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Top eCommerce Trends That Your Customers Care Most About!

Sep 14th, 2023 19 min to read

eCommerce is evolving, with new trends popping up every day, and old ones blowing out.

If your store isn’t updated with the latest eCommerce trends and is still stuck in the ’90s, it’s time for a change. Because staying updated with trends isn’t just an advantage — It’s a necessity.

Nowadays, people intensely follow trends even when they’re shopping. To match their preferences, eCommerce store owners need to embrace these changes. Because honestly, what was “great” yesterday, might not be so appealing today. 

For those looking to keep up with customer expectations and competition, I’m adding the most important eCommerce trends in this blog.

And I know it includes you, so, let’s hang in together.

1. Augmented Reality (AR) & Virtual Reality (VR)

2. Voice Search

3. Chatbots as Personal Assistance

4. Visual Search

5. Social Commerce

6. Mobile Commerce (Mobile Shopping)

7. Live Streaming Commerce

8. Localization

9. Personalized Shopping Experiences

10. Buy Now, Pay Later

11. Payment Through Digital Currency

12. Sustainable eCommerce

Now, let’s understand these trends in detail and see how they impact your customer’s shopping journey and purchase decisions. Along with that, we’ll explore examples of how other eCommerce businesses have implemented these trends.

1. Augmented Reality (AR) & Virtual Reality (VR)

Augmented Reality (AR) & Virtual Reality (VR) - eCommerce Trends

Augmented reality is a technology that showcases the real and virtual worlds together, by overlaying 3D visuals in a real-world environment. Virtual reality is when internet users are completely taken to a virtual world that doesn’t exist, often using headsets or goggles.

As per Gartner, customers focus more on the value provided by your brand. Due to these pressures, the eCommerce industry has turned its head towards AR and VR, which helps it provide impressive and interactive online shopping experiences.

Let’s check what AR and VR brought to spark customers’ buying interest.

How Do AR and VR Impact Customers’ Purchase Decisions?

One of the major reasons people hesitate to buy online is that they’re skeptical if the product is genuine or not. And that’s where AR and VR help by providing customers with a 360° view of products.

With AR and VR, it is possible for your customers to;

  • Explore the products from all sides and angles
  • Try the product virtually
  • And make a better purchase decision

This often leads to a decrease in return rates and an increase in customer product knowledge.

Example of Augmented Reality (AR) & Virtual Reality (VR)

Here’s how Crate&Kids used AR and VR to enhance the online shopping experience on their site.

Examples of Augmented Reality (AR) & Virtual Reality (VR) for online shopping

Here’s what this feature works like.

Examples of Augmented Reality (AR) & Virtual Reality (VR)

Here are some other examples of how eCommerce owners have started utilizing AR and VR technology.

  • A skincare brand carries out an AR filter on Instagram to let people try their products before purchasing.
  • A furniture-selling company uses AR to let customers measure sofa dimensions in their place (as shown above).
  • A travel agency uses VR to provide customers with a sneak peek of destinations they can visit.

AR and VR are great at providing your customers with a valuable store visit, which can spark their interest in purchasing from you. For 2023 and the upcoming years, augmented reality and virtual reality are going to be in trend and will be staple needs for eCommerce website owners.

Voice Search - eCommerce Trends you need

Instead of typing keywords, people now rely on voice assistants for internet searching.

Customers use this feature for exploring product collections, asking questions, ordering products, and completing the purchase process. As per Statista, the U.S. had 142 million voice assistant users in 2022, which is expected to increase by 157 million by 2026.

Let’s understand how implementing voice search can impact your customer’s buying decisions.

How Does Voice Search Impact Customers’ Purchase Decisions?

Customers find it easy to search through the voice search option, as they no longer need to type in long queries or keywords or deal with spelling errors. Voice search made customer journeys easy by allowing them to tap and speak their search queries simply.

So, if you have the voice search option on your eCommerce website, your customers will easily discover their desired products and services. The quick & accurate results through voice search will ultimately lead your customers to make a purchase.

Example of Voice Search in eCommerce

Here’s how Amazon implemented Alexa as a voice search assistant on its eCommerce website.

