients who’ll appreciate the savings and keep returning for future orders.

4. Customizable Ordering

Your B2B clients often require specific customizations—different metals, gemstones, sizes, or even custom engraving options.

With this feature, your clients can select exactly what they need without juggling multiple product pages or separate orders. 

For example, a buyer might want the same bracelet in gold, silver, and rose gold, or a ring with varying stone sizes. Instead of making them hunt through your catalog, customizable ordering lets them pick all the options they want right from one product page.

See how it can be done effectively with the example below:

Here, the users can select from different variants of the same product based on their needs.

This isn’t just a convenience—it’s a way to streamline bulk orders, reduce errors, and make your website a go-to platform for efficiency. 

5. Request for Quote (RFQ)

Your customers might have unique requirements—specific quantities, unique designs, or custom pricing for bulk purchases. When you have a Request for Quote (RFQ) feature on your website, they can specify their exact requirements directly through your site.

This functionality not only speeds up the ordering process but also builds trust by offering personalized solutions. 

An RFQ system allows your buyers to share their exact requirements—like needing 500 gold pendants or a bespoke set of gemstone rings. They can specify details such as quantity, materials, and any special requests. 

Once submitted, you can review their needs and respond with a personalized quote. This process keeps everything clear, quick, and professional, eliminating the confusion of back-and-forth emails or phone calls.

6. Lowest Price on Product card

When your clients browse your catalog, one of the first things they look for is the price.

Many wholesalers show prices in range or the starting price, but showcasing the lowest price available can be far more effective in capturing attention and building interest.

For example, a product card might show: “As low as $2.80 per piece” as shown in the image below.

For B2B buyers, knowing the lowest possible price—especially for bulk purchases—is important to make quick decisions. Displaying the lowest price directly on the product card offers clarity and helps your customers immediately understand the value they’re getting.

This feature saves time for both you and your buyers. Also, this can attract more clicks on your product pages and take them closer to the purchase.

7. Jewelry Size Guide

Many times the selection of the wrong sizes in jewelry can cause difficulties in sales. 

Whether it’s rings, bracelets, or necklaces, your B2B clients need to know exactly what size they’re ordering to avoid costly mistakes and returns. That’s why, a Jewelry Size Guide on your website is the perfect solution.

The visual size guide helps buyers easily find the correct size for each piece of jewelry they want to order. Here is the perfect example, you can take inspiration from.

Jewelry retailer can use the size guide to check if a specific necklace length works for their customers or if they need to adjust quantities based on size variations. This not only reduces errors but also builds trust in your business as a reliable, professional partner. 

8. Measurement Units Converter

If your business is open to the international market, you need to implement this feature.

When buyers are browsing your B2B website, they often need to know exact measurements to ensure the pieces meet their requirements. Whether it’s converting inches to millimeters for a necklace length or grams to carats for gemstone weight, this feature ensures your clients have the exact information they need in the format they’re familiar with.

Let’s say a retailer in Europe is interested in your gold chains but works with the metric system. Instead of doing manual conversions, they can toggle between units right on your product pages.

Take a look at a perfect example below:

This not only makes shopping easier but also reduces errors and increases confidence in their purchases.

9. Sample Request Option

Even if you put every effort into convincing your customers with high-quality visuals, size guides, or volume discounts, some users may still hesitate to make that bulk purchase.

They may need the final assurance that the product matches your needs and for that, they need your product samples.

Whether it’s verifying the quality of materials, assessing craftsmanship, or matching a design to their needs, offering a Sample Request option can make all the difference.

With this feature, your clients can easily request a sample of a specific item directly from your website. 

It’s a simple way to let them experience your products firsthand before placing a larger order. 

This not only helps build their confidence in your offerings but also reduces the chances of returns or disputes down the line.

10. Account Management for Businesses

When your clients are businesses themselves, they need more than just a simple customer account—they need a system that helps them manage orders, track purchases, and oversee multiple users within their organization. 

Businesses order in large quantities, so they need options to easily manage bulk orders, reorder past purchases, and track large transactions. End customers, on the other hand, are usually dealing with smaller quantities and individual purchases. 

Account management for B2B should include features like bulk order history, quick reordering, detailed invoice tracking, etc.

11. Estimate Delivery Time

As a B2B jewelry store owner, you know that timely deliveries are crucial to your clients, especially when they’re placing large orders for retail stock, events, or special projects. 

Without the delivery estimates, you may risk miscommunication, customer disappointments, and even lost sales. That’s why an “Estimate Delivery Time” feature is a must-have for your B2B jewelry website.

