12 Key Features to Have on Your Jewelry eCommerce Website

Selling jewelry online comes with its own set of challenges.

This makes it hard for them to put in trust and make a purchase decision.

To overcome that, you need to provide an exceptional online shopping experience that builds trust and drives sales. Features play a crucial role in making it possible.

Right features on your jewelry store will help you engage with visitors, simplify their shopping journey, and convert them into buyers.

Missing features like advanced filters, customization options, or high-quality visuals can mean lost sales and frustrated shoppers. It shouldn’t have to be this way.

In this blog, we’ll walk you through 12 key features that every jewelry website must have for success.

By the end of this blog, you know the crucial features that your jewelry website must have and how they’re going to drive desired results.

Let’s make your online jewelry store shine and turn browsing into buying!

What Are Key Features to Have On Your Jewelry eCommerce Store?

These are some must-have features that help your business stand out and drive sales:

1. High-Resolution Images & Detailed Product Descriptions
2. 360-Degree Product Views
3. Virtual Try-On and Augmented Reality (AR)
4. Multi-Currency Option
5. Seamless Checkout & Multiple Payment Options
6. Responsive Design
7. Advanced Filters and Search Options
8. AI-Based Recommendations
9. Jewelry Customization
10. Customer Reviews & Ratings
11. User-Friendly Navigation
12. Store Locator

Now, we’ll explore these features in detail.

1. High-Resolution Images & Detailed Product Descriptions

Since customers can’t physically touch or try on the jewelry, they rely entirely on visuals and descriptions to make a purchase decision.

That’s why, showing high-quality images and a clear description gives them a detailed view from multiple angles, helping them build trust and confidence.

It’s worth investing in high-quality product images that show every detail and angle of the product so that customers feel confident in their purchase and have all the required information before buying the product.

There are two ways you can level up your product visibility:

1. Zoom Functionality: Make sure your website allows the zoom-in option so that customers can zoom in and see jewelry details like gemstones, clasps, and textures.
2. Model Shots: Showcasing jewelry on models will help customers understand how it looks when worn, which can be helpful for decision-making.

Even if customers can’t touch or feel the product, you can enhance the visual experience and build their confidence in purchasing.

2. 360-Degree Product Views

While high-quality static images are essential for any jewelry eCommerce website, adding 360-degree visuals can take the customer experience to the next level.

Instead of just showing jewelry images from different angles on your website, you should invest in 3D visuals for your jewelry and let customers spin the product to see every detail. It will create an experience as if they are holding the product and examining it from every angle.

Customers want to check the jewelry when they’re buying, and digitally, with 360-degree experience, they can boost confidence in their buying decision.

Recent studies have shown that adding 360-degree product photos can increase sales by 40%. This clearly shows why this is an excellent feature for your jewelry eCommerce website.

Customers feel like they’ve inspected the item and can produce a buying process.

3. Virtual Try-On and Augmented Reality (AR)

One of the biggest concerns for customers in your industry is that they’re unable to try and know how it would look in real life.

Thanks to technology, virtual try-on and augmented reality (AR) are now minimizing the gap between real and virtual worlds and making it possible for customers to experience products as they would in reality.

With the AR feature, customers can virtually try on jewelry like rings, necklaces, or bracelets and look at them before purchasing. It’s like having your virtual mirror. This gives more interaction and fun to customers and eliminates lots of hesitation. Customers can try different jewelry from the comfort of their couch and are more likely to add it to their cart.

After adding virtual try-ons, businesses often see fewer returns, more conversions, and high customer satisfaction.

4. Multi-Currency Option

If you want to take your jewelry brand to the globe then you’re welcoming customers across different countries or continents, you’ll need the multi-currency feature.

With this feature, your website automatically detects the customer’s location and displays prices in their local currency. It gives your customers a feel at home while shopping and they’re more likely to trust your brand and complete their purchase.

For any jewelry website planning for global success, multi-currency support isn’t just a nice-to-have. It’s a must-have.

5. Seamless Checkout & Multiple Payment Options

Have you wondered why customers add products to their cart but never complete the purchase? The  answer often lies in a frustrating checkout process or limited payment options.

Even if they love your jewelry, a frustrating experience can drive them away.

A seamless checkout isn’t just a single-page checkout; a widely suggested tip. It’s a combination of multiple things working together to create a seamless buying experience.

Here’s what makes checkout truly seamless:

• Auto-Fill & Address Validation
• Multiple Payment Options
• Social Logins
• Transparent Pricing & Fees
• Mobile-Optimized Checkout
• Security

A well-optimized checkout makes the entire buying process fast and increases sales. 

