Question 1

What is the 3-3-3 rule in marketing?

Accepted Answer

The 3-3-3 rule is a messaging framework suggesting you have roughly 3 seconds to grab attention, 3 lines to communicate your core value, and 3 seconds for the reader to decide whether to keep engaging. In the context of Google Ads, it’s a useful reminder that ad copy needs to lead with the most relevant message immediately, before the reader scrolls past.

Question 2

Is $20 a day good for Google Ads?

Accepted Answer

It depends heavily on your industry and goals. At $20 per day ($600 per month), you can test basic search campaigns and gather early data. Still, in most competitive eCommerce categories, the budget will limit your reach and slow down optimization. For meaningful performance data and reliable results, most businesses need at least $1,000 to $2,500 per month to work with.

Question 3

What are three drawbacks of in-house marketing?

Accepted Answer

First, a single in-house hire often stretches across strategy, execution, and reporting simultaneously, limiting depth in any one area. Second, in-house teams build expertise slowly because they only see one account. Third, the true, fully-loaded cost is almost always higher than it looks on paper once you factor in benefits, tools, and turnover coverage.

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