10 Best BoGo Apps for Shopify in 2024
Are you feeling overwhelmed while searching for the best BOGO app for your Shopify store? Well, you’re not alone.
BOGO (Buy One, Get One) deals are one of the most powerful methods to attract more customers, increase sales, and clear out old inventory. However, setting up the BOGO deals manually is a complex and time-consuming task. This is where BOGO apps come in as a one-stop solution for Shopify stores.
It can automate the entire process from installing apps to creating BOGO offers from scratch, manage, and run effortlessly. These apps help merchants save their time, efforts and increase the operations efficiency for campaigns.
However, there are thousands of BOGO apps available on the Shopify store, and finding the best one for your Shopify store is not easy. But don’t worry!
Here, we’ve curated our list of the 10 Best BoGo apps for Shopify, where each app is handpicked based on its own unique functionalities, benefits, and top reviews. So, if you want to know more about BoGo apps and how they can help improve sales numbers, then this article has a complete roadmap.
Ready to discover a perfect BOGO app for your Shopify store? Let’s start with the basics.
Does Shopify Have Native BoGo Discounts?
Yes, Shopify has its built-in native BoGo discount feature that merchants can access without investing in a paid app. With these features, you can set the discount type and discount value right from the Shopify dashboard.
However, it contains very basic-level features.
Suppose you want advanced features such as mix-and-match discounts, tiered offers, auto-add gifts or items to the cart, pop-up notifications, or want to target a specific customer base, and add more sophisticated conditions. In that case, you’ll need to rely on third-party apps.
And yes, that requires finding a suitable app at first, so let’s find the match for your business needs.
What are the Best BoGo Apps for Shopify?
The best BoGo app for Shopify can vary based on their merchant store’s needs, size, and resources. Here I’ve listed some popular BoGo apps for Shopify with a basic understanding on their USPs.
- EasyGift Auto Add to Cart Free Gift – Best for creating and automating free gifts promotional campaigns
- Wide Bundles: Quantity Breaks – Best known for creating bulk discount offers
- BOGO+ | Easy Free Gift Upsell – Best for creating seasonal and event-based BOGO deals
- GA: Free Gift | BOGO – Best for managing different types of BOGO deals all at once
- Kaching Bundle Quantity Breaks – Best for creating irresistible discount bundle offers
- BOGOS: Free gift & Buy X Get Y – Best for creating BOGO deals for targeted audience
- Qikify Cart Upsell & Free Gift – Best for creating upselling and cross-selling campaigns
- Gift Box | Free Gift Selection – Best for providing a personalized experience to customers by letting customers choose their gifts
- Pumper Bundle Volume Discount – Best for increasing high-price product sales via BOGO deals
- Upsellio BOGO & Free Gifts – Best known for all-in-one promotional campaigns
Now, let’s understand all the necessary specifications about these BOGO apps in detail.
1. EasyGift – Auto Add to Cart Free Gift
If you want to become an upselling pro and drive more sales with your Shopify store, then the EasyGift app is all you need.
This app has an auto upsell feature that automatically adds a free gift to a customer’s add-to-cart when certain products or total cart value is reached. It can create BoGo offers like “Buy One, Get One Free or 50% off,” which attract potential customers to make buying decisions faster and increase average order value.
Merchants can create custom rules for setting auto add-to-cart gift offers and BOGO deals for specific visitors, products, or collections. Plus, it comes with auto-scheduling, geo-targeting, and a stylish popup notification feature, which helps them run their discount offers more effectively.
The EasyGift app is compatible with most of the Shopify themes and allows you to customize the widget to match the Shopify store’s theme style to ensure flexibility in creating offers. Also, it has built-in analytics, which helps you to track store performance, unlock various possibilities, and make informed decisions.
