"By 2020, progressive web apps will have replaced 50% of general-purpose, consumer-facing mobile apps" - Gartner
It also saves 100% native app development cost :)
Introduction
What Is Pwa ?
In short, PWAs allow users to browse the application on their browser using a URL just like other websites but the entire user experience is similar to an "app" without the need to download or install anything on their device.
ROI
Benefits of PWA
Speed and efficiency
PWAs are fast, reliable and extremely lightweight. Imagine buttery smooth scrolling and page transitions and a near-perfect navigation experience.
PWAs are Mobile-First
Built using responsive design techniques PWAs deliver the app beautifully on mobile devices and desktops. This means you don’t have to design separately for devices and screen sizes.
Browser compatibility
PWAs work with all browsers across screen sizes and other specifications. Be it table, mobile or desktop, your audience enjoys the same experience.
Increase engagement
Use features like push notification to alert users of announcements, news and trends. An intuitive interface with image galleries and easy navigation helps build and increase user engagement.
Offline access
PWAs work even when the internet doesn’t. It enables users to download the content for offline viewing ensuring that your audience has the information it needs across poor or no network.
Connectivity independent
Allow readers to download content for offline reading, and online content even works across low-quality networks.
Security
Security is a major benefit as PWAs are served using HTTPs preventing breaches, building on brand trust and offer SEO benefits.
Easy discovery
PWAs are not distributed on app stores rather shared via a URL. This means acquiring users for a PWA is a much easier task. Since there is no need to install or download anything. They can be marketed or advertised like web pages.
Cost-effective
The cost of building, maintaining and updating a mobile application is much higher than a PWA. On the other hand, PWAs combine the best features of mobile apps and websites at a fraction of the cost. What’s more with higher engagement and conversions, businesses can generate a positive ROI.
47% of customers expect a webpage to load in 2 seconds of less
| Benefits | Conventional Website | Our PWA Solution | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Speed |
|
| ||||||||||||||||||
| Abandonment |  Desktop67.1%  Tablet70%  Mobile77.8% In 2017, 67.1% of the desktop users abandoned their carts, as well as the tablet users' rate of abandoning cart is 70% all around the world. Rates jumps to 77.8% for mobile devices users. |  PWA Can increase conversion Rates by 50% | ||||||||||||||||||
| Reliability | No Internet !  | Works in no internet or slow internet  | ||||||||||||||||||
| Enagagement | Mobile websites experience high bounce rates and low engagement  |   | ||||||||||||||||||
| Cost |
 |
 | ||||||||||||||||||
| SEO |
|
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Speed
| Desktop | Mobile | |
|---|---|---|
| First View | 4 - 20 Sec. | 7 - 24 Sec. |
| Repeat View | 2.5 - 12 Sec. | 3.5 - 16 Sec. |
 Desktop |  Mobile | |
|---|---|---|
| First View | 1.5 - 2.5 Sec. | 0.8 - 1.5 Sec. |
| Repeat View | 1.9 - 5.5 Sec. | 1 - 2.4 Sec. |
Abandonment
Desktop Tablet Mobileas well as the tablet users' rate of abandoning cart is 70% all around the world.
Rates jumps to 77.8% for mobile devices users.
Reliability
Engagement
Cost
- Build iOS App
- Build Android App
- Maintenance Cost
- No App development
- No Maintenance Cost
SEO
- Google downgrades a slow loading site on SERP
- The slow speed increase bounce rates and affect in SEO
- PWA is all about removing friction
- Fast loading apps increase engagement rates which improve SEO
Technical flow
How PWA Works?
Reach where next billion user will be
PWA trusted by leaders
BookMyShow is India's largest ticketing firm, with 50+ million monthly visitors. They developed an improved version of their mobile website using a Progressive Web App (PWA), delivering an 80+% increase in conversions, which means more users purchasing tickets.
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