How To Sell Globally On Shopify Without Personalization Barriers?
Your Shopify store is growing, and you want to go global now. But you wish it was any simpler.
Here’s what Shopify says…
While we believe Shopify has done exceedingly well in providing internationalization features with respect to other competitors in the market; we somehow feel there’s still a long way to go.
Here’s why we say this:
Did you see it? Now it's not that you can't fix these currency issues on Shopify. You can! But you don’t get the ideal merchant experience which anyone would expect from one of the largest e-Commerce builders in the world.
The never-ending unsatisfying merchant experience…
You can set many currencies and languages in the Shopify store. You also get to personalize your store. But our main issue begins with a certain barrier that holds you from scaling globally.
- First… There's always some abnormal caching issue with the currency converter.
- Second… Content translation isn’t up to the mark. Shopify has a "free" manual translation tool. But are we talking about translating 15000 pages by your own nibble fingers? :/
(By the way— you can pay for the premium version and import and export those CSV files. And live through all the hassle! The only problem you know is… $$$$$)
- Third… Shopify supports only a few languages. You'd need third-party apps like Translate My Store or Langify. They translate the website for your target audience. (Ahh! Extension number: 7586240 ! RIP Web Speed)
- And last but not least… If you accept phone orders, you can't make order forms in any currency other than dollars. So you send an American order form to your Serbian customers. That’s weird.:/
The other core issues of Shopify internationalization…
Other core issues with Shopify may stop you from seamless global scaling. They’re:
Setting up multiple-region architecture is as good (rather bad) as managing multiple stores.
So Shopify is asking you to have many online stores for various locations. Right! It’s true you can personalize the store to your heart's content with the dedicated domains.
But you know the downsides:
- You spend a crazy amount of money to repeat the same task over and over for each store
- You spend a lot of time managing all the stores
Simply put, internationalization is not a viable solution if you have to put many stores and triple the efforts in
- configuring the store,
- managing the accounts,
- running the marketing campaigns, and
- optimizing the supply chains.
Chances are high; you'd miss core tasks!
The multiple-currency architecture intimidates buyers.
Shopify converts currencies in real-time in the backend. It also lets you apply rounding rules to the products to make consistent rates. But the real issue arises when it demands conversion fees at the check-outs.
Your happy buyers are unaware of the fees... until they receive the last-second shocker on the ultimate page. Woah! Still wondering what's shooting up your cart abandonment percentage?
Moreover, Shopify doesn't support all the countries. How do you sell to a target country Shopify doesn't support? You can't limit your business because Shopify isn't operational in some countries.
Shopify apps solve internalization issues to an extent…
Shopify apps do solve a bit of multi-currency and multilingual issues. But they also bring a series of challenges for your store. Take a look.
- The currency and language extensions may cause theme conflict.
- Don't forget about the clash (conflict) of titans between these apps.
- And worst of all— they slow down your store.
So you invite all the problems, realizing you've no control over store personalization! Strange. Did it really give the bang of the buck?
But Vue StoreFront for Shopify solves the internationalization riddle…
Vue Storefront and Shopify integration help you unleash unlimited possibilities. Imagine one store that supports multiple currencies and languages. That's what Vue Storefront brings to the table!
The benefits of using Vue for going global
- You can add multiple currencies and languages without having numerous online stores.
- Vue integrates with localizing solutions like Contentful CMS. The CMS does everything that Shopify fails with. You enjoy a brilliant merchant experience.
- You don't need to use a currency converter or translation apps to go international. Contentful integrates with the Vue frontend and solves all the ongoing hassles. The best part is— you don't need to spend a penny for currency conversion.
- There's no price ambiguity for the buyers. They see the prices of what they've seen already.
Vue Storefront-Shopify connector puts things into perspective
Let's crack it down before you wonder how Vue storefront makes all these possible.
Vue is a headless solution. You don't need to stay within the personalization walls using the Shopify frontend. Our Vue-Shopify Connector makes it easier to globalize your store.
The connector ensures the Vue storefront and the Shopify backend work synergistically. But, more importantly, they work without getting into each other's territory.