Research shows that 40% of people will abandon a website if it takes longer than three seconds to load.
Not only that, but slow-loading websites also negatively impact search engine rankings, which is scary in itself.
The only way to avoid losing potential customers and your reputation on search engines is to optimize your eCommerce website for better speed.
In this blog post, I’ll be sharing eCommerce speed optimization tips that are crucial to follow for every eCommerce merchant out there, including you, to save the chances of converting your store visitors to loyal customers.
Let’s get started and uncover these secret speed optimization tips.
How eCommerce store speed affects website performance?
In 2012, Walmart found that each one-second improvement in site speed resulted in a 2% increase in conversion.
But eCommerce merchants often take website speed for granted, which is a big mistake.
They need to know that;
Slow Website = Lower sales & Lower business growth
Even a one-second delay in website load speed can have significant impacts on eCommerce business, including;
- 11% decrease in page views
- 53% of mobile users leaving your website
- 7% reduction in conversions
- 8% increase in bounce rate
It’s important to understand that website speed not only helps with Google ranking but also plays a big role in keeping your profits high. Even a single negative impact in these areas cannot be ignored.
To improve your website speed, first, we need to know the ideal speed for your eCommerce store and your current website speed score. So, let’s learn how to do that as well.
What is the ideal speed for an eCommerce store?
The ideal speed score for any eCommerce store is above 70. But it’s better to target a speed score above 90 when you start to optimize your eCommerce site. Aiming higher speed score will improve your eCommerce site even more, and provide a safety net to handle unexpected issues.
If you don’t know how to check the speed of your eCommerce store, I’m explaining that now.
How to check the eCommerce site speed score?
There are various tools available on the internet to check eCommerce site speed score. But, the most accurate one is Google PageSpeed Insights.
Here are the steps you need to follow to check eCommerce site speed with Google PageSpeed Insights.
Step 1: Open Google PageSpeed Insights
Step 2: Enter the URL of your eCommerce website
Step 3: Click on the blue button named “Analyze”
Exact after that, you’ll get results that are similar to those below.
This tool checks the speed of your website for both, mobile users as well as desktop users.
Usually, the PageSpeed Insights Score ranges from 0 to 100 points. A site speed score above 85 indicates that the page is performing well. Other than this, you’ll get an entire detailed report when you scroll down below.
Pro tip: A good eCommerce speed score is anything above 70.
Best Ways to Speed Up Your eCommerce Site
There are many things you can do to optimize the performance of your eCommerce store. Below are some of the most important ways you can speed up your eCommerce site. Let’s hang in there together.
#eCommerce speed optimization Tip 1 – Identify and resolve speed issues
You must know the current issues that are responsible for your slow-loading website.
So, the first step for eCommerce speed optimization is to check the current eCommerce store speed for all devices. Yes, for ALL devices! Be it; desktop, mobile, or tablet. Doing this will help you know how well your store performs when your potential customers access it from various devices.
Google PageSpeed Insights will help you with this. Besides showing page speed scores, it will share various information to make your website load lightning fast. This list of information will include necessary areas where you need to make improvements, and some of those critical areas are;
- Avoiding landing page redirects
- Lower server response time
So, add that improvement to your To-Do list and make necessary changes on your eCommerce site. Think of it as oiling the gears of your eCommerce store’s engine. The smoother it loads, the better the user experience and the higher the chances of improvement in sales.
#eCommerce speed optimization Tip 2 – Check if your theme is responsive
Website theme works as the face of your online store, as it sets the tone and style of your business. While finding aesthetic themes for a website, merchants usually forget to check the responsiveness of the theme.
That’s what hurts them later, as it makes their website load as slow as a snail, which is, of course, not good. If you’re also making the same mistake, you should refer to these 3 expert guidelines for choosing a perfect theme for an eCommerce site. They are explained right below.
- Aesthetics: Choose a theme that balances your brand’s values, products, and target audience.
- Performance: Prioritize themes that have all the necessary features and still are lightweight and load quickly.
- Test: Lastly, don’t forget to check everything with a live preview, and run it through the Google PageSpeed Insights tool to identify if there are any improvements needed.
I’m 100% sure that following these 3 guidelines will help you select a theme for your eCommerce website that is highly responsive.
