Compatible printer cartridges

Ireland first and best compatible inkjet printer and laser cartridge supplier.

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190%

Increased search experience

42%

increased sales

40%

bounce rate decreased

120%

decreased customer support

Brief

inkjet.ie is the product of the vision of Derek Foster. Six  years ago, having grown tired of paying what he perceived was way too much for ink for his printer, Derek started looking for alternatives; there weren’t any. And thus inkjet.ie was born.


Main points

Choose your brand

  • It was hard for the customer to find the right cartridge for the right printer
  • Customer can easily navigate
  • Get the supported printers on the product page
  • It decreased customer support by 120%

Purchase order for B2B

  • Organisations like schools, laboratories can place a bulk order
  • Enabling purchase order increased sale by 10%

Send SMS integration

  • Send notification to the customer to engage the relationship
  • Customer relationship engaged by 20%

Build your own combo

  • Created a custom product type
  • Customer can select cartridges directly from the category page
  • Select cartridges color wise
  • Add a custom discount on purchase multi-color cartridge
  • Increased sales by 42%

Redesign the website

  • Add search by brand block on the home page that helped to find the right cartridges to the customer and decreased customer support
  • Add multi color cartridges option on the category page to add all needed cartridges to cart from one page
  • Show list of supported printers on the product page to decrease customer support about printer support for cartridge
  • Integrate one step checkout

Custom search

  • Divide search result to Printer and Cartridges section
  • Increased search experience by 190%

Auto website switcher

  • It was a manual process for the customer to switch the website based on geo location
  • Auto website switcher to ie, co, fr website based on geolocation functionality that skipped this manual website switching step
  • Bounce rate decreased by 40%
  1. Catalog data migration
  2. Fix security vulnerabilities
  3. Show compatible printers suggestion
  4. Integrate Google Feeds
  5. Google Analytics Traffic, Ecommerce Analytics
  6. Create a user friendly product selector
  7. Integrate with infusionsoft
  8. Fastway Shipping integration
  9. GDPR