Is Hyva Commerce the Rebirth of Magento?

For years, Magento merchants have faced a tough question: Is the platform evolving fast enough to meet the growing demands of modern eCommerce?

With competitors racing to innovate, Magento users have often found themselves wondering if the platform can keep up. Performance issues, clunky admin interface, and lack of CRO features have left merchants searching for solutions—or alternatives.

But what if the answer wasn’t abandoning Magento, but reimagining it?

Hyvä Commerce: an ambitious new project poised to revolutionize how merchants use Magento. Designed to tackle the very pain points that merchants have been grappling with, Hyvä Commerce promises smarter tools, streamlined admin experiences, and a stronger focus on customer satisfaction.

What makes this even more exciting—Hyvä’s collaboration with Mollie (a trusted name in online payment solutions). Together, they’re not just addressing long-standing issues—they’re setting the stage for a Magento revival.

So, can Hyvä Commerce truly be the rebirth of Magento? 

As a Hyvä Gold partner, we find ourselves responsible for finding these answers, making things clear for you, and also understanding how you get the most out of it.

Let’s explore what makes this project so promising and why it’s generating so much buzz in the eCommerce world.

State of Magento Today: Merchant’s Pain Points

For many merchants, Magento has been a trusted platform for years. Its flexibility and scalability made it a good choice for businesses of all sizes. However, as eCommerce trends evolve rapidly, Magento—especially the Open Source version—has started to show its age. 

Here’s a closer look at the challenges merchants are facing today:

1# Lack of innovation from Adobe for Magento Open Source

Since Adobe acquired Magento, much of the development focus has shifted toward the paid Adobe Commerce version. Merchants using Magento Open Source feel left behind, with fewer updates, features, and tools to keep their stores competitive. This stagnation leaves them questioning whether the platform will continue to meet modern eCommerce demands.

2# Limited roadmap transparency and marketing support

Merchants often feel left in the dark when it comes to Magento’s future. Adobe provides little clarity about long-term plans for the open-source version, which leaves businesses unsure of how to align their strategies. On top of that, the lack of active marketing support for Magento means fewer resources and opportunities for growing businesses to thrive on the platform.

3# Competitive pressure from modern platforms

With sleek and user-friendly platforms like Shopify, BigCommerce, and others making strides in features and ease of use, Magento merchants are feeling the heat. Modern platforms offer faster implementations, lower maintenance costs, and built-in tools that cater to emerging trends—putting Magento at risk of losing its edge.

4# High operational costs for extensions and customizations

One of Magento’s biggest strengths—its flexibility—can also be its weakness. To unlock that flexibility, merchants often have to invest heavily in extensions and customizations. The cost of building and maintaining a robust Magento store adds up quickly, especially when compared to competitors offering more “out-of-the-box” solutions.

5# Concerns about the platform’s long-term viability

All these challenges raise a big question for merchants: Will Magento remain a viable platform in the years to come? The uncertainty about ongoing support and development for Magento Open Source has left many business owners hesitant about investing further in the platform.

I agree, there might be more points in your bucket list. But now it’s time to think about the solution—And that one could be trending nowadays: “Hyvä Commerce”.  

Let’s discuss more about it.

What is Hyvä Commerce?

Hyvä Commerce is a brand-new product suite designed to modernize your Magento store, simplify operations, and make your customers’ shopping experiences better than ever. Simply you can call it a backend of your website where you manage admin operations, order fulfillment, inventory management, and more.

Hyvä Commerce was designed with you—the merchant—in mind. It tackles the everyday pain points of managing a Magento store by offering innovative tools, smoother admin features, and improved customer experiences. 

Key features of Hyvä Commerce

Here’s how Hyvä Commerce is shaping up to redefine Magento:

1. Seamless Upgrades for Existing Hyvä Users

For merchants already using the Hyvä Theme or Hyvä Checkout, the transition to Hyvä Commerce is designed to be effortless. Unlike major platform overhauls that require weeks of redevelopment, Hyvä Commerce is built to integrate smoothly with existing Hyvä solutions.

Think of it as leveling up rather than starting over. Your current setup stays intact, but with new, performance-driven features ready to plug in as soon as you upgrade.

