banner Forever 21- what brought this America's fastest-growing fashion retailer to the verge of Chapter 11

Who hasn’t heard of Forever 21 Inc.? It is one of the iconic brands of fast fashion, often the central store at shopping malls across the world. Forever 21 was founded in 1984 and was well known for its fast-fashion, affordable apparel like $5 tops and $20 dresses. But recently Forever 21 shocked fashions and …

banner 6 Pricing Strategy To Boost eCommerce Conversion

Setting-up the price for your product is like slacklining adventure. Your right-half of the body demonstrates a high-profit margin and market share you need to cover for staying in the hunt, and the left half of the body indicates the stream of sales with paltry survival ratio. The former one is the high-margin low-sale game, …

banner Amazing facts on Adobe (Magento)- the Leader of Digital Commerce

Adobe has successfully acquired Magento to offer the latest cloud-technology stack via Adobe cloud commerce. Adobe is very clear with its idea— it wants to serve a full-spectrum of modules to its customer, which range between easy analytics to trendy marketing, over-simplified customer acquisition features to sealing the final transaction. It’s steadily churning out as …

banner How Artificial Intelligence can magnify the eCommerce Business

2018 was an unprecedented year for eCommerce sales as the worldwide revenue from online retail amounted to 2290 billion USD. eCommerce is further forecasted to grow at an annual rate of 19.11 percent. This indicates a market volume of 4479 billion USD by 2021. There is no uncertainty about it. eCommerce is the way of …

banner Find and plug the holes in your conversion funnel

It is a familiar story in many marketing and sales teams. One of the biggest challenges that presents itself.  You have done everything by the rules. You have provided a free 30-month evaluation. You have simplified your service and fixed all the bugs. From all quarters, it seems that you were set for success. But …

banner How news apps and magazines like Forbes are leveraging the PWA experience for their users

The benefits of Progressive Web Applications (PWAs) are now well-known. How it increases engagement and conversion. Or how it blazing fast, device-agnostic, reliable, and countless other benefits. If you want to talk numbers and benefits, head to the PWAStats.com website that has all the customer success stories that include details on conversion rate, revenue and optimization. One …

blog banner how to call helper method in phtml template file

A Helper is a class that provides functionalities for various features throughout the Magento website. Available for use anywhere on the website, Magento 2 Helper can be called in controllers, views, models and even in other helpers too! Here, I will show you how to call a helper class methods in the template files. There’s …

banner Meet Magento 2019 Singapore

Meet Magento is an annual event for developers and retailers to enhance their knowledge with the latest eCommerce trends and technologies. Each year the Meet Magento conference takes place in more than 40 countries including North America (USA, Mexico), South America (Argentina), Southeast Asia (Singapore, Indonesia), East Asia (Japan), South Asia (India), Europe (Germany, Spain), …

banner Why video marketing is so powerful for eCommerce Business

eCommerce video marketing is the hottest trend in online retail, and if you haven’t considered this as a part of your digital marketing mix, you really should.  This is because when it comes to shopping online, customers need as tactical an experience as possible. Customers want to see it in action.  High-quality images, great product …