Must-have Features For Your Landscape Supply Store

If you think your website for landscape supply with some static images and basic detailing would help you sell well on the Internet, it’s high time you rethink all of it.

At this point, you might as well believe that targeting businesses rather than individuals gives you a pass on optimizing your online store.

However, the reality is way twisted.

Modern-age buyers — be they contractors, landscapers, or architects — demand a professional, user-friendly platform that not only makes purchasing easy but also showcases the reliability and quality of your products and services.

And here, I’m not talking about aesthetics (of course not).

What helps you sell better and engage with your target audience is the purchase journey on your website.

A purchase journey is well-improved with a set of features you add to your store.

The features, in turn, answer user doubts, provide them with enough information, help them decide on the right products, and more to create a seamless flow towards converting them.

But sure, you’re unsure of the kinds of features that would work perfectly for your online landscaping supply store.

So, here we’ve curated a list of must-have (and unique) features that you can have on your store, which surely helps you optimize your store for conversions.

Let’s get straight into the list.

What Are Must-have Key Features For Your Landscape Supply Store?

Here’s a quick list of must-have key features for your online landscape supply store.

1. User-Friendly Navigation
2. High-Quality Visuals
3. Detailed Product Information
4. Quantity Calculator
5. Bundling Option
6. Sample Request Option
7. Customization Options
8. “Ask an Expert” Chat Feature
9. Delivery Time Estimations
10. Sustainability Highlights
11. Loyalty and Referral Programs
12. Interactive Product Selection Guide
13. Project Ideas and Inspirations
14. Educational Blogs and Videos
15. Virtual Reality (VR) — “Build Your Landscape” Feature
16. Origin Story of Products
17. FAQs for Buyers
18. Custom Landscape Packages
19. Behind the Scenes
20. Credit Request
21. How They Get It
22. A Visiting Invitation

Let’s get into detail.

1. User-Friendly Navigation

I’ve seen many landscape supply stores. And many of them look like nothing but a mess.

This is an example of the same. Here, as a user, I don’t know about the next actions I can take.

• The header is missing, which should be sticky at the top of the page.
• There’s no CTA to add the product to the cart or to understand the product in detail, instead, there’s a mini image added with the product image and price.

This is not enough for your audience to understand the quality of your product or services you offer.

It’s taking them nowhere.

Instead, what it should include is a detailed and (again) sticky header with links to all the available products and categories and a clear CTA, telling customers what to explore next.

Or what, the user will stay stuck with a product photo and price.

And no, it’s not convincing enough to simply have them contact you to discuss a purchase.

So, make sure you provide a user-friendly navigation throughout your website. Here I’ve also added some areas you can work on for it.

1. A sticky header with all essential links.
2. Use a well-organized menu with clear categories and subcategories, be it a mega menu or drop-down.
3. A search bar with filters, auto-suggestions, and autocorrect for easier searching.
4. Breadcrumbs to show users their current location within the site and slide back to previous pages.
5. Place CTAs like “Shop Now,” “View Details,” or “Add to Cart” throughout the site.
6. A homepage design that provides quick links to top categories and popular products.
7. Use contextual links to guide users towards related products or categories.

These are some of the most necessary elements to have on your landing supply store.

And you should not miss out on even a single one of them.

2. High-Quality Visuals

Selling online means your customers see your products in real life unless they place an order. And they won’t place an order until they know your product perfectly and they see it fits their needs.

To gain the most details about your products, users rely on product visuals you add on your landscape supply website.

This makes it necessary for you to invest your time and efforts in adding high-quality product visuals to your website. And there’s a lot more you can do apart from adding a few static images. Let me outline them for you here.

1. Static images from multiple angles (for sure)
2. You can add 360 views of the product.
3. You can add images with accurate measurements.
4. You can add a close-up shot, showing product texture.
5. You can add how the product looks after implementation.
6. You can add relevant videos. (without Photoshop or additional edits to provide a real view of the product)

Here, I’ve attached an example from the product detail page on how you can implement them.

When you add high-quality visuals for your products, your customers get to experience your product quality virtually which makes a reliable image for your brand.