Examples of Voice Search in eCommerce platform

For implementing voice search on your website, here are some options to consider.

  • Voice assistants, such as Alexa and Google Assistant
  • Third-party voice search plug-ins
  • Develop a custom voice search feature

No matter which option you choose, you’ll require technical expertise to implement a voice search feature. And our eCommerce experts can help you with that.

3. Chatbots as Personal Assistance

Chatbots as Personal Assistance - eCommerce Trends

People shop online around the clock. Chatbots can support every stage of the customer journey, from conversion to retention, by answering their queries 24/7.

There are 3 types of chatbots:

  1. AI-driven: It is also known as conversational AI, where it captures human behavior and speech patterns and answers accordingly. For example, Myntra’s FashionGPT.
  2. Rule-based: It offers answers to predefined questions that a user may ask. For example, regular chatbots on websites.
  3. Hybrid chatbots: It is a blend of both AI and rules-based chatbots. For example, Sephora’s Virtual Artist, and H&M’s Ada.

If we compare chatbots with human sales assistants, chatbots are quick at serving solutions — faster than you blink. Gartner predicts that by 2027 chatbots will become a primary channel for customer service.

Let’s check how implementing a chatbot will bring your customer closer to the “checkout” button.

How Do Chatbots Impact Customers’ Purchase Decisions?

With chatbots, your customers can get answers in seconds, without waiting for a human to consider their query and respond to it.

Moreover, chatbots can work as personal shopping assistants for your customers, by providing product suggestions, comparing different options, and more.

This often has 2 results:

  • Increase in customer satisfaction and customer engagement, as their queries are answered quickly.
  • Increase in eCommerce sales numbers, as people are getting all the necessary information quickly to proceed with the purchase.

Examples of Chatbots in eCommerce

Here is an example of a chatbot’ from our client’s website.

Example of Website Chatbots in eCommerce platform

And here’s another example of an AI-based chatbot from Myntra, a fashion brand.

Example of AI-based Chatbots in eCommerce platform

Myntra introduced an AI assistant named MyFashionGPT, powered by ChatGPT. This helps users find products that match their unique requirements.

You can also consider implementing this trending feature to your eCommerce site in a similar way.

Visual Search - eCommerce Trends for ecommerce website

Visual search is the process of searching directly through images instead of text. For example, you click a photo or take a screenshot of a dress and upload it on Google Images to buy or find a similar one.

It’s no surprise that visual search is one of the fastest-growing eCommerce trends. 45% of eCommerce business owners have implemented visual search on their websites. This list includes Asos, Boohoo, M&S, eBay, and more.

How Does Visual Search Impacts Customers’ Purchase Decisions?

With the visual search option, people can find exact or similar products they saw others wearing without the hassle of describing product designs, textures, or anything.

Products found through visual search engines can amaze and impress your shoppers, and they’ll look at them more positively than usual. So, if you have a visual search option implemented on your website, it will be easy for you to convince your customers.

Examples of Visual Search in eCommerce

Here’s how eBay, Asos, and H&M implemented visual search options on their eCommerce websites.

Examples of Visual Search in eCommerce

This feature helps simplify your customer’s search process and helps your shoppers reach their desired product quickly.

5. Social Commerce

Social Commerce - eCommerce Trends for ecommerce sites

We can call social commerce a branch of eCommerce business, that operates on social media platforms. Shoppers use social commerce to:

  • Discover brands
  • Research products
  • Interact with customer support teams
  • Purchase items

Social commerce creates the most interactive and convenient shopping experience for your customers. This is the reason, why social commerce revenue in the U.S. grew by $53.1 billion, in 2022 alone.

Let’s check how social commerce helps you boost sales and convince your customers to make a purchase.

How Does Social Commerce Impacts Customers’ Purchase Decisions?

Social media has changed the way people shop, by making it all about authenticity. Now, before making a purchase, people explore social media to:

  • Know what’s trending
  • Check the brand popularity
  • Know stories/reviews from real people

And It’s true. Statista itself says that 28% of online shoppers take shopping inspiration from social commerce. This means you must consider social commerce to showcase your product collection, and invite your target audience to make a purchase.

