Hyvä Theme SEO Benefits that your Magento Store Needs !!!

Since its launch in 2021 to now, the Hyvä theme has been hype in the Magento market for all the benefits.

And its SEO benefits are one of them.

You might question it thinking how a theme could be beneficial for website SEO, however, Hyvä is more than just a theme. And in this article, you will learn all the SEO benefits of the Hyvä theme for your Magento store.

Before that, we can go through a few basics.

Still, you can still jump to the benefits section from the table of contents.

But at first, let’s start with why you should care for the SEO(ability) of your Magento store.

Why SEO Matters for Your Magento Store?

Search engine optimization (SEO) matters for your Magento store as it helps you achieve organic visitors and a lot more benefits that help you stand strong on search engine rankings and market.

See, to make an online purchase most people search things on Google.

And you as a Magento eCommerce store owner, have a big opportunity for your brand to bring in leads from this billion of organic searches. But everyone is working hard to achieve that top spot on SERP.

Working with Magento, you know of a few drawbacks it comes with. A poor website affects a lot of things including a main factor, “website speed and performance”. And we know that Google won’t to position such bad-performing stores higher in search results.

This is because they also care for their users and what they experience when relying on their search engine, for their day-to-day needs and queries. To serve them nicely, Google will pick the most deserving and best-performing websites and position them better on the search results page.

So, if you want to be in those top search results, you need to work on your Magento store’s SEO.

One of our clients, Indiacakes improved 120% organic traffic as they implemented Hyvä theme.

They achieved these results as Hyvä theme helped them gain faster load times and a responsive design which improved the overall user experience, leading to higher engagement, organic traffic, and conversion rates.

Know more: InstaBuild – Best Alternative to Custom Hyvä Theme Development

Now, let’s see how exactly Hyvä theme helps with it. The details.

How Does Hyvä Theme Improve SEO for your Magento Website?

Hyvä theme is designed with a clean, lightweight code structure that improves page speed, responsiveness, and overall usability. And these are key factors that directly impact SEO.

Let’s explore the key elements of the Hyvä theme that contribute to improved SEO.

1st — It’s Mobile-first design

Hyvä themes follow a mobile-first design. It is designed from the ground up to perform exceptionally well on mobile devices.

We all know the importance of website performance and responsiveness on mobile devices. With more users shopping from their phones than ever, your Magento business also requires a responsive design.

And Google also prioritizes mobile-friendly websites.

When you adopt the Hyvä theme, your store automatically adapts to different screen sizes, ensuring better performance and navigation for users accessing it from any screen size.

2nd — It’s Lightweight Code Structure

One of the biggest reasons Magento stores struggle with SEO is heavy, bloated code that slows down page speed. Hyvä theme has introduced a fix for it where they replaced Magento’s default frontend (Luma) with a lean and clean codebase.

The theme has very few dependencies (alpineJS and tailwind CSS, which are lightweight), which contributes to faster load times and overall improvement in user experience. Google considers page speed as a green sign, so that’s another better side of having a lightweight, high-performing theme like Hyvä.

3rd — It’s Efficient Caching Mechanisms

Magento uses multiple layers of caching to speed up performance. But sometimes, these caching layers interact and cause complex and unexpected issues, which are hard to troubleshoot.

Hyvä theme has brought multiple improvements to the caching mechanism.

1. First, it eliminates heavy JavaScript dependencies.
2. Then, it optimizes Full Page Cache (FPC) for better Varnish performance.
3. The theme also improves the Block HTML Cache for more efficient content storage.
4. Unlike traditional Magento (Luma), which struggles with excessive AJAX calls and inefficient cache invalidation, Hyvä uses Edge Side Includes (ESI) to cache content more effectively.
5. Moreover, Hyvä uses dynamic elements and ensures smarter cache tagging to clean up unnecessary cache.

All of it results in reduced server load, which is good for page load times, and hence for SEO too.

4th — It’s Support for Lazy Loading and Optimized Media

eCommerce store is meant to be filled with images and videos, but lack of optimization affects speed and performance directly.

However, the Hyvä theme has a built-in functionality for lazy loading and media optimization. Which is a relief.

