Top 11 Magento Email Marketing Extensions

While email marketing helps Magento stores grow and keep customers engaged, it takes work always to run smart email marketing campaigns that turn one-time buyers into loyal fans.

What you need to support your email marketing campaigns and improve their effectiveness are top email marketing extensions.

But yes, a quick search for email marketing extensions in the Adobe Commvherce Marketplace brings up 100s of extensions.

It is quite overwhelming to go through each of these extensions and understand what they can do and how they work.

It is a lot of work and (of course) takes time.

That’s why we’ve listed top email marketing extensions from Magento Marketplace.

Going through the list will help you understand each of their necessary information. But before we get into the list, let’s understand why it is important for your business.

Why Is Email Marketing Necessary For Your Business?

Email marketing is one of the most cost-effective ways to reach your audience.

Unlike other methods, it requires a smaller budget while providing better returns. With email marketing, you can also reach the right people by targeting specific groups. This means you can customize every email to match the reader, boosting engagement.

Besides driving up sales, email marketing also helps strengthen your brand. When people see your emails, they remember your products or offerings. Plus, emails let you track what’s working. You can measure opens, quantify clicks, and boost your sales conversions, which helps refine your approach.

Over time, you’ll know what drives your readers and adjust to meet their needs.

Beyond sales, email marketing allows you to build lasting ties with your customers. With each email, you grow trust and keep your brand in their minds. Another benefit is that email also scales as you grow. This makes it easy for everyone to start small and add more as needed.

As a business, having a thorough email marketing strategy can help you drive these benefits. But at the core is a reliable email marketing extension to help you.

Let’s explore a few of the best email marketing extensions next.

Top 11 Magento Email Marketing Extensions

In this section, we’ll explore the top 11 Magento extensions that help you manage email marketing campaigns.

Here’s your quick list.

1. ActiveCampaign
2. MailChimp
3. Dotdigital
4. GetResponse
5. Email Automation
6. Follow-up Email
7. DeployTeq
8. Remarkety Marketing Automation Platform
9. CleverReach
10. Email Templates
11. Email To Customers

The extensions mentioned here are tried and tested by our experts, and we’re adding them here as suggestions as we’ve their capabilities to serve varying businesses.

Let’s discuss them in detail.

#1. ActiveCampaign

• Review: 4.5/5 (13,500+ reviews)
• Download: Adobe Commerce Marketplace

ActiveCampaign’s extension for Magento offers smart email tools to build successful email marketing campaigns.

It helps over 150,000 businesses engage with customers across email, social, chat, and text. ActiveCampaign syncs your real-time store data and lets you track customer behavior. Based on the same, users can quickly create campaigns and set up automation, all in one place. With over 500 pre-built automation, ActiveCampaign enables you to group customers to send timely messages and trigger offers based on abandoned carts or purchase history.

The tool also has flows that keep users engaged and returning, whether they are new or old. It lets you track the email’s impact, adjust strategies, and personalize messages. And you can do it with the help of CRM and analytics tools.

Top Features of ActiveCampaign

1. Targeted content: Drive more sales with dynamic, targeted content.
2. Campaign automation: Engage shoppers with over 500 pre-built automations.
3. Advanced segmentation: Target customers precisely with advanced segmentation.
4. Order tracking: Track order fulfillment automatically with a sales pipeline.
5. Personalization: Boost sales with web personalization tailored to each visitor.
6. Integrations: Connect with 850+ e-commerce tools like PayPal, Stripe, and Facebook.

ActiveCampaign pricing

• Starter plan: US $15/month
• Plus plan: US $49/month
• Pro plan: US $79/month
• Enterprise plan: US $145/month

#2. MailChimp

• Rating: 4.3/5 (12,500+ reviews)
• Download: Adobe Commerce Marketplace

The Mailchimp Extension is a top email marketing tool for Magento stores. It links the Magento store with Mailchimp and allows customer data to flow automatically into the Mailchimp account. Once synced, the data can be used to send out custom emails that keep shoppers engaged. Mailchimp comes with diverse features like abandoned cart reminders, advanced segmentation, seamless Magento integration, etc. Leveraging these features, users can create email marketing campaigns that encourage shoppers to buy, leading to reduced cart abandonment rates.

