Question 1

What Is a Good ROAS for eCommerce?

Accepted Answer

A good ROAS is whatever makes you profitable after accounting for your margins and costs. With a 60% gross margin, your breakeven ROAS is 1.67:1. Prospecting campaigns can accept 2:1 to 3:1. Remarketing campaigns should return 6:1 or more. What matters most is your blended ROAS across all channels.

Question 2

How Long Does It Take for PPC to Show Results?

Accepted Answer

You’ll see traffic almost immediately, but stable, profitable performance typically takes 60-90 days. Google’s Smart Bidding typically needs 2-4 weeks and around 50 conversions to stabilize. Avoid making major changes during this learning phase, as it resets the clock.

Question 3

How Often Should You Adjust Bids?

Accepted Answer

Bidding strategy is a pillar of successful PPC management, allowing you to tell the ad platforms how much you’re willing to pay for a click or a conversion. With automated bidding like Target ROAS, you rarely need to adjust bids manually. Focus instead on adjusting budget allocation between campaigns, updating audience signals as your CRM data changes, and refreshing creative when you see performance decay.

Question 4

What Is the Difference Between PPC and SEO?

Accepted Answer

Pay-per-click PPC advertising drives immediate website traffic at a per-click cost. The moment you stop spending, the traffic stops. Search engine optimization builds organic rankings that generate traffic without a direct cost per click, but takes months to show results. Most eCommerce brands benefit from running both. PPC keyword data also informs which terms are worth pursuing through search engine optimization.

Question 5

How Does Aureate Labs Help eCommerce Brands with PPC?

Accepted Answer

Aureate Labs is a PPC management company that manages full-funnel campaigns for D2C and B2C ecommerce brands across Google, Meta, TikTok, and beyond. Our campaign strategies start with your financial model, your margins, LTV, CPA targets, and build a paid media system around profitable growth, not platform metrics.

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