Table of Contents
Table of Contents

Must-Have Features for Baby Stores [Organized by Niche]

Jan 30th, 2025 37 min to read

Your industry includes sensitive consumers — “the ultimate babies”.

Be it a specific detail on care instructions or a detail on a food item, if anything goes wrong, we all know the Mama Rage. Don’t we?

To be cautious about your customers’ concerns, situations, outcomes, and brand image, each of your baby store elements (or call it features) needs to be created and presented with the utmost accuracy and in the most detailed manner possible. Yes, all of it while maintaining a fun element of shopping.

With this list of features for a baby store in multiple sub-niches, you’re on your way to making it work in your favor.

In this blog, you’ll find a list of must-have features for your baby store that make it easy and ideal for parents to shop from your store. To identify the right features for your business niche, which might overlap multiple sub-niches we’ve covered, be sure to review our feature suggestions for each niche carefully.

Also, the feature suggestions added in this article are more than just features, you can call them conversion elements (CRO elements). And we promise they’re meant to bring betterment for your online business in the baby niche.

Let’s get straight into the list.

What Are Must-Have Features for Baby Stores?

This section contains more than 40 features that might be great solutions for your baby products store.

Here’s your quick list to start with.

All-In-One Features for Baby StoresBaby ClothingBaby Furniture & Nursery DecorBaby Food & NutritionToys & Educational ProductsBaby Healthcare & HygieneBaby Equipment & Gear
1Postpartum Care Kits15Size Guide with Growth Projections24AR Room Layout Visualizer & 360 Degree View29Personalized Meal Plans34Milestone-Based Toy Suggestions38Skin Sensitivity Advisor (As a Service)42Upgrade & Maintenance Reminders
2Newborn Kit16Fabric Sustainability Information25Convertible Furniture Recommendations30Subscription-Based Food Delivery35DIY Toy Kits39Organic Hygiene Kits
3Weekly Deal Alerts for Parents17“Made For Sensitive Skin” Mention26Themed Nursery Packages31Baby Food Analyzer36Toy Subscription40Bath-Time Fun Kits
4Gift Registry18Bundle & Save for Growing Babies27Furniture Buying Guide32Allergy-Friendly Filters37Safety And Helpfulness Based Ratings41Healthcare Subscription Boxes
5Shipping Box Turns Into a Toy19Easy Return Policy with Baby-Specific Concerns28Specification on Baby’s Safety33Trial Packs for Food
6Personalized Baby Name Labels20Clothing Care Tips Section
7Real Parent Reviews and Photos21Pairing Outfits With Family
8“Feel Good” Collection22Clothing Subscription for Babies
9Baby Milestone Tracker with Recommendations23Interactive Style Guide or Inspiration Gallery for Parents
10Childproofing Kits
11Emergency First-Aid Guide
12Accessories Bundle
13Parenting Education Through Blogs
14Size Calculator

(You can use the table of contents to jump on features that interest you. 🙂)

Now, we get into details.

@ All-In-One Features for Baby Stores

Here, we’ll discuss baby store features that can be implemented across varying sub-niches.

1. Postpartum Care Kits

Many parents, especially new mothers, face a challenging postpartum recovery period.

Without easy access to comprehensive care kits, they might struggle to find the right combination of products that work perfectly for them. By offering postpartum care kits as a feature, your brand can address this gap.

Within these kits, you can provide curated essentials for recovery, from soothing balms to support garments, all in one package that customers can customize based on their preferences.

Postpartum Care Kit Suggestions

Here are additional suggestions for your use:

SuggestionsCan Include
Comfort & Recovery Kitcooling pads, nipple balm, sitz bath salts, support belts, & more
Breastfeeding Essentials Kitreusable breast pads, milk collectors, lactation teas/snacks, & more
Hygiene & Care Kitmaternity underwear, fragrance-free wash, hand sanitizers, & more
Pain Relief & Relaxation Kitheat packs, aromatherapy oils, stretching bands, & more
Mom & Baby Connection Kitskin-to-skin wraps, nursing pillows, journaling tools, & more

Having readymade kits, parents won’t need to be part of last-minute chaos as they can put their trust in your brand, building thoughtful connections. Here’s an example of the same.

CRO Features for Baby Stores Postpartum Kit

The next feature suggestion is a little similar to this but more into the baby’s perspective.

2. Newborn Kit

Welcoming a newborn is too much for parents to do, which often leaves them confused on the essentials they might need.

If you introduce a comprehensive newborn kit, it will be easy for them to keep track of critical items and spend less time on sourcing them, compared to shopping it all individually.

Your newborn kit can provide a thoughtfully curated selection of baby essentials—from onesies to feeding accessories—to make those first days easier. Here’s an idea of what a newborn kit can include.

Suggestion for Newborn Kit
Feeding – Baby bottles, burp cloths, nursing covers.
Clothing – Onesies, swaddle blankets, mittens, socks.
Hygiene – Diapers, wipes, diaper cream, baby wash.
Health & Safety – Thermometer, nasal aspirator, nail clippers.
Travel – Diaper bag, changing mat, baby carrier.