Key features:
- High-level BOGO deals customization
- Setup unlimited targeted rules
- Premium support
- Immediate product stock alerts
- Combination triggers
- Auto add a free gift in the cart after certain products or reach over a cart’s total value
Pros and Cons of using EG auto app:
Pros | Cons |
Integrates well with Shopify’s discount section | Limiting Customer support |
Designed to be user-friendly | Potential Performance Issues with Complex Campaigns |
Allows to set complex rules and restrictions |
Why should you consider the EG auto app?
The main reason why you should consider investing in the EG auto app is for its flexibility.
Other than basic BOGO features, this app allows you to set complex rules and restrictions, target specific products/collections, set minimum purchase amounts, and more to personalize your BOGO deals. On top of that, the app comes with a user-friendly interface, making it easy to set up, manage, and track your promotions. With this app, you can:
- Create a sense of urgency with limited-time BOGO offers.
- Reward loyal customers with exclusive gift offers.
- Upsell complementary products as free gifts to increase AOV.
- Use free gifts to encourage trial purchases of new products.
… And more. Overall, the EG Auto Add to Cart Free Gift app can be a valuable tool to increase sales, improve customer satisfaction, and run creative promotional campaigns in your Shopify store.
Pricing:
It comes with two paid plans:
- Standard Plan – $12.99/month
- Unlimited Plan – $24.99/month
Moreover, the EasyGift app allows a 5-day free trial for both of their pricing plans.
2. Wide Bundles ‑ Quantity Breaks
When it comes to finding the most trusted and reliable BoGo app for your Shopify store, the Wide Bundles app always tops the list. One thing that makes this app stand out from others is seamless installation directly into your Shopify store without extra effort.
It can easily integrate with your Shopify store’s upsell apps, page builders, and side cart apps with a full, complete customization option so that you can customize the design of the widget as per your store’s theme.
With Wide Bundles, you can create some amazing BoGo offers such as “Buy 1, Get 1 free or 2nd at 50% off” or “Buy 2 and Get 3rd Free”. You can add BoGo offers directly on your products, discounts, bundles, upsells, and quantity discounts to increase the average order value (AOV) and drive more sales.
Also, it shows the offer right after the ‘add to cart’ button, making it easier for customers to make buying decisions without extra scrolling.
Key features:
- Create unlimited and different variations of BOGO offers
- User-friendly interface
- Multilingual support
- Outstanding customer support
- Add blinking texts on your offers
- Advanced Reporting
- Easily integrate with upsell apps, page builders, and side cart apps
Pros and Cons of using wide bundles app:
Pros | Cons |
Highly customizable | Goes on the expensive side |
Great customer support | |
Has bulk editing feature for promotions |
Why should you consider the wide bundles app?
If you’re someone looking to sell your products in bulk or as combo offers to increase AOV, this app is worth your investment.
With this app, you can automatically present your customers with attractive & profitable product bundles, encouraging them to spend more on your products. The usage of app features will help increase AOV – meaning, more money in your pocket! On top of that, Wide Bundle offers excellent customer support to lay help in an emergency, which is much needed for your Shopify store security.
Pricing:
It has two paid plans to offer.
- Basic Plan – $18/month
- Advanced Plan – $36/month
Wide Bundles come with a 14-day free trial for both plans.
3. BOGO+ | Easy Free Gift Upsell
BOGO+ is another best discount app that can help Shopify stores maximize their average order value from their existing customers. With this app, merchants can run various free gift campaigns for their customers, such as BOGO (Buy One, Get One), free items on specific cart values, and bulk discounts.
So, whenever a customer buys a product or reaches a specific cart value, then they get a free gift item added automatically to their cart.
For example, you’ve added a maximum order value as $90, when a user spends $90 or more, theyll be eligible for a free gift or bulk discount offer like Buy 3 and save 50%. It helps merchants gain maximum value from their current customers by running eye-catching BoGo offers.
This app allows complete customization such as custom rules, countdown timer, limited-time offers, progress banners, sales badges, etc, to make your store’s BOGO offers more effective and similar to the store’s style. Plus, there are dedicated professionals available 24/7 on live chat to provide complete support and assistance.
