Pure Daily Care – Clinical-Grade, Affordable Beauty & Wellness Solutions

Delivered Headless store for online
wellness brand in 8 weeks

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Founded in



Beauty & Cosmetic


Los Angeles, CA


Pure Daily Care

Pure Daily Care is a USA based brand that creates cutting-edge skincare & wellness devices. From skin-transforming technology to mood-enhancing aromatherapy, their advanced tools have helped over 1 million customers address concerns like wrinkles, breakouts, and stress with professional grade treatments at home.


The challenge was that their old website wasn’t able to incorporate their brand’s personality well, was slow and also did not allow cross-border selling.

Client wanted a solution where they wouldn’t have to rely on the development team to run experiments or marketing activities. A high performing and stable store where marketing team confident enough to change something middle of BFCM sales.


Bringing PersonalityWe brought the brand’s aesthetics, colours and philosophy to life in design, breaking free of the conventional store design to help emphasize on the product and necessary details important for their customers.

Going HeadlessGiven the degree of control needed for no-code marketing and experimentation, it had to be custom built and had to be a headless solution , we went ahead with VueStorefront as the frontend and a Shopify backend to facilitate ease of management

No-Code Marketing with stabilityGiven that it is too difficult to change almost anything on a custom build, we had to bring in a CMS platform which was reliable and would also work at scale in the future. We partnered with Contentful CMS to build a stable frontend.


  • Headless Consultation
  • Headless Development
  • App Development / Integration
  • Revenue Optimization

Platform / App

Pure daily care
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Result that we delivered to the client

132% Increase in Mobile Sessions
12% Increase Conversion Rate
6% Drop in Bounce rate
114% More Page Views


Aureate Labs created the perfect Shopify site for Pure Daily Care. As a top-selling Amazon Brand, our customers expect their web experience to be fast, flawless, and seamless. Aureate helped us check all of those boxes without any design constraints. We now have the best of both worlds for our brand site: unparalleled performance and aesthetics without compromise.

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Jonathan Cohen (JC)

Jonathan Cohen (JC)Pure Daily Care, California, USA