You don’t need us to tell you on “how much importance your Magento fashion store holds”.

Working in the fashion industry, you know that your customers expect a multitude of conveniences to be convinced on buying from you. Sure, you have a killer product line and impeccable customer service, but what about your website? Is it a user-friendly or confusing?

Because let’s be honest, features matter. For any fashion brand, they work like salespeople to convince users for hitting that “buy button” or leave your store within a snap.

And you definitely have a list of new features to implement and experiment with. But what techniques really work? What elements will actually make your customers feel the ‘WOW’? And I know that you don’t know.

So, forget about the boring features list you’ve been staring at. In this blog, we’ll explore must-haves for your Magento fashion store. Our list of features will not only help elevate the look of your store but also help your customers understand your product value faster, find crucial information more easily, and slide smoothly toward checkout (with maybe a few extra goodies in their cart 😉).

But before we start, let me talk a little about why user convenience matters for the fashion industry.

Let’s begin. 😀

Why Convenience is King in Fashion eCommerce?

Today’s shoppers are busier than ever. Juggling work, family, and social lives, leaves little room for them to shop online. To make matters even more complex, they have a vast selection of fashion brands at their fingertips.

If your website design and features aren’t built with user concerns in mind, your brand risks becoming just another face in the crowd. Let’s take your own shopping behavior as an example.

Imagine landing on a fashion website with a messy structure, leaving you lost in a maze, unable to grasp its product value, confusing navigation that throws you into a dead end of the website, and the checkout process is so long it feels like an eternity. You’d yawn, feel frustrated, and leave to never return.

Instead, imagine landing on a fashion website that treats users like royalty. Interactive features, a clear and intuitive structure, well-detailed product guides, and a touch of unique style you can’t find anywhere else – this is an experience that would make you stay, explore, and seriously consider a purchase.

Your customers are just like you. If your website doesn’t provide them with a convenient shopping experience, they won’t hesitate to abandon their cart and head straight to your competitors.

So, with that in mind, let’s move further to find a solution.

In the next section, we’ll talk about fashion eCommerce features that you can consider for your fashion Magento store to stand out from competitors. 🙂

Must-have Magento Fashion Store Features: The “WOW” Factors

We understand why convenience is key to a successful online presence of your fashion store.

And it’s time to uncover those secret elements that help you provide the best user experience and slay those conversion killers. Let’s not wait for another minute and start with it.

1. Informative Product Detail Pages

In online shopping, users’ purchase decisions heavily depend on the information they receive on the product detail page. Unlike physical stores, users cannot touch, feel, and try on products, making it difficult for them to make confident purchase decisions.

Here enters “user expectations”.

When users navigate through your product pages, they expect more than just a glimpse of your products. They want to gain a deeper understanding of how your product looks, the materials used, the quality of the material, the manufacturing process, after-care instructions, sizing ideas, model measurements for size comparison, and a lot more.

Also, providing detail doesn’t mean overwhelming customers with text content. If the information is presented in a messy or complex manner that’s hard to read, customers won’t struggle to understand it; they’ll simply decide not to explore further.

Let’s take Nordstrom’s PDP as an example.

You can see how effortlessly they bridge the gap between the physical and online shopping experience with exceptional design and structure.

Let me point out some areas from their PDP that can inspire you.

1. Sticky CTA button
2. A vertical “you may also like” section, is positioned in the first fold of page
3. A stylist explaining product details in a video
4. A detailed size guide
5. Pre-styled outfit combinations
6. Impressive product recommendation area
7. Detailed mention of necessary product information
8. Inclusion of model height and information on the size worn

Their PDP ensures and provides each piece of information that customers would require before purchasing and understanding how it will positively impact their lives. You can also consider similar features for your product detail page to reduce purchase anxiety and increase customer confidence by providing each necessary product information in a well-defined structure.

