With several million eCommerce websites being functional globally, the competition in the eCommerce market is indeed extremely high. While there are many different eCommerce solutions and eCommerce tips to consider, the more important factors such as speed, user experience, and website performance play a major role in the success of an eCommerce business.
Despite all this, the fact of the matter is that there are several eCommerce websites that do not get enough traffic, resulting in poor online sales. Dropshipping company Oberlo estimates that there will be 2.05 billion global online shoppers in 2020.
The figures for 2021 are even more awe-inspiring, and projections indicate that the world-wide retail eCommerce sales during 2021 could well exceed $4.8 trillion. While the total number of online shoppers was pegged at 1.66 billion in 2017, the figure is set to exceed a whopping 2.14 billion in 2021.
No wonder then that e-commerce companies across the globe are racking their brains to clock better sales by keenly watching and the emerging online sales trends.
Increasing ROI and sales are the major goals for every other eCommerce company, however small or large they may be. Regardless of whether you are an eCommerce giant like Amazon or a brick-and-mortar mom-and-dad store that has just ventured online, selling online can be a lot trickier than perceived.
So, how can you optimize your eCommerce website and improve your online business? In this article, we bring you some of the ultimate eCommerce solutions and eCommerce tips to enhance your website performance.
There are actually dozens of ways to increase online sales, and we are highlighting a few of the important ones, which may not take very long to implement.
Understanding Your Consumer
Perhaps one of the most important eCommerce solutions to adopt even before you create an eCommerce website is to understand the factors that may influence a consumer’s purchase behaviour. Here are the three main factors to consider:
According to Radware, it takes only 3 seconds for a customer to move from one website to another if a page doesn’t load quickly. The split-second delay may not seem like a big deal, but it can mean the loss of hundreds of dollars for businesses. Speed is a major deciding factor when it comes to consumer retention.
Not every eCommerce website can have a large variety of collections like those found on eBay or Amazon, but if you’re catering to a certain kind of buyer market, then you need to ensure that you have a niche collection of products with reasonable pricing to improve your online business.
Ease of payments
Statistically, only 2.86% of eCommerce website visits convert into a purchase. It is important that your eCommerce website facilitates an accessible and reliable transaction experience to your consumers. Issues like not accepting all modes of payment, high shipping costs, and unnecessary user actions will definitely frustrate your users.
Another primary eCommerce tip is to have a user-friendly website which makes navigation for the user an extremely effortless and uncomplicated experience.
Marketing & Branding
Nearly 52% of eCommerce businesses today have multiple channels for selling their products.
One of the best ways to promote and market your brand is by having a multichannel online presence. That is, you may have a website, Facebook account for your eCommerce store, and also an Instagram account for the same.
Because consumers today mostly use mobile devices and social media for online shopping, having omnichannel capabilities is a great way to promote and market your online business.
According to Google, consumers that have had a negative user experience on a mobile website are 62% less likely to ever purchase anything on that website.
If you want to have a high conversion rate, then one of the first things that your eCommerce website must do is provide your users with a seamless experience of the website. You can always track the experience with conversion rate optimization for better results.. That means, lesser click-throughs, faster load time, easy navigation between pages, quick access to important information, and so on.
This is achieved by accurately comprehending your user psychology, i.e., how and what the users would want when they get on your website. Keep in mind that customers appreciate you being honest and upfront, hence never promise something you cannot deliver.
Your ad copy has to be honest and to the point, which will help you build an enviable reputation and establish a trustworthy brand.
If you are a small company, you needn’t be ashamed of saying so instead of pretending to be a large corporate. Rather, you should be proud of being a small player because today’s customers expect personalized service, which they know a small company can easily render.
Once you have your customers’ loyalty you can very well advertise it online. Customer testimonials are a big draw. Especially in social media, customer feedback and testimonials mean a lot for an online business. What was earlier word-of-mouth is the same as today’s customer testimonials. You can display your customer testimonials on your landing page itself, or in your home page or pricing page.
Offering handsome incentives also works. Only, try to create a sense of urgency by making the offers time-bound. Promoting limited-edition products also attracts buyers who want to be the first to get such unique products that won’t be available if they miss the opportunity.
Finally, a seamless and hassle-free checkout process is important if you want to avoid abandoned carts. Did you know that in the course of 2019 alone close to $4 trillion worth of business was reported lost due to abandoned carts? Of these, at least 63% could have been recovered says a BI intelligence report. Hence, ensure your checkout process is quick and easy by eliminating lengthy forms featuring unwanted steps.
Also, ensure that there are multiple payment options that should include Google wallet payments, ApplePay, WePay, Stripe etc. apart from the ubiquitous credit cards that almost all online businesses accept. Of course, there’s always the checking account some companies accept.
By implementing these effective eCommerce tips and solutions on your website, you can be confident that your website will see a boost in online sales and revenue!