Key features:
- Offer advanced configuration such as customer tags, location, and discount via URL
- Flexibility to set up rules for BOGO offers
- High-priority live chat support
- Create and run unlimited campaigns
- Multiple gift options for the customer to choose from
- Offers seamless integration with a user-friendly interface
- Enticing popup notifications for free gifts
Pros and Cons of Using BOGO+ app:
Pros | Cons |
Offers a free plan | Acts little buddy, in case of setting complex rules |
Supports variety of BOGO offers | |
Highly customizable | |
Excellent customer support with fast turnaround |
Why should you consider the BoGo+ app?
Planning to send free gifts to your customers? Or want to send samples on a specific purchase amount? BOGO+ easy free gift upsell app is your way to it.
This app is best for you to gain customer’s attention and maximize order value. It’s a user-friendly, customizable, and feature-rich BOGO app that will help you set up your promotions. The BOGO+ app offers a free version to use, and the customer service is great too.
Pricing:
BOGO+ app has various pricing plans to offer.
- Free Plan – $0
- Basic Plan – $15.85/month
- Professional Plan – $25.85/month
- Advanced Plan – $35.85/month
- Plus Plan – $65.85/month
4. Free Gift Box:BOGO+Buy X Get Y
This Free Gift Box is one of the best promotional apps, and it allows Shopify merchants to run multiple free gift offers to attract potential customers and increase sales. Merchants can use this app to create offers like (Buy One, Get One), (Buy X, Get Y), (Free Gift with certain products) and more.
Every customer loves to have free gifts, and this app makes their experience more lovable by showing stylish popups. BOGO offers auto-add free gifts in their customer cart when they reach a certain cart value.
It increases the repeat customers’ purchases and builds loyal customers with the free gift strategies. Also, this app has a built-in tracking system to track revenue and average order value to see how effective the offer is.
Gift App is a mobile-friendly and customizable app, so you can design custom offers as per your store’s theme style, which makes the campaigns more effective.
Key features:
- Quickly set without coding and easy to use
- Auto-add a free gift to the customer’s cart
- Fast response from customer support
- Seamless integration with other apps
- Excellent performance and user-friendly interface
- Create own conditions on free gift campaigns
Pros and Cons of using Free Gift Box app
Pros | Cons |
It’s absolutely free to use | Poor customer support |
Allows effortless customization |
Why should you consider the GA app?
It’s an ideal app for your Shopify store if you have a tight budget to run promotions. This is because this app comes for free and yet is highly customizable and integrates seamlessly with your Shopify admin.
Pricing: This app is free to use.
5. Kaching Bundle – Quantity Breaks
Every merchant loves to have more sales but it’s not done by accident. There must be a well-planned strategy to drive such results, and the Kaching Bundle app is one of the key secrets.
If you aim to increase sales, then this app can help its best to get more customers’ attention and conversions. It’s a discount app that helps merchants create and run attractive discount offers on their products or collections, such as Buy 5 and Get $50 off. It can also display discounts in $, %, or Specific Prices.
With this app, you can create a list of attractive deals & offers to encourage potential customers to make faster buying decisions, leading to more revenue and conversions.
The app allows merchants to personalize their promotions that match the vibe of their store, building an effective strategy for a better user experience.
Key features:
- Smart dashboard for live tracking revenue and AOV
- Excellent live chat support
- User-friendly setup without coding
- Multi-language support
- Create different types of discount offers on selected products or collection
- Multiple layouts
- Easy integration with any Shopify theme
Pros and Cons of using Kaching Bundle app:
Pros | Cons |
Responsive customer support team | Goes on the expensive side |
The interactive interface and easy-to-setup | |
Lots of customization options |
Why should you consider the Kaching Bundle app?
