Shopify Thank You Page Customization Guide (10 Ideas)

Nov 23rd, 2023 10 min to read

We all know that the first impression is the last impression. Thus, sometimes we focus more on creating the first impression, i.e. the Homepage, and forget about the last impression, i.e. the “Thank You Page”. In this article, we will help you understand the importance of the Thank You Pages and the best ways to edit your Shopify Thank You Page.

The last impression is equally important as it helps you gain some loyal customers and repeat purchases.

The Shopify Thank You Page is one of the most important pages on your store. It’s where you send customers off with a final goodbye, and it’s where you can leave them with a lasting impression.

If you’re unsure what your Thank You Page should look like, this guide will help you customize it to suit your business needs.

What is Shopify Thank You Page?

The Shopify Thank You Page, also known as the “Order status page” is a page that appears immediately after a customer completes a purchase on your Shopify store. This is a page where store owners show gratitude to their shoppers with a heartfelt message and also provide necessary details about their purchases.

The Optimized Thank you page usually includes:

  1. Order confirmation or order status
  2. Thank you message
  3. Order tracking information
  4. Estimated delivery date
  5. Feedback form or survey questions
  6. Coupon code for next purchase
  7. Customer support contact details

And many more that make your customers feel valued…

Thank you page is equally important as other pages of your online store because here you can encourage shoppers for more purchases and make them your repeat customers.

Default Shopify thank you page

The default Shopify thank you page is a generic order confirmation page that contains order details, a link to the order status page, customer contact information, and a Continue shopping button.

Let’s see how the default thank you page of the Shopify store looks like:

Default Shopify thank you page

If you look at the sample above, it’s very bland and unappealing. Many people would not like to use it because it won’t encourage repeat purchases.

Why Customized thank you page is necessary?

It’s important to note that the thank you page isn’t the same as the “Thank You” email sent after a sale is complete. If you’re using Shopify’s default order confirmation page, there are some things you’ll need to change to make it look more like a real website.

Here are the 5 reasons why you should customize your thank you page:

Optimize Shopping experience

A customized Shopify thank you page will optimize the shopping experience for your customers. The in-store experience will feel more personalized, and customers will be more likely to shop with you again since they’ve been acknowledged.

Build trust with new customers

Customizing your Shopify thank you page will help build trust with new customers and encourage them to come back again on future visits. This also helps establish a relationship between you and your customer, which can lead to increased sales later down the line.

Encourage repeat visits and sales

Customers will often go back to a store they were happy with and recommend it to others who are looking for a similar product or service.

Encouraging new customers or existing customers depends on how their last order went or how their current order is going so far. However, you can encourage your customers to repeat visits and sales after a successful purchase with a customized thank you page.

Increase Average Order Value (AOV)

Product upsells or cross-selling on the Shopify thank you page can help you increase the average order value of your online store. Also, you can offer coupon codes to your customers for their next orders on your Shopify thank you page and begin a sales funnel.

It can also help you increase sales by offering additional benefits to those who leave positive feedback on your site.

Increase Sales with word of mouth

Customizing your Shopify thank you page is one way to make sure that your customers are leaving your store with a positive feeling. This is because it shows customers that you care about them and understand their needs, which leads to a better purchase experience.

Additionally, customers will be more likely to recommend your store if they are satisfied with the product or service that they received. Therefore, the more personal you can make your online store, the more likely it is that your customer will recommend your store.

In a nutshell, customizing your Shopify thank you page will help you attract more customers to your store and make them feel special.

Don’t know where to start? Let’s learn in the next section!

10 Amazing Ways to Customize Shopify Thank You Page

The best way to customize your Shopify thank you page is to make it fit your brand.

Here are the best ways to customize Shopify thank you pages:

1# Add a personalized message

The thank you page or order confirmation page is a page where your customers end their shopping journey. This is a great opportunity to show them that you care about their experience and give them some extra motivation to return to your store.

You can add personalized messages to your Shopify thank you page to show gratitude to your customers.

Add a personalized message

2# Offer Order tracking details

Customers feel valued when they are taken care of. The very first thing they are concerned about after purchase is the order delivery. Therefore, you can provide detailed tracking information along with the order confirmation on the thank you page.

You can simply add a link to the track order page where your customers can find all the tracking details and make your shoppers stress-free.

Offer Order tracking details

3# Add social sharing buttons

Social media is a powerful tool to promote your business. By adding social sharing buttons on your thank you page, you will be able to share your content easily.