Magento users don’t need any special skills or coding knowledge to set up the extension or to segment audiences for targeted campaigns. The extension also lets users target specific customer groups with tailored emails and the right message. Businesses can also use the extension to reach shoppers who browse but don’t buy by adding them to the reminder email campaign.

Mailchimp extension is an effective email marketing tool that merchants can use to grow their business, customer base, and revenue.

Top Features of Mailchimp

1. Integration: Seamless integration with Magento for a smooth workflow.
2. Customer data sync: Syncs customer data automatically for accurate targeting.
3. Abandoned cart recovery: Helps abandoned cart recovery to reclaim potential sales.
4. Product recommendations: Personalized product recommendations boost upsell opportunities.
5. Segmentation: Advanced segmentation for better audience targeting.
6. Easy setup: Quick setup without extensive tech knowledge.

Mailchimp pricing plans

• Free plan: Free forever
• Essential plan: US $13/month for 500 contacts
• Standard plan: US $20/month for 500 contacts
• Premium plan: US $350/month for 10,000 contacts

#3. Dotdigital 

• Review: 4.3/5 (940+ reviews)
• Download: Adobe Commerce Marketplace

Dotdigital’s marketing automation platform helps businesses create personalized email and SMS campaigns. By automating these processes, you can save time and engage customers more effectively.

The platform offers tools to test subject lines, content, etc., to see what works best. You can optimize campaigns based on these insights for better responses from customers. This approach leads to better engagement and higher conversion rates.

Dotdigital provides features like dynamic content and product recommendations. These tools allow businesses to tailor messages to individual customers. The platform helps you create a more personalized email marketing experience for your users to boost sales.

Top Features of Dotdigital 

1. Email automation: Automate emails to save time and streamline customer contacts.
2. Customized emails: Customize emails with dynamic content for a unique user experience.
3. Test campaigns: Optimize campaigns by testing subject lines and content for better results.
4. Track user response: Track customer engagement to refine and improve future campaigns.
5. Personalized recommendations: Deliver targeted product recommendations to boost sales.

Dotdigital pricing

• Custom pricing.

#4. GetResponse

• Review: 4.3/5 (740+ reviews)
• Download: Adobe Commerce Marketplace

The GetResponse extension connects your store with GetResponse’s all-in-one email marketing tools. With 350,000+ users, this platform helps businesses improve their email marketing with a range of tools.

GetResponse is a feature-rich email marketing extension to help businesses with a variety of email marketing tasks. It allows users to sync purchase data, add customers to lists, and send timely offers to keep customers engaged.

It also simplifies data handling, letting you grow your contact lists at checkout.  GetResponse helps convert visitors into subscribers with forms and popups. Plus, the extension offers options to send personalized emails to connect with shoppers. It can be used for diverse purposes, such as to remind cart abandoners, suggest products, or welcome new buyers.

GetResponse also offers advanced insights to improve your efforts. You can track visitor actions, build custom workflows, and create targeted offers using real sales data.

Top Features of GetResponse 

1. Popups and forms: Grow your email list strategically with popups and forms.
2. Automated emails: Send automated, personalized emails to engage shoppers.
3. Customer data sync: Sync your customer data seamlessly at checkout with the tool.
4. Personalized campaigns: Track store visitors and analyze their actions for target campaigns.
5. Custom workflows: Build custom workflows to enhance buyer journeys and increase sales.

GetResponse pricing

• Email Marketing plan: US $19/month (1,000 contacts)

#5. Email Automation

• Review: 4.5/5 (260+ reviews)
• Download: Listrak Official Website

Listrak’s email marketing platform is trusted by users for its robust, scalable engine. It drives results with predictive analytics, smart segmentation, and dynamic content that adapts to each shopper’s behavior. The tool uses customer data to help users create emails that feel personal and boost sales.