In overall, the first two features ensure parents feel prepared and cared for. Here’s an example of the same.

CRO Features for Baby Stores Newborn Kit

This will show your brand as a dependable partner from the very start of their parenting journey.

3. Weekly Deal Alerts for Parents

CRO Features for Baby Stores Deal Alerts for Parents

Parents often juggle tight budgets while trying to provide the best for their babies.

When your brand regularly updates them about ongoing promotions, they might not give a second thought but buy items in bulk during promotions. These deal alerts, once a week or month, will help capture and grab their attention, encouraging repeat visits to your store. So here you as well retain a customer by showing that you prioritize their financial concerns.

For this, you can choose multiple mediums including Email, Social Media, Test Messaging, Push Notifications, and more.

4. Gift Registry

For baby showers or birthdays, people often pick generic gifts, leading to duplicates and unnecessary items for parents. If your baby products store has a gift registry option, it provides parents with an opportunity to build a list of their desired products, which others can purchase.

This feature ensures satisfaction for parents while making gift-giving effortless for friends and family. With that, it grows your sales and increases awareness of your brand and offerings. Crate & Barrel offers a gift registry option which you can consider for inspiration.

CRO Features for Baby Stores Gift Registry from Crate & Kids

5. Shipping Box Turns Into a Toy

The concept of offering a shipping box that turns into a toy is an eco-conscious and playful feature you can have as it helps improve the unboxing experience for your baby store customers.

Normally, the shipping box is discarded after the product is unpacked, customers can repurpose it into an engaging toy for their little one.

For babies and toddlers, the repurposed toy adds an element of surprise and delight. The unboxing process becomes an exciting event, where the child eagerly waits to see what the box will turn into. Since young children are often more fascinated with the packaging than the product itself, this feature caters perfectly to their curiosity and playful nature.

It offers an immediate source of entertainment which is crucial for early childhood development.

This transformation should involve uniqueness, easy-to-follow folding instructions, and a touch of creativity to convert the box into something fun, such as a miniature house, a car, or an animal figure.

Hello Bellow, a baby products store has followed this practice for years.

CRO Features for Baby Stores Shipping box turns into a toy example from Hello Bello

Later, you can encourage your customers to post photos with their upcycled shipping boxes collection on social media. This helps your brand gain more visibility through user-generated content (UGC).

CRO Features for Baby Stores Shipping box turns into a toy example from Hello Bello

6. Personalized Baby Name Labels

Parents love adding a personal touch to their baby’s belongings, but sourcing customized items often becomes time-consuming and expensive for them.

You can offer personalized baby name labels for items like clothing, toys, baby gear, hygiene products, nursery essentials, and gift sets.

Crate & Barrel has integrated this feature for their gift section which serves multiple categories of products such as backpacks, furniture, bath & bedding items, lunch boxes, toys, clothes, and more.

CRO Features for Baby Stores Personalization for baby products

Also, the personalization options on their product page are very strategic and helpful as they help visualize how the product will look with the unique elements they seek in the product.

CRO Features for Baby Stores Personalization for baby products

This feature helps add a unique charm to purchasing from your brand while helping you provide convenient solutions.

7. Real Parent Reviews and Photos

Parents heavily rely on recommendations from other parents, yet many stores fail to offer authentic user insights.

CRO Features for Baby Stores Parents Testimonials

Without real parent reviews and photos, potential buyers might feel skeptical or unsure about a product’s performance. When your store shares genuine reviews from previous customers, it might help the current ones gain confidence in your products and know your offerings properly.

Slurp farms show real parents’ reviews in the form of short videos featuring information and links to their products, helping them promote while convincing.

CRO Features for Baby Stores Real Parents Reviews & Videos

This might as well bring in faster purchase decisions.

8. “Feel Good” Collection

Parents often seek products that align with their values, such as eco-friendliness or fair trade.

Keeping a dedicated product collection for this will help them see your catalog with a more keen eye and take more interest. In this “Feel Good” collection you can group ethically made, sustainable, and socially responsible products in one place, bringing highlight to them.

This also shows your brand as a responsible one in the market.

9. Baby Milestone Tracker with Recommendations

Every parent cherishes their baby’s milestones, and they always look for outfits, toys, gear, and more for those special moments.

And that provides your brand with a chance to stand out by recommending outfits based on their babies’ milestones. The milestones can be monthly anniversaries, swaddling phase, crawling phase, sitting phase, walking phase, and more.

A Milestone Tracker feature will not only remind them of these beautiful moments but also provide personalized recommendations, helping them shop better and easily.

Here are a few suggestions on what you can do for this feature.

  • During the crawling phase, you could suggest durable, soft knee pads or non-slip socks.
  • For the sitting phase, you can suggest baby-friendly cushions to enhance their comfort.
  • Monthly anniversaries may inspire parents to invest in adorable photo-ready outfits or accessories.
  • As the baby begins walking, you could recommend walking shoes with ankle support or toddler-friendly toys that encourage movement.

To make this feature even more engaging, you can provide rewards to parents with discounts or loyalty points as they shop for milestone-specific items, bringing them again to your store.

