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increased revenue


increased average order value


increased transactions


increased unique purchases


Las Vegas based ILNP (I Love Nail Polish) is well recognized cosmetics ecommerce retailer, which has enjoyed fast growth since its formation in 2012. The company used Magento 1 for it’s retail website from beginning, which helped to fuel this growth. By 2018, it became clear that the business was outgrowing the platform and its extensions, so they needed to look towards a more scalable solution in order to maintain this level of growth and decided to move with Magento 2.


With the client’s steep growth trajectory and commitment to stay at the cutting edge of ecommerce trends, the challenge for Aureate Labs was to design a new website that deliver faster performance and mobile-friendly shopping experiences for their customers.

Maintain continued growth

  • Develop a responsive site and offer a beautiful, engaging & mobile-optimized experience.
  • Easy shop by skintone tool for better user experience.
  • Increase overall revenue by 25% in the first 6 months.
  • Increase number of sales through the mobile site by 18% in the first 6 months.
  • Improve the mobile site conversion rate by 12% in the first 6 months.


Migrating from Magento 1 to Magento 2:

Migrating from Magento 1 to Magento 2: Working with ILNP has been both exciting and interesting. Our longtime collaboration has given us enough space to develop custom features and focus on what’s really important for our client. In order to get the desired site, we had to implement custom design and code, which resulted in an unique eCommerce site.

With Aureate Labs’s expertise combined with ILNP’s knowledge of the industry, the project delivered a truly innovative and transformative website, boasting a host of unique and custom functionality.

Feature Highlights:

Front-end – built to the latest standards using Magento’s built-in front-end framework and theming capabilities.

Shop by Skintone - For easiness of customer to make good purchasing decisions based on their skin tone.

Bespoke UX enrichment - Including toast notification, pagination, improved product page carousel, better catalogue filtering, predictive search and customer account interface.

ShipStation Integration - For better ecommerce shipping and connect across the channels

Enhanced Ecommerce - Enhanced analytics functionality built into the website, giving greater insight for CRO.

Social media curation - Implemented custom tools to show user‑generated media experiences to improve engagement for brand.

Mailchimp and Mandrill integration - For personalised marketing, abandoned basket emails and transactional emails delivery.

Rewards Points & Gift Card - Integration of rewards points and gift card functionality to improve engagement with brand.

Gift registry integration - For greater exposure of ILNP ecommerce website and products, and result in a significant increase in sales.




"Aureate Labs played a pivotal role in us launching our business."

Working with Aureate Labs was a great experience. They have been extremely reliable and able to do just about everything we needed with our Magento 1.x and 2.x shops, highly recommended if you need a consistent and dedicated team with strong project management capabilities.

Jason Wieland
ILNP Cosmetics, Las Vegas, USA