Creating responsive emails is simple with Listrak Composer. This drag-and-drop editor makes it easy to build custom, mobile-friendly emails. You can choose a suitable layout from a vast layout library or design your own. It also lets you add dynamic content, like product picks, to create a tailored experience for every shopper.

Listrak’s advanced tools also include smart triggers. You can set up automated campaigns based on cart abandonment, browsing behavior, and more. These features help you reach shoppers at the right time to boost engagement and sales.

Top Features of Email Automation

1. Custom popups and forms: Convert visitors into contacts with customizable forms and popups.
2. Workflow creator: Build customer journeys with the visual automation workflow creator.
3. Targeted product offerings: Boost sales with targeted product offerings based on sales history.
4. Visitor behavior tracking: Track visitor behavior to gain insights into customer activity.
5. Automated emails: Send automated emails to re-engage cart abandoners.

Email Automation by Listrak pricing

Custom pricing.

#6. Follow-up Email

• Review: 5/5 (100+ reviews)
• Download: Adobe Commerce Marketplace

The Follow-up Email extension by Mirasvit helps you automate email campaigns based on customer actions.

It helps you win back shoppers, recover abandoned carts, or send timely reminders. With its built-in rules, you can target emails to the right segment and make each email count. This tool also allows you to engage with customers in ways that boost loyalty and conversions to grow your Magento store’s revenue. 

It is also easy to set up email campaigns with the extension. You can trigger emails at certain events–such as when a customer abandons a cart, views a product, or logs in to the account. The best part is that you can create well-designed emails using the editor by Follow-up Email by Miravit.

The editor enables you to add personal touches using customer data and track the campaign’s impact.

This extension helps build stronger customer connections by letting you automate your email marketing campaign. And you don’t have to sneak in now and then or supervise it constantly.

Top Features of Follow-up Email 

1. Custom campaigns: Get shoppers via birthday emails, review requests, and win-back offers.
2. Personalized recommendations: Send custom product offers as per the users’s browsing history.
3. Offers and discounts: Use offer coupons in emails to encourage repeat buys or build loyalty.
4. Track performance: Track and improve your email performance with built-in metrics.
5. Campaign control: Stop campaigns when a goal is met to avoid over-messaging.
6. Abandoned cart reminders: Send abandoned-cart reminders with one-click restore links.

Follow-up Email pricing

• Magento open-source plan (CE): US $219/year
• Magento commerce plan (EE): US $449/year
• Magento commerce on cloud plan (ECE): US $679/year

#7. DeployTeq

• Review: 4.4/5 (80+ reviews)
• Download: Adobe Commerce Marketplace

The Deployteq tool for Magento brings a top-rated email marketing tool for your Magento store. Known for its drag-and-drop ease, Deployteq puts marketers in control of their email marketing efforts. Integrating the extension with your Magento store allows you to sync buyer and order data. It helps you make custom emails, set up upsell flows, and create automated email workflow with a few clicks.

Deployteq also helps you improve your email marketing reach. Businesses can use Deployteq to track past purchases and product information to build targeted, personalized emails for each customer.  Plus, you can set up retargeting emails or send exclusive offers to your customers with Deployteq.

The extension also improves upon your email efforts based on data to build strong relationships with your buyers. If you need a reliable email marketing tool, Deployteq is a one-stop tool for brands to grow with email.

Top Features of Deployteq

1. Sync order data: Syncs Magento order data to create targeted email campaigns.
2. Drag and drop: A simple drag-and-drop setup to save your time and effort.
3. Automated workflows: Build automated custom workflows based on buyer actions.
4. Single email platform: Keeps all email tools in one place, right in Magento.
5. Product lists: The extension works with product lists in email campaigns.

Deployteq pricing

• Custom payment plans.

#8. Remarkety Marketing Automation Platform

• Review: 4.4/5 (39+ reviews)
• Download: Adobe Commerce Marketplace

The Remarkety Marketing Automation Platform simplifies how you reach customers via email marketing. This tool syncs your store data and allows you to create custom emails, texts, and targeted offers. With Remarkety, you can use email marketing data to craft messages that fit your audience no matter what. Whether it’s abandoned cart reminders or birthday specials, Remarkety has your back.