If you’re planning to boost your sales by increasing the average order value per customer, Kaching Bundle is an ideal solution for you. With this app, you can convince your customers to add more products to their cart to avail an exciting offer.
Pricing:
This app offers two paid plans.
- Basic Monthly – $14.99/month
- Basic Yearly – $119.88/year
Also, the Kaching Bundle app comes with a 14-day free trial.
6. BOGOS.io: Free gift & Buy X Get Y
BOGOS.io is a free gift promotion app for Shopify merchants to create and run exclusive free gift deals and increase AOV and conversion rates. There are different types of BOGO deals merchants can offer on their Shopify store, including (Buy One, Get One), (Buy X, Get Y), Free Gift with certain cart value, and Bundle offers.
By running these attractive BOGO deals, merchants can attract potential visitors and encourage them to take these offers that lead to more revenue.
It shows the free gifts via auto-add to the customer’s cart or gives the option to let customers choose their gift through gift sliders for effortless claims.
BOGOS.io has built-in integration with Shopify, which makes creating and launching these BOGO deals very easy for Shopify merchants. Plus, it allows merchants to create custom offers for targeted audiences by custom campaigns with specific link addresses, locations, offers for subscriptions, customer tags, and order history conditions.
It offers a fully customizable widget, real-time analytics, and an intuitive interface. And, you will get dedicated support via live chat to resolve all your queries.
Key features:
- Display free gift deals in two ways, i.e., auto add-to-cart or gifts slider.
- Intuitive interface
- Priority campaigns
- Get valuable insights with real-time analytics
- Headless supported
- Use discount code along with BOGO offers
Pros and Cons of using BOGOS.io app:
Pros | Cons |
Effortlessly handles complex promotions | May act glitchy sometimes |
Easy to integrate and configure | |
Highly customizable | |
Top-notch supportive team to resolve queries |
Why should you consider the BOGOS app?
BOGOS.io is a comprehensive app that is used to create an exclusive free gift and BOGO deals for their targeted audiences. If you want various pricing options, this app is best for you to try as they offer four pricing options with different offerings to fit your business requirements.
Pricing:
It has four paid plans to offer.
- Basic – $29.99/month
- Professional – $49.99/month
- Unlimited – $69.99/month
- Plus – $99.99/month
BOGOS.io comes with a 7-day free trial.
7. Qikify Cart Upsell & Free Gift
Qikify is an all-in-one discount app that is popularly known for running both upsells and discount offers. It is very easy to set up campaigns with Shopify stores and allow merchants to run different types of promotions, including cross-selling, upsells, product bundle offers, free gifts with certain cart values, cart upsells, and more.
In order to make these promotional campaigns more effective and relevant to the Shopify store style, this app comes with full customization options.
There are some advanced features to offer, such as a smart dashboard, multi-language, multi-currency, recommended related products, built-in analytics, pre-built templates, pop-up bars, and easy setup.
It can increase the average order value and allow merchants to sell their products in different ways that lead to high ROI. Plus, this app has multi-tier goals that encourage customers to spend more to reach a specific level to win awards.
Key features:
- Eye-catching reward bar to encourage customers spend more
- Built-in analytics to get meaningful insights
- One-click upsell pop-up, cross-sell
- Quick translation support
- Privacy and security compliance
- Easy setup and configuration
- Personalized recommendations
Pros and Cons of using Qikify app:
Pros | Cons |
Free plan | Sometimes acts buggy |
Tons of customization options | Customer support is slow |
Good for cross-selling and bundle offers | |
Intuitive interface |
Why should you consider the Qikify app?
If you want to run and handle a versatile marketing campaign, this app suits your needs perfectly. With this app, you get to implement various types of promotions. On top of that, customization advancement is great for this theme to run an effective campaign that engages users well to drive ROI.
Pricing:
It offers two plans.
- Free plan – $0
- Premium Plan – $19.99/month
Qikify offers a 7-day free trial with its premium plan.