Lazy loading ensures that images load only when they’re needed, instead of all at once. This reduces initial page load times and provides better performance. Hyvä also encourages best practices for media optimization.

When the lazy loading and the optimized media files are combined, the page loads with lightning-fast speed.

And you know, better load speed keeps both users and search engines happy.

5th — Overall Better User Experience with Hyvä

At the end of everything, SEO is about both search engines and users (your store visitors).

Hyvä theme helps provide the best user experience possible with Magento. With its smooth and responsive design, fast load times, and easy navigation, your customers will surely get to swim through a hassle-free shopping journey.

The shopping journey will be easy, interactive, and tension-free and your customers will engage with your content and offerings.

And this also is a ‘Green Flag’ for Google to consider your website as reliable and deserving.

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Okay, so, until now we saw how the Hyvä theme is a better option for creating a modern, user-friendly, and faster website, which is SEO-friendly (in overall).

However, what are the benefits of achieving SEO through these Hyvä theme elements that we discussed?

Let’s learn them.

What Are Hyvä Theme SEO Benefits That Your Magento Store Needs?

The main benefit you can achieve for your Magento store by implementing the Hyvä theme is that you can become Google’s favorite.

Apart from that, if we get in actual SEO benefits of the Hyvä theme, it includes:

1. Improvement in Core Web Vitals Score
2. Faster Crawling & Indexing
3. Better Schema Markup Support
4. Better Position on SERP (the ultimate one)

Now, let’s understand these Hyvä theme SEO benefits in detail.

#1 — Improvement in Core Web Vitals Score

Core web vitals are Google’s key performance metrics.

These metrics measure how fast, stable, and responsive your Magento website is.

Implementing the Hyvä theme helps you improve your core web vitals by replacing Magento’s traditional, bulky frontend with a lightweight and optimized framework. The overall impact enhances loading speed, interactivity, and visual stability, which are crucial when you optimize core web vitals for performance.

Here’s how the Hyvä theme brings in improvement to optimize core web vitals.

Core Web Vital (performance metrics)	Measures…	Hyvä Theme’s Impact
Largest Contentful Paint (LCP)	Time taken to load key visual elements (images, SVGs, etc.)	Hyvä reduces dependencies, which enables faster rendering of key page elements.
First Input Delay (FID)	Time taken until the page responds to the first user action	Hyvä reiles on a lightweight framework, named AlpineJS. This helps reduce execution time, and improves interactivity without delays.
Cumulative Layout Shift (CLS)	Measures unexpected layout shifts during loading	Optimized CSS structure of Hyvä theme ensures page elements load quickly in a well-defined order, preventing unexpected shifts.
Interaction to Next Paint (INP)	Tracks response time for user interactions	Reduced frontend complexity and optimized event handling result in smoother and faster user interactions.

Moreover, our client, Umniah, achieved a performance score of 94 with the implementation of the Hyvä theme.

This is a very considerable SEO benefit of the Hyvä theme as a site with poor Core Web Vitals scores is likely less favoured by Google for better ranking positions. Also, improvement in core web vitals has a direct impact on better search rankings, and increased conversions as an overall shopping experience is improved.

#2 — Faster Crawling & Indexing

For Google to rank your website, it first needs to crawl and index your pages.

And for that, Google allocates a crawl budget, which is the number of pages it’s willing to crawl in a given time.

And Googlebots tend to crawl your website if your page load speed and structure is efficient. If your site is heavy, loads slowly, or has too many unnecessary requests, you could be wasting that budget, meaning fewer pages get indexed and ranked.

Source: Google

Now, if Google can’t crawl your pages efficiently, they won’t show up in search results, no matter how great your content is.

And Hyvä theme helps you here.

We saw that Hyvä theme removes unnecessary JavaScript, reduces server requests, and speeds up page loads. Due to that, Googlebot can crawl your site faster and more efficiently. With a cleaner codebase and lightweight structure, Hyvä ensures your important pages get indexed quickly, so they appear in search results without delays.