2. Size Guides

Mostly, we see that clothing products come in various catalogs and size charts that differ for each brand. For example, a medium-sized t-shirt from brand A fits the user perfectly, but a large size from brand B is also a perfect fit for the user.

Without clear guidance, customers are forced to rely on guesswork or past experiences with specific brands. Imagine the frustration of receiving an ill-fitting item simply because you weren’t sure which size to choose! This often leads users to feel skeptical about their purchase decision, resulting in abandoned carts, or an increased rate of returns. 

And the only thing to blame here is the unavailability of guidance on product sizes.

Now, if we talk about the solution, many fashion brands offer a variety of size guides to ease user tension. Here I’ve listed some for you to try.

(1) Classic Size Charts

The classic size chart is a staple for each brand, offering tables with garment measurements for different sizes (e.g., chest, waist, hips, and more). Most websites place them on the product detail page right next to the option to select size, and also in the footer section of the website for easy access.

Let’s check a similar example from Gucci.

(2) Interactive Fit Finders

This type of size guide asks users a series of questions regarding their body type and preferences to recommend an ideal size. Interactive fit finders are becoming increasingly popular and are often placed on the PDP near the size selection area.

Let’s check an example for this.

(3) Click-to-Measure Guides

Click-to-measure guides are typically found alongside classic size charts on a brand’s website. They might be labeled as “Click-to-Measure” or have a dedicated button or link.

Once you click, they’ll present you with clear instructions on how to take accurate body measurements at home. This might involve using a measuring tape to measure your chest, waist, hips, inseam (for pants), and possibly other relevant measurements depending on the garment type (e.g., sleeve length for tops).

(4) Visual Size Guides

These guides use images of models with different body types wearing different sizes to let users visualize the fit on their body type, helping them choose the ideal fit for them.

So, you can figure out size guide option that matches your store requirements, and think about the implementation.

3. Advanced Search Capabilities

Many customers window-shop on fashion websites, browsing the latest trends without a specific purchase intention. And often, while casually exploring, their interest in buying grows.

This also mirrors my own online shopping habits. I can easily get lost for hours, flipping through hundreds of items, and end up buying one or two. And I believe each fashion eCommerce store should work like that, where all they have to do is nothing but keep their audience BUSY in exploring.

The big helping hand here is advanced search capabilities. Where users can find the product to their preference easily and seamlessly. If you want to provide your users with the most accurate search for each of their queries, you can think about implementing these features:

• Filters and category labels to help users refine their search
• An extensive list of product recommendations to increase their interest
• Visual search option for users
• A search bar with autocomplete functionality

These features empower customers to find their desired product quickly and efficiently, catering to their preferences and browsing styles. The better the results, the more likely customers are to linger on your site, discover new favorites, and ultimately convert into satisfied buyers.

4. Virtual Try-on Options

I remember the countless times when I’d fall in love with an outfit online, only to be disappointed when it’s delivered, as it just wasn’t a match for my body type.

Gone are the days of disappointment after online clothing purchases! Thankfully, the online shopping experience has come a long way these days, with a variety of innovations such as virtual try-on technology.

This fashion eCommerce feature allows customers to see how your products would look on them without ever stepping foot in a physical store. Usually, virtual try-on options are facilitated using augmented reality (AR) and computer vision to create a realistic simulation.

Here’s how it typically works:

1. Using a webcam or app, customers are asked to capture an image of themselves.
2. Later, the chosen garment is virtually overlaid onto their image, allowing them to see how it drapes and fits their body type.

Beyond individual try-ons, some virtual try-on options go a step further. They showcase how the clothing looks on a variety of real models with different body types and in various poses.

This allows users to get a more comprehensive picture of how the garment might drape, fold, cling, stretch, and form wrinkles and shadows on different figures. Essentially, it provides a sense of realistic movement and fit across a diverse range of models.

One innovative approach for making this possible is Google’s generative AI model. Below I’m adding an example for the same.