The better they can see and know your products, the more likely they are to choose you.

3. Detailed Product Information

Landscape supply business is a product category where customers must analyze every detail before purchasing.

They have to check if the product is accurate for the size, material, and other specifications that suit their project requirements. Without this clarity, they might hesitate to think of purchasing and might look elsewhere.

This makes it necessary for you to add detailed product information to your website.

Here is the list of areas you can cover in your product descriptions:

Details	(EXAMPLE)*
Product Description	The 16-inch square patio stone is great for patios, walkways, garden paths, or pool decks. It combines the comfort of interiors with outdoor aesthetics.
Dimensions	H 1.77 in, W 16.00 in, L 16.00 in
Material Type	Dry cast concrete construction for durability.
Height & Weight	— Approximate weight: 40 lbs. (5 lbs. per brick) — Size details are approximate.
Durability	Designed to withstand outdoor elements, ensuring long-term performance in various weather conditions.
Shape	Square
Square Feet Per Piece	Approximately 1.78 sq. ft. per piece (based on size).
Color/Finish	May vary from pallet to pallet and due to raw material qualities; ensure all project materials are purchased at once for color consistency.
Features	— Easy to install — Suitable for walkways, paths, patios, and pool decks.
Recommended Application	Ideal for patios, walkways, garden paths, step stones, and pool decks.
Color Disclaimer	— Color may vary from pallet to pallet. — Variations occur due to raw material qualities and screen differences. — Purchase all project materials at once for color consistency.
Additional Resources	— From the Manufacturer — Warranty — Use and Care Manual — Return Policy

This is the most necessary information you can add to your product descriptions.

Apart from these, you can add installation guides and video links to share more ideas with your customers about your product and how it might help them.

Lastly, you can add a question-answer panel where you allow them to ask questions and you also answer common product-specific queries there.

If the product is some specific stone, you can answer on:

1. Is the surface finish smooth, rough, or textured?
2. How much weight can it support, particularly for driveways or heavy-use areas?
3. Is there a step-by-step installation guide or video tutorial to help customers set up the stones correctly?
4. Is the stone resistant to freezing, thawing, or UV exposure, ensuring long-term durability in various climates?
5. Does the warranty include protection against cracks, color fading, or other defects?

Having detailed product information on your product pages helps build trust in your product which helps reduce the back-and-forth of inquiries, ultimately, driving more conversions. Here’s an example of placement from Home Depot.

4. Quantity Calculator

Landscaping projects often involve precise planning and budgeting, and customers need to know exactly how much material they might require to avoid over or under-purchasing. Customers often struggle with it.

You surely want to make your customers’ project planning as easy as possible, don’t you?

So yes, a quantity calculator is perfect to simplify their work. It allows them to get accurate estimations on the quantity they can order, making their shopping experience smooth and stress-free.

This might as well leave a better impression of your brand as customers often consider how your brand is concerned about addressing the potential challenges of purchasing landscaping materials online.

Here’s an example of a quantity calculator from Home Depot.

For example, suppose your customers are looking to build a patio or walkway. With a quantity calculator, they can input the dimensions of their project—like length, width, and depth—and instantly see how many stones, pavers, or boulders they might need.

This eliminates guesswork and ensures accurate quantities for purchase, helping customers stay within budget and avoid situations of underordering and last-minute hustles.

For your business, it reduces the back-and-forth inquiries about product quantities, and minimizes returns and complaints, as customers are less likely to purchase incorrect amounts.

Moreover, you can also make the quantity calculator even more helpful by adding features like “suggestions for extra materials (such as sand or sealants)” and “estimates for delivery costs”.

A smaller addition and you get to provide an improved shopping experience.

5. Bundling Option

As a business owner, you know that landscapers and contractors often order multiple products at once.

For example, if their main order is for a specific stone, they might also need pebbles, grass killer spray, edging materials, sealants, or sand to complete the job.

Here, adding a bundling feature on your product page can help them easily find and purchase everything they need in one go, making their shopping experience smoother and more convenient while helping you increase Average Order Value (AOV).

Also, when offering bundled packages, you can provide discounts and encourage them to place larger orders. This, in turn, will help customers feel like they’re getting more value when purchasing from you, benefitting your sales.