8. Gift Box | Free Gift Selection
If you’re running a good Shopify store with a decent amount of traffic and sales, then it’s time to try the Gift Box app and transform your store into a money-making machine.
This app helps merchants reward their customers by creating and running various irresistible free gifts and discount deals such as adding free products in customers’ carts of certain value, gift sliders to let customers choose, free shipping, gift cards, or discount offers.
By offering these amazing discounts and free gifts, you can build connections with customers, motivate them to make purchases, and build loyalty.
This app makes it easier to set up and schedule promotional campaigns with pre-built templates, a mobile-friendly interface, and full customization in design without coding.
Plus, merchants can set customized rules for each promotional campaign to unlock the deal. Gift Box is known for extraordinary results, lightning-fast performance, and live chat support.
Key features:
- Auto-add free gift to customer’s cart
- It offers discount compatibility
- Front-end immersive experience for customers
- Multi-currency compatibility
- Seamless integration
- Allow customers choose their gift from the list of options
Pros and Cons of using gift box app
Pros | Cons |
User-friendly interface and easy to set up | Sometimes system faces conflicts |
Immediate customer support response |
Why should you consider the Gift Box app?
If you want to provide a personalized shopping experience for your customers to boost loyalty, the Gift Box app is the best app for you to invest in. With this app, you can create complex yet attractive deals and offers, with a personalized touch to engage with your customers.
Pricing:
It comes with three plans.
- Free – $0
- Basic Plan – $19.99/month
- Standard Plan – $39.99/month
Gift Box offers a 3-day free trial with the paid plans.
9. Pumper Bundle – Volume Discount
Pumper Bundles is a zero resistance upsell app that helps Shopify stores increase their sales and profit margins by running bulk discount campaigns.
This app will create irresistible bundle offers on specific products or collections, which encourage customers to spend more without realizing they’re buying more.
Whether it’s driving more sales, increasing profits, or focusing on scalability, this app is all you need in your Shopify store. You can create different types of discount offers, including %, flat, or fixed price, and see which campaign performs well.
It’s an absolutely free, 1-click setup platform with a complete customization option to make bulk campaigns similar to the store’s theme for more effective results.
Key features:
- Pre-built & optimized range of templates for creating bulk offers
- Smart analytic dashboard
- 24/7 uptime
- Measurement tool to check the campaign’s positive impact and revenue
- User-friendly interface
- Seamless integration with Shopify themes
Pros and Cons of using Pumper Bundle app:
Pros | Cons |
User-friendly interface and intuitive design | Sometimes acts buggy for bulk discount offers |
Responsive customer support | |
Seamless integration with Shopify themes |
Why should you consider the Pumper Bundle app?
The Pumper Bundle app can be your go-to choice if you want to sell your products or collections in bulk while maintaining high profit margin. This app allows setting rules and regulations in various ways that encourage customers to spend more.
Pricing:
It’s absolutely free to use this app.
10. Upsellio BOGO & Free Gifts
When you’re looking for just one app that can create any type of BOGO deal, then Upsellio is a trusted name. This app is enough for Shopify merchants to create offers like (Buy One, Get One), (Buy X, Get Y), Bulk discounts, free gifts with certain cart values, flash sales, upsell bundle options, and more.
It’s like a robust marketing tool that can help you set up some irresistible deals for your customers that increase sales and profits.
Merchants can display offers in pop-up or embed style to get immediate attention and encourage customers to make purchases faster.
There’s a built-in analytical tool to keep track of the store’s performance, conversions, and ROI to optimize the campaign for better results. Plus, you can display the upsells and cross-sells on your store’s product page, cart page, collection page, or homepage to make it easier for customers to claim the offer and increase revenue.
Key features:
- Create every type of discount, upsell, and BOGO deal in a single app
- Display offer in pop-up and embed style
- Built-in analytical tool for tracking performance, AOV, and ROI
- Easy to set and customize offers look & feel to match with store’s theme
Pros and Cons of using Upsellio BOGO app
Pros | Cons |
It offers a free plan | Sometimes acts buggy |
Easy to set complex BOGO deal rules & restrictions | |
Excellent customer support |
Why should you consider the Upsellio BOGO app?