You can even start an email campaign where you suggest a curated collection of products based on their little one’s growth milestone. Here’s an example for you.

CRO Features for Baby Stores Baby Milestone Tracker With Recommendations

10. Childproofing Kits

Parents naturally prioritize their baby’s safety, but many struggle to identify and purchase the right products to childproof their home.

Without an all-in-one solution, they may feel overwhelmed and worried they might overlook crucial safety measures. Having childproofing kits in your online store will be a perfect solution at this point.

These customizable childproofing kits might include tools for covering sharp corners, securing cabinets, or protecting electrical outlets. And should include more products that simplify the parenting process.

For example, a kitchen-specific kit could contain stove knob covers and drawer locks.

You can consider the following image as an inspiration. If not childproofing products as a kit, I loved the copy they used for that page, really fun and interesting.

CRO Features for Baby Stores Childproofing Kits

Also, when offering these products as kits, you help parents feel more confident about their child’s safety while making their shopping experience faster and more convenient.

This feature not only addresses a vital concern but also positions your store as a proactive partner in their child’s safety.

11. Emergency First-Aid Guide

Emergencies are every parent’s nightmare, and being caught unprepared can lead to panic and poor decisions.

Whether it’s a fever, a scrape, or a choking incident, parents need fast, reliable advice at their fingertips. Emergency First-Aid Guides solve this problem by offering clear, concise steps to handle baby-related health issues.

Here, what you can do is provide a beautifully designed guide, available digitally or in print, with sections on common emergencies such as burns, allergic reactions, or teething pain. Here’s how you structure the content.

CRO Features for Baby Stores -Emergency First-aid Guide

This guide can be packaged with relevant products, such as thermometers, first-aid kits, or baby-safe medications. This feature helps your online business connect with parents by showing how deeply you care for their concerns.

Even better, you can keep an interactive section on your website where parents can search for guidance based on symptoms.

12. Accessories Bundle

Parents often need multiple accessories to make daily life easier but may feel overwhelmed by the sheer variety of options.

Buying items in pieces also costs more, so they might hesitate. Providing an Accessories Bundle eliminates this stress by grouping complementary items into a single, cost-effective package.

For instance,

  • A travel bundle could include stroller organizers, insulated bottle holders, and compact changing mats.
  • Alternatively, an everyday essentials bundle might feature bibs, pacifiers, and baby-safe wipes.

Here’s an example of the same, the travel accessories bundle from Pipette.

CRO Features for Baby Stores Travel Essentials bundle

When you create an accessories bundle to offer your audience, make sure it’s well-thought-out and provides value.

The cherry on top; when you offer these at a slight discount compared to buying items individually, you add an extra layer of appeal. This helps parents simplify purchase decisions while helping them save money.

Also, your store becomes a trusted go-to for practical and thoughtful solutions.

13. Parenting Education Through Blogs

Parenting is a journey filled with questions, uncertainties, and challenges, especially for first-time parents.

Without reliable resources, many parents turn to fragmented or outdated advice online, which can lead to confusion or frustration. By providing when you try to educate parents through your blog section, your store becomes the hub of expert insights and practical tips tailored to modern parenting needs.

Also, writing blogs have a good impact on your store’s SEO. It will help you rank higher for many queries about baby and parenting, helping you gain visibility over the internet, aka more customers.

You can consider writing on the following areas:

  • How to choose baby gear.
  • The benefits of sustainable baby products.
  • Tips for sleep training.

The blog section of Hello Bellow is a great example for this.

CRO Features for Baby Stores Blog Section for Baby Stores

To make it engaging and profitable, you can tie the content back to your product offerings, subtly showcasing how your store can support their needs. Moreover, you can feature real-life stories, expert advice, or even interactive Q&A sessions.

14. Size Calculator

Babies grow rapidly and choosing the right size for diapers, clothes, shoes, and more is a nightmare for parents.

Parents might end up with products that are too small, too large, or simply uncomfortable for their baby. Here, your online store can be unique by providing a sizing tool that helps determine the size of products for their baby.

Pampers, for example, provides a diaper size calculator right on their product listing page, making it easy for parents to find the right size.

CRO Features for Baby Stores - Diaper Size Calculator by Pampers

In this feature, parents could add their baby’s weight, height, and age to receive instant sizing advice for their product ranges.

The calculator could even provide tips, such as when to size up diapers or clothes to keep up with their baby’s quick growth.

You can either keep this tool directly on your product pages or keep it as a section on your website with its link highlighted in the mega menu and footer.

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That’s all about features that you can keep on your baby products website for varying sub-niches you cater to.

Now, let’s get into understanding baby store features organized by niche.

@ Features for Baby Clothing Store

Here we discuss the list of features for the clothing and accessories niche in specific.

15. Size Guide with Growth Projections

Getting the right fit for their growing babies is a big concern for parents, especially since babies grow so quickly.

Here, you can bring in ease by providing a size guide with growth projections and providing them clear ideas on how long the product might fit their baby. For implementation, you can offer them detailed charts and growth predictions based on average age ranges.