Don’t let a clunky checkout process stand in the way of your success!

6. Responsive Design

Currently, there are 2.71 billion online shoppers globally using devices like smartphones, tablets, and desktops.

Now the question is – Is your website responsive to all of these screen sizes?

If not, your business might lose a lot of traffic and sales. Customers won’t stay longer on websites that are not responsive to their devices. It’s time to make your jewelry eCommerce website design responsive so that customers can quickly visit your website via any device, add interested items, and make purchases without getting confused by a complex interface.

It’s another effect would be on search engine rankings for your online store.

So, make sure your website is optimized to look great on all screen sizes, from desktop to tablet to smartphone, so that you don’t lose customers and stay competitive in today’s world.

7. Advanced Filters and Search Options

Every customer has unique requirements when shopping for jewelry. Most of them are very particular to the specifications they seek, be it some gemstone, metal type, price range, and more. That’s why your jewelry eCommerce website needs advanced filters and a powerful search function that allow customers to find the products they’re looking for most easily and quickly.

The more simple the navigation, the higher the chances of fast conversions.

8. AI-Based Recommendations

Nowadays, online jewelry shopping is getting more personalized and interesting.

Especially after AI-powered recommendations, which analyze customers’ browsing history, preferences, past purchases, and I suggest relevant products to customers (like matching earrings for a necklace).

This makes the customer’s online shopping more smooth and intuitive.

With this feature, you’re not just enhancing user experience—you’re also increasing engagement, boosting average order value, and driving more sales effortlessly.

A smart recommendation system keeps customers coming back, turning casual browsers into loyal buyers!

9. Jewelry Customization

Jewelry is more than just an accessory. Whether it’s an engagement ring, an anniversary gift, or a signature piece, customers want their pieces to reflect their unique story.

To cater to each of them, you can add a customization option in your website. This allows customers to personalize metal types, gemstones, engravings, or even design entirely bespoke pieces—just like they would in a traditional jewelry store.

It helps build deeper connections with customers, increases satisfaction, and boosts repeat purchases.

10. Customer Reviews & Ratings

93% of customers read online reviews before buying a product. These reviews are crucial in customers’ buying decisions, especially regarding luxury items.

People want to know they’re making the right choice, and your website’s review section is the key to building that trust.

But a simple text review isn’t enough anymore. There are many creative ways to showcase social proof and make your jewelry eCommerce store more credible:

• Text & Star Ratings: A simple way to let customers share their experience and rate your products.
• Photo & Video Reviews: Real customers showing off their jewelry builds authenticity and trust.
• User-Generated Content (UGC): Feature customer-tagged photos and social media posts directly on your website.
• Verified Buyer Labels: Highlight reviews from real purchasers to eliminate doubt.
• Featured Testimonials: Showcase standout reviews to influence potential buyers.

The more ways you provide social proof, the more confident customers will feel about buying from you. A strong review section doesn’t just boost trust – it drives more sales!

11. User-Friendly Navigation

If your jewelry website has thousands of features and confusing navigation, customers will feel frustrated and leave instantly. This means you must organize your website to be simple and well-structured so that new visitors can easily explore products, add items to their carts, and fast-check out.

By offering a fast and easy shopping experience on your jewelry eCommerce website, you can increase the likelihood of customers staying and, more importantly, placing orders.

12. Store Locator

Adding a store locator feature to your website will increase foot traffic if you have a physical jewelry store.

Now, you can promote your physical outlet and showcase it to customers at their nearest location.

It helps customers easily find the nearest store, making it simple to visit, try on jewelry, or pick up their online orders.

This feature boosts foot traffic and gives customers more ways to connect with your brand.

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That’s all for the features to improve shopping experience on your online jewelry store. Now, let’s check a few best practices you can follow.

Best Practices for Building Online Jewelry Stores

The Jewelry industry is quite competitive. Businesses must do something unique to stand out. Here are some best practices you can use. These practices can enhance your store presence and drive more sales:

1. Interactive UI

First you should keep your website interface interactive and engaging. It is your customers’ first impression and must be solid. It is especially used for luxury products like jewelry.

These are some features you can add to make your website interactive. Such as:

• 360-Degree View: Let your customers view the jewelry piece in 360-degree from every angle. So it makes them feel like they are holding it.
• Zoom-in: Allow customers to zoom product images to see the details of the jewelry.
• Virtual Try-On: Allow customers to virtually try on rings, necklaces or earrings. And let them visualize their appearance before purchasing.