Implementing similar functionality in your fashion store will help you provide your users with a clearer picture of how your products will fit them, increasing the chances for them to make a confident purchase decision.

5. Mega Menu

The only truth I know is that the more products your customers see and explore, the higher the chance they’ll make a purchase. One of the most effective ways to achieve this is by using mega menus strategically.

We’re all familiar with the typical website layout – header, content area, and footer. No matter what page your user is visiting, the header is their first point of reference for navigating and exploring more of your products. So, mega menus at this point work great by providing users with a variety of items to check out.

Because, believe it or not, the shopping journey somehow overwhelms users between various offerings, potentially causing them to forget which items they might be interested in. A well-designed mega menu that showcases your product range can reignite their browsing interests and encourage them to keep exploring.

Let’s check an example from Mitchell & Ness showing how you can design your mega menu for your fashion store.

You can gain insights from this example and create a mega menu that guides your customers to navigate effortlessly through your website, improve user experience, and ultimately increase sales.

6. User-Generated Content (UGC) From Social Media

If there’s one thing social media has taught us, it’s the value of authentic reviews. Nowadays, consumers are more intelligent than ever, believing less in marketing campaigns and more in the experiences of others. They want to see how products look and work on real people before hitting the “buy” button.

And user-generated content is the way to do it.

The main thing about UGC is that it is original content that individuals create about a product, not by brand. Marketing your product through UGC is more impactful than any marketing campaign because there is no alteration, embellishment, or Photoshop involved to prove the brand products are better than the reality. It’s an authentic and genuine customer review.

Another reason why placing UGC on your website is impactful is that before purchase, all that a user wants is ‘assurance’ that the product is genuine, and UGC does that. Customers trust the opinions and experiences of real people more than any traditional advertising. This makes UGC your best method to market your product quality.

You can place UGC in various areas of your Magento fashion store, such as:

• User-generated photos/videos on PDP
• Embed a live social media feed showcasing customer posts with your branded hashtag on the home page or specific ‘social gallery’ page.
• Shoppable UGC product gallery Integrated with social media platforms like Instagram to allow users to shop directly from UGC posts.

Here I’m presenting a powerful example of shoppable UGC from Mitchell & Ness.

You can see how seamlessly it blends user-generated content while providing the ability to explore a similar item within a single click. 

Taking inspiration from Mitchell & Ness’ social gallery could be a great way for your Magento fashion store to connect your visitors with your past customers. It will help them trust your brand by seeing how impactful your products turned out for other people.

7. Pay Later Option

We all know how crucial multiple payment options are when it comes to convincing your customer for a purchase. Be it Visa, Mastercard, Apple Pay, PayPal, or any other digital wallet, you have them integrated with your fashion store checkout.

But the COVID-19 pandemic has further accelerated the popularity of a new payment method: Buy Now, Pay Later (BNPL). This option has become particularly relevant for the fashion industry.

This is because the fashion industry often involves trend-driven items and impulse buys. BNPL allows customers to make impulsive purchase decisions without the upfront financial burden, potentially leading to increased sales. And when your fashion store has a BNPL option your customers might be more likely to add additional items to their cart knowing they can spread the cost over several installments.

By integrating pay later option, you can create a win-win scenario for both you and your customers. Customers enjoy a more flexible payment option and the ability to own the latest trends sooner. And you as a fashion business benefit from potentially increased sales and attracting a wider customer base, particularly those who might be budget-conscious but still appreciate quality fashion.

Here’s how Skims offers the pay-later option.

You can look for various BNPL tools to integrate this functionality. Some of the best ones that I can suggest are Klarna, Affirm, Afterpay, Quadpay, and Sezzle.

8. Interactive Style Quizzes

There are thousands of options in online shopping, and scrolling through these frustrates users. However, your fashion eCommerce still requires a large inventory to become a customer-favorite brand.