Here’s an example for the same.

CRO Features for Baby Stores - Size Guide With Growth Projections

This will ensure parents’ confidence when buying from you. They will make mindful shopping choices as they see your product can be of use to their baby for a longer period.

With this feature, you can include tips on adjusting to different clothing styles, such as knowing when it’s time to size up as their baby reaches the next growth milestone (as we discussed about the milestone tracker, above).

Moreover, you can also share a tiny hint on size based on the baby’s growth when the customer selects a size. A handy solution as shown in image below.

CRO Features for Baby Stores Size Guide With Growth Projections

By providing this added value, you’re not just selling clothes, you’re making the shopping experience more informed and less stressful.

16. Fabric Sustainability Information

Most people are conscious of the environmental impact of their purchases. Many parents are the same for this.

To show how your brand is committed to using and providing eco-friendly products, you need to highlight certain areas. For example, you can highlight that you use:

  • Organic cotton or sustainable fibers
  • Non-toxic, Low-Impact Dyes
  • Vegan Fabrics (Materials like hemp, bamboo, and sustainable alternatives to leather or wool)
  • Biodegradable Fabrics (Such as linen and organic cotton decompose naturally)

Here’s an idea on how you convey it product-wise.

CRO Features for Baby Stores - Fabric Sustainability Details

Apart from being sustainable your choices in fabrics also ensure comfort and safety for babies as it reduces the baby’s exposure to harmful substances. And that’s how you can market your products better.

17. “Made For Sensitive Skin” Mention

Babies’ skin is delicate and often reacts to certain fabrics, making it essential for parents to choose clothing that is gentle and safe. When you add a “Made For Sensitive Skin” filter to your collection of clothes and accessories, parents can quickly find products that are designed to be gentle on baby skin.

This way you can highlight your products with hypoallergenic fabrics or materials free from harmful chemicals.

With this feature, you provide parents with peace of mind for choosing clothing for their babies, knowing they’re selecting only the softest and safest options available.

Moreover, you can add this information product-wise on PDP directly. Example for you. 👇

CRO Features for Baby Stores - Skin Sensitivity Information

18. Bundle & Save for Growing Babies

As babies grow quickly, parents are constantly buying new clothes in larger sizes.

When your baby store offers a “Bundle & Save” option, parents can save both money and time. With this feature, you can provide parents with an option to bundle clothing items that are frequently needed together—like bodysuits, onesies, or pajamas.

The option to buy in bulk while ensuring they will have enough clothes for the baby’s rapidly changing size might seem convenient and practical to parents. Also, they always want to try on something that provides better value compared to the basic offers they see every day.

CRO Features for Baby Stores - Bundle & save for growing babies

This sleepsuit combo pack by GrowGrows is a perfect example as they allow customers to have multiple sizes that may fit their baby for a long duration to come.

19. Easy Return Policy with Baby-Specific Concerns

Parents often worry about buying the wrong size or receiving items that don’t meet their expectations.

With an easy return policy designed specifically for baby clothing, you can provide reassurance to your customers. The policy can address concerns unique to baby products, such as outgrown clothes, fit issues, or even baby’s skin reactions to certain fabrics.

By offering hassle-free returns, you give parents peace of mind, ensuring they can confidently make purchases knowing they can easily exchange or return items that don’t work.

GrowGrows offers a 100-day return and exchange policy which is a broad amount of days for parents to return or exchange an item.

CRO Features for Baby Stores - Return Policy for Baby Related Concerns

This approach creates trust and improves customer satisfaction, making parents feel supported throughout their shopping experience.

20. Clothing Care Tips Section

Baby clothes require special care to ensure they stay soft, durable, and gentle on their delicate skin.

So, make sure you provide clothing care tips in a dedicated section that guides parents on how to properly wash, dry, and maintain their baby’s clothing, helping them extend the life of each item.

This can include advice on selecting gentle detergents, using cooler wash settings, and avoiding harmful chemicals.

By offering expert advice on fabric care, you not only show your commitment to product quality but also help parents protect their baby’s clothes, keeping them looking and feeling good for longer.

It’s an added value that supports the longevity of both your products and the customer relationship.

21. Pairing Outfits With Family

Parents love creating memorable family moments by matching outfits with their babies for photos, events, or celebrations.

Here, you can add an extra layer of charm by offering an option to shop for coordinated clothing options. The collection can include outfits for parents, siblings, and babies with similar themes or color palettes. Something like this.

CRO Features for Baby Stores - Outfit ideas for Family

And this for your design and placement inspiration.

CRO Features for Baby Stores - Outfits for Family

This helps you simplify the process of finding complementary outfits, increase AOV, and (overall), your brand can become their go-to destination for creating picture-perfect family memories.

Parents might also suggest your brand to their family and friends, helping you grow your visibility and reach through word of mouth.

22. Clothing Subscription for Babies

A monthly clothing subscription might seem new yet it might turn out most convenient for your audience as this feature can deliver chosen, size-appropriate baby clothes to parents’ doorsteps at regular intervals.