Here’s how exactly Hyvä theme optimizes crawling and indexing in several ways:

(1) Lightweight frontend, so, fewer server requests

Traditional Magento themes require heavy JavaScript and AJAX calls, which slow down indexing. Hyvä removes unnecessary dependencies, making the site easier for Googlebot to crawl.

(2) Efficient HTML and CSS

Hyvä theme has a clean and structured codebase, which means Google can quickly parse and understand your content.

(3) Faster page loads

Since Hyvä theme helps with faster load times, Googlebots can crawl more frequently and deeply.

So yes, that’s another way how Hyvä can be win-win for both your users and for your Magento store SEO.

#3 — Better Schema Markup Support

Next Hyvä theme SEO benefit is its support for schema markup.

When you search for a product on Google, you see results with star ratings, prices, and stock availability right on the search page. These rich snippets not only hook user eye but help improve click-through rates (CTR) as users get valuable information upfront.

Schema Markup Example | Source: Google

This happens through schema markup (structured data), which helps search engines understand the context of your content better.

Now, while Magento does support schema markup, Hyvä theme makes it easier and more efficient. Let’s check how.

(1) Easy Schema Implementation

Hyvä theme simplifies the integration of JSON-LD schema markup in Magento by offering a clean and efficient codebase, which allows developers to easily insert structured data scripts into the theme’s template files.

This straightforward approach ensures that search engines easily interpret and display rich snippets for your products and content. 

(2) Cleaner, More Readable Code

Since Hyvä eliminates unnecessary bloat that exists in Magento’s default frontend and introduces a clean HTML structure, it becomes easier to insert schema elements in the right places without interference. Also, it becomes easier for Googlebots to make a quick read.

(3) Optimized for Google Updates

Google’s algorithm constantly evolves and Hyvä is built to support modern SEO practices, ensuring that your schema markup aligns with Google’s latest recommendations

And, all of it at a point increases your chances of getting rich results in search results.

#4 — Better Position on SERP

Hyvä theme helps you significantly in positioning your Magento store better in search results.

At the end of the day, ranking higher on Google means more visibility, clicks, and sales. The first few positions on the search engine results pages (SERPs) get the majority of clicks, so even a small improvement in ranking can make a huge impact on traffic and revenue.

And Google’s ranking criterias include fast, well-structured, and user-friendly websites.

Source: Google

Hyvä theme helps gain an edge over there, ensuring these major SEO ranking factors work in your favor. Let’s check how in detail.

1. Speed and performance improvements through Hyvä theme directly contribute to higher rankings since Google favors fast-loading websites.
2. Optimized crawling and indexing mean your pages get discovered and ranked faster.
3. Schema markup support helps improve CTR, indirectly boosting rankings.
4. Better user experience (reduced bounce rates, improved engagement) signals to Google that your site is valuable, increasing its ranking potential.

And this was how Hyvä theme ensures that your Magento store stays ahead of competitors in search rankings.

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That was all on SEO benefits that you can achieve as you implement Hyvä theme for your Magento store.

Conclusion

Just as I told you at start, Hyva is more than just a Magento theme.

It’s an entire new frontend for your Magento store, way better than traditional one.

With better Core Web Vitals score, faster crawling, seamless schema markup, and improved search engine position; Hyva theme will help you with all of it.

Have few more doubts on if Hyva theme is right for your Magento store growth?

Let me share a few resources to bring clarity.

1. … More benefits of Hyva theme
2. What is Hyva theme – a complete guide
3. Time and Cost to Implement Hyva Theme in Magento
4. Hyvä Theme vs. Other Magento Frontends
5. Getting Started with Hyva theme

Moreover, we are Aureate Labs, Official Magento Partner and Hyva Gold Partner. Our team of Hyva experts can help you with…

• UI/UX Design & Development
• Themes Development for Magento 2 store
• Plugins/Extension compatibility & Integrations
• Performance Optimization
• Hyva Checkout Implementation
• Support & Maintenance

We can help get live with Hyva theme. Our commitment to work extends beyond launch, offering FREE 6 months of post-launch support to ensure your Hyva store continues to thrive.

Build your Magento Hyva store in just a few weeks! Contact us today for a free consultation!