You can also offer valuable discounts to your customers for advocating your products or brand on social media platforms.

Add social sharing buttons

4# Make sure your customers are leaving reviews

Many people leave reviews after they’ve made a purchase. You can use these reviews to improve the quality of your products, but they also help build customer loyalty by letting them know what they thought about the product.

If you don’t have any reviews yet, now’s the time to start collecting them! You can do this manually by asking your customers to review your store on third-party sites like Google Reviews or Clutch.

add customers reviews

5# Add Post-purchase surveys

Post-purchase surveys are a great way to gather feedback from your customers after they make a purchase. By asking them questions about their experience with your online store, you can learn what they liked and what they didn’t like.

Add Post-purchase surveys

6# Show off your best products

Your best products should always be featured on your thank you page. You can create a “best sellers” section where customers can see what items have been selling well for other customers. This works well when you have a lot of different products in your store, as it will make it easier for your customers to find things they might be interested in.

It also gives potential customers an idea of what else they could expect from buying from you – so it can be very beneficial!

Show off your best products

7# Include a Discount code or Free gifts

Customers love free stuff! A simple way to encourage customers to come back is by offering a discount code or free gift. If you’re running an eCommerce store, this can help you increase sales and better convert your new visitors into buyers.

Just include a discount code that can be used immediately after purchase. This will encourage people to buy right away.

Include a Discount code or Free gifts

8# Add a Referral program for customers

You can also use this space for a referral program for customers who refer others to buy from you. This will give people an incentive to recommend your business or spread the word about your products and services.

For example, provide customers with a free sample of your product or service in exchange for an email address or social media account. If they refer someone else, they get $10 off their next purchase!

Referral program for customers

9# Post-purchase Upsell or Cross-sell

Post-purchase upsells are another great way to boost sales after an order has been placed. By offering something extra in exchange for an upsell or cross-sell product, you can keep your customers coming back frequently!

For example, if you sell custom dog collars and leashes, then your customers might want custom accessories like leads and harnesses in addition to the actual collar or leash.

Post-purchase Upsell

10# Provide Customer Support Information

What if your customer needs some help after the purchase? Do they know what they should do next?

To acquire loyal customers you need to ensure they never face trouble while shopping with you. And unfortunately, if that happens, they should know where to get it resolved.

Therefore, you should add your support contact information on the thank you pages so that they can easily get in touch with you.

Customer Support Information

Are you still using the default Shopify thank you page? If yes, then it’s time to upgrade it.

Need Shopify developers to help you with Shopify thank you page customization? We can help you!

Common questions about Shopify Thank You Page

How to find the thank you page in Shopify?

The thank you page is known as the Order status page in Shopify you can find it after completing the checkout process, i.e. after payment is done.

How to access the Shopify thank you page URL?

Shopify does not allow to access the Shopify thank you page URL or thank you page template. You can just customize it from your Shopify admin > Settings > Checkout and Accounts.

Can we customize the thank you page in Shopify?

Yes, you can customize the thank you page in Shopify.

How to edit the thank you page in Shopify?

To edit the Shopify thank you page:

  1. From your Shopify Admin, go to Settings > Checkout and Accounts.
  2. Now scroll down to the Order status page section.
  3. Add your custom code in the additional scripts box.

Here you can add HTML, CSS, JavaScript, and liquid code and also can use the “checkout” and “shop” Liquid objects. If you need to add tracking scripts to your custom code, you can also do that.

Can we customize access Shopify thank you page template?

No, Shopify does not allow to access the thank you page template. However, you can do basic modifications on the default Shopify thank you page.

How to add Post Purchase Upsell to Shopify Thank You page?

You can add Post Purchase Upsell to Shopify Thank you page using third-party Shopify post-purchase upselling apps like One Click upsells or ReConvert Upsell app.

Quick Recap!

Shopify thank you page is good but it has no customizations that tempt shoppers for more sales. Therefore, it’s necessary to edit the thank you page to ensure more engaged customers, more sales, and more customer satisfaction!

Thanks for reading!

Hope this guide helped you find the ways you can make your Shopify thank you page more customized. If you have more queries, we would love to answer them. Please write down your questions below in the comment box. And we’ll try to respond as soon as possible.

Need help? We are here to help you. Our Shopify landing page development service includes all kinds of customization for your online store. Let’s get connected!

Sagarika Das
Content Marketer (eComm. & SaaS)
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