For example, let’s say a boutique is ordering a large batch of rings for a seasonal collection. With an estimated delivery time feature, they’ll know exactly when their order will arrive, so they can coordinate marketing and retail promotions accordingly. This makes their planning easier and ensures they’re never left in the dark about when their stock will arrive.

Additionally, offering accurate delivery time estimates reduces the number of emails and calls your team needs to handle about shipping status. Clients get the answers they need instantly, which improves their experience and saves you time.

You can place this information right on the product page like in the example below:

In short, this feature isn’t just about offering convenience; it’s about building trust and keeping your clients satisfied with transparent, dependable service.

12. Bulk Order Upload

In B2B jewelry sales, clients often deal with large, complex orders. Manually adding dozens—or even hundreds—of items to their cart can be tedious and time-consuming. That’s where a Bulk Order Upload feature can make all the difference.

This feature allows your clients to upload a file (such as a CSV or Excel sheet) containing all the product details they need to order, including item codes, quantities, and any specific requirements. The system processes the file and adds the items directly to their cart, saving hours of manual input.

For example, a retailer jewelry store is preparing for the holiday season. They’ve already identified 150 different pieces they want to stock in varying quantities. Instead of adding these one by one, they simply upload their pre-prepared list, review the order, and proceed to checkout. It’s fast, accurate, and frustration-free.

For you, this feature reduces order errors and makes the purchasing process smoother, encouraging repeat business. 

Plus, it demonstrates that you understand the needs of wholesale buyers and value their time—something that can set your B2B jewelry store apart from competitors.

13. Flexible Payment Options

Your clients may have different budgets, cash flow cycles, and preferences, so offering flexible payment options is very important to closing sales and maintaining long-term relationships.

Suppose, a retailer placing a bulk order of diamond bracelets or a designer sourcing custom gemstone pieces for a big project might need flexibility to manage their finances. If you limit them to just one or two payment methods, you could lose out on valuable business.

Here’s an example how you can offer flexible payment options:

Flexible payment options can include:

• Installment Plans: Allow clients to pay in parts, making large orders more manageable.
• Credit Terms: Offer net-30 or net-60 payment terms to trusted clients, giving them time to resell and earn before paying.
• Multiple Payment Methods: Accept credit cards, bank transfers, digital wallets, and even checks to cater to diverse client preferences.
• Currency Options: If you’re working with international clients, offering payment in multiple currencies can simplify transactions.

For example, a wholesale buyer might prefer a 50/50 payment split—half upfront and the rest upon delivery. By accommodating this, you make it easier for them to commit to larger orders without straining their cash flow.

14. Shipping Cost Calculator

When placing large or high-value orders, your clients need clarity on shipping expenses upfront—not a surprise at the final checkout.

Here, the shipping cost calculator becomes an essential tool as it allows customers to instantly calculate shipping costs based on their order size, weight, and destination. It’s simple: they input their details, and the calculator provides an accurate estimate, so they know exactly what to expect.

Before finalizing their purchase, they can use the calculator to see how much shipping will cost and explore options like expedited delivery or cost-effective bulk shipping. This helps them plan better and avoids frustration caused by unexpected fees at the final checkout step.

15. Order Scheduling

B2B jewelry buyers often deal with tight timelines and precise planning for restocking inventory, launching new collections, or fulfilling customer demands. 

With order scheduling, your clients can plan their purchases to align perfectly with their business needs. This feature lets your clients choose when their order should be shipped or delivered, giving them control over timing without needing to micromanage logistics. 

For example, a retailer preparing for a holiday sale can schedule their inventory delivery well in advance, ensuring everything arrives exactly when needed.

Order scheduling doesn’t just benefit your clients—it helps you, too. It gives you better visibility into upcoming demand and allows you to plan your inventory, production, and shipping more efficiently.

A practical implementation of this feature might include a calendar tool during checkout, allowing buyers to select preferred delivery dates based on availability. Additionally, you can integrate automated reminders for scheduled orders, keeping everyone informed and on track.

So, it’s a win-win for both you and your clients. It’s a small feature with a big impact on building long-term business relationships.

16. Loyalty Programs

Retaining clients is just as important as attracting new ones!

One of the most effective ways that help in customer retention is the loyalty program that rewards your best clients for their repeat business.

For a B2B jewelry store, a loyalty program can work in several ways:

• Points-Based System: Clients earn points for every purchase, which can be redeemed for discounts, free shipping, or even exclusive products.
• Tiered Rewards: Offer different levels of benefits based on order volume. For example, clients who reach a certain spend level might qualify for premium rewards, faster processing, or access to limited-edition items.
• Exclusive Offers: Reward loyal clients with early access to new collections, special discounts, or VIP services, making them feel valued and appreciated.

