Shop high-quality RTA Cabinets online at wholesale prices

Improved customer experience &
engagement with Headless Commerce

Let's Begin

Founded in

2012

Industry

Home Decor & Furniture

Location

California

Platform


About Best Online Cabinets

Best Online Cabinet was established in 2012 with the goal of providing homeowners, builders, and remodelers with a simple, contemporary, and economical way to select the best cabinets for their projects. Best Online Cabinets cabinetry factories are situated in China and Vietnam, respectively. Best Online Cabinet is known for providing cabinets with the highest quality availability and options to their customers through the convenience of online shopping.

Challenges

Best Online Cabinet, which sells premium pre-assembled and RTA (ready-to-assemble) cabinets, wanted to change its frontend technology to give their customers a better shopping experience. Their conversion rates were suffering as a result of the poor user experience.

The company’s customer-centric approach allowed them to identify the issues that its customers encounter during their shopping journey. They realized that, in order to provide a better customer experience, they needed to change frontend technology while keeping their unique shopping flow in mind

Product discovery was the show-stopper difficulty that hampered the user’s flow. The factors leading to it were the sluggish loading website with extensive categories, high quality photographs, bespoke sliders, and so on.

Based on their choices in the shopping flow, the customers were redirected to various sections and pages. Internal redirections were time consuming and had a negative influence on conversion rates.

And the last in the list was the check-out process; clients had waited far too long to place their orders and process their payments. Even changing the shipping address was difficult for the customers.

Solution

The online shopping experience had always been crucial for Best Online Cabinet and therefore it opted for a headless approach using Vue Storefront frontend on top of Magento 2 instead of Magento’s default PWA Studio.

Best Online Cabinets required a dynamic, future-proof frontend solution that could meet the company’s future business goals while also keeping up with the demands of its customers.

We covered all necessary business functions, and those that Vue Storefront did not support by default were built from scratch and seamlessly integrated into the Vue Storefront platform.

Our efforts led to the creation of a front-end that meets Best Online Cabinet’s specific business requirements. This contained an instant switch between normal and RTA categories without flickering, category comparison, panorama view, promotional sales by category, and so on.

Services

  • Solution Discovery
  • Vue Storefront Project mplementation
  • Quality Assurance and UAT
  • Project Management
  • Deployment and Go-Live

Platform / App

boost conversation

Result that we delivered to the client

The website loads almost instantly influencing SEO efforts positively. The website looks beautiful with seamless navigation simplified checkout process.

Testimonial

The site navigation is improved. We are able to create CMS landing pages without too many difficulties. Thanks for the integrated CSS framework. The checkout process is simple and focused. SEO is improved a little due to the overall loading speed. Although the US economy is down trending, we can still maintain our sales revenue so far.

The company gained a significantly improved platform with streamlined CMS landing pages thanks to Aureate Labs. They have an excellent approach to project management, and internal stakeholders are particularly impressed with their vast technical understanding and industry knowledge.

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Matt Wu

Matt WuIT Manager - Best Online Cabinets