The extension lets you set up email campaigns based on different triggers and goals. It also adapts to your needs and offers A/B testing and segmentation tools. The result? You understand what works best for your audience and business. Plus, you can track how each message performs right from your dashboard.

Remarkety is also designed to save you time and bring more value. It connects with Magento easily, so you don’t have to jump between tools. From set-up to tracking, it keeps your outreach practical and straightforward.

Top Features of Remarkety 

1. Real-time tracking: Real-time tracking of results in the extension dashboard.
2. Custom campaigns: Customizable campaigns for targeted emails and messages.
3. Testing tools: A/B testing tools optimize email marketing campaign performance.
4. Trigger-based automation: It saves users’ time and boosts engagement.
5. User segmentation: Built-in customer segmentation for better email targeting.

Remarkety pricing plans

• Basic plan: Starts at US $25/month
• Starter plan: Starts at US $100/month
• Advanced plan: Starts at US $300/month
• Professional plan: Starts at US $800/month

#9. CleverReach

• Review: 4.0/5 (23+ reviews on G2)
• Download: Adobe Commerce Marketplace

The CleverReach extension for Magento makes email marketing simple and direct. This tool enables you to sync your store’s data with CleverReach fast, so you can send targeted emails that bring you results. With cart reminders, you can win back shoppers, while product tips boost extra sales.

Whether you want to reach loyal buyers or new visitors, CleverReach gives you all the tools you need. The extension also allows you to split customers into groups and send each group custom messages that fit them best. The emails work well on any screen, from desktop to mobile, making sure your message stays clear. You can also easily integrate the extension into Magento. This enables you to manage emails without leaving your store’s dashboard.

The CleaverReach email marketing extension is also quick, handy, and designed to grow your business. Using the extension, you can drive quantifiable results to your email marketing efforts.

Top Features of CleverReach

1. Segmentation: Advanced segmentation capabilities for precise audience targeting.
2. Product recommendation: Custom product recommendations for better upsells and cross-sells.
3. Customer data sync: Automatic synchronization of customer data ensures accurate targeting.
4. Integration: Effortless integration with Magento for streamlined email marketing.
5. Abandoned cart recovery: Supports abandoned cart recovery to recapture potential sales.

CleverReach pricing

• Free plan: Free forever
• Basic plan: €15/month for 500 recipients
• Pro plan: €18/month for 500 recipients
• Enterprise plan: €499/month for 300,000 emails

#10. Email Templates

• Review: 5/5 (10+ reviews)
• Download: Adobe Commerce Marketplace

The Email Templates by Magetrend is a popular extension to help Magento stores improve their email marketing. It offers a range of ready-made email templates, helping businesses find the one that matches their brand aesthetics.

With this tool, merchants can make custom email templates, test emails, and even switch between languages right within the Magento dashboard. The email templates are responsive and work well on all devices. The extension also allows users to tweak colors, adjust layouts with drag-and-drop, and preview changes instantly for each of the emails created.

This extension makes it easy to upgrade from default emails to something that feels more polished and on-brand. It also helps improve the quality and aesthetics of email marketing campaigns.

Top Features of Email Templates

1. Pre-built templates: Comes with a variety of pre-designed templates.
2. Easy-to-use editor: A user-friendly editor simplifies email customization.
3. Responsive templates: They ensure optimal display on all devices.
4. Seamless integration: Integrating with Magento’s admin panel is faster.
5. Multi-language: It supports multiple languages for global reach.
6. Life-time free updates: Get free lifetime updates for the extension.

Email Templates pricing

• Lifetime plan: US $49.00 for life.

#11. Email To Customers

• Review: 5/5 (1 review)
• Download: Adobe Commerce Marketplace

The Email To Customers extension helps store owners stay close to their clients. This tool makes sending updates, event invites, or urgent notices simple and fast for you. All you need to do is set up an email template and send it to your customers. The extension also lets you send event emails to specific groups and save time by reaching customer cohorts.