Upsellio BOGO offers a powerful combination of ease of use, targeted promotion capabilities, and the potential to significantly increase your average order value.
By strategically offering free gifts or BOGO deals based on purchase value or specific products, you can nudge customers towards higher-value purchases, ultimately increasing your average order value and profits.
Pricing:
It has four plans to offer.
- Free Plan – $0
- Startup Plan – $5.99/month
- Premium Plan – $12.99/month
- Plus Plan – $19.99/month
Lastly, Upsellio offers a 30-day free trial on paid plans.
Our discussion on the 10 best BOGO apps for Shopify ends here. Until now, we discussed all the necessary information about the listed apps to help you find a better suit for your business needs.
Let’s move on to compare these apps and further understand the right one.
Shopify BoGo App Comparison: Which One is Best for You?
This comparison table will help you find the right BOGO app for your Shopify store.
Factors | Wide Bundles | EG Auto | BOGO+ | GA: Free Gift | Kaching Bundle | BOGOS.io | Qikify | Gift Box | Pumper Bundle | Upsellio |
BOGO Variations | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Customization | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Product Targeting | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Integrations | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Analytics & Reporting | ➕ | ✅ | ➕ | ✅ | ✅ | ✅ | ✅ | ✅ | ➕ | ✅ |
User-friendly Interface | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Mobile optimization | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Free Gift Auto-Add to cart | ✅ | ✅ | ✅ | ✅ | ➕ | ✅ | ✅ | ✅ | ➕ | ✅ |
Scheduling | ➕ | ✅ | ✅ | ✅ | ➕ | ➕ | ✅ | ✅ | ➕ | ✅ |
Customer support | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Personalization | ➕ | ✅ | ✅ | ➕ | ➕ | ✅ | ✅ | ✅ | ➕ | ✅ |
Smart dashboard | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Free plan | ➕ | ➕ | ✅ | ✅ | ➕ | ➕ | ✅ | ✅ | ✅ | ✅ |
Indications:
- ✅ – Feature is natively supported.
- ➕ – Feature can be achieved through integrations with third-party tools.
I hope this table shares a better view of app features. Now, Let’s move to another section that shares areas to consider before you choose an app for your BOGO needs.
How to Choose the Right BoGo App for Your Shopify Store?
Exploring the app details was great. However, choosing between them is still a huge mountain to climb as you are unaware of the areas that impact the most. Don’t worry. Here are some key things to consider while choosing the right BoGo app for your Shopify store.
1. BOGO Variations or Features
The first thing you consider is the variety of features offered by the app.
So, start by understanding the type of offers you want to run in your store. Here are some questions to guide you.
- Are you targeting specific items, categories, or the entire store?
- Do you want a flat discount (e.g., buy one, get one 50% off) or a free item (e.g., buy one, get one free)?
- Do you require a minimum purchase amount to trigger the BOGO offer?
- Can customers combine BOGO deals with other promotions?
Based on your requirements, you can check the BOGO app for its features and filter out the one that fits your needs best.
2. Ease of Use
Of course, you don’t wish to drown in technicalities. So, the second thing you look for in a BOGO app is ease of use in terms of installation, creating campaigns, drag-and-drop functionalities, pre-built templates, and more. Most of the given apps are user-friendly and easy to set up for a non-techy, while also helping to create top-notch campaigns.
3. Customization Options
Customization matters the most while creating new campaigns, and you need to choose an app that offers tons of customization for setting up campaigns. More customization means you can create offers that look and feel similar to your store’s style because it can make the campaigns more effective and relevant for customers to make buying decisions.
4. Product Targeting
Another key thing to consider is product targeting. Make sure that the app is able to create irresistible offers on any specific product or collection to increase the sales of slow-moving stocks via bulk discounts and optimize inventory.