Don’t be scared. Styling quizzes will help you add a fun element for users to enjoy the process and quickly find their desired products. This is because implementing quizzes on your fashion store helps filter products based on user preferences, showing them products they’re highly interested in.

Let’s take an example of a customer who is unsure of what styles flatter their body type or is struggling to find that perfect outfit for an upcoming event.

A well-designed style quiz can become their shopping buddy. By asking simple questions about user preferences, body type, budget, and occasion, the quiz gathers valuable customer data to recommend products that are a perfect fit. This personalized approach boosts customer satisfaction and increases the likelihood of a purchase.

Furthermore, shopping should be enjoyable, and style quizzes add a playful element, encouraging customers to participate and explore different styles.

Here I’m adding a similar example from Nordstrom’s website.

They’ve taken the interactive styling quiz a step further by offering personalized recommendations right through experts.

Their engaging quiz asks questions about your personal style, budget, and occasion. Based on the answers, stylists curate a selection of clothing and accessories that perfectly suit customers’ needs and preferences.

Your Magento fashion store can follow Nordstrom’s lead in creating a seamless and convenient shopping experience that keeps customers coming back for more.

9. Store Pickup Option

Today’s customers are no longer willing to sit at home and wait for packages to arrive.

Gone are the days of ‘delivery date disappointment’ when customers would look at the calendar and wonder if the outfit would arrive before the weekend or spoil their weekend plans. For their convenience, they choose to buy online with a store pickup option, where they get their online purchases without waiting for delivery.

Here are some reasons why customers love the store pickup option:

• Skip the delivery fees
• Product inspection before leaving the store
• No more worrying about damaged packages or receiving the wrong items

But the benefits don’t stop there. The store pickup option is a win-win situation for your business as well.

When customers visit your store to pick up their online orders, they’re more likely to explore your latest collections. This can lead to those delightful “impulse buys”, helping you boost your sales. Moreover, the in-store interaction that comes with store pickup allows you to build stronger relationships with your customers, leading to repeat business and increased customer loyalty.

Here’s how you can implement the “Buy Online, Pick Up In-Store” option on your Magento fashion website, inspired by Anthropologie’s successful approach.

You can see how easily customers can check availability for their desired items at nearby Anthropologie stores directly on the product page, making the purchase decision easy for users.

10. Real-Time Fashion Consultation: Over Chat or Video Call

Rather than just reading product descriptions, customers love to hear opinions and suggestions straight from experts. And that has emerged as a trend in the fashion industry: real-time fashion consultation over video call or chat.

Customers appreciate the opportunity to interact directly with knowledgeable stylists who can provide expert guidance on selecting clothes that fit their size, flatter their body type, and align with their personal style. Whether it’s seeking outfit suggestions for a special occasion or simply updating their wardrobe, the real-time advice and personal touch of these consultations create a seamless and satisfying shopping experience.

Here’s how Kalki Fashion has implemented a video shopping feature for its users.

Users can easily access the feature from the footer section. To book a video call appointment, users are asked to fill a quick form asking for contact information, a preferred video conferencing platform, an option to specify requirements, and more.

11. Intelligent Style Recommendations: AI Stylist & Designers

Online shopping doesn’t have barriers like time and location. Your user can explore your products at any time of the day or night and from anywhere. But what if your stylist isn’t available for chat and your customer needs a quick fashion tip?

The modern-era solution for this issue is AI stylists. They are tireless and always available to answer your styling questions and offer instant recommendations. This approach would also work greatly for customers who are hesitant to have a chat with human stylists. Interacting with AI eliminates the awkwardness, allowing customers to seek style advice without feeling shy.

Here We Can See an AI Fashion Stylist Example from a Well-Known Indian Fashion Brand Myntra.

By implementing similar option to chat with AI stylists, your Magento store can create a seamless shopping experience for your customers.  They get the convenience of 24/7 style advice and personalized product recommendations.