Home Depot has added this feature to their product page so prominently that you can use it as your inspiration. 

First, on their product page, they suggest a bundled product with a CTA of “View Bundle,” which directs users to a page specific to this product combo. On that page, users can adjust quantities, swap product models, add or remove items, and make a purchase in one go.

6. Sample Request Option

Hesitation is a thing for customers, especially when they are placing bulk orders online (common in your industry).

To cure all user doubts, you can provide them with an option to request a sample.

This helps perfectly as before making a purchase your customers doubt the exact color, texture, and size that your product would come with. And they will be unsure to make an order due to that.

When they get to order a product sample, they get a chance to physically understand the product before they commit to its larger purchase. Also, the more informed decisions they make over purchase, the less you get to manage returns and the easier it is for you to retain them over time.

Another thing you can do here is provide them with free samples with specified quantities that work with you.

This will encourage them to at least order a sample and consider your product.

I’ve found a really inspiring example to place here from Tilebar. Here you go.

You can see how they’ve added an “Order Sample” CTA right in the first fold of their product page.

What’s even inspiring is that they’ve included a specific price point for customers to order 5 samples, all with free shipping.

A small price to experience the quality of their product and decide on the right option definitely encourages customers to give it a try. Especially for an online purchase, it’s a highly effective feature.

7. Customization Options

Customers often have specific requirements for size, shape, color, or finish, depending on the project they visualize.

So, to match it up, you can provide customization options in your landscape supply store. For example, a customer working on a patio may need stones cut to a specific dimension to match the existing decor or the one they aim for. 

Next, to make it easier, you should provide a customization option right on your product page.

It becomes easier for them to get rid of the side hustle and simply add their preferences with the drop-down menus or some specific fields.

When you have a customization feature it signals your business to be flexible and customer-focused. It shows that you’re not just selling products but are actually invested in helping your clients create something personalized and meaningful.

Moreover, you can highlight these options with a clear CTA like “Customize Your Order” ensuring it stands out as your key offering.

Here, I’ve added a dummy example of how you can add customization options to your landscape supply store.

8. “Ask an Expert” Chat Feature

Landscaping projects, whether for residential or commercial spaces, often come with complex questions about materials, suitability, and project execution.

So, there could be times when your customers want to talk to an expert from the end of your business and understand your product in better detail. Here, it becomes necessary for you to offer a feature where they can talk to your experts or customer support team for further decision-making.

Also, in many cases, the customers are not experts themselves.

For example, they might need help choosing between different types of stones, understanding how much material they need for a project, or learning about installation techniques more in detail than what you add in the product description.

A chat feature or an option to make a call helps them from frustration and provides a quick solution.

And it’s gonna work in your favor over time.

Here’s an example of a chat feature you can consider implementing.

Moreover, apart from the quick chat option, you can share contact details to reach your sales team as well. Here’s an idea for the same.

9. Delivery Time Estimations

One of the most common concerns customers have is “When will my order arrive?”.

As you’re dealing with bulk products, customers want to know the estimated delivery time so they can arrange space to store the landscaping materials they order.

Also, landscaping projects often work on tight schedules, whether it’s a contractor meeting a deadline or a homeowner preparing for an outdoor event. So, when your customer knows about the exact or estimated delivery timeframe, they can align their project timelines and situations while avoiding delays and frustration.

Moreover, when customers feel informed and confident, they’re more likely to trust your business and return for future purchases.

10. Sustainability Highlights

Sustainability is more than just a trend in eCommerce.

Modern-age buyers are conscious of what they’re ordering and your brand needs to step up and talk about your commitment to the environment and ethics. Doing so helps you promote your brand as a responsible choice in the market, which helps attract customers holding on to a sustainable mindset.

Here, you might question “What to Include in Sustainability Highlights”. Let’s explore it.

Best Additions For Your Landscaping Store To Step Up For Sustainability !!

Here I’ve added a few areas you can work on.