Bonus: If you’ve already invested in Hyvä Theme or Checkout, there’s an exclusive cashback trade-in program, allowing you to offset costs when upgrading to Hyvä Commerce.

2. A Reimagined Admin Dashboard

The default Magento admin panel has always been functional but cluttered, requiring merchants to dig through endless menus for insights. Hyvä Commerce changes that with a clean, customizable, widget-based admin dashboard that provides real-time data without overwhelming complexity.

Each admin user can personalize their workspace by adding, resizing, or rearranging widgets for a tailored experience. Whether you need order breakdowns, cart conversion rates, or quick health checks, everything is available at a glance.

Multi-store merchants will love the cross-store view, allowing them to track performance across multiple storefronts in one place. Plus, role-based dashboards ensure that different teams (marketing, operations, finance) only see what’s relevant to them.

3. Hyvä CMS – A Modern Content Management System

Magento’s native CMS has often been seen as rigid and outdated, leading many merchants to rely on third-party page builders. With Hyvä CMS, content creation finally becomes fast, flexible, and frustration-free.

A live preview mode eliminates the need for constant back-and-forth between editing and previewing, ensuring what you see is exactly what customers get. The drag-and-drop builder makes it easy to structure pages visually, without writing a single line of code.

For teams managing frequent promotions or seasonal content, version control and autosave ensure that changes are never lost. Need to revert to a previous version? A single click brings it back.

Hyvä CMS doesn’t just simplify page-building—it empowers merchants to create dynamic, high-converting storefronts without developer blockages.

4. Advanced Media Optimization

A slow-loading website is a conversion killer. 

Studies show that even a one-second delay can reduce conversions by 7%. Hyvä Commerce takes this seriously, introducing cutting-edge media optimization tools to keep your store lightning fast.

What’s inside?

• Automated Image Resizing – Ensures that your site never loads oversized, unoptimized images.
• Next-Gen Format Support – Native WebP & AVIF compatibility for superior compression without quality loss.
• Integrated Image Editor – Crop, resize, and adjust images directly within Magento.
• Queue-Based Optimization (Upcoming) – Automate background image processing to keep performance at its peak.

5. Future-Proofed Compatibility

One of the biggest concerns when adopting new solutions is compatibility with existing tools—Hyvä Commerce ensures you don’t have to worry about that.

It’s built to integrate seamlessly with:

• Hyvä Theme & Checkout → Delivers an ultra-fast, frictionless shopping experience.
• Magento’s Extension Marketplace → Works smoothly with critical add-ons and third-party modules.
• Global Payment Providers → Supports Mollie, PayPal, Stripe, and more out of the box.

Merchants also get access to a transparent public roadmap, ensuring that they always know what’s coming next. This means no surprises, no sudden shifts, and full control over future upgrades.

In short, Hyvä Commerce is a modern toolbox for merchants who want to future-proof their Magento stores. It simplifies management on your end while delivering the fast, smooth experiences your customers demand.

I know you’re excited to know more about the possibilities with Hyva Commerce. Let’s quickly jump to the next section.

How Hyvä Commerce Can Solve Merchant Challenges?

So, we’re aware of the existing challenges with the Magento eCommerce platform. Now let’s have a look at how Hyva Commerce is willing to resolve them out:

1—Bridging the Innovation Gap

Hyvä Commerce is set to redefine how merchants interact with Magento by introducing a fresh suite of tools and features. The platform will simplify store management and make it easier for merchants to focus on growth, addressing common pain points like outdated workflows and slow performance. 

While still in development, its roadmap highlights Hyvä’s commitment to elevating Magento for the modern eCommerce landscape.

2—Solving Merchant and Customer Pain Points

Merchants need solutions that reduce complexity, and customers expect seamless shopping experiences. Hyvä Commerce is designed to tackle both fronts, offering tools that save time and features that create faster, more engaging customer interactions. This dual focus ensures merchants can run their businesses efficiently while meeting customer expectations.

3—Enhanced Store Management Tools

As we all know, Hyvä focuses on creating high-performing, modern, and intuitive solutions as it all products released till now—Hyvä themes, Hyvä Enterprise, Hyvä UI, and Hyvä checkout.

Same way, the upcoming tools in Hyvä Commerce aim to give merchants better insights into inventory, customer behavior, and operational performance. By making these processes simpler, merchants will have more time to focus on strategic initiatives rather than technical challenges, empowering them to scale confidently.