2. Mobile Responsiveness

There are 7.21 billion smartphone users globally. And 70% use smartphones to shop online.

So, if your jewelry website is not mobile responsive, you are losing that much traffic and sales in your business. Make sure to keep your jewelry website mobile responsive across all devices. 

When a customer visits a well organized website with smooth navigation. It builds engagement, reduces the bounce rate and drives sales.

3. Personalization

Businesses are now looking for personalized ways to connect with their customers. This gives customers an experience of understanding and helps them understand their needs. Which makes them more likely to become loyal customers.

There are many ways to provide personalized experience to customers. Such as:

• AI based Product Recommendations: AI can help you understand customer behavior, interests and preferences. Based on this data, AI will recommend the most relevant products to customers. Which helps businesses increase cross sell or upsell.
• Customized Product Options: Customers can order customized jewelry based on gem selection, shape and size.

Personalization makes customers feel valued and loyal.

4. Easy Navigation

It is a fast paced world, and customers will leave your website within a few seconds. So, ensure your website is easy to navigate. And it has a clean and straightforward interface.

Sometimes visitors get confused with so many features and complex interfaces.

That is why you should prefer building an organized, and minimal looking interface. Which can be easily navigated and lets customers quickly find what they’re looking for.

To quickly search, you can use advanced search filters to categorize jewelry collections into ‘Necklaces,’ ‘Rings,’ ‘Earrings,’ and ‘Bracelets.’

5. Leverage Social Proof

Social proof is going to build trust between brands and customers in the online world. 

Customers can not touch or feel the product. So they rely on past customers’ experiences, feedback, and testimonials when they receive it. This is a crucial factor in making buying decisions.

97% of visitors said online reviews help them make buying decisions. This clearly shows how much decision-making depends on social proof.

So, you need to display customers’ reviews, ratings, and testimonials on your website and, at best, utilize social proof.

It helps customers feel more confident in their purchase. Plus it builds long term trust with your brand.

We hope these features help you stand out with your brand. But if you want to see how these features work, we have mentioned some top inspiration jewelry websites that will help you get a better idea.

Top 3 Online Jewelry Stores for Inspiration

These are the three most trending online jewelry stores that you can consider for inspiration:

#1 – Jeulia Jewelry

Jeulia is a go to destination for beautiful and affordable jewelry. Its clean and intuitive layout makes it easy for customers to browse its vast collection. Which includes engagement rings and bridal sets. One thing that sets Jeulia apart is its customization options where thet allow their customers to personalize your jewelry pieces to bring in uniqueness.

Also, they display high-quality images to highlight the intricate details of each jewelry they sell. This ensure customers to believe in their products and move smooth in sales funnel.

#2 – Tanishq

Tanishq is also a big name in online jewelry. It is known for its stunning traditional and contemporary designs.

What truly makes Tanishq stand out is its virtual try on feature. This tool allows you to see how jewelry looks on you before you buy. Which makes online shopping personal and satisfying.

Their website has a user friendly interface and visually appealing layouts. It ensures a smooth and enjoyable shopping journey.

Plus, features like personalized recommendations, image search, and a comparison tool help you quickly find the perfect piece.

#3 – Mejuri

Mejuri is a Shopify based jewelry brand. It is known for its modern designs and affordable pricing. They focus on empowering women to invest in themselves. The brand creates pieces perfect for everyday wear as well. With organized collections and a virtual try on feature, Mejuri adds a personal touch to online jewelry shopping. Plus, free shipping on eligible orders and hassle-free returns enhance the customer shopping experience.

Conclusion

Businesses must find ways to differentiate their brands to stay competitive. It is especially useful when selling luxury items like jewelry.

Implementing these 12 features in your jewelry website will prepare your store for success.

Focus on offering a seamless and personalized experience that enhances the shopping journey. You can also take inspiration from other successful jewelry stores and adapt their strategies to shine uniquely.

Now, it is your turn to implement these essential features in your jewelry eCommerce website and get ready to stand out your brand with more sales and ROI. We hope this guide helps you explore some advanced features your jewelry website needs to shine and some best practices you can follow for building a successful online jewelry store.

Another thing, not all feature from this list is necessary for you to implement.

You need to first figure out what your store and audience need. Our CRO experts can help conduct an audit of your current store design and suggest the features and design improvements you need for your store.

Book a call with us today! 😀