Question 1

Why did my Google Ads stop converting overnight?

Accepted Answer

The most common cause is a tracking break, not a campaign problem. A thank-you page failing to load, a checkout flow change, or an updated GA4 event can cut off purchase signals without any visible error in the dashboard. Start by verifying whether the purchase conversion is still firing correctly before changing anything in the campaign.

Question 2

How do I check if Google Ads conversion tracking is working?

Accepted Answer

Use Google Tag Assistant or Google Tag Manager preview mode to walk through a test purchase. Confirm the purchase event fires exactly once, passes a revenue value, and matches what your store backend recorded. Then compare Google Ads conversion numbers against your Shopify or CRM orders for the same period.

Question 3

What is a good conversion rate for Google Ads eCommerce?

Accepted Answer

The average conversion rate for eCommerce on Google Search Ads sits around 1.5-3%, though this varies significantly by category, product price, and how well the landing page matches the ad. Focusing on your own trend and comparing it against your backend order data will tell you more than any industry benchmark.

Question 4

Should I use broad match if my Google Ads aren't converting?

Accepted Answer

Generally, no. If you’re already struggling with conversions, broad match keywords tend to widen the problem by pulling in lower-intent queries and irrelevant searches. Narrow your match types first, use phrase match and exact match keywords to get search terms under control, and reintroduce broad match only once conversion feedback is stable.

Question 5

Why does Google Ads show conversions but Shopify shows fewer orders?

Accepted Answer

This is usually caused by one of three things: duplicate conversion tags firing on the thank-you page, soft micro-conversions (like “begin checkout”) marked as primary alongside purchases, or attribution window settings that are crediting clicks from much earlier than your actual buying cycle.

Question 6

What's the best way to make Google Ads work for a D2C brand?

Accepted Answer

Making Google Ads work long-term comes down to clean measurement, tight keyword targeting, and a landing page that matches the ad. Success with paid search isn’t about finding a single magic lever. It’s about aligning the full path from search query to purchase, and then giving the bidding system accurate data to optimize from.

Google Ads not converting

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