4—Commitment to Transparent Development

One standout promise of Hyvä Commerce is its collaborative approach. The Hyvä team is openly engaging with merchants, gathering feedback to refine the platform.  

Unlike platforms that make changes behind closed doors, Hyvä Commerce is being developed with merchant feedback at its core. A public roadmap and beta program are planned, allowing businesses to contribute their insights and shape the future of the product. This collaborative approach ensures that merchants’ needs remain the priority, creating a platform that truly works for them.

5—Better Customer Experiences

Shoppers today expect websites that load quickly, are mobile-friendly, and are easy to navigate. This isn’t just about looks—it’s about building trust and encouraging purchases. A fast, seamless shopping experience reduces bounce rates, keeps customers engaged, and ultimately boosts sales.

Hyvä Commerce’s focus on speed and usability means merchants can expect lower bounce rates and higher engagement, leading to more conversions.

6—Easy Transition for Existing Hyvä Users

For merchants already using Hyvä, transitioning to Hyvä Commerce will be a straightforward process. Existing users won’t need to overhaul their entire setup to enjoy the benefits of Hyvä Commerce. The transition process is being designed to be straightforward, minimizing downtime and disruption. This ensures you can focus on running your business while smoothly integrating new tools and features as they become available.

7—Support from a Strong Community

Hyvä is backed by an active community of developers, partners, and users who are all invested in its success. This means merchants won’t be alone in this journey. Hyvä Commerce ensures access to expert support and real-world solutions. 

With Hyvä Platinum Partners and a growing community, merchants will have access to dedicated support and expertise. This collaborative ecosystem ensures businesses can quickly adopt and benefit from the new tools and features.

8—Cost Efficiency on the Horizon

Hyvä Commerce promises to lower the costs of running a Magento store. Its lightweight framework could mean reduced hosting expenses and fewer maintenance headaches. Plus, with fewer third-party extensions needed, merchants might save significantly in the long term.

9—Building for Better Conversions

At its core, Hyvä Commerce is about empowering Magento stores to perform better. By focusing on speed, user experience, and simplicity, it’s designed to help you turn more visitors into loyal customers. Even in its pre-release stage, its emphasis on conversions has merchants eager to see the results it could deliver.

10—Focus on merchant marketing

For years, Magento has struggled with visibility among retail brands and manufacturers, particularly when competing against platforms with aggressive marketing campaigns. Hyvä recognizes this issue and is taking proactive steps to change it.

Many merchants find traditional Magento marketing too technical. One of Hyvä’s goals is to reduce the “tech-heavy” tone often associated with Magento marketing. By simplifying the messaging, Hyvä can focus on the benefits that matter most to merchants:

• How can this make my store run better?
• Will this increase my revenue?
• Is it easy to adopt and maintain?

The idea is simple: you can’t sell Magento without a strong website or platform to showcase it. This content won’t just focus on the backend but also on how merchants can use Magento to grow their businesses.

Hyvä Commerce Roadmap: What’s Coming Next?

Hyvä Commerce is shaping up to be one of the most ambitious advancements in the Magento ecosystem. 

But what exactly is on the horizon? Let’s break down Hyvä’s development roadmap to understand the upcoming features that will redefine how merchants and developers interact with Magento.

Here’s what’s planned in the next 12+ months:

Current Focus (1-3 Months)

• Hyvä CMS – A Fully Reimagined Content Editor
  • Drag-and-drop page builder for easy content creation.
  • Live preview functionality—see updates in real-time without refreshing.
  • Version control for tracking content changes and rolling back edits.
• Hyvä Commerce Admin Dashboard – Smarter Store Management

• Widget-based layout with fully customizable admin panels.
• Multi-store support for managing multiple storefronts in one place.
• Quick-access tools like cart conversion tracking, order analytics, and store health monitoring.
• Media Optimization Suite – Enhancing Performance

• Automated image resizing and compression for faster load times.
• Support for modern formats like WebP and AVIF.
• CLI-based optimization for developers to streamline asset management.
• Admin Theme Refresh – A More Intuitive UI

• A cleaner, more modern Magento Admin interface.
• Built on Mage-OS Admin Theme, offering better usability and customization options.