1. Highlight that your landscaping materials such as stones and pebbles are sourced from sustainable quarries.
2. If your products are manufactured using processes that consume less energy or produce lower emissions, this is a significant point to share.
3. Highlight how your products contribute to long-term value.
4. If applicable, show that your materials are locally sourced, reducing the carbon footprint associated with long-distance transportation.
5. If your products or processes have certifications such as LEED compliance, FSC certification, or similar eco-labels, highlight it well as they lend credibility to your step towards sustainability.

These are just a few examples. You can consider your products in specific and outline how you tell your story of protecting the environment.

Moreover, you can also consider visiting the Eco Actions project by The Home Depot and get inspired.

11. Loyalty & Referral Programs

Customer retention is highly necessary for any business, be it D2C, B2C, or B2B.

In your industry, where your clients are contractors, landscapers, and property developers, they frequently require bulk materials for their ongoing projects.

So, keeping them loyal to your store offerings can ensure steady revenue and long-term success too.

And loyalty programs provide a structured way to reward repeat customers by encouraging them to keep coming back or bring in more leads for you.

Referral programs, on the other hand, have a big benefit of word-of-mouth.

The concept here is that your existing customers recommend your store to other architects or landscapers in their network. And for that, they open their way towards some exclusive perks.

This helps you expand your reach without heavy marketing costs.

12. Interactive Product Selection Guide

Next up, you can do something really creative.

You can create a space on your online store where your clients input their unique preferences and project details.

And that feature dynamically filters out the most relevant products from your inventory and suggests based on client inputs, which they can select and purchase.

For example – a client is allowed to enter details on the type of project, preferred style, color tones, material specifications, budget range, and more in specific fields or dropdown menus.

Later, the system fetches out and displays a curated list of products that fall perfectly for added details.

Here’s an example.

This helps perfectly when you have a huge catalog.

Because customers have curious minds and when exploring through vast catalogs they often get diverted into things they don’t aim for. So, when you provide them to filter out the most suitable products for their needs, they might take a quick look at specific products they need in their project.

And the ultimate benefit goes to your business through the revenue it generates and the improved shopping experience it provides.

13. Project Ideas and Inspirations

Many times during the planning stage (head full of confusion) your clients start to browse through products, hoping to discover something new that sparks an idea or fits perfectly with their vision for the project.

Here, you can make their work even easier by sharing your past projects as an inspiration board.

A gallery where you display some of your best projects along with the products used in them.

This not only helps clients who are unsure about their choices but also increases the chances of converting a visitor into a paying customer. Yes, when they see your completed projects and get inspired, they’re more likely to trust your products and services.

Also, such genuinely made clients would come a long way with you.

Here I’ve attached an example for the same.

Here’s another example from Belgard that you should consider for designing an inspiration gallery for your landscaping store.

14. Educational Blogs and Videos

Your customers often face challenges in understanding the latest trends, best practices, and the right materials for their projects.

Many might be unaware of how to effectively use certain products or the unique advantages your offerings bring to the table. So, when you’ve added a well-curated section for blogs and videos, you bridge this knowledge gap and position your brand as a trusted authority in the landscaping supply industry.

Adding resources to teach your audience and your business both at the same time. And that as well in multiple ways.

• Being regular with blogs and written content helps your business grow better at SERP (If you maintain a good quality, of course)
• Videos and visual content might help engage with your audience better, keeping them longer on your website.
• It helps your audience understand your product and offerings better and make an informed purchasing decision.

Apart from providing basic educational bogs or videos, you can do something out of the box such as provide a comprehensive project guide that includes design basics, planning considerations, and more details on completing the project successfully.

And for that, Belgard sets the best example. Here’s a tour of their project guide that you can grab inspiration from.

You can write your guide for ordering the right landscaping materials and more to inspire your customers to make the right decisions over purchasing and learning from you.

15. Virtual Reality (VR) — “Build Your Landscape” Feature

Technology is way advanced and using it right has a lot of benefits.

In the fashion eCommerce industry, I’ve seen a feature where customers can pick a model and dress it up with products from the catalog to create and visualize a complete outfit. In my opinion, your landscape supply industry should also step up for this.