This not only encourages larger, more frequent purchases but also strengthens the relationship between you and your clients by showing them you value their business.

Adding a loyalty program to your B2B jewelry store also allows you to stand out from the competition. When clients know they receive rewards for their loyalty, then why would they choose others over your store? 

17. Custom Branding Options

In B2B business, it’s not just about selling products—it’s about providing your clients with value-added services that help them build their own brand. 

When they’re placing a bulk you can offer you can offer them custom branding option; whether it’s by adding their logo to the packaging, custom engravings on jewelry, or branded marketing materials. This not only helps them showcase your jewelry in a way that fits their brand but also makes their customers feel more connected to their products.

It’s a simple but impactful way to help them promote their business, while you’re providing the jewelry they need.

Providing custom branding options also strengthens your relationships with clients. When you cater to their specific branding needs, you’re not just a supplier—you’re a trusted partner in their business growth. It’s this level of service that encourages loyalty and repeat orders, ultimately boosting your bottom line.

18. B2B-Only Access (Optional)

Sometimes exclusivity is something that you actually you need!

A B2B-only access feature ensures that your website is personalized specifically for your wholesale clients. By requiring account approval or login credentials to view product pricing, or details, you create a more professional and focused shopping experience.

A B2B-only access feature ensures that your website is tailored specifically for your wholesale clients. By requiring account approval or login credentials to view products, pricing, and features, you create a more professional and focused shopping experience.

See how Trendy Wholesale has accomplish this on their website:

Offering B2B-only access also gives you more control over who can interact with your business, protecting your margins and reinforcing your brand as a dedicated wholesale partner. 

It’s an optional feature, but for many B2B jewelry stores, it’s a simple way to prioritize and cater exclusively to their most valuable customers.

19. Dropshipping Option (Optional)

With dropshipping, you handle the storage, packaging, and shipping, while your clients focus on selling. 

If you’re already familiar with dropshipping, you know how it simplifies operations for your clients. But have you considered how offering this feature could benefit your B2B jewelry business?

By providing a dropshipping option, you position yourself as more than just a supplier—you become a true partner in your clients’ success. Retailers and resellers don’t have to worry about inventory management or shipping logistics. And when their business grows, so does yours.

Adding dropshipping to your B2B jewelry website helps attract a broader range of clients, especially smaller retailers and online sellers who may not have the resources for inventory storage. 

While not every B2B jewelry store needs to offer dropshipping, it’s a valuable option for attracting a broader range of clients and fostering long-term partnerships. If your business can handle the logistics, it’s worth considering as a way to stand out in the competitive wholesale jewelry market.

20. Certificates on Request

In the jewelry business, buyers require assurance that the products they’re purchasing meet the highest standards of quality and authenticity. 

This feature allows your buyers to request certificates—such as authenticity, grading, or compliance documents—directly through your website. Whether it’s a certificate for diamond clarity or a guarantee of ethically sourced materials, having this option easily accessible shows your commitment to transparency and quality.

You can add an easy-to-spot button—like “Request Certificate”—on each product page. This button lets buyers request specific certificates, such as gemstone grading, diamond authenticity, or ethical sourcing documentation, with just a click. 

21. Product Materials & FAQs

When reselling a product, your clients don’t just need basic product details—they need in-depth information to help them make smart reselling decisions.

They needs enough information to educate and convert their shoppers. That’s why providing in-depth information about your product materials and a comprehensive FAQ section is necessary.

This could include specifics like the sourcing of gemstones, the metal purity in each piece, or the quality of your plating process—information that directly impacts their product offering to their customers.

Also, having a thoughtful FAQ section further streamlines the buying process. Instead of waiting for responses to multiple inquiries, your clients can find answers to things like bulk pricing, custom design requests, or specific delivery timelines, all in one place.

Final Thoughts!

Running a B2B jewelry store isn’t possible without its challenges—but the right tools can turn those hurdles into opportunities for growth. 

It’s time to move beyond the limitations of basic platforms and create a store that works for you and your clients. And the best part? You don’t have to figure it all out alone. As an experience eCommerce development agency, we’re here to help you!

We’ll help you create a website that meets your needs, from advanced features to a polished design that reflects your brand. We create solutions that save you time, enhance your customer experience, and set you apart from the competition.

Let us help you build a platform that works as hard as you do. Reach out today, and let’s start building the future of your B2B jewelry business together.

Book you FREE Consultation Call.