Next Steps (3-6 Months)

• Category Merchandising Tools
  • A visual merchandising interface to organize product listings effortlessly.
  • Dynamic product sorting based on best-sellers, stock levels, or promotions.
• Linked Products & SEO Enhancements
  • Ability to display multiple product variations (e.g., colors, sizes) on category pages.
  • SEO-friendly URLs for each variation, improving search visibility.
• Advanced Menu Builder
  • A built-in navigation manager to create custom menus across the site.
  • Supports multi-level dropdowns and dynamic category linking.
• Expanded Admin Dashboard Widgets
  • Sales & marketing analytics for deeper business insights.
  • ACL-based permissions—control who sees specific widgets.

Future Priorities (6+ Months)

• Hyvä CMS Page Hierarchy & SEO Improvements
  • Multi-level page structures for better content organization.
  • Enhanced URL management for SEO-optimized page structures.
• Customer Segmentation & Personalization
  • Dynamic content delivery based on user behavior and customer groups.
  • Integration with third-party personalization engines.
• Email Template Builder
  • A drag-and-drop email editor for transactional and marketing emails.
  • Template saving for quick campaign creation.
• Layered Navigation Enhancements
  • Multi-attribute filtering (e.g., filter by brand, stock status, and price simultaneously).
  • Faster AJAX-based navigation for improved user experience.
• Social Login & Simplified User Authentication
  • One-click login options via Google, Apple, and email OTPs.
  • Eliminates password fatigue and improves conversion rates.
• Expanded Media Optimization
  • AI-driven image optimization for automatic resizing based on user device type.
  • Queue-based processing for handling high-volume image uploads.

These developments are all part of Hyvä’s broader mission: to modernize Magento while keeping it fast, flexible, and user-friendly. Merchants can expect a significantly improved store management experience, better content tools, and a faster, more efficient storefront.

For developers, this roadmap ensures a more modular, extensible, and performance-driven Magento ecosystem—one that reduces the need for excessive third-party extensions and technical workarounds.

The first beta release of Hyvä Commerce is expected in early 2025, so now is the perfect time for merchants and developers to explore the opportunities it brings. 

How to Get Started with Hyvä Commerce? 

If you’re ready to join the Hyvä Commerce users club, understanding its pricing model and upgrade options is necessary. 

Hyvä Commerce Pricing Breakdown

Hyvä Commerce follows a flexible licensing model, making it accessible to businesses of all sizes. Here’s what you need to know:

Annual Subscription: €3,000/year

• Includes 12 months of support & updates
• Valid for a single Magento 2 installation (unlimited domains & store views)
• Comes bundled with Hyvä Theme, Hyvä UI, and Hyvä Checkout

Flexible Licensing Options:

• Choose between subscription-based renewal or a one-time perpetual license
• Works with Magento Open Source & Adobe Commerce
• Merchants can mix and match modules based on their specific needs

This structure ensures merchants only pay for what they need while maintaining access to continuous updates and performance enhancements.

Upgrade Path for Existing Hyvä Customers

Already using Hyvä Theme or Hyvä Checkout? 

Good news—you won’t have to start from scratch! Hyvä Commerce offers a cashback trade-in program to help merchants transition smoothly while minimizing costs.

Cashback Incentives for Existing Users

If you’ve already purchased Hyvä Theme or Hyvä Checkout, you can trade them in for credit toward Hyvä Commerce. Here’s how it works:

• Cashback for Hyvä Theme: Up to €1,000
• Cashback for Hyvä Checkout: Up to €1,000
• Remaining Support Subscription Cashback: €250 per unused prepaid support month

Example Calculation:
If you purchased a 4-year bundle of Hyvä Theme and Hyvä Checkout but are upgrading to Hyvä Commerce after 14 months, you’ll receive:

• €1,000 cashback for Hyvä Theme
• €1,000 cashback for Hyvä Checkout
• 3 × €250 remaining support cashback
• Total cashback: €2,750

Instead of paying €3,000 for Hyvä Commerce, you’d only pay €250 for the first year—making the upgrade extremely cost-efficient.

Early Access & Beta Program

Hyvä Commerce is rolling out in early 2025, with beta access available first to Gold and Platinum agency partners. If you’re interested in early adoption, keeping an eye on the Hyvä public roadmap will be essential.