12. Sustainability Choices and Transparency Elements

Believe it or not, sustainabltiy is big feature for eCommerce conversions.

Today’s consumers are mindful of the environmental impact of their activities and the products they purchase. They are more likely to choose brands that prioritize sustainability and transparency throughout their operations.

Before making a purchase with your brand, they are determined to know the details about where the products come from and how they’re made. This makes it necessary for your fashion brand to communicate and be transparent about your operations, and the sustainable steps taken by your brand.

Doing this will also attract the growing segment of environmentally conscious customers.

Here’s how Everlane has dedicated an entire web page to showcasing their sustainable choices and their impact.

Additionally, you can find pricing breakdowns on their product detail pages, explaining the expenses for each of their products.

This provides visitors with a sense of trust and understanding of where they are spending their money.

13. Loyalty Programs with Benefits

Benefits make your customers buy for more.

If customers are appreciated and treated ‘special’ for buying from you, they’ll keep coming back to your brand. Loyalty programs not only provide added value and convenience for the customer but also incentivize them to make future purchases with the brand to redeem their rewards.

Those points translate to excitement about future purchases, building anticipation and loyalty to your brand. Just imagine buying a cute little dress and earning points towards a discount on the next purchase of shoes. Pretty convenient for a customer, right?

Another reason to implement a loyalty program is that they are goldmines for valuable customer data, giving you the power to cater to personalize their overall experience with your brand.

Some of the loyalty programs you can give a try are:

• Points for Purchases: Simple and classic, customers earn points with every purchase, redeemable for discounts or rewards. (e.g., Earn 1 point per dollar spent, redeem 100 points for 10% off)
• Tiered Programs: This is where customers climb tiers for each purchase they make, unlocking perks like early access to sales, personalized styling, or birthday gifts. (e.g., Bronze tier gets free shipping, Silver tier gets early sale access)
• Value-Based Programs: Reward actions like social media follows, reviews, or referrals to build brand loyalty and community. (e.g., Get points for following on Instagram, earn bonus points for referring to friends)
• Gamified Programs: Introduce challenges, badges, and leaderboards to keep customers engaged and interacting with your brand. (e.g., Earn points for creating a workout wishlist or sharing outfit photo for points)
• Hybrid Programs: Combine elements from different types to create a program unique to your brand and audience. (e.g., Points for purchases + bonus points for social media + tier unlocks)

You can choose one or multiple loyalty programs that align with your store’s personality and target audience. Its implementation is great for turning one-time buyers into loyal fans, boosting sales, and solidifying your place in the fashion world.

And here, our list of must-have fashion store features ends. In the next section, I’ll list some Magento fashion store examples that you can take further inspiration from.

4 Magento Fashion Store Examples to Learn From

Ready to see user-friendly Magento fashion stores in action?

We’ve handpicked 4 inspiring Magento fashion stores, each excelling in a different area. Whether it’s stunning design, innovative features, or a focus on a specific niche, these stores offer valuable lessons you can apply to your own online boutique.

Let’s see what makes each store stand out.

1. Kalki Fashion

2. Fred Perry

3. Braun Hamburg

4. Christian Louboutin

These websites make great use of fashion eCommerce features while maintaining a minimalist design, providing their customers with a top-notch shopping experience.

You can give them a visit and implement similar strategies for your store.

Time to Wrap Up 🎉

Here our discussion on high-convertive Magento features ends!

Remember, you don’t need to revamp your entire website. These features are excellent starting points, but listening to customer feedback and observing your competitors is key. Not every feature needs immediate implementation. Instead, draw inspiration from the best in your niche and see what resonates with your customers.

By focusing on what truly matters to your audience, you’ll create a winning shopping experience that keeps them coming back for more.

So, have you chose any best ones to implement in your Magento fashion store?

Our team of Magento experts can help with implementation and can guide you towards making the right choices for your specific needs.

Book an appointment with them today and unlock the conversion potential of your Magento fashion store!