You can introduce an interactive VR feature on your website that provides 3D base models of your product and specific areas—be it land, gardens, or other spaces—to let your customers drag and drop elements like stones, pavers, sand, and other landscaping materials.

Yes, all of it helps them visualize exactly what they’ll get once they purchase a product or a bundle from you.

This feature might turn out to be a big hit for your business revenue as customers often hesitate before making big investments. And, if your brand is addressing their doubts at every step of their purchase journey, they’re much more likely to become your customers.

If you’re wondering how to implement this, I’ve included a few tips to get you started.

How to Implement It?

Okay, so, first you should create 3D models of your products, such as stones, pavers, and other landscaping materials that you sell.

(yes, all within the same color, texture, and size.)

Coming to the virtual design and visualization part, you can provide pre-designed project templates for pathways, patios, driveways, or gardens with customization options.

(Customers can start with these templates and later modify them based on preferences)

Also, here are some functionalities you can add to make it an enjoyable experience.

• Drag-and-drop (of course)
• Allow inputs of project dimensions or upload a blueprint
• Options for lighting, seasonal views, or even water features
• And, real-time cost estimations (if possible)

These are the basics.

When you start to work on these areas, you might as well add in some out-of-the-box functionalities to improve it.

You can also make it simple by integrating AR technology and help users experience 3D models of your landscpaing projects in their own space. Belgard sets real good example for this. I’m adding that here.

16. Origin Story of Products

Storytelling elements throughout the website would engage well with users.

And one such story element could be sharing the origin story of your products. This might work perfectly as customers in the landscaping supply industry often want to know where their materials come from, especially when dealing with premium or rare products.

When you share origin details about specific stones and boulders you allow your audience to indulge in details and background of your offerings. This also helps differentiate your brand in the eyes of clients, showing your brand and products to be unique in the market.

Moreover, many of your deals involve high costs due to bulk orders.

When you provide a story behind the rare materials or exotic origins of stones, it adds an element of exclusivity and helps justify the pricing. So, yes, you can also call it a subtle yet powerful way to build trust and value for your products.

Here are areas you can work on for the same.

1. Add a section on PDP titled “The Story Behind the Stone” or “Where It Comes From”.
2. For example, you’re selling a stone. So, here you share details about the stone’s geographical origin, natural formation process (e.g., volcanic lava, riverbed erosion), and unique traits (e.g., rare mineral content).
3. Use visuals like maps, regional photographs, or short videos showcasing the extraction process.
4. You can also introduce an interactive timeline that shows stone’s journey, from natural formation to sourcing, transportation, and its arrival at the customer’s location.

Here’s the kind of information I’m talking about.

17. FAQs for Buyers

Having a FAQ section on your product page is necessary as customers have multiple doubts that keep them from purchasing.

And it’s part of your job to eliminate the confusion.

When you’ve added FAQs on your product page, your customers get a quick help guide, getting multiple answers without digging around. 

You can start by figuring out common concerns your customers might have specific to the product. For example, if you sell a specific cobblestone, you can answer questions like:

1. Can this cobblestone support heavy loads, such as vehicles or machinery?
2. How does it perform in extreme weather conditions?
3. What’s the recommended installation method?
4. Are there color or size variations available?
5. Does it require any special maintenance over time?
6. Can it be used alongside other landscaping materials, like pavers or gravel?
7. What’s the estimated lifespan of this cobblestone under regular use?
8. Are the stones weather-resistant?
9. What is the maximum weight for delivery?

… and more that you think your customer might get confused at.

When you address user doubts before they even arise, you save their time and bring them quickly towards the purchase process. Here’s an example for the same.

18. Custom Landscape Packages

Another unique feature you can get ahead with is — custom landscaping packages!!

When your customers see a section of custom pre-built landscaping project packages on your website, it will definitely turn their heads.

This is because now they have a chance to choose from a pre-made package instead of going from page to page to figure out the products needed to complete a project.

Here, what you can do unique apart from just putting up a few pre-built packages for common project types is allow your customers to make a personalized landscape package.

With this, you let your clients input project size, type, and style preferences, and your system generates a personalized package.

