Yes, the mouthpieces of progressive web apps (PWAs) have littered the repetitive benefits all over the internet. And we are letting these urban legends dictate our minds where we aren’t able to see beyond the constricted tunnel.
By the end of the year 2019, most of the tech-philias understand why PWA is given outright importance in the mobile world.
We all know that PWAs are the desirable forms of websites draped in the application’s attire.
It’s like a camouflaged website that works from the home screen and uses the browser instead of app/play stores.
There’s hardly any new highlights on PWA because the same piece is written over and over and over— until we as a reader shout “Yeah, Yeah! Tell us something new.”
We have been fed redundant data on why we need web apps over native apps. For example:
- 'Web App' overcomes the app fatigue where customers only download 4-5 main applications like WhatsApp, Facebook, Instagram, etc. and abandon other apps.
- It stashes a lot of money in comparison to native applications.
- It attracts more traffic.
And the list goes on…
But there’s a sweet-hidden meaning to PWA which we have failed to notice, or we don’t want to think of it.
That is— PWA confirms the way the internet should behave, i.e., in a fair manner— which native apps on app stores don’t do.
So, is it worth migrating to PWAs only because we want the internet to behave fair in all terms of competitiveness?
I’d say yes— because the only way you could get traffic, convert people, and entice users in sales funnel is by standing a chance for your business— by surviving in the competition.
I know this is getting messier and turning into a verbal labyrinth. So, let me reveal this real quick.
PWA— An ode to keeping the internet alive
Back in 2007, when Apple launched iOS with its much-buzzed iPhone, it wanted to ride on its personal apps and barred other apps from getting any space in its operating system.
However, the idea of monopolizing the iOS apps couldn’t work as the step didn’t drive users in buying a super-expensive phone.
Thus, they had to revoke this regulation which led to the birth of the App Store. App Store was a much better idea which gave app developers a platform to showcase their skills.
But the store had other ideas that were similar to the previous version of controlling the app, i.e., deciding “whose app lives and whose app dies.”
In the last decade, app/play stores are dominantly ascendant, and they change the goalposts (app store guidelines) every time they find a competitor.
Let’s figure out the problems with app/play stores.
Mindless app store discriminatory tax
A lot of app-developers have accused the tech giant Apple and Google of discriminatory tax. In fact, Spotify has been voicing its opinion for a good 8 to 10 years now, and it has successfully seeded its point in the minds of the audience.
Spotify and the like accuse Apple of taxing 30% of the subscription money because they offer fierce competition to Apple Music. They say that the in-app purchase (IAP) rule doesn’t apply to everyone. It’s only applicable to the applications that compete with Apple Services.
Apple doesn’t tax Apple Music for IAP, which gives it a distinct advantage over Spotify and other cloud music-apps.
The accouchement of App/play store was to provide a robust marketplace that matched billions of developers with their ideal customers; however, the current agenda seems to collect taxes no matter the variety of interaction which it brings with the consumers.
Controls the visibility of offers and deals
Apps have often complained that if they don’t use in-app purchases in iOS, Apple hides the exciting offers and deals.
Let’s say Spotify has a raw deal that benefits its new customers by 50%. If Spotify refuses to use IAP, then Apple controls the visibility of the offer; and the users who should have benefited from the program— go back with the clueless heads.
That’s a clear case of denying reasonable offers to the customers.
Somehow the App Store daddies either want to get a hold of your ever-expanding app or kill the competition for promoting its services. Either case— your business liberties are at stake.
Pester's users with hassle user-experience
If controlling the visibility of offers was not enough, the app stores have also been condemned for repelling the customers by their theatrics.
They are known to annoy the users by ceaselessly back-peddling them and forcing them to choose complicated routes for buying premiums— like redirecting them unnecessarily to websites or desktops.
As we know that even an extra step in the sales funnel can force customers to detest the apps, imagine how a hassle-full purchase journey degrades the brand image.
And the worst part is— as an app owner, you can’t bail out your customers from that situation. All you could do is— wait for them to decode the complex process— which often leads to abandonment.
Prevents App Enhancement (bug fixture)
When you are up and running against these tech-giant services, you got to comply with their rules.
They may alter the app store guidelines overnight to make suit what ideally sits with their services. And you are left with no choice other than to quickly adapt to the new regulations.
Spotify again alleges Apple that it uses unfair tactics to cut down the innovation and choices for users by disallowing them to fix bugs. It says that the operating system hinders the app enhancement and bug fixtures which lets the users believe that their services are sub-standards.
Again, that’s a “lose-lose” situation for customers and Spotify simultaneously— as users can’t get hands over the latest functionalities and Spotify can’t win the user's trust with sub-par services.
Challenges the ubiquity of your app
A fair tech-market stands for ubiquity where your app is accessible across the board on iOS. But Apple prohibits your app from integrating with Siri if you aren’t selling its devices online and competing with its services.
Recite a command to Siri: [Hey Siri! Play [x] in SoundCloud].
It’ll shout: “SoundCloud hasn’t added support for that with Siri.”
And on the other hand, recite another command: [Hey Siri! Play [x] in Apple Music], the speech recognition will take you to the Apple Music sources where you can find the song.
The true parity lies in allowing the users to get access to the application through different modes that App Stores don’t allow.
What do these rules mean?
The existence of these rules gives Apple a head start against other competitors, thereby offering it an obvious advantage.
Furthermore, the audience who believes that they are a part of a fair market gains absolutely nothing from the agenda.
Instead, the choices are forced upon them, which violate the very concept of the internet.
How does PWA add prophecy to the theory of the internet?
PWA— the application which runs on the internet— offers ubiquity and freedom to the apps to express themselves who are desecrated mainly by the app store owners.
App stores also instill fear by penalizing or rejecting the apps which don’t meet the guidelines— PWA owners get the license to exhibit their raw talent without the pressure of external influence.
Since the operating system loses control over PWA (as they can’t regulate a website) unlike the case in the app store— your business truly stands out as a unique entity in the free market.
Yes, there are several limitations with PWA when compared with native apps like background syncing and speech recognition. Still, the operating systems have no choice other than to improve their browser’s functionality in the thirst for capturing a decent market pie chart.
Here’s what PWA wraps up for you
- It lends you the worldly freedom to express yourself as a developer.
- Prevents tech-giants to monopolize and kill the competition.
- Users will have free choices to choose instead of reeling around obligations.
- Users, in the future, will have a better experience on the decentralized medium such as the internet rather than on centralized systems like app stores.
- Your offers are visible and no one can control its visibility (unless you are doing bad on SEO).
- You can fix your web app at your will— and prove that you are always up and ready for mounting disruptive ideas in your web applications.
- You are the official controller of your sales funnel and user-navigation. Hence, you can leverage the power into building more secure and short sales channels.
As PWA gifts you the liberty— it shouldn’t be the choice anymore.
Go! Get yourself a PWA, emancipate your business from all the antitrust activities managed by the giants, and be the master of every act on your application.