See, babies grow quickly, so parents are always looking to purchase more and more clothes. Having an option of delivery subscription might make it easy for them. And they also get to choose from styles while keeping their purchase within their budget as they get exclusive deals on product bundling.

I’ve added a video example from Stitch Fix for this.

When parents subscribe to this service, they add products based on the baby’s growth stage, preferences, or seasonal needs, ensuring parents always have the right outfits when needed.

Dressing babies is a fun job for parents and they often have ideas to mix practicality with style.

For this, you can introduce an interactive style guide with an outfit inspiration gallery to provide them with creative outfit ideas for different occasions. Here, you can include filters like seasons, events, or specific baby needs, helping parents easily explore looks.

To introduce an interactive style guide you can add a visual interface where parents can see how their chosen products would look together on a baby model. You can name it “Dress the Baby”, and market it across your web pages and even on social platforms to draw in more visibility.

To bring clarity to context, it can be more like dress up games.

CRO Features for Baby Stores - Dress Up Feature on Baby clothing store

(this is for illustration purpose only)

This feature lets customers interact with 3D images of all wearable products and dress customizable 3D baby models by dragging and dropping items. It offers a fun, interactive way to mix and match outfits, helping parents visualize products on a model and shop with confidence.

Moreover, an Inspiration gallery could include trending styles, celebrity baby looks, and more as shown in image below.

CRO Features for Baby Stores - Outfit ideas for kids

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That’s all about features that you can keep in your baby clothing store.

@ Features for Baby Furniture & Nursery Decor Store

Now, we discuss the list of specific features of the Baby Furniture & Nursery niche in specific.

24. AR Room Layout Visualizer & 360 Degree View

A most importnat feature to have on your baby furniture store is better view to your products.

And apart from providing high-quality images and videos of your product, you can make things more interactive with a 360 degree view of products and an AR visualizer. Here, I’ve added examples for both.

CRO Features for Baby Stores - AR room visualizer and 360 degree view example

With 360-degree view customers can see the product from each angle as they would in reality.

And with AR visualizer, parents can drag and drop products into their space, adjust their size, and view them from different angles to see how they fit with their existing decor.

Both of these features provide an interactive, full-circle look at a product, enabling customers to rotate the item and closely examine its details, such as design, textures, and proportions. This combined feature helps parents visualize exactly how a crib, changing table or other baby products would look in their nursery, making it easier for them to make confident purchasing decisions.

25. Convertible Furniture Recommendations

Parents often look for versatile, space-saving furniture options that can adapt as their child grows.

This makes it necessary for you to introduce and recommend convertible furniture designs to meet their changing needs and provide a long term value.

For example, a convertible crib might transform into a toddler bed, or a changing table could double as a dresser when no longer needed for diaper changes. Similarly, some chairs or couches might have removable covers or expandable parts, making them adaptable to different stages of the baby’s life.

Offering this type of furniture is especially beneficial for parents who are looking to invest in products that will last for years and provide more flexibility, saving them money and reducing waste.

Here’s an exmaple on how you promote the convertability feature to your audience.

CRO Features for Baby Stores - Convertible furniture recommendations

Moreover, make sure to provide enough details on how to convert and the benefits of each usage.

26. Themed Nursery Packages

Next, you can consider providing themed packages to help parents create a cohesive and stylish nursery for their baby.

These packages include matching items such as cribs, dressers, wall art, rugs, and bedding, all aligned with a particular theme—whether it’s Forest Adventure, featuring wood tones and animal motifs, or Under the Sea, with ocean-inspired colors and decor.

The package can include:

  • Furniture: Cribs, dressers, and rocking chairs in matching designs.
  • Decor: Wall art, rugs, curtains, and lighting fixtures aligned with the theme.
  • Accessories: Coordinated bedding, storage baskets, and even toys to complete the look.

You can see how effortlessly, Crate & Barrel allows their audience to purchase a pre-made selection of products to build a baby nursery.

CRO Features for Baby Stores - themed Nursery Packages

Moreover, you can also provide an option to bundle up custom products such as Nuture&. They provide an option for parents to bundle up nursery items to maintain a theme and save better with an interactive and intuitive process.

CRO Features for Baby Stores - Themed Nursary Packages

27. Furniture Buying Guide

Parents often face challenges when choosing the right furniture for their baby’s room.

  1. They may struggle to find furniture that meets safety standards, such as cribs with stable designs to prevent tipping.
  2. Finding pieces that fit smaller spaces without compromising functionality can also be difficult.
  3. Additionally, selecting durable materials or designs that grow with their baby adds to the complexity.

And, with so many options available, decision fatigue becomes another major hurdle.

A crib buying guide from DaVinci is perfect example for this, which you can consider for inspiration.

CRO Features for Baby Stores - Furniture Buying Guide

A furniture buying guide might help them make informed decisions when selecting the right furniture for their baby’s room. It provides practical tips on choosing safe, durable, and functional pieces that fit their space and lifestyle.

In this guide, you can consider adding recommendations for essentials like cribs, dressers, changing tables, and rocking chairs, along with advice on features to look for, such as adjustable heights, storage options, or convertible designs. By offering this guide, you simplify the buying process for parents, helping them pick furniture that ensures comfort, safety, and long-term value.