This personalized landscaping package could include:

1. Core materials with quantities accurately calculated based on the project dimensions.
2. Essential accessories and tools necessary for completing the project.
3. Optional add-ons.
4. And a clear breakdown of costs

Additionally, you can offer pre-built packages for common project types. These serve as starting points that customers can customize further by adding, removing, or swapping materials.

This feature will help your customers by simplifying the purchase of material from your brand.

Here, I’ve tried preparing a dummy image for how you can place your custom landscaping packages.

Have a look. 👀

19. Behind the Scenes

Customers often have doubts about making a purchase.

And when it involves a significant investment and looking to purchase from a new brand, it’s even more common.

What you can do to make your customers understand your brand and its offerings better is make them aware of your work ethic and environment. And sharing behind the scenes (a sneak peek into your work process) is the best way to get ahead.

A simple way to achieve this is by adding a dedicated page that highlights your journey of sourcing, processing, and delivering landscaping materials. For example, you could include a visual story or video showing stones being extracted from a quarry, how they’re naturally sourced from the earth’s surface, moved for processing, polished, finished, and then stored before delivery.

A glimpse into a process will let your clients believe in your work.

Also, it’s a chance to highlight your sustainable practices, ethical sourcing, or the expertise of your team, helping you build better connections with your audience.

Here’s I’ve added an example form Delaware Hardscape Supply Store.

You can see how effortlessly they’ve shared glimpse to their warehouse in first fold of their about us page.

20. Credit Request

Landscaping projects revolve around big investments and it’s better you offer an option to purchase products over credit.

Since your clients work on multiple projects together, their cash flow may not always cover such big purchases.

Now, when you provide them with the flexibility to purchase products on credit, they can manage their finances better knowing they can pay for materials in manageable installments.

Or else, many customers might hesitate if they have to pay the entire amount upfront.

Offering credit options also helps your customers take up bigger projects, which they might otherwise avoid or delay. And this, ultimately has benefit for your brand only. The more projects they do, the more landscaping supplies they need.

Also, if your competitors don’t provide the option of purchasing on credit, this feature might convince customers to choose you over them, as it reduces the financial burden of bulk purchases.

Here’s how Home Depot provides consumer credit cards and project loans. You can consider it as your inspiration.

21. How They Get It

Landscaping materials often consist of large, heavy, or bulk items that require special handling.

Your customers might expect you to inform them about the type of delivery you provide. This helps them prepare well in advance.

For example — If a customer orders landscaping stones in bulk, you can mention on your product detail page that the stones will be delivered by a truck, along with additional delivery details. Be sure to include information like:

• Whether they need to have unloading equipment/manpower or if your service includes unloading.
• If the delivery vehicle is large, like a flatbed truck, whether customers with narrow driveways or limited site access need to make alternate arrangements, such as using smaller vehicles or redirecting the drop-off point.

Providing these details will help your customers arrange things properly and avoid last-minute chaos.

Here’s an idea on how you place it on your product detail page. You can see how they showed the type of delivery they can provide based on quantity.

22. A Visiting Invitation

Yes, last but not least, you should offer them an option to visit your store or warehouse.

Inviting them to visit, explore, and understand your products in real life works because even in the age of online shopping, many customers prefer to see and feel products.

This is particularly true for high-value items that you sell, like landscaping materials.

So, adding a feature that invites them or simplifies physical store visits will help you build trust and come a step closer to a deal of making a purchase.

Moreover, you can also ask them to locate a store near them with a feature named “Store Locator”.

Here’s an inspiration for placement.

Lastly, you can add a section where you talk about different product collections for each of your warehouses to let your customers visit the right one. Here’s the inspiration for the same.

CONCLUSION!

These were the kinds of (unique) features you can have on your landscape supply store that will definitely improve customer experience on your website.

This, in turn, will surely help you make a place in the online market for landscape supply.

Also, having seen the list of 22 features for a landscape supply store does not mean you need to implement all of them. What you need at this point is an idea on the kinds of features you can implement to bring in betterment.

And the idea we’ve gained through exploring this list of features, so, it’s time you call CRO experts for an audit of your current store design and suggest the feature and design improvement you actually need for your store.

We’re here to help you further. 😀

Book a call with us today!