Examples of Social Commerce

There are a variety of ways you can get started with social commerce, and below are some of the most common ways for you to follow.

  • Storefronts or profiles on Social media
  • Influencer Content
  • Shoppable Organic Content
  • Paid Ads

Here I’m adding examples of how other brands are implementing these trends on their social media channels.

Examples of Social Commerce

You can take inspiration from these and join this trend of social commerce. By doing so, you can reach a wider target audience and offer your customers a platform to get more familiar with your brand. 

6. Mobile Commerce (Mobile Shopping)

Mobile Commerce - eCommerce Trends for eCommerce sites

Mobile Commerce is the online sale and purchase of products through wireless devices, such as smartphones and tablets — essentially, mobile shopping. It includes:

We live in an economy where people expect everything done within a few taps and swipes on their mobile devices. Right?

More than 60% of people in the world, prefer mobile devices to shop online in 2023. Now, this makes it your priority to jump into this booming trend of mobile commerce.

Let’s understand how holding hands with mobile commerce helps you convince your customers.

How Do Mobile Commerce Impact Customers’ Purchase Decisions?

Mobile commerce comes with many benefits for your customers and you. With mobile commerce, your customers:

  • Can shop from anywhere and anytime, even while standing on the bus
  • Can easily navigate, reach your social media handles, and gain more product information
  • Can compare prices quickly within a few taps
  • Can use the augmented reality (AR) features to shop in a better way
  • Can pay through online wallets, such as Google Pay and Apple Pay

In short, mobile commerce can help you make your customers’ purchase journey more convenient, resulting in more online purchases.

Examples of Mobile Commerce

All the eCommerce mobile websites/applications that allow customers to buy and pay online, can be considered as an example here.

Some of those mobile applications/websites are:

  • Amazon
  • Etsy
  • eBay

And more…

Moreover, adapting to mobile commerce trends can help acquire more customers, and provide them a better experience with your brand. So, it is always a good practice to make your eCommerce store mobile-friendly to get mobile shoppers.

7. Live Streaming Commerce

Mobile Commerce - eCommerce Trends for eCommerce sites

Live streaming commerce is when online retailers sell products online through live video while interacting with shoppers in real time.

It is in trend because it helps brands reach a wider audience, interact and engage with them in real time, to sell them products. Many companies say their conversion rates went 10x higher with live-streaming commerce.

So, what are some aspects of live-streaming commerce that convince your customers to buy more than usual? Let’s uncover.

How Does Live Streaming Commerce Impact Customers’ Purchase Decisions?

Live streaming is working well for eCommerce business owners, as it:

  • Enables real-time interactions, leading to increased trust in your brand.
  • Shows products in action, leading to improved product knowledge.
  • Shares attractive or limited-time offers, leading to immediate purchase decisions.
  • Includes social proof in the form of live chat and comments, leading to increased confidence to buy.

So, yes, all these were the reasons why live streaming is better at driving immediate purchase decisions.

Live streaming commerce attracts a huge list of new customers along with existing ones. This especially consists of youth, who are keen to understand and experiment with new formats of shopping online.

Example of Live Streaming Commerce

Here’s an example of live-streaming commerce from YouTube Live.

Examples of Live Streaming Commerce

If you want to livestream your products you can choose TV channels, and platforms such as Instagram Live, Youtube Live, Amazon Live, Alibaba, and more.

8. Localization

Localization - eCommerce Trends for eCommerce businesses

eCommerce Localization aims at creating more personalized and relevant online shopping experiences for customers from different regions.

It includes all the aspects of your eCommerce stores, be it;

  • Content
  • UI/UX
  • Language
  • Marketing tactics
  • Currency

… And more. The simple idea behind localization is to do business in multiple markets without facing any cultural barriers. Let’s check how your customer’s purchase decision can be influenced if you localize your eCommerce store.

How Does Localization Impact Customers’ Purchase Decisions?

When your website addresses your customer’s needs and queries in their local language and cultural preferences, they feel more emotionally connected and understood.