28. Specification on Baby’s Safety

Parents often worry about whether a product is safe for their baby, and unclear safety information can add to their stress.

As a solution, you can consider adding a dedicated web page to your baby furniture store or a section on product page that talks about safety of your products. The details you can mention are:

  1. Safety Labels: mark your products clearly for key safety certifications, such as ASTM, JPMA, or CPSC compliance, ensuring they meet the highest safety standards.
  2. Detailed Specifications: Each product page should include a dedicated section outlining critical safety details, such as:
  • Non-toxic materials and finishes
  • Rounded edges to prevent injuries
  • Stability features like anti-tip hardware
  • Weight and height limits for safe usage

A safety guide by DaVinci is quite detailed where they talk on how their products prioritize safety for babies.

CRO Features for Baby Stores - Specifications on baby’s safety

This feature helps you provide transparent, easy-to-understand safety details to parents, helping them build trust in your store as a reliable source for baby products that put safety first.

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That’s all about features that you can keep in your baby furniture store.

@ Features for Baby Food & Nutrition Store

Now, we discuss the list of specific features of the Baby Food & Nutrition niche in specific.

29. Personalized Meal Plans or Milestone-Based Growth Nutrition Suggestions

As babies grow, their nutritional needs evolve rapidly, from the introduction of solid foods to the gradual incorporation of a balanced diet.

Not all parents have efficient knowledge to keep up with growing needs of babies, but they’re always hunting for best information on it

Here, if your brand offers them “Personalized Meal Plans” where experts suggest nutritious food based on the baby’s growth or specific developmental stage, parents will be more than curious to learn it from you.

By analyzing key developmental factors, this feature generates meal plans that align with the baby’s nutritional needs, ensuring they get the right mix of vitamins, minerals, and other essential nutrients. For example, it might suggest iron-rich foods during critical growth spurts or soft-textured meals during teething phases.

Also, it should be very detailed to account for allergies or specific dietary preferences, such as vegetarian options.

You can either keep it as a subscription (paid suggestions) or keep it in content form which helps gain visibility on search engines.

CRO Features for Baby Stores - Personalized Meal Plans

30. Subscription-Based Food Delivery

Parenting often comes with a busy schedule. And preparing meals that are both healthy and suitable for a baby’s developmental stage can be time-consuming.

A subscription based food delivery program helps parents eliminate the constant need for meal planning, grocery shopping, and cooking, allowing them to focus more on spending quality time with their little one.

With a subscription model, parents can select meal options that cater to their baby’s age, dietary needs, and preferences, ensuring they receive freshly prepared meals at regular intervals. Many services offer flexibility to customize menus or pause deliveries as needed, making it adaptable to changing routines. The meals are typically designed by nutritionists, ensuring that each delivery meets high standards for health and safety.

Here’s a perfect example from Nurture Life.

CRO Features for Baby Stores - Baby Meals Subscription

And another one from Once Upon a Farm.

CRO Features for Baby Stores - Baby Food Subscription

Overall, this feature makes feeding a baby simpler, more convenient, and worry-free, giving parents one less thing to stress about in their busy lives.

31. Baby Food Analyzer

Next, you can have a smart tool that helps parents evaluate the nutritional content of the food they are providing to their baby.

It helps parents figure out meals that align with the baby’s developmental needs and recommended dietary guidelines. Whether parents are offering homemade meals or packaged baby food, this feature should analyze the ingredients, calorie content, vitamins, and minerals to provide a detailed breakdown of the nutritional value.

You can build this tool with the aim of helping parents identify any deficiencies or imbalances in their baby’s diet and choose meal preparation or product selection based on it. For example, the analyzer might highlight if a meal lacks enough iron or has excess sugar, prompting adjustments to improve the baby’s overall nutrition.

The process can be shown as in the image below.

CRO Features for Baby Stores - Baby food analyzer

(The image is for illustration purposes only.)

Some versions of the Baby Food Analyzer integrate with mobile apps or scanners for convenience, allowing parents to check the nutritional profile of food items on the go, which you can consider.

All you need to focus on is accuracy and help parents prioritize their baby’s health with confidence and ease.

32. Allergy-Friendly Filters

Next, you can have a feature that helps filter out products or customize product recommendations based on specific allergens parents want to avoid, such as:

  • Dairy
  • Nuts
  • Soy
  • Gluten
  • Eggs

… and more.

It ensures that only allergen-free or hypoallergenic options are displayed, making it easy for parents to select meals or snacks that suit their baby’s dietary restrictions. The “Allergy-Friendly Filters” is something that many parents seek as it ensures your baby food products are safe for their child, especially if the baby has certain allergies or sensitivities.

Also, you can have similar filters for lotions, shampoos, or feeding tools, to customize product listing based on materials that are free from common irritants or harmful chemicals.

Ready Set Food displays the information on almost each section on their product page to ensure parents find information at easiest.

CRO Features for Baby Stores - Allergy-friendly filters

And that’s something you consider as inspiration.