Why Invest in Hyvä Commerce Now?

Hyvä Commerce isn’t just another Magento extension—it’s a strategic upgrade that modernizes the platform while keeping it lightweight, cost-effective, and performance-driven. By transitioning early, you:

✔️ Save on costs with cashback incentives
✔️ Get priority access to the latest admin tools, CMS improvements, and UI enhancements
✔️ Future-proof your Magento store with a system built for speed, scalability, and conversion optimization

If you’re looking to upgrade your Magento experience without the hassle of major redevelopment, Hyvä Commerce is the answer.

FAQs for Merchants

With so much buzz around Hyvä Commerce, it’s natural to have questions. Let’s explore some of the most common questions merchants are asking these days:

Will I need to rebuild my site to use Hyvä Commerce?

No, you won’t need to rebuild your site to upgrade to Hyvä Commerce. Hyvä Commerce is designed to be a seamless upgrade for existing Hyvä customers. The transition will be simple, affordable, and will build on your current investment in Hyvä products, adding new features and tools without requiring a full site overhaul.

Can I still use individual Hyvä products without upgrading?

Yes, you can continue to use individual Hyvä products such as the Hyvä Theme, Hyvä Checkout, or other Enterprise tools without upgrading to Hyvä Commerce. While the new suite offers additional features and enhancements, you will still have the flexibility to purchase and use the individual products if they meet your needs.

Is Hyvä Commerce open source or proprietary?

Hyvä Commerce is a commercial product built on the open-source Magento platform. While it’s not open source itself, it retains the spirit of openness and collaboration. Merchants will have access to enhanced functionality and features while still building on Magento’s core platform, ensuring flexibility and compatibility with the broader ecosystem.

Will there be any additional costs associated with upgrading to Hyvä Commerce?

The upgrade to Hyvä Commerce will be simple and affordable, designed to respect your existing investment in Hyvä products. Any associated costs will be clearly outlined during the upgrade process, ensuring transparency. You’ll gain access to new features and functionalities at a reasonable price, with flexibility depending on your specific business needs.

How will the public roadmap for Hyvä Commerce benefit me?

Hyvä’s public roadmap will provide you with a clear understanding of upcoming features and improvements. This transparency ensures that you’re always aware of new functionality being developed, helping you plan and make the most of new tools as they become available. You’ll also have the opportunity to give feedback to help shape the product, making it better for your business.

Will Hyvä Commerce integrate with other payment providers besides Mollie?

Yes, Hyvä Commerce will remain open to all payment providers. While Mollie is a strategic partner, you’ll still have the freedom to choose the best payment solutions for your store. Whether you’re using PayPal, Stripe, or another provider, Hyvä Commerce ensures compatibility with multiple payment gateways.

What kind of support will I receive as a Hyvä Commerce user?

Hyvä will continue offering exceptional customer support, including access to dedicated resources, expert guidance, and ongoing assistance as you transition to Hyvä Commerce. Plus, with the growing Hyvä community and an expanding network of partner agencies, you’ll always have access to expert help and a wealth of resources for troubleshooting and development.

Final Thoughts: Is Hyvä Commerce the Rebirth of Magento?

The short answer: It very well could be.

Hyvä Commerce isn’t just an upgrade or add-on; it’s a bold reimagining of what Magento Open Source can be. 

Over the years, Magento has faced criticism for its lack of innovation, especially as Adobe’s focus shifted to Adobe Commerce for enterprise-level clients. However, with Hyvä Commerce, merchants now have a new product suite that promises to inject fresh life into Magento Open Source.

One of the key strengths of Hyvä Commerce is its commitment to small and mid-market merchants. 

While it’s still the early days with Hyvä Commerce just announced and not yet live, the vision it sets forth is promising. For small to mid-market merchants, it could reignite confidence in Magento as a viable, modern, and scalable ecommerce platform. Whether it ultimately earns the title of “Magento’s rebirth” will depend on its execution, community adoption, and the impact of its upcoming beta in 2025.

If you’ve been considering whether Magento has a future, Hyvä Commerce might be your answer. Stay tuned for the beta launch in early 2025 or explore Hyvä’s existing solutions today to start taking advantage of its powerful features and enhanced experiences.