This connection helps customers build trust in your brand, which often convinces them to make a purchase.

Example of Localization

Here’s an example of how Crate & Barrel localized their eCommerce site while entering the UAE market.

This is the original version of Crate & Barrel’s website.

Examples of Localization in eCommerce

This is how they localized content and language to match the cultural preferences of the people in UAE.

Examples of Localization in eCommerce

If you’re looking to enter different regions with your eCommerce business, do consider localization. It allows your customers to welcome your brand and lets you build a strong brand presence.

9. Personalized Shopping Experiences

A personalized shopping experience involves providing an experience that is unique to each customer, depending on their browsing behavior and user profile.

For example, if you purchased a t-shirt online, on your next visit, the store might suggest their denim jeans collection that perfectly matches your purchase.

There are a variety of ways you can provide personalized shopping experience, such as;

  • Personalized Product Recommendations
  • Personalized Offers
  • Personalized Emails
  • Retargeting

… And more. A study also found that 71% of customers expect personalized shopping experiences.

So, why personalized shopping experiences are highly preferred by customers? Is this the thing that motivates them to buy? Let’s check.

How Does Personalized Shopping Experience Impact Customers’ Purchase Decisions?

The clothing store I often shop from knows my fashion preferences. Every time I visit them, they suggest products that match my interests.

What makes me a loyal customer — besides their amazing collection — is this personalized experience. Customers appreciate it when brands make an effort to understand individual choices and preferences, and then tailor offerings to meet those needs.

This results in higher customer loyalty, and satisfaction, which helps you boost eCommerce sales.

Example of Personalized Shopping Experience

Here’s an example of a personalized product suggestion from H&M that encourages customers to buy products that complement their current interests.

Example of Personalized Shopping Experience

You can consider adapting this growing eCommerce trend to your store. Because personalization significantly helps improve customer experience.

10. Buy Now, Pay Later

Buy Now, Pay Later is a short-term loan, where customers can purchase a product and pay over time, usually for full amounts or installments (with no interest sometimes).

You’ve probably come across this trend, haven’t you? Initially, when I learned about it, I was skeptical. It seemed too convenient and advanced to be true. However, nowadays, I notice that a majority of eCommerce stores offer the option of buy now and pay later.

But why is this the case? Well, the reason is that more than 360 million people, worldwide, prefer the Buy Now Pay Later option. So, is it impactful for your customers?

How Does the Buy Now, Pay Later Option Impact Customers’ Purchase Decisions?

The name itself, “Buy Now, Pay Later”, is pretty convincing to customers. Shoppers are always mindful of prices, and they might hesitate to purchase;

  • If something doesn’t quite fit their budget,
  • Or if they’re trying to save up for emergencies.

But the “Buy Now, Pay Later” option comes in pretty handy. With this, your customers can get what they want without any immediate payment pressure. Moreover, customers prefer it over credit cards and personal loans since it’s easier to get approved and often comes without interest.

Examples of Buy Now, Pay Later

Here’s an example of Buy Now Pay Later, from a fashion brand Boohoo. 

Examples of Buy Now, Pay Later for online shopping

This new eCommerce trend of Buy Now Pay Later can turn out a win-win situation for both your customers and your business. So, consider this trend for your eCommerce growth.

11. Payment Through Digital Currency

Payment Through Digital Currency - eCommerce Trends for eCommerce businesses

Digital currency is a currency, money, or money-like asset that is managed, stored, and exchanged by computer-based devices, over the Internet.

There is a trend flying over eCommerce world — payment through digital currency — where eCommerce stores have started to accept digital currencies as a payment. This often works around cryptocurrency, which is a type of digital currency.

So, is customer purchase decision really influenced by the existence of digital currency as a payment method? Or have customers never required this? Let’s check.

How Accepting Digital Currency for Payment Can Impact Customers’ Purchase Decisions?

Usage of digital currencies is growing widely, people have slowly but steadily started to embrace digital currency, as a way of investment and transaction. The reasons why people are switching to using digital currency are:

  • It can be used globally
  • Transactions are quick and easy in comparison to traditional banking system
  • It’s highly secure and difficult to get hacked
  • Protects against traditional money devaluation

… And more.