33. Trial Packs for Food

Babies can be picky eaters, and their tastes and dietary needs can vary as they grow.

It can be a great relief if you can provide trial packs for your food items, which might help parents explore and test a variety of baby food options before committing to larger quantities. These trial packs should offer smaller portions of different flavors, textures, or meal types as a bundle, so parents can test it for their baby’s tastebuds without wasting food or money.

This comes in handy, especially when introducing new ingredients or transitioning between food stages, such as purees to finger foods. They might as well be flexible to experiment with allergy-friendly or organic options without the pressure of buying full-sized packages.

Slurp Farm follows a similar strategy as you can see in the image below.

CRO Features for Baby Stores - Trial packs for food

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That’s all about features that you can keep in your baby food & nutrition-based store.

@ Features for Toys & Educational Products Store

Now, we discuss the list of specific features of the Baby Toy & Education niche in specific.

34. Milestone-Based Toy Suggestions

CRO Features for Baby Stores - Milestone-based toy suggestions

It’s suggested to classify toys based on the baby’s growth levels as they grow in phases such as grasping objects, sitting up, crawling, or walking. So, their needs and abilities for toys also change for each milestone.

“Milestone-Based Toy Suggestions” will help parents select toys that align with their baby’s developmental stage, promoting growth and learning through play. This feature can provide personalized toy recommendations that match their age, motor skills, and cognitive development.

For example:

  • During the early months, soft, sensory toys help with touch and vision.
  • As the baby grows, it could recommend stacking toys to encourage hand-eye coordination.

These suggestions should come from experts with knowledge on child development, ensuring that the toys are not only entertaining but also educational. Also, this feature saves parents time and effort in choosing the right toys helping their baby’s physical, mental, and emotional growth.

35. DIY Toy Kits

CRO Features for Baby Stores - DIY Toy Kits

Providing DIY kit-based products is another way to encourage creativity and engagement for both parents and their little ones.

These kits should allow parents to create unique, safe, and developmentally appropriate toys at home, making the experience both personal and rewarding. You can consider including all materials and instructions so it becomes easy for parents to assemble and babies can do something creative.

Also yes, make sure you provide multiple kits based on the baby’s growth stages.

These DIY kits can be cost-effective and provide a great opportunity for family bonding, letting parents actively contribute to their baby’s playtime while ensuring the toys are tailored to their child’s preferences.

36. Toy Subscription

The hassle of constantly buying new toys can be hard for parents. Here, a toy subscription service can be an excellent way to keep a baby’s playtime engaging, fresh, and developmentally appropriate.

Below, you can see how LOVEVERY provides toy subscriptions where parents place orders in one go and later the items are delivered on subsequent dates.

CRO Features for Baby Stores - Toy Subscriptions

With this service, parents receive a chosen selection of toys delivered to their doorstep on a regular basis, tailored to their baby’s age, growth milestones, and interests. These subscriptions often focus on high-quality, educational, and safe toys designed to stimulate cognitive, physical, and sensory development.

Toy subscriptions save parents time, provide variety, and ensure their baby always has access to toys that encourage growth and exploration. And all these while eliminating the need for frequent shopping or storage concerns.

Moreover, once the child outgrows or loses interest in the toys, you can allow parents to return them in exchange for new ones, promoting sustainability and reducing clutter.

37. Safety And Helpfulness Based Ratings

Lastly, for your toy-based online store, you can introduce safety and helpfulness-based ratings and reviews.

This might help parents gather reliable insights on toys before making a purchase. These ratings focus on two key aspects:

  1. Toys safety features
  2. Its practical benefits for both the baby and the parent

Safety ratings can be based on factors such as compliance with safety standards, non-toxic materials, sturdy construction, and age-appropriateness. They help parents determine whether a product is free from potential hazards, such as choking risks, sharp edges, or harmful chemicals.

Helpfulness ratings help parents figure on how well a product fulfills its intended purpose and contributes to making parenting tasks easier. For example, a high rating might indicate that a stroller is easy to maneuver, a car seat is simple to install, or a baby carrier provides comfortable support for long durations.

With such detailed ratings on toys, parents will be able to choose safe and genuinely useful toys for their little ones.

Here’s an example of how you can consider designing it.

CRO Features for Baby Stores - Safety and helpfulness based ratings

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That’s all about features that you can keep in your baby toy store.

@ Features for Baby Healthcare & Hygiene Store

Now, we discuss the list of specific features of the Baby Healthcare & Hygiene niche in specific.

38. Skin Sensitivity Advisor (As a Service)

Babies have extremely delicate skin that is prone to irritations, rashes, and allergic reactions.

And parents give 1000 thoughts before choosing skincare products. Without the right guidance, making them trust your products might be quite hard as they always question if they contain harsh chemicals or unsuitable materials.

Aveeno, a known brand for baby products, provides an option to consult a dermatologist before choosing from their collection.

CRO Features for Baby Stores - Expert advice on skincare products

This provides parents with an opportunity to take expert advice for their child’s specific skin type and concerns —such as eczema, dryness, or diaper rash.