This extension works across all customer journey points, making engagement fast, efficient, and flexible.

Top Features of Email to Customers

• Quick emails: Send emails from customer and order grids, enhancing workflow.
• Customer filtering: Filter customers by country or gender for targeted messaging.
• Limitless engagement: Engage with both registered and guest customers with no limits.
• Batch email: Create and send email templates to many customers simultaneously.
• Regular user contact: Maintain consistent contact with customers through timely emails.

Email to Customers pricing

• Community plan: US $75
• Enterprise plan: US $175

That’s all.

These are the top 11 email marketing extensions you should consider for your next campaign for the Magento store. Each of these email marketing extensions for Magento performs well in a range of areas.

So how do you pick one from this list? Well, let’s explore that in the next section.

Choose the Best Email Marketing Extension – 5 Key Considerations

Choosing the right email tool is key to the success of your email marketing campaign.

It also decides how easy it is to manage and monitor them. Hence, look for ease of use, features, and support when choosing an email marketing extension for your Magento store.

Here are five key elements to consider.

1. Check for a user-friendly interface

A good email tool should be easy to use right from the start. Hence, look for an extension with a clean layout and clear options. You don’t want to hunt for basic features on its dashboard or feel lost in clutter when using the extension.

This is key, as your time is best spent on creating emails, not learning the tool. If the interface is hard to grasp, it can slow you down and lead to mistakes. Go for one that makes adding contacts, sending test emails, and editing messages simple.

2. Look for email customization options

Every email should feel fresh and fit your brand.

Good extensions allow you to customize areas like fonts, colors, and images with ease.

Some tools even let you add custom code if you need extra control. The more flexible the tool, the better your email will stand out. Being able to tweak each part can make your emails look more polished and personal.

This way, readers feel more connected to your brand, which can improve response rates.

3. Assess tracking and analytics features

Sending emails is only part of the game; knowing what happens after is just as crucial. Extensions with robust tracking features help you understand the following:

    —Who opens your email?

    —Which links do they click?

    —How long do they engage with it?

This data helps you adjust your strategy over time.

Overall, you should look for a tool that allows you to track metrics such as open rates, click-through rates, bounce rates, unsubscribe rates, spam complaint rates, conversion rates, list growth rates, email sharing/forwarding rates, revenue per email, device performance metrics, and more.

The best extension gives you deeper insights to help you track progress and learn what works best for your audience.

4. Check integration with CRM, ERP, and other systems

You may already use other tools, like CRMs, ERP, and data analytics platforms. A good email extension should fit right in with what you have. This could mean linking to your CRM or social platforms or syncing with data tools.

Smooth integration saves you from switching back and forth between apps, which can get frustrating. It also means fewer steps and better data flow, making your work feel seamless.

Hence, always look for one that works well with your tech stack to avoid hassle.

5. Evaluate the automation capabilities

Automation can take your email game to the next level. Extensions with solid automation let you send emails based on set actions. For example, you can send a welcome email when someone joins a list or makes a purchase.

This can save hours of work and keep your audience engaged without much effort. Look for tools that can handle drip campaigns, scheduled sends, and list management.

The more options you have, the more you can fine-tune your reach. This allows you to keep contacts engaged with timely messages.

In overall, a great email marketing extension should easily fit into your workflow, offer insights, and work well without other tools. It should also offer you adequate automation capabilities, as well.

Lastly, if an extension offers these features and meets your budget, grab it without wasting time.

Conclusion

The right email marketing tool helps you sell more products and services without making it a hectic process. 

So, make sure the tool you choose helps with the easy management of campaigns and provides enough features to fit your marketing goals.

We hope that our list of top email marketing extensions for Magento helps you make an informed decision.

Moreover, if you want a custom email marketing extension that works right on your requirements or needs help with integration, our Magento experts can help you the best.Let’s discuss this over a call. Book your appointment here.