5. Personalization
Choose the BOGO app which is able to target specific audiences for promotional campaigns. It’s one of the effective features that help merchants provide personalized experiences to their potential customers, leading to more sales and faster conversions.
6. Integrations
Your BOGO app should offer seamless integration with third-party marketing platforms to add on more functionalities that streamline operations, save time, and make campaigns more effective.
7. Analytics and Reporting
Many BOGO apps come with built-in analytical tools; you need to find a robust one that offers detailed analytical reports about the store’s revenue, sales, conversion rate, campaign performance, etc. So that merchants can optimize the campaigns and get maximum ROI.
8. Ratings
When all the features are calculated then the final decisions are taken based on the reviews. This is one of the key factors for making the right decision. So you should look at every app review and see what the past users are saying about the app, its pros and cons, and whether they’re getting the expected results. Based on the reviews, you’ll find out which app is beneficial and result-driven.
9. Cost
There are various BOGO apps that offer free plans with limited features and paid plans with advanced features. You should consider your budget and then find the BOGO app, which offers the required features under your budget.
Okay, with all these details, you’re good to go and purchase a BOGO app that meets your business needs. But wait… would you love some additional tips on how you can improve sales with these BOGO apps? If yes, keep reading. 😀
How to Increase Sales With BoGo Discounts on Shopify?
Here are some useful ways to increase sales with BOGO discounts on Shopify:
1. Clearance or slow-moving items
The very first way to increase sales with a BOGO discount is by clearing slow-moving stocks. You need to identify which product in your inventory is slow-moving and not selling well. That’s a perfect item that you can pair with your best-selling item in a BOGO deal. This pair seems more valuable for customers and attracts potential customers to get more value by spending less. This way, you can increase the sales of slow-moving stocks and drive more sales.
2. Complementary products
Complementary items are another best way to increase sales naturally. By creating a BOGO deal with complementary items, you can increase the average order value and attract customers to spend more. For example – if you’re running a mobile phone Shopify store, then you can create BOGO deals with phone cases and screen protectors as complementary items for certain purchases. That encourages customers to spend more and overall leads to maximum ROI.
3. Upselling with BOGO
Upselling is a great way to increase the sales of high-priced products. You can create a BOGO deal to get a free item with a particular high-price product, which makes the product more valuable from money and leads to easy buying decisions for customers.
4. Minimum purchase
With the BOGO offer, you can set a minimum purchase limit for customers to claim a reward. It encourages customers to spend more to claim the reward and increase your sales automatically. For example – you can create a BOGO offer like if the customer spends $50 or more then they’ll get this item for free.
5. Free shipping threshold
Free shipping deals never go out of trend, and you can set a minimum amount limit to claim a free shipping offer to customers. This will encourage customers to spend a bit more to get free shipping. Then, you can also utilize the BOGO discount offer to sell more at higher prices.
6. Limited-time offers
Limited-time offer creates urgency in the customer’s mind that if they don’t take action immediately, then they’ll lose the offer. It encourages customers to act faster and purchase immediately. This BOGO deal is mainly used during seasonal sales.
Conclusion
BOGO deals are one of the most powerful promotional strategies that can help Shopify merchants earn maximum value from their customers and by building a strong connection with them.
However, setting up and running BOGO deals can be a complex process but a feature-rich app can make it easier. That’s why choosing the right BOGO app matters, and we’ve picked the top 10 BOGO apps that are known for their unique features and benefits.
Now, it’s your turn to find the right BOGO app for your businesses based on the factors we’ve mentioned, and start using BOGO deals to grow your Shopify sales and ROI. We hope this guide helps you know everything about BOGO deals, its benefits, top BOGO apps and how you earn profits with them.
Moreover, if you have any queries, you can question it in the comment section or contact our Shopify experts today. We are happy to help you. 😀
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