Later, the expert can suggest gentle, hypoallergenic, and safe products, including lotions, soaps, wipes, and fabrics based on detailing, helping parents choose the most accurate product. This will also help parents get advised on establishing skin-friendly routines and adjusting care based on weather or environmental factors.

39. Organic Hygiene Kits

Parents often worry about the exposure of their babies to harmful chemicals and toxins commonly found in everyday hygiene products.

Harsh chemicals in items like soaps, shampoos, and wipes can irritate a baby’s delicate skin, potentially leading to rashes, dryness, or long-term sensitivity issues. And most conventional products in the market fail to disclose all ingredients transparently, leaving parents unsure about their safety.

When your brand offers organic hygiene kits as a natural and toxin-free solution, parents will surely engage with it.

Here’s a similar example from Primally Pure as they offer such hygiene kits for their audience.

CRO Features for Baby Stores - Organic Hygiene Kits

These kits can include products like organic soaps, shampoos, lotions, and biodegradable wipes, all crafted with gentle, plant-based ingredients. Also, make sure you keep them free from harmful substances such as parabens, sulfates, and artificial fragrances, these products are designed to nourish and protect the baby’s skin without any harmful side effects.

40. Bath-Time Fun Kits

Bath time, sometimes or most times, is chaotic for parents to handle as babies feel restless or uncomfortable during the process. And keeping a baby engaged and happy in the tub is the only goal of parents.

I saw a brand allowing parents to buy bath accessories and add-ons along with bathing tubs. And what a strategic way to increase the AOV and make bath times easy for parents and babies, no?

CRO Features for Baby Stores - Bath-time fun kits

You can also consider providing fun bath time kits to your audience and solve this problem by making the bath time enjoyable and interactive for both babies and parents. These kits can include baby-safe bath toys, colorful foam shapes, gentle bubble baths, and accessories like rinse cups or soft washcloths, all aimed at creating a playful and soothing environment.

And yes, parents will always choose fun over fussiness.

41. Healthcare Subscription Boxes

The key idea for this feature is to provide parents with the items they need most on a recurring schedule, ensuring they never run out of important products for their baby.

These subscription boxes could include a range of items such as diapers, wipes, vitamins, rash creams, baby lotions, or even organic baby food.

One example of this in action is Hello Bello as they offer a subscription service specifically tailored to parents of babies.

Majorly they offer 3 types of subscriptions, for diapers, training pants, and other essential baby products, and these are delivered on a regular basis (weekly, monthly, quarterly, etc.).

CRO Features for Baby Stores - Subscription Boxes By Hello Bello

If we talk more on their 3rd subscription plan, which is fundamentals bundled together, customers can select 5 products from their entire range to receive as part of their subscription over a certain period of time.

CRO Features for Baby Stores - Healthcare Subscription Boxes by Hello Bello

This customization feature makes it easier for parents to stock up on items they use frequently while having the flexibility to try new products. Visuals can showcase the ease of this service where parents can select and subscribe effortlessly.

With this feature, you can also engage better with parents and make shopping convenient with your brand.

Moreover, a subscription model will ensure a more consistent revenue stream for your business.

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That’s all about features that you can keep in your baby’s healthcare and hygiene store.

@ Features for Baby Equipment & Gear Store

Now, we discuss the list of specific features of the Baby Equipments & Gear niche in specific.

42. Upgrade & Maintenance Reminders

Baby equipment and gear need proper care and maintenance to remain safe, functional, and up-to-date for parents and babies.

Over time, parts can wear out, safety guidelines can change, and manufacturers may release new updates or recall certain models.

This will help parents stay proactive about the safety of their child by encouraging them to perform routine maintenance, such as cleaning filters, checking for loose screws, or inspecting harnesses for wear and tear.

Additionally, you can notify parents about product upgrades or replacements, such as when a newer version of a product becomes available or when existing equipment approaches the end of its recommended usage period.

This will assure parents that their baby’s equipment is always in optimal condition.

An example of an email template for better guidance.

CRO Features for Baby Stores - Upgrade & Maintenance Reminders

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That’s all about features that you can keep in your baby equipment store.

Conclusion

Going through the list of features (or call it CRO elements), you see how right elements can help engage with right audience.

Helping you meet your ultimate goal of conversions, no?

Well, most of the brands in baby product industry are up-to-date with these elements and its time for you to consider its importance. However, a reminder. 🔔

It’s obvious but let me say; not every feature mentioned here is necessary for you to implement on your baby store.

A few can be. But… figuring those requires a bit of research around niche, target audience, and business goals. Every audience and each store owner’s goals are different, hence, you’ll need a research before you figure on your set of baby store features.

Can We Help?

Yes, we, Aureate Labs, are a team of eCommerce experts specializing in helping stores like yours maximize their conversions.

We can guide you best on features that will deliver best results for your business goals with a free consultation and a comprehensive CRO audit of your baby store. Based on that, we can suggest the ones that might work best.

Plus, we can handle the feature implementation for you to ensure everything is optimized for success.

Book Your Appointments here.

Dhruvi Master
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