#eCommerce speed optimization Tip 3 – Implement lazy loading
Have you heard about demand and supply chains? Where the goods are produced and delivered based on their demand. Lazy loading is just the same thing.
In simple words, when lazy loading is implemented on your eCommerce website, only the content that is visible on the screen will be loaded (instead of loading the entire page content). The additional content will be loaded when the user scrolls up or down to see it. It applies to everything, including; images, text content, and videos.
Lazy loading ensures that the user starts consuming the content right after landing on your site without waiting for everything to load.
In short, it works the same as its name. Like somewhat a lazy assistant, but clever and efficient one who brings what you need, when you need it. I recommend you implement lazy loading to improve your eCommerce site speed.
#eCommerce speed optimization Tip 4 – Compress images and videos
Just as overloading your suitcase won’t let you enjoy your trip, excessively large media files will slow down your website and hinder the user experience.
That’s why it’s always necessary to compress them to their ideal size, which is around 70 kb to 100 kb. And also ensure that after compressing, the media files remain in high resolution.
The small media files will allow your website to load quickly and perform smoothly when your potential customer navigates through your website.
If you’re confused about how to compress images and videos, these are some tools that will help you with the same.
Using these tools will help you optimize images and videos, along with retaining file quality.
#eCommerce speed optimization Tip 5 – Use AMP to improve site speed on mobile devices
55% of website traffic comes from mobile devices, And your website must load quickly on mobile devices.
And that’s the idea of Google behind Accelerated Mobile Pages (AMP), which aims at improving mobile browsing speeds.
Implementing AMP on your eCommerce website will allow your customers to access your website instantly, without any frustrating delays or traffic jams.
So, if you want to say goodbye to frustrating load times and provide your users with top-notch speed on mobile devices, go with AMP. Don’t forget to implement AMP on each part of your eCommerce website.
You can implement AMP with the help of various extensions and apps available with the eCommerce platform that you’re working on. If Shopify is your eCommerce platform, Shopify Apps such as; FireAMP, Shop Sheriff, RocketAMP, and others can help you.
Moreover, if you require help from eCommerce experts for implementing any AMP on your eCommerce site, you can contact us here.
#eCommerce speed optimization Tip 6 – Reduce redirects and fix broken links
Multiple redirects (302 redirects) and Broken links can slow down your website, create confusion, and even damage the brand image of your eCommerce store.
In this case, the chances of you losing on your potential customers are high. Hence, you must find each redirect page and broken links on your website to fix them right away.
To deal with redirects, you can implement “Cacheable Redirects” where your user will be automatically redirected to their destination page. For broken links, you can use Broken Link Checker, Ahrefs Broken Link Checker, or any similar tool to remove them all.
Implementing them will help you get unique functionality, but doing so without taking their proper knowledge can also cause major damage to your store. One of those big problems can be; poor website performance.
#eCommerce speed optimization Tip 8 – Optimize your eCommerce store for mobile devices
The total number of people using mobile in the world is shockingly 5.2 billion. Shopping at a small screen and that too with a slow loading speed can be challenging for mobile shoppers. Ignoring their struggles in your eCommerce store can have a significant negative impact.
You won’t believe me but in the year 2021, mobile eCommerce revenue was around $3.56 trillion – which is an opportunity you cannot afford to avoid.
Hence, with an increasing number of mobile users, you need to optimize your eCommerce store speed for mobile devices.
Doing so is the best way to retain potential customers and prevent them from going to your competitors.
We learned all the necessary parts of what can help optimize your eCommerce store. But still, they don’t include all of them. That’s why I’m adding here some additional steps you can take to optimize your eCommerce store to its full potential.
Take a pen and paper, and note down all of them.
- Instead of sliders, use hero layouts
- Boost Content Delivery Network (CDN)
- Minimize HTTP requests for faster loading
- Optimize code with Google Tag Manager’s tracking
- Use static images, not GIFs
- Reduce social buttons
There can be more ways than what I’ve added in this blog to speed up your eCommerce store. To find them, you only need to focus on areas that make sense for your website speed and have patience for testing and analyzing various elements.
If you don’t have the patience to try your luck on these optimization tips, you can let our eCommerce experts work on your website. We guarantee better speed for your website in just 1 week.
Thank you for reading!
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