People are so attracted to digital currency, that more than 15000 businesses, till now, accept it as a payment option. So, when you start accepting digital currency as a payment option on your eCommerce store, your customers will definitely appreciate it.

Examples of brands that accept Digital Currency

Here are some top brands that accept digital currency as an option of payment.

  • Tesla
  • YSL
  • Gucci
  • Microsoft

… And many more. You can also look forward to this trend of cryptocurrency and wow your customers.

12. Sustainable eCommerce

Sustainable eCommerce - top eCommerce Trends for eCommerce businesses

Environment awareness has long been a trend in eCommerce.

Most eCommerce brands realize their responsibility towards nature and are in a try to get environment conscious. There are many ways they’re following this trend of sustainability, including:

  • Launching sustainable and ethical product collections. For example, bamboo toothbrush, vegan leather wallet, and more.
  • Providing sustainable and ethical packaging. For example, reusable glass jars, metal tins, paper bags, fabric bags, and more.
  • Promoting second-hand products. For example, refurbished appliances, second-hand jewelry, used baby equipment, and more.

… And more. But do customers really care if an eCommerce brand labels itself as environment-conscious? Let’s check how customers are affected by this new trend of sustainability.

How Does the Sustainable Commerce Approach Impact Customers’ Purchase Decisions?

When brands make efforts to make and sell products in an ethical manner that are easy to recycle and cruelty-free, customers love to show support.

GenZ and millennials today understand how their choices impact the world, and that’s why they are always willing to choose sustainable products. This often helps brands build valuable connections with customers, making it a win-win situation for both customers and businesses.

Examples of the Sustainable Commerce Approach

Here’s an example of an eCommerce brand, named “A Good Company”, which sells sustainable & environment-friendly products — Which is a great initiative.

A Good Company - Example of Sustainable Commerce Approach

Some brands like Milk Makeup, also launch specific ethical product collections that are good for the environment and are cruelty-free. Here’s an example.

Milk Makeup - Example of Sustainable Commerce Approach

It’s great if you’re also looking to follow this trend of sustainability. Doing so will help you convince your customers better, and take a step for the future of our planet.

Here our list of the biggest eCommerce trends of 2024 ends. Now, let’s check the impact of not following these trends that your customers care most about.

Why considering eCommerce trends is necessary? - future of ecommerce trends faq

In earlier times websites used to be a lot different than what is it today. There were issues such as:

  • Tacky designs and visuals
  • Improper product view
  • Slow loading times
  • Incompatibility with mobile devices

And a lot more, which resulted in poor customer experience, lower online sales and conversions, and a negative brand image. But slowly and steadily eCommerce websites have grown enough to provide the best kind of customer experience.

So, what helped make this progress? Is it all done overnight? NO.

It’s each and every eCommerce trend that catered to customer expectations and brought the eCommerce industry experience to what it is today.

As an eCommerce owner, you should focus on recent and upcoming trends that matter for your business. After all, following trends helps you match your customers’ preferences and provide them best experience with your brand. Ain’t it?

Another thing, you might be wondering is if you need to follow each of these eCommerce trends to watch your store’s success. So, let’s figure that out.

Do All Trends Matter for Online Store Success? - eCommerce shopping trends FAQs


There are thousands of trends coming and going, and all of them don’t promise the success of your eCommerce store.

But many of those eCommerce trends, do matter. So, to figure out eCommerce trends you need to adapt, you can carry out research on stuff like;

  • Does your business need this?
  • Is it any way benefiting your customers?

If the answer is YES, go for it.

So, Joining the eCommerce Trend Evolution?

Well, you should.

Just look around — customer expectations are increasing every day and the eCommerce industry (including your competitors) is moving far enough to match them.

If you are not following these eCommerce trends that help improve customer experience with your brand, you may fall back on your success race.

So, why WAIT & RISK? Rather than getting started?

PS: We are a web development agency with a decade of experience (in eCommerce), that can help you get started with any of your web-related requirements. So, don’t hesitate to Contact Us today.

Dhruvi Master
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